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Cast Iron Wax Melt Pot for Log Burner

Fail

Demand is soft, at -61.3% this quarter, so Cast Iron Wax Melt Pot for Log Burner is a Fail.

Flapen Score
28
28 / 100
Ranks 5,617 of 5,777 Home & Garden niches · −23 vs the category median of 51
Market size
£6K/yr18K searches / yr
90-day growth
-61.3%search demand this quarter
Competition
100%top-5 click share · 5 brands · 7 sellers

Flapen Score

Cast Iron Wax Melt Pot for Log Burner against its category

The dotted line is the Home & Garden average. Past it, Cast Iron Wax Melt Pot for Log Burner is stronger. Inside it, weaker.

28Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cast Iron Wax Melt Pot for Log Burner market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cast Iron Wax Melt Pot for Log Burner 18K times last year and spent an estimated £6K. All 5 brands take every click. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 28 out of 100, a Fail.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 18K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved -61.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £6K a year.

Searches, last 12 months
18K
Growth, 90 days vs prior 90
-61.3%
Conversion, latest week
3.6%
Market size, estimated
£6Ka year
Peak month
November19.6× the quietest month
Top search term
cast iron incense burner4K searches a year

02 · Price

A sale here is worth £8.59.

Listings sell for £8.59 on average, from £6.68 to £9.80. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 100 to 250 of them. At £8.59 that is £859 to £2K a year per listing.

Average price
£8.59under the $15 to $100 sweet spot
Price range
£6.68–£9.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
100–250
Revenue per listing a year
£859–£2K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #152 within Home Fragrance. It carries 235 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
100%
Out of stock, average day
16.9%
Average rank
#152in Home Fragrance
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
235per listing
Listings tracked
5

04 · Newcomers

Brands here are young.

The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
33 months

Products

Top Cast Iron Wax Melt Pot for Log Burner products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£851£2K£3K£3K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

5 falling

Sellers

7

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • Zen Minded53%
  • Anbar23%
  • BEYLAB9%
  • DYUEE8%
  • Huipalon7%

Demand

Cast Iron Wax Melt Pot for Log Burner search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '25Prime Day '25Black Friday '25Prime Day '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 19.6×

Search terms

Top Cast Iron Wax Melt Pot for Log Burner search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast iron incense burner4K/yr
  • cast iron wax melter for log burner7K/yr
  • log burner wax melt pot3K/yr
  • wax melt for log burner4K/yr

Reviews and returns

What reviews say buyers love and hate about Cast Iron Wax Melt Pot for Log Burner

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall66%−0.36

It's not appropriate

Too short for some incense cones

So small

Heating9%−0.01

no good for blo fuel as it does not get hot enough

Value For Money5%+0.72

Not worth the money

Weight Heavy5%−0.01

very heavy, and get so hot with the charcoal that it marks the surface underneath, and you cant lift the lid to add more incense

Advertised Vs Actual Product5%+0.21

Looks bigger in picture, really disappointed

Love

Smell27%+2.49

fills the room with whatever fragrance she chooses

it smells lovely

makes the room smell great

Value For Money18%+0.72

Excellent value

Saves money on both electric

WORTH THE MONEY

Strength8%+0.11

Sturdy and longlasting

a very good sturdy pot

Quality-Overall8%+0.39

nice looking accessory

well made

Use good quality melts

Material Quality6%−0.06

Certainly a solid item

Return

0.7% Return rate 70% Fixable by listing

Size-Overall70%▅▁██▅█

It's not appropriate

Too short for some incense cones

So small

Heating8%█▁▁▁▁▁

no good for blo fuel as it does not get hot enough

Quality-Overall8%▁▁▁▁█▁
Thin5%▁▁▁▁█▁
Warmth5%

FAQ

Common Cast Iron Wax Melt Pot for Log Burner questions

Answered from the same tracked data.