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Cast Iron Pan

Maybe

Products sell for $24.40 on average, inside the sweet spot. But demand is soft, at -14.5% this quarter, so Cast Iron Pan is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£542K/yr1.1M searches / yr
90-day growth
-14.5%search demand this quarter
Competition
49%top-5 click share · 13 brands · 58 sellers

Flapen Score

Cast Iron Pan against its category

The dotted line is the Home & Garden average. Past it, Cast Iron Pan is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cast Iron Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cast Iron Pan 1.1M times last year and spent an estimated £542K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £542K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
2.0%
Market size, estimated
£542Ka year
Peak month
December1.6× the quietest month
Top search term
cast iron pan411K searches a year

02 · Price

A sale here is worth £24.40.

Listings sell for £24.40 on average, from £8.19 to £84.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £24.40 that is £18K to £24K a year per listing.

Average price
£24.40inside the $15 to $100 sweet spot
Price range
£8.19–£84.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£18K–£24K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,275 within Cookware. It carries 6,136 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
63%
Out of stock, average day
6.8%
Average rank
#1,275in Cookware
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,136per listing
Listings tracked
32

04 · Newcomers

5 of last year's 8 launches cleared the first-year sales bar.

8 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cast Iron Pan products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 49% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

58

Est. top-5 brand share

87%

Top 20: 100%

Est. top-5 click share

49%

Top 20: 90%

Open market

9%

  • nuovva30%
  • KICHLY25%
  • Lodge14%
  • ZENO11%
  • OVERMONT7%
  • VonShef4%
  • Open — no brand owns it (7 brands, 9%)

Demand

Cast Iron Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Cast Iron Pan search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cast iron pan411K/yr
  • cast iron skillet226K/yr
  • cast iron94K/yr
  • cast iron frying pan78K/yr
  • skillet55K/yr
  • skillet pan63K/yr
  • cast iron cookware28K/yr
  • cast iron pan set29K/yr
  • iron pan20K/yr
  • cast iron pans17K/yr

Reviews and returns

What reviews say buyers love and hate about Cast Iron Pan

We read the reviews and the return reasons for every product selling here.

28%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Rusts/Corrodes”
1.8%of orders come back
“Instantly rusts”
A buyer, on “Rusts/Corrodes”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Cast Iron Pan questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data