cast iron pan
Worth a lookShows a sweet-spot price point ($24.40 avg), but soft demand (-14.5% this quarter) keeps it on the watch list.
Avg price
Incredible£24.40avg listing price — sweet spot $15–$100
Price range
Great£8.19–£84.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Great1.8%return rate — above 5% kills the launch gate
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Market size
Good£542K£542K/yr · 1.1M searches
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad6,135.5avg incumbent reviews — the moat a new listing must climb
Growth
Bad-14.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, cast iron pan is a £542K/yr Amazon United Kingdom market (1.1M searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Dec. Verdict: Worth a look — 52/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
cast iron pan market data
- Units sold / yr
- 15K–20K
- avg 750–1,000/product
- Revenue / yr
- £366K–£488K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #1,275
- Page quality
- 0%
- Prime
- 63%
- Sponsored
- 91%
- Out of stock
- 6.8%
- Avg brand age
- 45 months
- Avg seller age
- 173 days
Competition & brand share
The top 5 products take 49% of clicks — established leaders, but buyers still shop beyond them.Brands
13 rising
Sellers
58
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
49%
Top 20: 90%
Open market
9%
- nuovva30%
- KICHLY25%
- Lodge14%
- ZENO11%
- OVERMONT7%
- VonShef4%
- Open — no brand owns it (7 brands, 9%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -14.5% search growth over the last 90 days.Peak months: Dec · busiest ÷ quietest = 1.6×
Top cast iron pan search terms
- cast iron pan411K/yr
- cast iron skillet226K/yr
- cast iron94K/yr
- cast iron frying pan78K/yr
- skillet55K/yr
- skillet pan63K/yr
- cast iron cookware28K/yr
- cast iron pan set29K/yr
- iron pan20K/yr
- cast iron pans17K/yr
Top cast iron pan products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
nuovva Pre-Seasoned Cast Iron Skillet Frying Pans Oven Safe Cookware for Indoor & Outdoor Use - Grill StoveTop PFOA & PTFE Free (3-Piece Chef Set 6-Inch 15cm 8-Inch 20cm 10-Inch 25cm)
nuovva£21.164.1★4,188 rev
Lodge Pre-Seasoned Cast Iron Skillet for Indoor and Outdoor Use. Induction Frying Pan. Oven Grill and Metal Utensil Safe Skillet Frying Pan with Pouring Lips. Made in the USA. 26 cm/10.25 inch
Lodge£39.494.6★71,681 rev
KICHLY 30.5 cm Pre-Seasoned Cast Iron Skillet Frying Pan with 2 Handles for Ease of use Induction Compatible Cookware for Indoor & Outdoor Use (12 Inch 30.5 cm Cast Iron Pan Induction Compatible)
KICHLY£14.484.3★8,431 rev
nuovva Pre-Seasoned Cast Iron Skillet Frying Pan Oven Safe Cookware for Indoor & Outdoor Use - Grill StoveTop Black (10inch - 25cm)
nuovva£15.404.3★3,718 rev
OVERMONT Pre-Seasoned Cast Iron Skillet Set 3-Piece Frying Pans (6-15cm 8-20cm 10-25cm) - Oven Safe Induction Compatible Non-Stick Heavy Duty Cookware for Indoor Use Grill StoveTop Black
OVERMONT£19.584.2★2,802 rev
Newest
by launch date
nuovva Pre-Seasoned Cast Iron Skillet Frying Pan Set Oven Safe Cookware for Indoor & Outdoor Use - Grill Stovetop PFOA & PTFE Free (3-Piece Chef Set 6-Inch 15cm 8-Inch 20cm 10-Inch 25cm)
nuovva£20.614,188 rev
nuovva Pre-Seasoned Cast Iron Skillet Frying Pan - Oven Ready Grill Cookware for Indoor & Outdoor Cooking Cast Iron Pan PFOA & PTFE Free (12 Inches 32cm)
nuovva£20.273,718 rev
ZENO Cast Iron Skillet Pan 27CM | Pre-Seasoned Cast Iron Pan | Heavy Duty Cast Iron Frying Pan with Dual Handles | Oven Safe Skillet Pan for Hob Grill Oven and Camping | Cast Iron Skillet
ZENO£12.0610 rev
ZENO Cast Iron Skillet Pan 20CM | Pre-Seasoned Cast Iron Pan | Heavy Duty Cast Iron Frying Pan with Dual Handles | Oven Safe Skillet Pan for Hob Grill Oven and Camping | Cast Iron Skillet
ZENO£11.3411 rev
ZENO Cast Iron Skillet Pan 30.5CM | Pre-Seasoned Cast Iron Pan | Heavy Duty Cast Iron Frying Pan with Dual Handles | Oven Safe Skillet Pan for Hob Grill Oven and Camping | Cast Iron Skillet
ZENO£13.4428 rev
Trending
90-day click momentumnuovva Pre-Seasoned Cast Iron Skillet Frying Pan Set Oven Safe Cookware for Indoor & Outdoor Use - Grill Stovetop PFOA & PTFE Free (3-Piece Chef Set 6-Inch 15cm 8-Inch 20cm 10-Inch 25cm)
nuovva£20.614.1★
nuovva Pre-Seasoned Cast Iron Skillet Frying Pan - Oven Ready Grill Cookware for Indoor & Outdoor Cooking Cast Iron Pan PFOA & PTFE Free (12 Inches 32cm)
nuovva£20.274.3★
ZENO Cast Iron Skillet Pan 27CM | Pre-Seasoned Cast Iron Pan | Heavy Duty Cast Iron Frying Pan with Dual Handles | Oven Safe Skillet Pan for Hob Grill Oven and Camping | Cast Iron Skillet
ZENO£12.062.9★
ZENO Cast Iron Skillet Pan 30.5CM | Pre-Seasoned Cast Iron Pan | Heavy Duty Cast Iron Frying Pan with Dual Handles | Oven Safe Skillet Pan for Hob Grill Oven and Camping | Cast Iron Skillet
ZENO£13.443.8★
ZENO Cast Iron Skillet Pan 3PC Set | Pre-Seasoned Cast Iron Pan | Heavy Duty Cast Iron Frying Pan with Dual Handles | Oven Safe Skillet Pan for Hob Grill Oven | Cast Iron Skillet
ZENO£16.444.3★
What buyers say about cast iron pan
What buyers praise and complain about, mined from review topics.What buyers love
“The pan appeared to be good quality”
“Amazing price”
“Good heavy pan”
“Good size”
“Great oven”
“Nice sturdy set”
“Actually better than I expected”
“it cleans up well after use”
“Great Pan”
“durable”
What buyers complain about
“Instantly rusts”
“Quite heavy tho”
“Everything sticks”
“Small pan”
“wouldnt clean up at all”
“Not good at all very poorly made used it just one day”
“the week after I bought it the price dropped by 25%”
“Poor heat distrabution”
“Broken handle”
“dont stop the heat”
Top return reasons
Common questions
- Is cast iron pan profitable to sell on Amazon United Kingdom?
- The niche generates £542K/yr across 32 tracked products. 5 of 8 products launched in the last 360 days are still selling. 90-day search growth is -14.5%. Flapen's verdict: Worth a look (52/100).
- How competitive is the cast iron pan niche?
- 13 brands and 58 sellers compete. The top 5 products take 49% of clicks and top 5 brands hold 87% of demand.
- What do buyers complain about in cast iron pan?
- Top complaints mined from reviews: Rusts/Corrodes, Weight Heavy, Adhesion/Stickiness. The return rate is 1.8%.
- When does demand for cast iron pan peak?
- Demand peaks in Dec; the busiest month runs 1.6× the quietest.
- What does it cost to enter the cast iron pan niche?
- Listings span £8.19–£84.57; the average listing price is £24.40 (sweet spot $15–$100). The average incumbent carries 6,136 reviews — the moat a new listing must climb.