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Cast Iron Pan

Maybe

Products sell for $24.40 on average, inside the sweet spot. But demand is soft, at -14.5% this quarter, so Cast Iron Pan is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£542K/yr1.1M searches / yr
90-day growth
-14.5%search demand this quarter
Competition
49%top-5 click share · 13 brands · 58 sellers

Flapen Score

Cast Iron Pan against its category

The dotted line is the Home & Garden average. Past it, Cast Iron Pan is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cast Iron Pan market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cast Iron Pan 1.1M times last year and spent an estimated £542K. The top 5 brands take 87% of clicks. Demand peaks in Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -14.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £542K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-14.5%
Conversion, latest week
2.0%
Market size, estimated
£542Ka year
Peak month
December1.6× the quietest month
Top search term
cast iron pan411K searches a year

02 · Price

A sale here is worth £24.40.

Listings sell for £24.40 on average, from £8.19 to £84.57. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 750 to 1,000 of them. At £24.40 that is £18K to £24K a year per listing.

Average price
£24.40inside the $15 to $100 sweet spot
Price range
£8.19–£84.57
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
750–1,000
Revenue per listing a year
£18K–£24K
Returns
1.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 63% ship with Prime. On an average day, 6.8% of listings are out of stock. The average listing ranks #1,275 within Cookware. It carries 6,136 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
63%
Out of stock, average day
6.8%
Average rank
#1,275in Cookware
Average rating
4.29 starsAmazon United Kingdom average 4.36 stars
Average reviews
6,136per listing
Listings tracked
32

04 · Newcomers

Amazon counts 5 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
5Amazon's first-year sales bar
Average brand age
45 months

Products

Top Cast Iron Pan products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 49% of clicks. Leaders hold, but buyers still shop past them.

£0£16K£33K£49K£65K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 rising

Sellers

58

Top-5 brand share

87%

Top 20: 100%

Top-5 click share

49%

Top 20: 90%

Open market

9%

  • nuovva30%
  • KICHLY25%
  • Lodge14%
  • ZENO11%
  • OVERMONT7%
  • VonShef4%
  • Open — no brand owns it (7 brands, 9%)

Demand

Cast Iron Pan search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Cast Iron Pan search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cast iron pan411K/yr
  • cast iron skillet226K/yr
  • cast iron94K/yr
  • cast iron frying pan78K/yr
  • skillet55K/yr
  • skillet pan63K/yr
  • cast iron cookware28K/yr
  • cast iron pan set29K/yr
  • iron pan20K/yr
  • cast iron pans17K/yr

Reviews and returns

What reviews say buyers love and hate about Cast Iron Pan

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Rusts/Corrodes19%−0.21

Instantly rusts

rust appears

Rusts quickly

Weight Heavy11%+0.65

Quite heavy tho

Very heavy

The pan is very heavy

Adhesion/Stickiness8%−0.08

Everything sticks

It sticks

not non stick

Size-Overall6%+0.26

Small pan

Very big,

Small

Ease Of Cleaning6%−0.04

wouldnt clean up at all

Difficult to clean

difficultto clean

Love

Quality-Overall28%+1.39

The pan appeared to be good quality

Solid build quality

Awesome Quality

Value For Money21%+1.08

Amazing price

Well worth it

Excellent value

Weight Heavy8%+0.65

Good heavy pan

Heavy and handle well balanced

This is of a really good quality heavy

Size-Overall4%+0.26

Good size

Nice assortment of sizes

Nice size for a family

Baking4%+0.39

Great oven

It's a great pan

Versatile in oven and bbq

Return

1.8% Return rate 42% Fixable by listing

Size-Overall35%▆▆█▄▆▆

Small pan

Very big,

Small

Weight Heavy17%▆█▇▆▄▆

Quite heavy tho

Very heavy

The pan is very heavy

Rusts/Corrodes12%▆▇▄███

Instantly rusts

rust appears

Rusts quickly

Quality-Overall6%▇▇▅██▇

Not good at all very poorly made used it just one day

cheap means cheap

Bad quality

Handle Quality6%▄▃▂█▇▇

Broken handle

Cracked handle

can see the handle has snapped off

FAQ

Common Cast Iron Pan questions

Answered from the same tracked data.