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Casserole Dishes

Fail

Demand is soft, at -43.9% this quarter, so Casserole Dishes is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£356K/yr698K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 43 sellers

Flapen Score

Casserole Dishes against its category

The dotted line is the Home & Garden average. Past it, Casserole Dishes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casserole Dishes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Casserole Dishes 698K times last year and spent an estimated £356K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
2.0%
Market size, estimated
£356Ka year
Peak month
November3.0× the quietest month
Top search term
casserole dish with lid232K searches a year

02 · Price

A sale here is worth £25.47.

Listings sell for £25.47 on average, from £8.78 to £172.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.47 that is £6K to £13K a year per listing.

Average price
£25.47inside the $15 to $100 sweet spot
Price range
£8.78–£172.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #782 within Cookware. It carries 8,536 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
91%
Out of stock, average day
13.2%
Average rank
#782in Cookware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,536per listing
Listings tracked
33

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Casserole Dishes products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

43

Top-5 brand share

68%

Top 20: 100%

Top-5 click share

47%

Top 20: 85%

Open market

23%

  • Topbooc19%
  • Pyrex14%
  • OVERMONT13%
  • nuovva12%
  • Amazon Basics10%
  • MasterClass10%

Demand

Casserole Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Casserole Dishes search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • casserole dish with lid232K/yr
  • casserole dish147K/yr
  • casserole dishes52K/yr
  • casserole dishes with lids oven proof70K/yr
  • casserole39K/yr
  • oven dish with lid24K/yr
  • small casserole dish with lid19K/yr
  • hob to oven casserole dishes21K/yr
  • hob to oven pan11K/yr
  • casserole dishes with lids11K/yr

Reviews and returns

What reviews say buyers love and hate about Casserole Dishes

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Weight Heavy12%+0.33

for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc

It's really heavy to lift in

very heavy

Size-Overall9%

Larger than I thought

Very small

The white was smaller in size

Adhesion/Stickiness7%−0.08

After just 11 months the non stick failed

not non stick

It sticks

Heat Resistance7%−0.02

Handle gets very hot

Why provide handles when they get so bloody hot that you cant use them

so they do get hot

Durability5%−0.04

had other dishes which cracked after a while

Doesn't last more than a year

But a pan that is so highly priced needs to be lasting longer than 2 years

Love

Quality-Overall24%+1.15

Great products well made

Awesome Quality

Great dish and of good quality

Value For Money17%+1.20

Amazing price

Well worth it

Excellent value for money

Size-Overall12%

Good size

Ideal size for a family

Nice size for a family

Ease Of Cleaning7%+0.45

Cleans easily

it cleans up perfectly

Easy to wash

Advertised Vs Actual Product4%+0.33

As described

does what it says

Exactly what I needed

Return

1.5% Return rate 74% Fixable by listing

Size-Overall61%▇▇▇▇▆█

Larger than I thought

Very small

The white was smaller in size

Weight Heavy8%█▅▄▇█▇

for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc

It's really heavy to lift in

very heavy

Quality-Overall5%▂▄▅▄█▄

Poor quality

also poorly made

Bad quality I just put in the dishwasher to wash it before use

Defective Material/Parts3%▅▆▅▆█▃
Advertised Vs Actual Product2%▁▅▃▄█▁

FAQ

Common Casserole Dishes questions

Answered from the same tracked data.