casserole dishes
Skip itSoft demand (-43.9% this quarter) — this niche doesn't clear our bar today.
Avg price
Incredible£25.47avg listing price — sweet spot $15–$100
Returns
Great1.5%return rate — above 5% kills the launch gate
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Good68%top-5 brand share — brands hold most of the demand
Market size
Good£356K£356K/yr · 698K searches
Price range
Good£8.78–£172.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Okay2.0%search→purchase rate — share of searches ending in a sale
Review moat
Bad8,535.7avg incumbent reviews — the moat a new listing must climb
Growth
Bad-43.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, casserole dishes is a £356K/yr Amazon United Kingdom market (698K searches/yr). The top 5 brands hold 68% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 28, 2026 · scored weekly · How we score niches
casserole dishes market data
- Units sold / yr
- 15K–20K
- avg 250–500/product
- Revenue / yr
- £382K–£509K
- units × avg price
- Conversion rate
- 2.0%
- Avg BSR
- #782
- Page quality
- 0%
- Prime
- 91%
- Sponsored
- 85%
- Out of stock
- 13.2%
- Avg brand age
- 44 months
- Avg seller age
- 178 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
43
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
23%
- Topbooc19%
- Pyrex14%
- OVERMONT13%
- nuovva12%
- Amazon Basics10%
- MasterClass10%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -43.9% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Top casserole dishes search terms
- casserole dish with lid232K/yr
- casserole dish147K/yr
- casserole dishes52K/yr
- casserole dishes with lids oven proof70K/yr
- casserole39K/yr
- oven dish with lid24K/yr
- small casserole dish with lid19K/yr
- hob to oven casserole dishes21K/yr
- hob to oven pan11K/yr
- casserole dishes with lids11K/yr
Top casserole dishes products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
Topbooc£25.954.7★107 rev
Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Dish With Lid 5.5QT Cookbook -Non-stick Dutch Oven for Braising Stews Roasting Bread Baking - Cherry red
OVERMONT£36.784.6★10,103 rev
Non-Stick Aluminium Pot with Lid Sturdy Shallow Dutch Oven Casserole Pot with Ergonomic Handles 3.9L 28cm Red Oven Safe Cooking Pot by Nuovva
nuovva£29.044.6★2,631 rev
Casserole Dish with Lid Medium 4L 24cm Lightweight Cast Aluminium Casserole Pan Deep or Shallow Induction Hob & Oven Safe Durable Non-Stick Cooking Pot Stew Roast (Black 24cm - Deep)
Dawsons Living£24.324.3★158 rev
Pyrex Round Casserole 1.3 L Classic white
Pyrex£8.984.5★208 rev
Newest
by launch date
Homsmyth 3 Piece Casserole Dish with Glass Lids 1L 1.5L & 2.5L Ceramic Casserole Dishes Oven Safe Baking Dishes with Lids Microwave Safe Serving & Food Storage Casseroles (Marble)
HOMSMYTH£16.983 rev
Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
Topbooc£25.95107 rev
2 Pack Glass Casserole Dish with Lid Deep Casserole Dish for Oven Clear Serving Dishes with Lids for Cooking Microwave Safe (Set of 2: 1.5L + 2.8L)
Houbobo£23.994 rev
Queensway Home & Dining Glass Casserole Dish with Lid - Oven Microwave & Freezer Safe Heat-Resistant Roasting Bakeware - Durable Borosilicate Glass - 2600ml
Queensway Home & Dining£9.1026 rev
Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Pot With Lid Cookbook & Cotton Potholders - Non-stick Dutch Oven Cookware for Braising Stews Roasting Bread Baking - Pink 5.5QT
OVERMONT£32.5710,103 rev
Trending
90-day click momentumHomsmyth 3 Piece Casserole Dish with Glass Lids 1L 1.5L & 2.5L Ceramic Casserole Dishes Oven Safe Baking Dishes with Lids Microwave Safe Serving & Food Storage Casseroles (Marble)
HOMSMYTH£16.985.0★
Pyrex Round Casserole 1.3 L Classic white
Pyrex£8.984.5★
PYREX Cocotte ronde 2 1 L CLASSIC
Pyrex£8.784.5★
Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
Topbooc£25.954.7★
Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Pot With Lid Cookbook & Cotton Potholders - Non-stick Dutch Oven Cookware for Braising Stews Roasting Bread Baking - Pink 5.5QT
OVERMONT£32.574.6★
What buyers say about casserole dishes
What buyers praise and complain about, mined from review topics.What buyers love
“Great products well made”
“Amazing price”
“Good size”
“Cleans easily”
“As described”
“Heavier than expected so all good”
“very sturdy”
“Great colour”
“Great oven”
“Lightweight and so easy to clean”
What buyers complain about
“for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc”
“Larger than I thought”
“After just 11 months the non stick failed”
“Handle gets very hot”
“had other dishes which cracked after a while”
“Poor quality”
“not red. enamel coating all chipped off”
“the week after I bought it the price dropped by 25%”
“Pan is extremely light, I was concerned about the lid not being heavy enough and steam escaping”
“its hard to clean”
Top return reasons
Common questions
- Is casserole dishes profitable to sell on Amazon United Kingdom?
- The niche generates £356K/yr across 33 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -43.9%. Flapen's verdict: Skip it (47/100).
- How competitive is the casserole dishes niche?
- 16 brands and 43 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 68% of demand.
- What do buyers complain about in casserole dishes?
- Top complaints mined from reviews: Weight Heavy, Size-Overall, Adhesion/Stickiness. The return rate is 1.5%.
- When does demand for casserole dishes peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.0× the quietest.
- What does it cost to enter the casserole dishes niche?
- Listings span £8.78–£172.48; the average listing price is £25.47 (sweet spot $15–$100). The average incumbent carries 8,536 reviews — the moat a new listing must climb.