Casserole Dishes
FailDemand is soft, at -43.9% this quarter, so Casserole Dishes is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £356K/yr698K searches / yr
- 90-day growth
- -43.9%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 43 sellers
Flapen Score
Casserole Dishes against its category
The dotted line is the Home & Garden average. Past it, Casserole Dishes is stronger. Inside it, weaker.
Market
The Casserole Dishes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Casserole Dishes 698K times last year and spent an estimated £356K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.
- Searches, last 12 months
- 698K
- Growth, 90 days vs prior 90
- -43.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £356Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- casserole dish with lid232K searches a year
02 · Price
A sale here is worth £25.47.
Listings sell for £25.47 on average, from £8.78 to £172.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.47 that is £6K to £13K a year per listing.
- Average price
- £25.47inside the $15 to $100 sweet spot
- Price range
- £8.78–£172.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£13K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #782 within Cookware. It carries 8,536 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 91%
- Out of stock, average day
- 13.2%
- Average rank
- #782in Cookware
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,536per listing
- Listings tracked
- 33
04 · Newcomers
1 of last year's 6 launches cleared the first-year sales bar.
6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Casserole Dishes products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
- Price
- £25.95
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 7mo ago

Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Dish With Lid 5.5QT Cookbook -Non-stick Dutch Oven for Braising Stews Roasting Bread Baking - Cherry red
- Price
- £36.78
- Rating
- 4.6/5
- Reviews
- 10,103
- Age
- 3y ago

Non-Stick Aluminium Pot with Lid Sturdy Shallow Dutch Oven Casserole Pot with Ergonomic Handles 3.9L 28cm Red Oven Safe Cooking Pot by Nuovva
- Price
- £29.04
- Rating
- 4.6/5
- Reviews
- 2,631
- Age
- 3y ago

Casserole Dish with Lid Medium 4L 24cm Lightweight Cast Aluminium Casserole Pan Deep or Shallow Induction Hob & Oven Safe Durable Non-Stick Cooking Pot Stew Roast (Black 24cm - Deep)
- Price
- £24.32
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 5y ago

Pyrex Round Casserole 1.3 L Classic white
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 9y ago
Trending
estimated 90-day click momentum
Homsmyth 3 Piece Casserole Dish with Glass Lids 1L 1.5L & 2.5L Ceramic Casserole Dishes Oven Safe Baking Dishes with Lids Microwave Safe Serving & Food Storage Casseroles (Marble)
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Pyrex Round Casserole 1.3 L Classic white
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 9y ago

PYREX Cocotte ronde 2 1 L CLASSIC
- Price
- £8.78
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 3y ago

Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
- Price
- £25.95
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 7mo ago

Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Pot With Lid Cookbook & Cotton Potholders - Non-stick Dutch Oven Cookware for Braising Stews Roasting Bread Baking - Pink 5.5QT
- Price
- £32.57
- Rating
- 4.6/5
- Reviews
- 10,103
- Age
- 2y ago
Newest
by launch date
Homsmyth 3 Piece Casserole Dish with Glass Lids 1L 1.5L & 2.5L Ceramic Casserole Dishes Oven Safe Baking Dishes with Lids Microwave Safe Serving & Food Storage Casseroles (Marble)
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
- Price
- £25.95
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 7mo ago

2 Pack Glass Casserole Dish with Lid Deep Casserole Dish for Oven Clear Serving Dishes with Lids for Cooking Microwave Safe (Set of 2: 1.5L + 2.8L)
- Price
- £23.99
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Queensway Home & Dining Glass Casserole Dish with Lid - Oven Microwave & Freezer Safe Heat-Resistant Roasting Bakeware - Durable Borosilicate Glass - 2600ml
- Price
- £9.10
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Pot With Lid Cookbook & Cotton Potholders - Non-stick Dutch Oven Cookware for Braising Stews Roasting Bread Baking - Pink 5.5QT
- Price
- £32.57
- Rating
- 4.6/5
- Reviews
- 10,103
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
43
Est. top-5 brand share
68%
Top 20: 100%
Est. top-5 click share
47%
Top 20: 85%
Open market
23%
- Topbooc19%
- Pyrex14%
- OVERMONT13%
- nuovva12%
- Amazon Basics10%
- MasterClass10%
Demand
Casserole Dishes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Casserole Dishes search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- casserole dish with lid232K/yr
- casserole dish147K/yr
- casserole dishes52K/yr
- casserole dishes with lids oven proof70K/yr
- casserole39K/yr
- oven dish with lid24K/yr
- small casserole dish with lid19K/yr
- hob to oven casserole dishes21K/yr
- hob to oven pan11K/yr
- casserole dishes with lids11K/yr
Reviews and returns
What reviews say buyers love and hate about Casserole Dishes
We read the reviews and the return reasons for every product selling here.
“for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Casserole Dishes questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









