Casserole Dishes
FailDemand is soft, at -43.9% this quarter, so Casserole Dishes is a Fail.
- Flapen Score
- 47 / 100Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 5147
- Market size
- £356K/yr698K searches / yr
- 90-day growth
- -43.9%search demand this quarter
- Competition
- 47%top-5 click share · 16 brands · 43 sellers
Flapen Score
Casserole Dishes against its category
The dotted line is the Home & Garden average. Past it, Casserole Dishes is stronger. Inside it, weaker.
Market
The Casserole Dishes market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Casserole Dishes 698K times last year and spent an estimated £356K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.
01 · Demand
2.0% of searches ended in a purchase last week.
Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.
- Searches, last 12 months
- 698K
- Growth, 90 days vs prior 90
- -43.9%
- Conversion, latest week
- 2.0%
- Market size, estimated
- £356Ka year
- Peak month
- November3.0× the quietest month
- Top search term
- casserole dish with lid232K searches a year
02 · Price
A sale here is worth £25.47.
Listings sell for £25.47 on average, from £8.78 to £172.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.47 that is £6K to £13K a year per listing.
- Average price
- £25.47inside the $15 to $100 sweet spot
- Price range
- £8.78–£172.48
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£13K
- Returns
- 1.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #782 within Cookware. It carries 8,536 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 85%
- Prime listings
- 91%
- Out of stock, average day
- 13.2%
- Average rank
- #782in Cookware
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 8,536per listing
- Listings tracked
- 33
04 · Newcomers
Amazon counts 1 of last year's 6 launches as successful.
6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.
- Launched, last 12 months
- 6
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 44 months
Products
Top Casserole Dishes products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
- Price
- £25.95
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 7mo ago

Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Dish With Lid 5.5QT Cookbook -Non-stick Dutch Oven for Braising Stews Roasting Bread Baking - Cherry red
- Price
- £36.78
- Rating
- 4.6/5
- Reviews
- 10,103
- Age
- 3y ago

Non-Stick Aluminium Pot with Lid Sturdy Shallow Dutch Oven Casserole Pot with Ergonomic Handles 3.9L 28cm Red Oven Safe Cooking Pot by Nuovva
- Price
- £29.04
- Rating
- 4.6/5
- Reviews
- 2,631
- Age
- 3y ago

Casserole Dish with Lid Medium 4L 24cm Lightweight Cast Aluminium Casserole Pan Deep or Shallow Induction Hob & Oven Safe Durable Non-Stick Cooking Pot Stew Roast (Black 24cm - Deep)
- Price
- £24.32
- Rating
- 4.3/5
- Reviews
- 158
- Age
- 5y ago

Pyrex Round Casserole 1.3 L Classic white
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 9y ago
Trending
90-day click momentum
Homsmyth 3 Piece Casserole Dish with Glass Lids 1L 1.5L & 2.5L Ceramic Casserole Dishes Oven Safe Baking Dishes with Lids Microwave Safe Serving & Food Storage Casseroles (Marble)
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Pyrex Round Casserole 1.3 L Classic white
- Price
- £8.98
- Rating
- 4.5/5
- Reviews
- 208
- Age
- 9y ago

PYREX Cocotte ronde 2 1 L CLASSIC
- Price
- £8.78
- Rating
- 4.5/5
- Reviews
- 216
- Age
- 3y ago

Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
- Price
- £25.95
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 7mo ago

Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Pot With Lid Cookbook & Cotton Potholders - Non-stick Dutch Oven Cookware for Braising Stews Roasting Bread Baking - Pink 5.5QT
- Price
- £32.57
- Rating
- 4.6/5
- Reviews
- 10,103
- Age
- 2y ago
Newest
by launch date
Homsmyth 3 Piece Casserole Dish with Glass Lids 1L 1.5L & 2.5L Ceramic Casserole Dishes Oven Safe Baking Dishes with Lids Microwave Safe Serving & Food Storage Casseroles (Marble)
- Price
- £16.98
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1mo ago

Cast Iron Dutch Oven - 26CM 5L Casserole Dish with Lid Enamelled Cast Iron Round Pot for Bread Baking Braising Stews Roasting Dutch Pot with Heat-resistant Gloves Easy to Clean - Red Topbooc
- Price
- £25.95
- Rating
- 4.7/5
- Reviews
- 107
- Age
- 7mo ago

2 Pack Glass Casserole Dish with Lid Deep Casserole Dish for Oven Clear Serving Dishes with Lids for Cooking Microwave Safe (Set of 2: 1.5L + 2.8L)
- Price
- £23.99
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 8mo ago

Queensway Home & Dining Glass Casserole Dish with Lid - Oven Microwave & Freezer Safe Heat-Resistant Roasting Bakeware - Durable Borosilicate Glass - 2600ml
- Price
- £9.10
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Overmont 26cm/5.2L Enamelled Cast Iron Round Casserole Pot With Lid Cookbook & Cotton Potholders - Non-stick Dutch Oven Cookware for Braising Stews Roasting Bread Baking - Pink 5.5QT
- Price
- £32.57
- Rating
- 4.6/5
- Reviews
- 10,103
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.
Brands
16 falling
Sellers
43
Top-5 brand share
68%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
23%
- Topbooc19%
- Pyrex14%
- OVERMONT13%
- nuovva12%
- Amazon Basics10%
- MasterClass10%
Demand
Casserole Dishes search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×
Search terms
Top Casserole Dishes search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- casserole dish with lid232K/yr
- casserole dish147K/yr
- casserole dishes52K/yr
- casserole dishes with lids oven proof70K/yr
- casserole39K/yr
- oven dish with lid24K/yr
- small casserole dish with lid19K/yr
- hob to oven casserole dishes21K/yr
- hob to oven pan11K/yr
- casserole dishes with lids11K/yr
Reviews and returns
What reviews say buyers love and hate about Casserole Dishes
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc
It's really heavy to lift in
very heavy
Larger than I thought
Very small
The white was smaller in size
After just 11 months the non stick failed
not non stick
It sticks
Handle gets very hot
Why provide handles when they get so bloody hot that you cant use them
so they do get hot
had other dishes which cracked after a while
Doesn't last more than a year
But a pan that is so highly priced needs to be lasting longer than 2 years
Love
Great products well made
Awesome Quality
Great dish and of good quality
Amazing price
Well worth it
Excellent value for money
Good size
Ideal size for a family
Nice size for a family
Cleans easily
it cleans up perfectly
Easy to wash
As described
does what it says
Exactly what I needed
Return
1.5% Return rate 74% Fixable by listing
Larger than I thought
Very small
The white was smaller in size
for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc
It's really heavy to lift in
very heavy
Poor quality
also poorly made
Bad quality I just put in the dishwasher to wash it before use
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Casserole Dishes questions
Answered from the same tracked data.









