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Casserole Dishes

Fail

Demand is soft, at -43.9% this quarter, so Casserole Dishes is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£356K/yr698K searches / yr
90-day growth
-43.9%search demand this quarter
Competition
47%top-5 click share · 16 brands · 43 sellers

Flapen Score

Casserole Dishes against its category

The dotted line is the Home & Garden average. Past it, Casserole Dishes is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Casserole Dishes market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Casserole Dishes 698K times last year and spent an estimated £356K. The top 5 brands take 68% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 698K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -43.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £356K a year.

Searches, last 12 months
698K
Growth, 90 days vs prior 90
-43.9%
Conversion, latest week
2.0%
Market size, estimated
£356Ka year
Peak month
November3.0× the quietest month
Top search term
casserole dish with lid232K searches a year

02 · Price

A sale here is worth £25.47.

Listings sell for £25.47 on average, from £8.78 to £172.48. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £25.47 that is £6K to £13K a year per listing.

Average price
£25.47inside the $15 to $100 sweet spot
Price range
£8.78–£172.48
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£6K–£13K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

85% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 13.2% of listings are out of stock. The average listing ranks #782 within Cookware. It carries 8,536 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
91%
Out of stock, average day
13.2%
Average rank
#782in Cookware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
8,536per listing
Listings tracked
33

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
44 months

Products

Top Casserole Dishes products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 28, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

£0£18K£36K£53K£71K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

16 falling

Sellers

43

Est. top-5 brand share

68%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 85%

Open market

23%

  • Topbooc19%
  • Pyrex14%
  • OVERMONT13%
  • nuovva12%
  • Amazon Basics10%
  • MasterClass10%

Demand

Casserole Dishes search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Black Friday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.0×

Search terms

Top Casserole Dishes search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • casserole dish with lid232K/yr
  • casserole dish147K/yr
  • casserole dishes52K/yr
  • casserole dishes with lids oven proof70K/yr
  • casserole39K/yr
  • oven dish with lid24K/yr
  • small casserole dish with lid19K/yr
  • hob to oven casserole dishes21K/yr
  • hob to oven pan11K/yr
  • casserole dishes with lids11K/yr

Reviews and returns

What reviews say buyers love and hate about Casserole Dishes

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
12%of negative reviews mention “Weight Heavy”
1.5%of orders come back
“for potential buyers, it is very heavy so others, like me, who are old and with little strength might find it too much to lift etc”
A buyer, on “Weight Heavy”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Casserole Dishes questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data