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Cashmere Comb

Fail

Demand is soft, at -75.9% this quarter, so Cashmere Comb is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£63K/yr91K searches / yr
90-day growth
-75.9%search demand this quarter
Competition
67%top-5 click share · 16 brands · 66 sellers

Flapen Score

Cashmere Comb against its category

The dotted line is the Home & Garden average. Past it, Cashmere Comb is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cashmere Comb market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cashmere Comb 91K times last year and spent an estimated £63K. The top 5 brands take 71% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 42 out of 100, a Fail.

01 · Demand

11.9% of searches ended in a purchase last week.

Shoppers searched for this 91K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 11.9% of those searches ended in a purchase. Searches in the last 90 days moved -75.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated £63K a year.

Searches, last 12 months
91K
Growth, 90 days vs prior 90
-75.9%
Conversion, latest week
11.9%
Market size, estimated
£63Ka year
Peak month
January13.5× the quietest month
Top search term
cashmere comb42K searches a year

02 · Price

A sale here is worth £5.86.

Listings sell for £5.86 on average, from £2.99 to £11.04. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.86 that is £3K to £4K a year per listing.

Average price
£5.86under the $15 to $100 sweet spot
Price range
£2.99–£11.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

67% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #136 within Irons, Steamers & Accessories. It carries 17,360 reviews at 4.20 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#136in Irons, Steamers & Accessories
Average rating
4.20 starsAmazon United Kingdom average 4.36 stars
Average reviews
17,360per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cashmere Comb products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£6K£13K£19K£25K1101001K10K100K1.0M Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

16 falling

Sellers

66

Top-5 brand share

71%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

24%

  • Lona Scott29%
  • Prima Cumce15%
  • Chef Aid10%
  • Mmgoqqt10%
  • Clothes Doctor7%
  • AFIODA5%

Demand

Cashmere Comb search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '25Black Friday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 13.5×

Search terms

Top Cashmere Comb search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cashmere comb42K/yr
  • wool comb16K/yr
  • pilling comb11K/yr
  • wool brush5K/yr
  • fabric comb4K/yr
  • sweater comb4K/yr
  • wool comb bobble remover4K/yr
  • knitwear comb3K/yr
  • cashmere brush3K/yr

Reviews and returns

What reviews say buyers love and hate about Cashmere Comb

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability19%−0.19

Broke during 1st use

Broke on first use

stopped working after one use

Functionality-Overall13%−0.11

Not very efficient neither

Not effective

Doesn't work

Size-Overall10%−0.06

Bigger and better than expected

small

Very small waste container

Quality-Overall8%+0.41

Poor Quality

Not as good as I thought it would be

AWFUL QUALITY - Fell apart in seconds

Value For Money7%+0.47

The comb didn't cost very much

This isnt value for money

Poor value

Love

Ease Of Use21%+1.59

Easy to use

Very handy

its easy to hold

Quality-Overall14%+0.41

Excellent product

Overall, this is a well-designed, reliable product that delivers consistent results

feels like it is well-made

Value For Money12%+0.47

Excellent value

Great value

Good for money

Advertised Vs Actual Product11%+0.35

Works as advertised

Exceeded expectations

Does the job perfectly

Efficiency11%+0.97

Works perfect

does the job well

Effective

Return

0.8% Return rate 7% Fixable by listing

Functionality-Overall61%▇▇▇▆▇█

Not very efficient neither

Not effective

Doesn't work

Durability6%▄▅▇█▃▆

Broke during 1st use

Broke on first use

stopped working after one use

Quality-Overall6%▃██▆█▄

Poor Quality

Not as good as I thought it would be

AWFUL QUALITY - Fell apart in seconds

Battery Life4%▇█▆▇▇▇

the batteries provided lasted for about 5 minutes so would suggest making sure you have batteries available if youre wanting to de-bobble a large item

New batteries didn't help

The only drawback is that it is battery powered

Size-Overall4%▂█▅▅▂▇

Bigger and better than expected

small

Very small waste container

FAQ

Common Cashmere Comb questions

Answered from the same tracked data.