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Carving Knife Set

Fail

Shoppers spend only $17K a year here, so Carving Knife Set is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£17K/yr68K searches / yr
90-day growth
-32.0%search demand this quarter
Competition
46%top-5 click share · 20 brands · 26 sellers

Flapen Score

Carving Knife Set against its category

The dotted line is the Home & Garden average. Past it, Carving Knife Set is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carving Knife Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carving Knife Set 68K times last year and spent an estimated £17K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 41 out of 100, a Fail.

01 · Demand

0.9% of searches ended in a purchase last week.

Shoppers searched for this 68K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -32.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £17K a year.

Searches, last 12 months
68K
Growth, 90 days vs prior 90
-32.0%
Conversion, latest week
0.9%
Market size, estimated
£17Ka year
Peak month
December13.8× the quietest month
Top search term
carving knife set43K searches a year

02 · Price

A sale here is worth £27.23.

Listings sell for £27.23 on average, from £8.81 to £67.15. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £27.23 that is £0 to £3K a year per listing.

Average price
£27.23inside the $15 to $100 sweet spot
Price range
£8.81–£67.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

89% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #83 within Kitchen Knives. It carries 4,142 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
100%
Out of stock, average day
9.1%
Average rank
#83in Kitchen Knives
Average rating
4.61 starsAmazon United Kingdom average 4.36 stars
Average reviews
4,142per listing
Listings tracked
27

04 · Newcomers

Amazon counts 4 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 50 months on average, so the names here are settling in.

Launched, last 12 months
8
Successful launches
4Amazon's first-year sales bar
Average brand age
50 months

Products

Top Carving Knife Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£679£1K£2K£3K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

20 falling

Sellers

26

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

46%

Top 20: 93%

Open market

31%

  • Taylors Eye Witness33%
  • HOSHANHO11%
  • PAUDIN8%
  • Wrenbury7%
  • MOSFiATA6%
  • Cutluxe5%

Demand

Carving Knife Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Black Friday '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.8×

Search terms

Top Carving Knife Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carving knife set43K/yr
  • carving set12K/yr
  • carving knife and fork set9K/yr
  • meat carving set4K/yr

Reviews and returns

What reviews say buyers love and hate about Carving Knife Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall14%+1.75

Cheap item lacking in quality

Poor quality

I would say they definitely feel like medium quality not the best

Durability11%−0.07

Middle spike broke first use

the very end looks to be broken

Not made to last

Rusts/Corrodes10%−0.07

got slight rust

they can start to show signs of rust. see pictures

Started to rust after a few days

Sharpness8%−0.01

don't stay sharp for long

Not very sharp

not sharp enough

Value For Money6%+1.43

Cheap tat

Initially I thought it was a bit expensive for anybody who was to actually buy one but

A good starter set - a little pricey for what it is

Love

Sharpness28%−0.01

Great sharp knives

And they stay sharp as well

Beautiful and sharp

Quality-Overall27%+1.75

The quality of the tools seem fairly good

well made

Excellent product

Value For Money17%+1.43

Excellent value for money

Fantastic price

great value for money

Advertised Vs Actual Product3%−0.01

As described

Much better than I was expecting

Just what was needed

Grip2%+0.23

Comfortable grip

Nice sculpted grip

Strong grip

Return

1.3% Return rate 26% Fixable by listing

Quality-Overall17%▄▁▄▅▅█

Cheap item lacking in quality

Poor quality

I would say they definitely feel like medium quality not the best

Size-Overall17%▃█▇▆█▄

It's a little bigger than I had expected

however these gloves were way too small for my hands

The butcher knife is smaller compared to the last ones I bought

Sharpness11%▇▅▃▁▅█

don't stay sharp for long

Not very sharp

not sharp enough

Defective Material/Parts10%█▁█▆▄█
Rusts/Corrodes9%▂▆▄█▅▃

got slight rust

they can start to show signs of rust. see pictures

Started to rust after a few days

FAQ

Common Carving Knife Set questions

Answered from the same tracked data.