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Carving Knife

Fail

Demand is soft, at -30.1% this quarter, so Carving Knife is a Fail.

Flapen Score
44
44 / 100
Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 51
Market size
£74K/yr195K searches / yr
90-day growth
-30.1%search demand this quarter
Competition
53%top-5 click share · 17 brands · 15 sellers

Flapen Score

Carving Knife against its category

The dotted line is the Home & Garden average. Past it, Carving Knife is stronger. Inside it, weaker.

44Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carving Knife market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carving Knife 195K times last year and spent an estimated £74K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.

01 · Demand

1.8% of searches ended in a purchase last week.

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.

Searches, last 12 months
195K
Growth, 90 days vs prior 90
-30.1%
Conversion, latest week
1.8%
Market size, estimated
£74Ka year
Peak month
December8.8× the quietest month
Top search term
carving knife128K searches a year

02 · Price

A sale here is worth £20.52.

Listings sell for £20.52 on average, from £4.11 to £40.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.52 that is £2K to £5K a year per listing.

Average price
£20.52inside the $15 to $100 sweet spot
Price range
£4.11–£40.23
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
1.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #33 within Kitchen Knives. It carries 692 reviews at 4.66 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
8.1%
Average rank
#33in Kitchen Knives
Average rating
4.66 starsAmazon United Kingdom average 4.36 stars
Average reviews
692per listing
Listings tracked
22

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
63 months

Products

Top Carving Knife products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£15K£22K£30K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

15

Top-5 brand share

66%

Top 20: 100%

Top-5 click share

53%

Top 20: 97%

Open market

28%

  • Cutluxe25%
  • PAUDIN17%
  • SHAN ZU9%
  • Viners8%
  • HOSHANHO8%
  • Richardson Sheffield6%

Demand

Carving Knife search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 8.8×

Search terms

Top Carving Knife search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carving knife128K/yr
  • slicing knife9K/yr
  • brisket knife7K/yr
  • carving knives13K/yr
  • carving knife for meat21K/yr
  • meat carving knife15K/yr
  • meat knife carving3K/yr

Reviews and returns

What reviews say buyers love and hate about Carving Knife

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Sharpness14%+0.10

not sharp

felt it could have been a little sharper considering factory new

Extremely sharp I have cut my self

Ease Of Use9%−0.07

as such they struggle to cut

It was no easier than using a bread knife

Impossible to use if you are left handed

Quality-Overall7%+2.27

Rubbish

Its incredibly cheaply made

Not the best quality

Size-Overall6%−0.02

Not fit for purpose

if rather larger than I anticipated

bigger than most people will need in fact it does not fit in my knife block

Value For Money6%+1.13

Has doubled in price since I last purchased one

It seems expensive to me

Price hike

Love

Quality-Overall25%+2.27

Amazing quality

Good in all aspects

Good Quality Knife

Sharpness21%+0.10

Absolutely razor sharp

Nice sharp knife

It is very sharp

Value For Money15%+1.13

Good value for the price

great value for money

Great value

Advertised Vs Actual Product7%+0.50

Just what was needed

As described

works like it should do

Grip4%−0.02

Nice sculpted grip

Strong grip

easy to grip

Return

1.3% Return rate 37% Fixable by listing

Size-Overall29%▄▆▆███

Not fit for purpose

if rather larger than I anticipated

bigger than most people will need in fact it does not fit in my knife block

Sharpness24%█▄▇▄▅▅

not sharp

felt it could have been a little sharper considering factory new

Extremely sharp I have cut my self

Functionality-Overall13%▅▆▅█▄▄

it has stopped working altogether

Quality-Overall6%▁▁▄▃█▇

Rubbish

Its incredibly cheaply made

Not the best quality

Strength3%▆▁▁█▇▅

FAQ

Common Carving Knife questions

Answered from the same tracked data.