Carving Knife
FailDemand is soft, at -30.1% this quarter, so Carving Knife is a Fail.
- Flapen Score
- 44 / 100Ranks 4,195 of 5,777 Home & Garden niches · −7 vs the category median of 5144
- Market size
- £74K/yr195K searches / yr
- 90-day growth
- -30.1%search demand this quarter
- Competition
- 53%top-5 click share · 17 brands · 15 sellers
Flapen Score
Carving Knife against its category
The dotted line is the Home & Garden average. Past it, Carving Knife is stronger. Inside it, weaker.
Market
The Carving Knife market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Carving Knife 195K times last year and spent an estimated £74K. The top 5 brands take 66% of clicks. Demand peaks in Nov–Dec. Flapen scores it 44 out of 100, a Fail.
01 · Demand
1.8% of searches ended in a purchase last week.
Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.8% of those searches ended in a purchase. Searches in the last 90 days moved -30.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £74K a year.
- Searches, last 12 months
- 195K
- Growth, 90 days vs prior 90
- -30.1%
- Conversion, latest week
- 1.8%
- Market size, estimated
- £74Ka year
- Peak month
- December8.8× the quietest month
- Top search term
- carving knife128K searches a year
02 · Price
A sale here is worth £20.52.
Listings sell for £20.52 on average, from £4.11 to £40.23. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £20.52 that is £2K to £5K a year per listing.
- Average price
- £20.52inside the $15 to $100 sweet spot
- Price range
- £4.11–£40.23
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £2K–£5K
- Returns
- 1.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.1% of listings are out of stock. The average listing ranks #33 within Kitchen Knives. It carries 692 reviews at 4.66 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 100%
- Out of stock, average day
- 8.1%
- Average rank
- #33in Kitchen Knives
- Average rating
- 4.66 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 692per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 63 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 63 months
Products
Top Carving Knife products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Cutluxe Carving Knife - 12 inch Razor Sharp Brisket Knives for Meat Cutting BBQ Turkey - Slicing Knife with Ergonomic Pakkawood Handle Design - Gift Box Included
- Price
- £27.99
- Rating
- 4.7/5
- Reviews
- 6,762
- Age
- 6y ago

SHAN ZU 12 Carving Knife in Powder Steel Japanese Brisket Knife for Meat Cutting Turkey and BBQ 12 Sharp Longer Blade Kitchen Slicing Knives with Ergonomic Pakkawood Handle
- Price
- £26.12
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago

Viners Assure 8 Carving Knife Stainless Steel Blade with Squared Tip for Safety Soft Grip Handle Non-Stick Coating Rust-Resistant Ideal for Slicing Meat Poultry & Roasts
- Price
- £4.11
- Rating
- 4.6/5
- Reviews
- 367
- Age
- 6y ago

PAUDIN 12 Inch Carving Knife Premium Slicing Knife with with High Carbon Stainless Steel for Cutting Smoked Brisket BBQ Meat Turkey - Ergonomic G10 Handle
- Price
- £24.39
- Rating
- 4.7/5
- Reviews
- 235
- Age
- 4y ago

PAUDIN Carving Knife Kitchen Knife 8 Inch German High Carbon Stainless Steel with Wooden Handle for Home Restaurant & Outdoor Use Come with Gift Box
- Price
- £19.13
- Rating
- 4.7/5
- Reviews
- 367
- Age
- 7y ago
Trending
90-day click momentum
Richardson Sheffield Sabatier Trompette Carving Knife Steel Black
- Price
- £7.71
- Rating
- 4.7/5
- Reviews
- 270
- Age
- 2y ago

Victorinox Swiss Classic Professional Carving Knife Extra Sharp Blade Straight Grind 19 cm Plastic Handle Stainless Steel Orange
- Price
- £19.29
- Rating
- 4.7/5
- Reviews
- 775
- Age
- 13y ago

LIN ZHI REN Carving Knife 12 Inch Constructed from Superior Stainless Steel with Ergonomic Handles for Meat Cutting BBQ Turkey
- Price
- £18.39
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 10mo ago

SHAN ZU 12 Carving Knife in Powder Steel Japanese Brisket Knife for Meat Cutting Turkey and BBQ 12 Sharp Longer Blade Kitchen Slicing Knives with Ergonomic Pakkawood Handle
- Price
- £26.12
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago

Cutluxe Carving Knife Set for BBQ & Brisket Razor Sharp German Steel Slicing and Boning Knife for Meat Cutting Full Tang & Ergonomic Handle Artisan Series
- Price
- £40.23
- Rating
- 4.8/5
- Reviews
- 1,080
- Age
- 2y ago
Newest
by launch date
LIN ZHI REN Carving Knife 12 Inch Constructed from Superior Stainless Steel with Ergonomic Handles for Meat Cutting BBQ Turkey
- Price
- £18.39
- Rating
- 4.5/5
- Reviews
- 248
- Age
- 10mo ago

HOSHANHO Carving Slicing Knife 12 Inch Japanese High Carbon Steel Brisket Knife with Ergonomic Pakkawood Handle Razor Sharp Curved Butcher Breaking Knives for Meat Cutting
- Price
- £28.63
- Rating
- 4.7/5
- Reviews
- 512
- Age
- 1y ago

SHAN ZU 12 Carving Knife in Powder Steel Japanese Brisket Knife for Meat Cutting Turkey and BBQ 12 Sharp Longer Blade Kitchen Slicing Knives with Ergonomic Pakkawood Handle
- Price
- £26.12
- Rating
- 4.8/5
- Reviews
- 53
- Age
- 1y ago

YFWOOD 12 Inch Slicing Carving Knife - Professional Brisket Knife for Meat Turkey Roast & BBQ - High Carbon Stainless Steel Slicer with Ergonomic Wood Handle and Gift Box
- Price
- £20.17
- Rating
- 4.7/5
- Reviews
- 36
- Age
- 1y ago

Astylway Slicing Carving Knife 12 inch Brisket Knife Outdoor Kitchen Knife Chef Knives Multipurpose Grilling Camping Cooking Knife BBQ Tool
- Price
- £21.51
- Rating
- 4.4/5
- Reviews
- 14
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 53% of clicks. Leaders hold, but buyers still shop past them.
Brands
17 falling
Sellers
15
Top-5 brand share
66%
Top 20: 100%
Top-5 click share
53%
Top 20: 97%
Open market
28%
- Cutluxe25%
- PAUDIN17%
- SHAN ZU9%
- Viners8%
- HOSHANHO8%
- Richardson Sheffield6%
Demand
Carving Knife search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 8.8×
Search terms
Top Carving Knife search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- carving knife128K/yr
- slicing knife9K/yr
- brisket knife7K/yr
- carving knives13K/yr
- carving knife for meat21K/yr
- meat carving knife15K/yr
- meat knife carving3K/yr
Reviews and returns
What reviews say buyers love and hate about Carving Knife
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not sharp
felt it could have been a little sharper considering factory new
Extremely sharp I have cut my self
as such they struggle to cut
It was no easier than using a bread knife
Impossible to use if you are left handed
Rubbish
Its incredibly cheaply made
Not the best quality
Not fit for purpose
if rather larger than I anticipated
bigger than most people will need in fact it does not fit in my knife block
Has doubled in price since I last purchased one
It seems expensive to me
Price hike
Love
Amazing quality
Good in all aspects
Good Quality Knife
Absolutely razor sharp
Nice sharp knife
It is very sharp
Good value for the price
great value for money
Great value
Just what was needed
As described
works like it should do
Nice sculpted grip
Strong grip
easy to grip
Return
1.3% Return rate 37% Fixable by listing
Not fit for purpose
if rather larger than I anticipated
bigger than most people will need in fact it does not fit in my knife block
not sharp
felt it could have been a little sharper considering factory new
Extremely sharp I have cut my self
it has stopped working altogether
Rubbish
Its incredibly cheaply made
Not the best quality
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Carving Knife questions
Answered from the same tracked data.









