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Carving Fork

Fail

Demand is soft, at -49.4% this quarter, so Carving Fork is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£76K/yr83K searches / yr
90-day growth
-49.4%search demand this quarter
Competition
47%top-5 click share · 24 brands · 31 sellers

Flapen Score

Carving Fork against its category

The dotted line is the Home & Garden average. Past it, Carving Fork is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carving Fork market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carving Fork 83K times last year and spent an estimated £76K. The top 5 brands take 60% of clicks. Demand peaks in Jan–Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

12.5% of searches ended in a purchase last week.

Shoppers searched for this 83K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.5% of those searches ended in a purchase. Searches in the last 90 days moved -49.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £76K a year.

Searches, last 12 months
83K
Growth, 90 days vs prior 90
-49.4%
Conversion, latest week
12.5%
Market size, estimated
£76Ka year
Peak month
December11.1× the quietest month
Top search term
carving fork48K searches a year

02 · Price

A sale here is worth £7.29.

Listings sell for £7.29 on average, from £3.35 to £17.26. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At £7.29 that is £2K to £4K a year per listing.

Average price
£7.29under the $15 to $100 sweet spot
Price range
£3.35–£17.26
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
250–500
Revenue per listing a year
£2K–£4K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

85% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 17.7% of listings are out of stock. The average listing ranks #26 within Meat Forks. It carries 367 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
85%
Prime listings
100%
Out of stock, average day
17.7%
Average rank
#26in Meat Forks
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
367per listing
Listings tracked
26

04 · Newcomers

Amazon counts 0 of last year's 12 launches as successful.

12 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
0Amazon's first-year sales bar
Average brand age
46 months

Products

Top Carving Fork products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 47% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£30K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted

Brands

24 falling

Sellers

31

Top-5 brand share

60%

Top 20: 96%

Top-5 click share

47%

Top 20: 93%

Open market

40%

  • Styquenzer22%
  • MasterClass13%
  • KILA JOJO9%
  • KitchenCraft7%
  • Yeesabella5%
  • HAIYUCHUANQIQI5%

Demand

Carving Fork search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Dec · busiest ÷ quietest = 11.1×

Search terms

Top Carving Fork search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carving fork48K/yr
  • meat fork14K/yr
  • carving fork for meat9K/yr
  • meat fork carving8K/yr
  • meat carving fork3K/yr

Reviews and returns

What reviews say buyers love and hate about Carving Fork

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%0.00

even though it's a little smaller than I thought

Small fork for meat

Smaller than it looks in the image

Advertised Vs Actual Product19%−0.20

Not the same as product photo

Fork isnt the same as the picture

Quality-Overall13%+2.71

Poor workmanship and quality control

Material Quality13%−0.06

Not what i would hope from this brand plasticky

Strength13%+0.22

A little flimsy

Love

Quality-Overall40%+2.71

looks very well made

Excellent quality

well made, decent price

Value For Money14%+0.65

Fair price

Great Price

Useful and good value

Strength13%+0.22

What I like right away is that it feels solid in the hand

VERY STRONG

They are good strong forks

Advertised Vs Actual Product13%−0.20

Does the job

Just right

Exactly what I needed

Ease Of Use4%+0.35

Really useful

It seemed like a simple enough tool

Very usefull

Return

0.6% Return rate 51% Fixable by listing

Advertised Vs Actual Product28%██▁▅▁▁

Not the same as product photo

Fork isnt the same as the picture

Quality-Overall24%▂█▃▅▁█

Poor workmanship and quality control

Size-Overall19%▂▁█▅▁▆

even though it's a little smaller than I thought

Small fork for meat

Smaller than it looks in the image

Handle Quality5%▁▁▇▁▁█
Rusts/Corrodes3%▁▁█▁▁▁

FAQ

Common Carving Fork questions

Answered from the same tracked data.