Skip to content

Carving Board

Fail

Demand is soft, at -51.6% this quarter, so Carving Board is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£77K/yr48K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
69%top-5 click share · 13 brands · 29 sellers

Flapen Score

Carving Board against its category

The dotted line is the Home & Garden average. Past it, Carving Board is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carving Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carving Board 48K times last year and spent an estimated £77K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

5.9% of searches ended in a purchase last week.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
5.9%
Market size, estimated
£77Ka year
Peak month
December9.7× the quietest month
Top search term
carving board26K searches a year

02 · Price

A sale here is worth £27.30.

Listings sell for £27.30 on average, from £8.98 to £156.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £27.30 that is £3K to £7K a year per listing.

Average price
£27.30inside the $15 to $100 sweet spot
Price range
£8.98–£156.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #661 within Chopping Boards. It carries 795 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
13.3%
Average rank
#661in Chopping Boards
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Carving Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

29

Top-5 brand share

76%

Top 20: 100%

Top-5 click share

69%

Top 20: 100%

Open market

20%

  • Joseph Joseph32%
  • andrew james17%
  • Tala10%
  • Tower9%
  • Salter8%
  • Dan&Co5%

Demand

Carving Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Carving Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carving board26K/yr
  • meat carving board12K/yr
  • carving tray5K/yr
  • carving tray with spikes4K/yr

Reviews and returns

What reviews say buyers love and hate about Carving Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability24%−0.16

Middle spike broke first use

its started to split

Had this chopping board for less than 2 weeks, and it is already starting to delaminate and split

Quality-Overall19%+1.33

Shocking quality

Inadequate

Disappointed with the Quality

Size-Overall8%+0.41

Dust pointed really smaller than i wanted

It's a little bigger than I had expected

Definitely not large

Weight Heavy6%−0.04

A bit heavy for day to day use

A bit heavy

Too heavy to he practical

Thickness5%−0.05

The board is only 18mm thick not the two centimetres advertised - although this is thick enough to have cut some decent groves

Very thin and poorly made in my opinion

Love

Quality-Overall37%+1.33

Great product best choice

Excellent quality

Good quality chopping board

Size-Overall11%+0.41

it's a perfect size for the area it's being used in

Its a great size for everyday use

Perfect size for my kitchen

Value For Money10%+0.46

Excellent price

Worth to buy

Great value for money

Advertised Vs Actual Product10%+0.53

As described and delivered on time

As described

it does the job

Strength6%+0.40

Solid build

Good sturdy board

It feels sturdy

Return

0.6% Return rate 65% Fixable by listing

Size-Overall47%▆▇▄▇▇█

Dust pointed really smaller than i wanted

It's a little bigger than I had expected

Definitely not large

Defective Material/Parts9%▆▁█▅▃▅
Quality-Overall4%▂█▃▁▃▁

Shocking quality

Inadequate

Disappointed with the Quality

Value For Money4%▃▁█▆▁▁
Advertised Vs Actual Product3%▃▁▆█▁▁

FAQ

Common Carving Board questions

Answered from the same tracked data.