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Carving Board

Fail

Demand is soft, at -51.6% this quarter, so Carving Board is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£77K/yr48K searches / yr
90-day growth
-51.6%search demand this quarter
Competition
69%top-5 click share · 13 brands · 29 sellers

Flapen Score

Carving Board against its category

The dotted line is the Home & Garden average. Past it, Carving Board is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carving Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carving Board 48K times last year and spent an estimated £77K. The top 5 brands take 76% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 5.9% of those searches ended in a purchase.

Shoppers searched for this 48K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.9% of those searches ended in a purchase. Searches in the last 90 days moved -51.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
48K
Growth, 90 days vs prior 90
-51.6%
Conversion, latest week
5.9%
Market size, estimated
£77Ka year
Peak month
December9.7× the quietest month
Top search term
carving board26K searches a year

02 · Price

A sale here is worth £27.30.

Listings sell for £27.30 on average, from £8.98 to £156.66. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 100 to 250 of them. At £27.30 that is £3K to £7K a year per listing.

Average price
£27.30inside the $15 to $100 sweet spot
Price range
£8.98–£156.66
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
100–250
Revenue per listing a year
£3K–£7K
Returns
0.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

69% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 13.3% of listings are out of stock. The average listing ranks #661 within Chopping Boards. It carries 795 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
88%
Out of stock, average day
13.3%
Average rank
#661in Chopping Boards
Average rating
4.41 starsAmazon United Kingdom average 4.36 stars
Average reviews
795per listing
Listings tracked
16

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Carving Board products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 69% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£15K£23K£31K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

29

Est. top-5 brand share

76%

Top 20: 100%

Est. top-5 click share

69%

Top 20: 100%

Open market

20%

  • Joseph Joseph32%
  • andrew james17%
  • Tala10%
  • Tower9%
  • Salter8%
  • Dan&Co5%

Demand

Carving Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KHoliday '24Spike '25Holiday '25Spike '26JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 9.7×

Search terms

Top Carving Board search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • carving board26K/yr
  • meat carving board12K/yr
  • carving tray5K/yr
  • carving tray with spikes4K/yr

Reviews and returns

What reviews say buyers love and hate about Carving Board

We read the reviews and the return reasons for every product selling here.

37%of positive reviews mention “Quality-Overall”
24%of negative reviews mention “Durability”
0.6%of orders come back
“Middle spike broke first use”
A buyer, on “Durability”24% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Carving Board questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data