Cars
MaybeReturns run at only 1.0% of orders. But demand is soft, at -10.6% this quarter, so Cars is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £392K/yr1.0M searches / yr
- 90-day growth
- -10.6%search demand this quarter
- Competition
- 48%top-5 click share · 21 brands · 179 sellers
Flapen Score
Cars against its category
The dotted line is the Home & Garden average. Past it, Cars is stronger. Inside it, weaker.
Market
The Cars market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cars 1.0M times last year and spent an estimated £392K. The top 5 brands take 64% of clicks. Demand peaks in Nov–Dec. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
1.7% of searches ended in a purchase last week.
Shoppers searched for this 1.0M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.7% of those searches ended in a purchase. Searches in the last 90 days moved -10.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £392K a year.
- Searches, last 12 months
- 1.0M
- Growth, 90 days vs prior 90
- -10.6%
- Conversion, latest week
- 1.7%
- Market size, estimated
- £392Ka year
- Peak month
- December2.6× the quietest month
- Top search term
- cars597K searches a year
02 · Price
A sale here is worth £22.70.
Listings sell for £22.70 on average, from £1.37 to £181.11. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £22.70 that is £6K to £11K a year per listing.
- Average price
- £22.70inside the $15 to $100 sweet spot
- Price range
- £1.37–£181.11
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £6K–£11K
- Returns
- 1.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
74% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 2.1% of listings are out of stock. The average listing ranks #53 within Furniture. It carries 3,754 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 74%
- Prime listings
- 94%
- Out of stock, average day
- 2.1%
- Average rank
- #53in Furniture
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 3,754per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 5 of last year's 13 launches as successful.
13 products launched here in the last 12 months. Amazon counts 5 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 13
- Successful launches
- 5Amazon's first-year sales bar
- Average brand age
- 32 months
Products
Top Cars products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hot Wheels 10-Pack (Styles May Vary)
- Price
- £8.87
- Rating
- 4.8/5
- Reviews
- 51,557
- Age
- 24y ago

Hot Wheels 5-Pack of Toy Cars & Trucks (Styles May Vary)
- Price
- £5.57
- Rating
- 4.7/5
- Reviews
- 35,178
- Age
- 17y ago

JOYIN 18 Piece Pull Back City Cars and Trucks Toy Cars Kids Vehicles Set Model Car Friction Powered Die-Cast Cars for Toddlers Early Educational Toys Gifts for 3 4 5 6 7 8 Year Old Boys Girls
- Price
- £12.06
- Rating
- 4.5/5
- Reviews
- 4,907
- Age
- 5y ago

LPQKCcY Toy Car Storage Car Play Mat with 20 Cars Kids Storage Boxes with Handles 3-In-1 Foldable Toy Car Mat Toy Storage Box for Boys Girls Storaging for 200+ Cars
- Price
- £19.54
- Rating
- 4.6/5
- Reviews
- 482
- Age
- 1y ago

CMJ RC Cars TM Range Rover Sport Remote Control Car 1:24 scale with Working LED Lights Radio Controlled Supercar (Range Rover Sport Black)
- Price
- £9.30
- Rating
- 4.3/5
- Reviews
- 587
- Age
- 4y ago
Trending
90-day click momentum
Disney Cars Boys T-Shirts Lightning McQueen Boys Clothes Multicolour 18-24 Months
- Price
- £14.95
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 4mo ago

Disney Cars Boys T-Shirts Lightning McQueen Boys Clothes Multicolour 3-4 Years
- Price
- £14.55
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 4mo ago

Disney Cars Boys T-Shirts Lightning McQueen Boys Clothes Multicolour 6-7 Years
- Price
- £14.50
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 4mo ago

Disney Cars Lightning McQueen Kids Baseball and Sunglasses Set | Childrens Red Hat and UV400 Protection Sunglasses for Beach Holiday & Travel Essentials | Red Racing Car Design
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 5mo ago

ELEMARA Licensed Mercedes Benz AMG G63 Electric Car for Kids 12V Ride on Car with Remote Control Rechargeable Battery Flickering Lights/LED Lights Bluetooth Music & Horn Low Battery Prompt Black
- Price
- £181.11
- Rating
- 4.6/5
- Reviews
- 241
- Age
- 6mo ago
Newest
by launch date
Disney Cars Boys T-Shirts Lightning McQueen Boys Clothes Multicolour 3-4 Years
- Price
- £14.55
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 4mo ago

Disney Cars Boys T-Shirts Lightning McQueen Boys Clothes Multicolour 18-24 Months
- Price
- £14.95
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 4mo ago

Disney Cars Boys T-Shirts Lightning McQueen Boys Clothes Multicolour 6-7 Years
- Price
- £14.50
- Rating
- 4.9/5
- Reviews
- 35
- Age
- 4mo ago

Disney Cars Lightning McQueen Kids Baseball and Sunglasses Set | Childrens Red Hat and UV400 Protection Sunglasses for Beach Holiday & Travel Essentials | Red Racing Car Design
- Price
- £12.04
- Rating
- 4.6/5
- Reviews
- 44
- Age
- 5mo ago

Hot Wheels Formula 1 1:64 Scale Die-Cast 5-Pack Set of 5 Officially Licensed Race Cars Collectible Toy Cars for Play or Display Fathers Day Gift for Kids & Collectors JLN11
- Price
- £6.70
- Rating
- 4.8/5
- Reviews
- 955
- Age
- 6mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 48% of clicks. Leaders hold, but buyers still shop past them.
Brands
21 falling
Sellers
179
Top-5 brand share
64%
Top 20: 99%
Top-5 click share
48%
Top 20: 86%
Open market
30%
- Hot Wheels29%
- Disney12%
- JOYIN9%
- LPQKCcY8%
- CMJ RC Cars7%
- Mirthigig6%
Demand
Cars search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov, Dec · busiest ÷ quietest = 2.6×
Search terms
Top Cars search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cars597K/yr
- car toys121K/yr
- toy car115K/yr
- cars for kids85K/yr
- car toy62K/yr
- kids cars23K/yr
Reviews and returns
What reviews say buyers love and hate about Cars
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Break easily
Doubts over durability
Broke within a few days
Too flimsy
Not robust at all
Not very sturdy
So low quality
Not very good quality
Cheap quality
very small
However the cars are very small
Wished it to be a bit bigger
wonky wheels
wheels came off
Missing wheels
Love
Excellent value for money
Great deal
great value for money
Great quality as always from Lego
The build quality feels solid
Excellent product
Great fun
Fun build
Fantastic toy
Great for gift giving
Gift
Amazing gift
All working like it should
As advertised
AS EXPECTED
Return
1.0% Return rate 22% Fixable by listing
car wouldn't move
You cant even turn
Stopped working
very small
However the cars are very small
Wished it to be a bit bigger
So low quality
Not very good quality
Cheap quality
Not good quality for a present
Cheap gift
as it is a present doesnt look very nice
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cars questions
Answered from the same tracked data.









