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Carriage Clock

Fail

Demand is soft, at -30.8% this quarter, so Carriage Clock is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£55K/yr153K searches / yr
90-day growth
-30.8%search demand this quarter
Competition
25%top-5 click share · 28 brands · 60 sellers

Flapen Score

Carriage Clock against its category

The dotted line is the Home & Garden average. Past it, Carriage Clock is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carriage Clock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carriage Clock 153K times last year and spent an estimated £55K. The top 5 brands take 66% of clicks. Flapen scores it 49 out of 100, a Fail.

01 · Demand

1.4% of searches ended in a purchase last week.

Shoppers searched for this 153K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.4% of those searches ended in a purchase. Searches in the last 90 days moved -30.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £55K a year.

Searches, last 12 months
153K
Growth, 90 days vs prior 90
-30.8%
Conversion, latest week
1.4%
Market size, estimated
£55Ka year
Top search term
carriage clock29K searches a year

02 · Price

A sale here is worth £26.71.

Listings sell for £26.71 on average, from £6.77 to £78.84. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £26.71 that is £0 to £3K a year per listing.

Average price
£26.71inside the $15 to $100 sweet spot
Price range
£6.77–£78.84
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£3K
Returns
3.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 4.6% of listings are out of stock. The average listing ranks #229 within Clocks. It carries 426 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
95%
Out of stock, average day
4.6%
Average rank
#229in Clocks
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
426per listing
Listings tracked
65

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Carriage Clock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

60

Top-5 brand share

66%

Top 20: 95%

Top-5 click share

25%

Top 20: 59%

Open market

30%

  • Widdop and Co20%
  • Acctim19%
  • Jones Clocks13%
  • AYRELY9%
  • William Widdop6%
  • Flylin3%

Demand

Carriage Clock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 1.8× · 8 of 12 months tracked

Search terms

Top Carriage Clock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carriage clock29K/yr
  • carriage clocks for living room20K/yr
  • carriage clocks16K/yr
  • shelf clock10K/yr
  • free standing clock9K/yr
  • black mantel clock9K/yr
  • standing clock7K/yr
  • gold mantel clock8K/yr
  • large mantel clock6K/yr
  • silver mantel clock7K/yr

Reviews and returns

What reviews say buyers love and hate about Carriage Clock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Noise Level15%−0.12

Loud

It is also quite loud

quite noisy

Quality-Overall11%−0.03

Poor quality

feels plasticy /looks cheap

Absolute garbage

Size-Overall11%−0.03

Larger than expected

Small

Clock face is to small

Value For Money9%+0.37

It may have been cheaper

Expensive than it was

Looks more expensive than it is

Durability6%−0.09

BROKE AFTER 7 WEEKS

Stopped after a week

after a few months of that it just stopped

Love

Value For Money15%+0.37

Value for money

Good for the price

Excellent value

Quality-Overall15%−0.03

Excellent product

Very nice clock good quality

Quality product suits our living room

Advertised Vs Actual Product9%+1.35

As described

As advertised

Exactly as shown

Design-Overall8%+0.57

Stylish

Matches the decor perfectly

Classic design

Size-Overall8%−0.03

fits perfectly with our new decor

fits perfectly on the shelf

Not to big or small

Return

3.0% Return rate 35% Fixable by listing

Size-Overall21%▄▅▆▅▄█

Larger than expected

Small

Clock face is to small

Alarm/Timer Accuracy19%██▇▅▅▄

so entirely unreliable as an alarm

Clock doesnt work

doesn't track the time

Functionality-Overall12%█▇▆▆▇▆

it has stopped working properly

Does not work

NOT FUNCTIONAL

Color10%▅▂█▇▅▄

colour a bit pinky

Wouldnt recommend in that colour for ease of viewing

not white

Noise Level9%▃▅▃▄█▆

Loud

It is also quite loud

quite noisy

FAQ

Common Carriage Clock questions

Answered from the same tracked data.