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Carpet Runners

Maybe

Products sell for $20.42 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so Carpet Runners is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£371K/yr2.8M searches / yr
90-day growth
-27.7%search demand this quarter
Competition
38%top-5 click share · 37 brands · 40 sellers

Flapen Score

Carpet Runners against its category

The dotted line is the Home & Garden average. Past it, Carpet Runners is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carpet Runners market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carpet Runners 2.8M times last year and spent an estimated £371K. The top 5 brands take 51% of clicks. Demand peaks in Nov. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

0.6% of searches ended in a purchase last week.

Shoppers searched for this 2.8M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -27.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £371K a year.

Searches, last 12 months
2.8M
Growth, 90 days vs prior 90
-27.7%
Conversion, latest week
0.6%
Market size, estimated
£371Ka year
Peak month
November1.9× the quietest month
Top search term
hallway runner499K searches a year

02 · Price

A sale here is worth £20.42.

Listings sell for £20.42 on average, from £6.42 to £33.60. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 100 to 250 of them. At £20.42 that is £2K to £5K a year per listing.

Average price
£20.42inside the $15 to $100 sweet spot
Price range
£6.42–£33.60
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
100–250
Revenue per listing a year
£2K–£5K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

86% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #218 within Doormats. It carries 1,328 reviews at 4.37 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
86%
Out of stock, average day
1.9%
Average rank
#218in Doormats
Average rating
4.37 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,328per listing
Listings tracked
58

04 · Newcomers

Amazon counts 0 of last year's 14 launches as successful.

14 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Carpet Runners products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£11K£22K£33K£44K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

37 rising

Sellers

40

Top-5 brand share

51%

Top 20: 87%

Top-5 click share

38%

Top 20: 70%

Open market

43%

  • SHACOS14%
  • Homcomodar12%
  • Circle of trust10%
  • GULLAMBO9%
  • Bravich6%
  • DEXI6%

Demand

Carpet Runners search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KSpike '24Prime Day '25Spike '25SepDecMarJunAugNovMarMay

Peak months: Nov · busiest ÷ quietest = 1.9×

Search terms

Top Carpet Runners search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • hallway runner499K/yr
  • runner rug247K/yr
  • runner rugs for hallway368K/yr
  • carpet runner151K/yr
  • kitchen runner172K/yr
  • carpet runners for hallways non slip long168K/yr
  • runner128K/yr
  • hall runner137K/yr
  • kitchen runners non slip washable119K/yr
  • carpet runners166K/yr

Reviews and returns

What reviews say buyers love and hate about Carpet Runners

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall21%−0.09

I think the sizing is wrong possibly

looks about 20 times bigger in the photo or you

To small

Quality-Overall21%−0.02

Its just cheap rubbish

Badly made and cheap looking

Not good quality

Thickness14%−0.15

Not as thick as I thought

Thicker than what I expected

Thin as paper

Value For Money8%+1.94

Looks more expensive than it is

Cheaper than it looks

looks expensive

Grip5%−0.06

Keeps moving no grip

Mine does slip

Very slippery

Love

Quality-Overall27%−0.02

Good quality, lies flat

Amazing quality

Really pleased with this mat

Value For Money16%+1.94

Value for money

Excellent value

Fantastic Price

Size-Overall9%−0.09

Good size

Fits perfectly in my hallway

fits in with the room aesthetic perfectly

Ease Of Cleaning8%+0.35

easy to keep clean

It is easy to vacuum or sweep clean

cleaning is straightforward

Color7%+0.70

The colours are nice

beautiful colour

Colour is nice and neutral

Return

2.6% Return rate 70% Fixable by listing

Size-Overall42%█▇▇█▇▇

I think the sizing is wrong possibly

looks about 20 times bigger in the photo or you

To small

Color17%▄▆█▇▅▇

slightly darker than I expected

The colour has faded

not as green as I had hoped

Quality-Overall12%▄▆███▅

Its just cheap rubbish

Badly made and cheap looking

Not good quality

Thin7%▆▅▅▄▇█
Advertised Vs Actual Product6%██▄▆█▅

Look at the measurements not the mat design which is what I did, looks about 20 times bigger in the photo or you

nothing like photos

Not the same

FAQ

Common Carpet Runners questions

Answered from the same tracked data.