Is cardstock profitable to sell on Amazon United Kingdom?

The niche generates £65K/yr across 31 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is -26.2%. Flapen's verdict: Skip it (42/100).

How competitive is the cardstock niche?

18 brands and 26 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 75% of demand.

What do buyers complain about in cardstock?

Top complaints mined from reviews: Quality-Overall, Paper Quality, Color. The return rate is 0.4%.

When does demand for cardstock peak?

Demand peaks in Jan–Nov; the busiest month runs 1.9× the quietest.

What does it cost to enter the cardstock niche?

Listings span £3.02–£19.01; the average listing price is £7.98 (sweet spot $15–$100). The average incumbent carries 741 reviews — the moat a new listing must climb.

cardstock

Skip it

Soft demand (-26.2% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Review moat

Good741.45

avg incumbent reviews — the moat a new listing must climb

Conversion

Good6.2%

search→purchase rate — share of searches ending in a sale

Brand share

Okay75%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Price range

Okay£3.02–£19.01

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Bad£7.98

avg listing price — sweet spot $15–$100

Market size

Bad£65K

£65K/yr · 132K searches

Growth

Bad-26.2%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cardstock is a £65K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cardstock market data

Units sold / yr: 6K–8K; avg 100–250/product
Revenue / yr: £48K–£64K; units × avg price
Conversion rate: 6.2%
Avg BSR: #85
Page quality: 0%
Prime: 97%
Sponsored: 90%
Out of stock: 0.5%
Avg brand age: 36 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.

Brands

18 falling

Sellers

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 88%

Open market

20%

Hawksbill40%
Uncle Paul13%
AZVIEY12%
TIYCNIY6%
Bargain Hound5%
Cricut4%

Demand & seasonality

Weekly Amazon search volume, last 85 weeks — -26.2% search growth over the last 90 days.

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Open Trend

Top cardstock search terms

cardstock44K/yr -18.2%3.7% conv.
card stock31K/yr -28.3%3.4% conv.
cardstock paper17K/yr -22.1%4.0% conv.
cricut cardstock15K/yr -40.8%3.2% conv.
card stock a47K/yr +2.2%6.2% conv.
card stock for card making6K/yr -35.3%3.8% conv.
crafting card5K/yr -34.8%4.9% conv.
card for crafting3K/yr -48.9%4.4% conv.
cardstock a44K/yr -60.3%3.5% conv.

All search terms

Top cardstock products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use

Hawksbill£5.864.6★2,212 rev

Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card

Hawksbill£3.024.6★2,645 rev

Coloured Card 40 Sheets A4 Card 230gsm Thick Multicoloured Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts - 20 Assorted Colours

AZVIEY£7.744.7★566 rev

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours

TIYCNIY£6.944.5★35 rev

White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts

Bargain Hound£4.694.6★571 rev

Newest

by launch date

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours

TIYCNIY£6.9435 rev

8mo ago

A4 Glitter Craft Paper 57 Sheets 28 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX

LGIFUTMAX£7.1884 rev

8mo ago

A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY

FEBYLIU£10.3528 rev

10mo ago

40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m

Tintive£6.8686 rev

10mo ago

TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts

TrueIsland£9.8042 rev

11mo ago

What buyers say about cardstock

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Good quality card”

Color17%

“The colours are vibrant”

Value For Money12%

“Great value”

Paper Quality9%

“Good PAPER”

Thickness8%

“Great thick card”

Advertised Vs Actual Product5%

“Exactly as advertised”

Paper Brightness4%

“Brilliant quality glittery paper”

Print Quality3%

“It's works great for printing some craft things for the grandkids”

Drawing Experience2%

“Oh yeah its great to draw on, and cuts smoothly”

Strength2%

“doesnt feel flimsy when handled”

What buyers complain about

Quality-Overall12%

“Cheap quality”

Paper Quality12%

“The quality of the white colour of paper is not great give me off white vibe/greyish”

Color11%

“off white colour”

Thickness9%

“not as thick as some we have had”

Advertised Vs Actual Product6%

“Not as advertised at all”

Paper Brightness5%

“DO NOT BUY THIS ITEM PAPER IS GREY NOT WHITE FALSE ADVERTISEMENT INCORRECT DESCRIPTION AND VERY ROUGH PAPER NOT SUITABLE FOR USE WASTE OF MONEY LOOKS HORRIBLE NOT GOOD FOR USE”

Cutting/Trimming3%

“doesnt cut despite changing blade”

Compatibility-Overall3%

“it didn't work with my Epson ET-2550 ink jet printer”

Print Quality2%

“Didn't print on ink jet for me”

Functionality-Overall2%

“doesnt score properly”

Top return reasons

Thin15%

Thickness14%

Paper Quality12%

Color11%

Size-Overall9%

Compatibility-Overall8%

Quality-Overall6%

Advertised Vs Actual Product4%

Functionality-Overall3%