Cardstock
FailDemand is soft, at -26.2% this quarter, so Cardstock is a Fail.
- Flapen Score
- 42 / 100Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 5142
- Market size
- £65K/yr132K searches / yr
- 90-day growth
- -26.2%search demand this quarter
- Competition
- 57%top-5 click share · 18 brands · 26 sellers
Flapen Score
Cardstock against its category
The dotted line is the Home & Garden average. Past it, Cardstock is stronger. Inside it, weaker.
Market
The Cardstock market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cardstock 132K times last year and spent an estimated £65K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.
01 · Demand
6.2% of searches ended in a purchase last week.
Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.
- Searches, last 12 months
- 132K
- Growth, 90 days vs prior 90
- -26.2%
- Conversion, latest week
- 6.2%
- Market size, estimated
- £65Ka year
- Peak month
- November1.9× the quietest month
- Top search term
- cardstock44K searches a year
02 · Price
A sale here is worth £7.98.
Listings sell for £7.98 on average, from £3.02 to £19.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.98 that is £798 to £2K a year per listing.
- Average price
- £7.98under the $15 to $100 sweet spot
- Price range
- £3.02–£19.01
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 6K–8K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £798–£2K
- Returns
- 0.4%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #85 within Paper & Paper Crafts. It carries 741 reviews at 4.55 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 90%
- Prime listings
- 97%
- Out of stock, average day
- 0.5%
- Average rank
- #85in Paper & Paper Crafts
- Average rating
- 4.55 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 741per listing
- Listings tracked
- 31
04 · Newcomers
Amazon counts 4 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 10
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Cardstock products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago

Coloured Card 40 Sheets A4 Card 230gsm Thick Multicoloured Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts - 20 Assorted Colours
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 1y ago

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago
Trending
90-day click momentum
TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m
- Price
- £6.86
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 10mo ago

Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

A4 Glitter Craft Paper 57 Sheets 28 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 8mo ago
Newest
by launch date
TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

A4 Glitter Craft Paper 57 Sheets 28 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 8mo ago

A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago

40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m
- Price
- £6.86
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 10mo ago

TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.
Brands
18 falling
Sellers
26
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
57%
Top 20: 88%
Open market
20%
- Hawksbill40%
- Uncle Paul13%
- AZVIEY12%
- TIYCNIY6%
- Bargain Hound5%
- Cricut4%
Demand
Cardstock search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Search terms
Top Cardstock search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardstock44K/yr
- card stock31K/yr
- cardstock paper17K/yr
- cricut cardstock15K/yr
- card stock a47K/yr
- card stock for card making6K/yr
- crafting card5K/yr
- card for crafting3K/yr
- cardstock a44K/yr
Reviews and returns
What reviews say buyers love and hate about Cardstock
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap quality
Poor quality
is low quality
The quality of the white colour of paper is not great give me off white vibe/greyish
card is super thin. more like super thick paper
it rips off the printing pads its not good quality paper
off white colour
Not white
Not pure white
not as thick as some we have had
It is thick
Its just thicker paper that curls
Not as advertised at all
the pictures in the ad don't do these sheets justice
description because it is dishonest
Love
Good quality card
Good quality card
Excellent product
The colours are vibrant
Gorgeous colours
The variety of colours is good
Great value
Fair price
Great value
Good PAPER
Brilliant quality glittery paper
Nice thick paper
Great thick card
Lovely thick rainbow mirror card
Good quality and thick
Return
0.4% Return rate 28% Fixable by listing
not as thick as some we have had
It is thick
Its just thicker paper that curls
The quality of the white colour of paper is not great give me off white vibe/greyish
card is super thin. more like super thick paper
it rips off the printing pads its not good quality paper
off white colour
Not white
Not pure white
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cardstock questions
Answered from the same tracked data.









