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Cardstock

Fail

Demand is soft, at -26.2% this quarter, so Cardstock is a Fail.

Flapen Score
42
42 / 100
Ranks 4,560 of 5,777 Home & Garden niches · −9 vs the category median of 51
Market size
£65K/yr132K searches / yr
90-day growth
-26.2%search demand this quarter
Competition
57%top-5 click share · 18 brands · 26 sellers

Flapen Score

Cardstock against its category

The dotted line is the Home & Garden average. Past it, Cardstock is stronger. Inside it, weaker.

42Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cardstock market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cardstock 132K times last year and spent an estimated £65K. The top 5 brands take 75% of clicks. Demand peaks in Jan–Nov. Flapen scores it 42 out of 100, a Fail.

01 · Demand

6.2% of searches ended in a purchase last week.

Shoppers searched for this 132K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.2% of those searches ended in a purchase. Searches in the last 90 days moved -26.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
132K
Growth, 90 days vs prior 90
-26.2%
Conversion, latest week
6.2%
Market size, estimated
£65Ka year
Peak month
November1.9× the quietest month
Top search term
cardstock44K searches a year

02 · Price

A sale here is worth £7.98.

Listings sell for £7.98 on average, from £3.02 to £19.01. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.98 that is £798 to £2K a year per listing.

Average price
£7.98under the $15 to $100 sweet spot
Price range
£3.02–£19.01
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£798–£2K
Returns
0.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

90% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 0.5% of listings are out of stock. The average listing ranks #85 within Paper & Paper Crafts. It carries 741 reviews at 4.55 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
97%
Out of stock, average day
0.5%
Average rank
#85in Paper & Paper Crafts
Average rating
4.55 starsAmazon United Kingdom average 4.36 stars
Average reviews
741per listing
Listings tracked
31

04 · Newcomers

Amazon counts 4 of last year's 10 launches as successful.

10 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
10
Successful launches
4Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cardstock products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 57% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

26

Top-5 brand share

75%

Top 20: 100%

Top-5 click share

57%

Top 20: 88%

Open market

20%

  • Hawksbill40%
  • Uncle Paul13%
  • AZVIEY12%
  • TIYCNIY6%
  • Bargain Hound5%
  • Cricut4%

Demand

Cardstock search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4K3KPrime Day '25Spike '25Black Friday '25DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov · busiest ÷ quietest = 1.9×

Search terms

Top Cardstock search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cardstock44K/yr
  • card stock31K/yr
  • cardstock paper17K/yr
  • cricut cardstock15K/yr
  • card stock a47K/yr
  • card stock for card making6K/yr
  • crafting card5K/yr
  • card for crafting3K/yr
  • cardstock a44K/yr

Reviews and returns

What reviews say buyers love and hate about Cardstock

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall12%+0.50

Cheap quality

Poor quality

is low quality

Paper Quality12%−0.07

The quality of the white colour of paper is not great give me off white vibe/greyish

card is super thin. more like super thick paper

it rips off the printing pads its not good quality paper

Color11%+0.78

off white colour

Not white

Not pure white

Thickness9%−0.02

not as thick as some we have had

It is thick

Its just thicker paper that curls

Advertised Vs Actual Product6%+0.31

Not as advertised at all

the pictures in the ad don't do these sheets justice

description because it is dishonest

Love

Quality-Overall24%+0.50

Good quality card

Good quality card

Excellent product

Color17%+0.78

The colours are vibrant

Gorgeous colours

The variety of colours is good

Value For Money12%+2.33

Great value

Fair price

Great value

Paper Quality9%−0.07

Good PAPER

Brilliant quality glittery paper

Nice thick paper

Thickness8%−0.02

Great thick card

Lovely thick rainbow mirror card

Good quality and thick

Return

0.4% Return rate 28% Fixable by listing

Thin15%█▇▃▃▃▃
Thickness14%▅▅▇▂▃█

not as thick as some we have had

It is thick

Its just thicker paper that curls

Paper Quality12%▃▅▅▅█▆

The quality of the white colour of paper is not great give me off white vibe/greyish

card is super thin. more like super thick paper

it rips off the printing pads its not good quality paper

Color11%▆▄▆▄▄█

off white colour

Not white

Not pure white

Size-Overall9%▃▆▇▂█▂

FAQ

Common Cardstock questions

Answered from the same tracked data.