Cardstock
soft demand (-26.2% this quarter) — Cardstock doesn't clear our bar today.
Flapen Score
Is Cardstock profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Cardstock is a £65K/yr Amazon United Kingdom market (132K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 42/100.
Cardstock: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -26.2% over the last 90 days and 6.2% of searches end in a purchase.
£65K
revenue / yr
Who owns the niche?
The top 5 brands hold 75% of demand, so 25% of the market is open.
25%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 31 products
Top Cardstock products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago
Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago
Coloured Card 40 Sheets A4 Card 230gsm Thick Multicoloured Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts - 20 Assorted Colours
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 1y ago
TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago
Trending
90-day click momentum
TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago
TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m
- Price
- £6.86
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 10mo ago
Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago
A4 Glitter Craft Paper 57 Sheets 28 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 8mo ago
Newest
by launch dateTIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
A4 Glitter Craft Paper 57 Sheets 28 Colors 250gsm Sparkle Cardstock Shiny Glitter Paper for Holiday Crafts Gift Wrapping Scrapbooking DIY Projects Decorations LGIFUTMAX
- Price
- £7.18
- Rating
- 4.5/5
- Reviews
- 84
- Age
- 8mo ago
A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago
40 Sheets Coloured Card A4-40 Assorted Colours 300 g/m
- Price
- £6.86
- Rating
- 4.4/5
- Reviews
- 86
- Age
- 10mo ago
TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago
Competition: brands, sellers & click share
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
Brands
18 falling
Sellers
26
Top-5 brand share
75%
Top 20: 100%
Top-5 click share
57%
Top 20: 88%
Open market
20%
- Hawksbill40%
- Uncle Paul13%
- AZVIEY12%
- TIYCNIY6%
- Bargain Hound5%
- Cricut4%
Cardstock demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Nov · busiest ÷ quietest = 1.9×
Top Cardstock search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- cardstock44K/yr
- card stock31K/yr
- cardstock paper17K/yr
- cricut cardstock15K/yr
- card stock a47K/yr
- card stock for card making6K/yr
- crafting card5K/yr
- card for crafting3K/yr
- cardstock a44K/yr
What reviews say buyers love and hate about Cardstock
What buyers mention most, as a share of all reviews.
What buyers love
86% of reviews“Good quality card”
“The colours are vibrant”
“Great value”
“Good PAPER”
“Great thick card”
What buyers complain about
65% of reviews“Cheap quality”
“The quality of the white colour of paper is not great give me off white vibe/greyish”
“off white colour”
“not as thick as some we have had”
“Not as advertised at all”
Cardstock return rate & reasons
Why buyers send it back, as a share of all return requests.
0.4%
Return rate
28%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Cardstock questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
