cardboard cake stand
Worth a lookShows no brand lock-in (top 5 brands take 37% of clicks), but a small market ($33K/yr) keeps it on the watch list.
Brand share
Incredible37%top-5 brand share — no brand owns this niche
Review moat
Great320.31avg incumbent reviews — the moat a new listing must climb
Returns
Great1.7%return rate — above 5% kills the launch gate
Competition
Great35%top-5 click share — an open shelf
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£1.65–£21.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.39avg listing price — sweet spot $15–$100
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Market size
Bad£33K£33K/yr · 80K searches
According to Flapen's Amazon United Kingdom niche tracking, cardboard cake stand is a £33K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 37% of demand. Demand peaks in Mar. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
cardboard cake stand market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- £28K–£38K
- units × avg price
- Conversion rate
- 4.4%
- Avg BSR
- #226
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 22.7%
- Avg brand age
- 28 months
- Avg seller age
- 181 days
Competition & brand share
Clicks spread well past the top 5 (35% combined) — an open shelf where new products get seen.Brands
36 falling
Sellers
57
Top-5 brand share
37%
Top 20: 89%
Top-5 click share
35%
Top 20: 83%
Open market
57%
- SZJYG9%
- Unique8%
- PYGHAP7%
- Young Wolf7%
- BeiHeng6%
- KINMRIS6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -24.4% search growth over the last 90 days.Peak months: Mar · busiest ÷ quietest = 3.0×
Top cardboard cake stand search terms
- cardboard cake stand29K/yr
- cardboard cupcake stand9K/yr
- cardboard cake stands for afternoon tea8K/yr
- paper cake stand7K/yr
- disposable cake stand6K/yr
- cake stand cardboard7K/yr
- afternoon tea stands cardboard5K/yr
- cardboard cake stands4K/yr
- cupcake stand cardboard4K/yr
Top cardboard cake stand products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
3 Tiers Cake Display Stand White Afternoon Tea Stands Plastic Square Cup Cake Fruit Dessert Party Server Plates Stands Reusable Food Serving Platter Stand for Birthday Wedding Party
SZJYG£5.694.0★461 rev
Baby Pink Polka Dots Cupcake Stand (30cm Tall) 1 Piece - Elegant Display for Desserts Perfect for Baby Showers Birthdays & Celebrations 13.5 x 11.75
Unique£4.364.2★8,496 rev
PYGHAP 2 Pack Cake Stand Cardboard Cupcake Stand 3 Tier Dessert Holder Round Tower Cardboard Cake Stands for Christmas Birthday Wedding Easter Party Supplies (White)
PYGHAP£6.654.6★29 rev
Young Wolf 4 Pack 3-Tier Round Cardboard Cupcake Stand Cupcake Holder Dessert Tower for 24 Cupcakes Suitable for Wedding Birthday Baby Shower and Festival Party (Star Moon)
Young Wolf£8.404.5★20 rev
2 Pack White Cake Stand Cardboard Cupcake 3 Tier Cupcake Dessert Holder Cardboard Round Tower Cake Stands for Afternoon Tea 3 Tier Cake Stand for Birthday Party Baby Showers
BeiHeng£7.224.5★221 rev
Newest
by launch date
Weddingstar 3 Tier Cardboard Cupcake Display Stand - White & Gold
Weddingstar£1.652 rev
UKoosien 6 Pack Pink Cardboard Cupcake Stand 3 Tier Afternoon Tea Stands for Fairy Cakes Sandwiches Desserts Wedding Baby Shower Birthday Party & Dessert Table Display
UKoosien£12.9811 rev
4PCS White Cake Stand Cardboard Cupcake Stand 3 Tier Cupcake Dessert Holder
DYUEE£9.4116 rev
4 Pack Cardboard Cake Stand 3 Tier Disposable Cupcake Dessert Holder Display Tower Square Afternoon Tea Stands Food Serving Platter for Birthday Wedding Party
Heiboa£11.3610 rev
FORYNXHWIN 2 Pack 3-Tier Cardboard Cupcake Stand Cake Stands for Afternoon Tea Round Cupcake & Dessert Display Tower for Birthday Wedding Mothers Day Baby Shower (Rose)
FORYNXHWIN£8.2033 rev
Trending
90-day click momentumWeddingstar 3 Tier Cardboard Cupcake Display Stand - White & Gold
Weddingstar£1.654.0★
UKoosien 6 Pack Pink Cardboard Cupcake Stand 3 Tier Afternoon Tea Stands for Fairy Cakes Sandwiches Desserts Wedding Baby Shower Birthday Party & Dessert Table Display
UKoosien£12.984.3★
Timkumon 3-Tier Cardboard Cupcake Stand Disposable Cupcake Display Tower Stand for Holiday Wedding Birthday Party Tiffany Blue
Timkumon£5.863.8★
Young Wolf 4 Pack 3-Tier Round Cardboard Cupcake Stand Cupcake Holder Dessert Tower for 24 Cupcakes Suitable for Wedding Birthday Baby Shower and Festival Party (Star Moon)
Young Wolf£8.404.5★
WUWEOT Pack of 4 Round Cardboard Cupcake Stand 3-Tier Gold Cupcake Holder for Wedding Birthday Party Baby Shower and Graduation
WUWEOT£8.174.4★
What buyers say about cardboard cake stand
What buyers praise and complain about, mined from review topics.What buyers love
“Easy to Assemble”
“Strong cake stands”
“Fantastic quality”
“Fairly priced, too”
“Just the right size”
“It is also easy to clean”
“does the job”
“It has a clean and simple design that makes desserts look more attractive and presentable for parties, celebrations, or everyday use”
“Good quality plastic platters”
“Sturdy and reusable too”
What buyers complain about
“Cheap and wonky”
“Too flimsy”
“The most difficult part to screw on was the short handle at the top”
“Large”
“Wobly with no way to tighten bottom tier”
“Not worth the money sadly”
“Not the most stable thing to put together”
“It broke”
“not the same colour”
“they are an awkward shape”
Top return reasons
Common questions
- Is cardboard cake stand profitable to sell on Amazon United Kingdom?
- The niche generates £33K/yr across 45 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -24.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the cardboard cake stand niche?
- 36 brands and 57 sellers compete. The top 5 products take 35% of clicks and top 5 brands hold 37% of demand.
- What do buyers complain about in cardboard cake stand?
- Top complaints mined from reviews: Quality-Overall, Strength, Assembly/Installation. The return rate is 1.7%.
- When does demand for cardboard cake stand peak?
- Demand peaks in Mar; the busiest month runs 3.0× the quietest.
- What does it cost to enter the cardboard cake stand niche?
- Listings span £1.65–£21.06; the average listing price is £9.39 (sweet spot $15–$100). The average incumbent carries 320 reviews — the moat a new listing must climb.