Cardboard Cake Stand
MaybeThe top 5 brands take only 37% of clicks. But shoppers spend only $33K a year here, so Cardboard Cake Stand is a Maybe.
- Flapen Score
- 51 / 100Ranks 2,729 of 5,777 Home & Garden niches · on the category median51
- Market size
- £33K/yr80K searches / yr
- 90-day growth
- -24.4%search demand this quarter
- Competition
- 35%top-5 click share · 36 brands · 57 sellers
Flapen Score
Cardboard Cake Stand against its category
The dotted line is the Home & Garden average. Past it, Cardboard Cake Stand is stronger. Inside it, weaker.
Market
The Cardboard Cake Stand market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cardboard Cake Stand 80K times last year and spent an estimated £33K. The top 5 brands take 37% of clicks. Demand peaks in Mar. Flapen scores it 51 out of 100, a Maybe.
01 · Demand
4.4% of searches ended in a purchase last week.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.4% of those searches ended in a purchase. Searches in the last 90 days moved -24.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £33K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -24.4%
- Conversion, latest week
- 4.4%
- Market size, estimated
- £33Ka year
- Peak month
- March3.0× the quietest month
- Top search term
- cardboard cake stand29K searches a year
02 · Price
A sale here is worth £9.39.
Listings sell for £9.39 on average, from £1.65 to £21.06. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £9.39 that is £0 to £939 a year per listing.
- Average price
- £9.39under the $15 to $100 sweet spot
- Price range
- £1.65–£21.06
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- £0–£939
- Returns
- 1.7%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
87% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 22.7% of listings are out of stock. The average listing ranks #226 within Dishware & Serving Pieces. It carries 320 reviews at 4.43 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 93%
- Out of stock, average day
- 22.7%
- Average rank
- #226in Dishware & Serving Pieces
- Average rating
- 4.43 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 320per listing
- Listings tracked
- 45
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 28 months
Products
Top Cardboard Cake Stand products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
3 Tiers Cake Display Stand White Afternoon Tea Stands Plastic Square Cup Cake Fruit Dessert Party Server Plates Stands Reusable Food Serving Platter Stand for Birthday Wedding Party
- Price
- £5.69
- Rating
- 4.0/5
- Reviews
- 461
- Age
- 3y ago
Baby Pink Polka Dots Cupcake Stand (30cm Tall) 1 Piece - Elegant Display for Desserts Perfect for Baby Showers Birthdays & Celebrations 13.5 x 11.75
- Price
- £4.36
- Rating
- 4.2/5
- Reviews
- 8,496
- Age
- 13y ago
PYGHAP 2 Pack Cake Stand Cardboard Cupcake Stand 3 Tier Dessert Holder Round Tower Cardboard Cake Stands for Christmas Birthday Wedding Easter Party Supplies (White)
- Price
- £6.65
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 2y ago
Young Wolf 4 Pack 3-Tier Round Cardboard Cupcake Stand Cupcake Holder Dessert Tower for 24 Cupcakes Suitable for Wedding Birthday Baby Shower and Festival Party (Star Moon)
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 3y ago
2 Pack White Cake Stand Cardboard Cupcake 3 Tier Cupcake Dessert Holder Cardboard Round Tower Cake Stands for Afternoon Tea 3 Tier Cake Stand for Birthday Party Baby Showers
- Price
- £7.22
- Rating
- 4.5/5
- Reviews
- 221
- Age
- 4y ago
Trending
90-day click momentum
Weddingstar 3 Tier Cardboard Cupcake Display Stand - White & Gold
- Price
- £1.65
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago
UKoosien 6 Pack Pink Cardboard Cupcake Stand 3 Tier Afternoon Tea Stands for Fairy Cakes Sandwiches Desserts Wedding Baby Shower Birthday Party & Dessert Table Display
- Price
- £12.98
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago
Timkumon 3-Tier Cardboard Cupcake Stand Disposable Cupcake Display Tower Stand for Holiday Wedding Birthday Party Tiffany Blue
- Price
- £5.86
- Rating
- 3.8/5
- Reviews
- 8
- Age
- 4y ago
Young Wolf 4 Pack 3-Tier Round Cardboard Cupcake Stand Cupcake Holder Dessert Tower for 24 Cupcakes Suitable for Wedding Birthday Baby Shower and Festival Party (Star Moon)
- Price
- £8.40
- Rating
- 4.5/5
- Reviews
- 20
- Age
- 3y ago
WUWEOT Pack of 4 Round Cardboard Cupcake Stand 3-Tier Gold Cupcake Holder for Wedding Birthday Party Baby Shower and Graduation
- Price
- £8.17
- Rating
- 4.4/5
- Reviews
- 198
- Age
- 5y ago
Newest
by launch dateWeddingstar 3 Tier Cardboard Cupcake Display Stand - White & Gold
- Price
- £1.65
- Rating
- 4.0/5
- Reviews
- 2
- Age
- 9mo ago
UKoosien 6 Pack Pink Cardboard Cupcake Stand 3 Tier Afternoon Tea Stands for Fairy Cakes Sandwiches Desserts Wedding Baby Shower Birthday Party & Dessert Table Display
- Price
- £12.98
- Rating
- 4.3/5
- Reviews
- 11
- Age
- 1y ago
4PCS White Cake Stand Cardboard Cupcake Stand 3 Tier Cupcake Dessert Holder
- Price
- £9.41
- Rating
- 4.7/5
- Reviews
- 16
- Age
- 1y ago
4 Pack Cardboard Cake Stand 3 Tier Disposable Cupcake Dessert Holder Display Tower Square Afternoon Tea Stands Food Serving Platter for Birthday Wedding Party
- Price
- £11.36
- Rating
- 4.7/5
- Reviews
- 10
- Age
- 1y ago
FORYNXHWIN 2 Pack 3-Tier Cardboard Cupcake Stand Cake Stands for Afternoon Tea Round Cupcake & Dessert Display Tower for Birthday Wedding Mothers Day Baby Shower (Rose)
- Price
- £8.20
- Rating
- 4.3/5
- Reviews
- 33
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 35% of clicks. An open shelf where new products get seen.
Brands
36 falling
Sellers
57
Top-5 brand share
37%
Top 20: 89%
Top-5 click share
35%
Top 20: 83%
Open market
57%
- SZJYG9%
- Unique8%
- PYGHAP7%
- Young Wolf7%
- BeiHeng6%
- KINMRIS6%
Demand
Cardboard Cake Stand search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar · busiest ÷ quietest = 3.0×
Search terms
Top Cardboard Cake Stand search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cardboard cake stand29K/yr
- cardboard cupcake stand9K/yr
- cardboard cake stands for afternoon tea8K/yr
- paper cake stand7K/yr
- disposable cake stand6K/yr
- cake stand cardboard7K/yr
- afternoon tea stands cardboard5K/yr
- cardboard cake stands4K/yr
- cupcake stand cardboard4K/yr
Reviews and returns
What reviews say buyers love and hate about Cardboard Cake Stand
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Cheap and wonky
Look very cheap
Other similar products are mch better
Too flimsy
Trays are flimsy
Flimsy
The most difficult part to screw on was the short handle at the top
they don't screw on properly
Couldn't use it as it wouldn't screw together properly
Large
It's a pity they weren't a little bigger
Small wedding cake
Wobly with no way to tighten bottom tier
Love
Easy to Assemble
Easy to put together
Easy to set up
Strong cake stands
Quite sturdy
Sturdy enough for a full offering of cakes and sandwiches
Fantastic quality
Good quality cup cake stands
Great quality set
Fairly priced, too
Good price
Good value for money
Just the right size
Generous size and easy to assemble
Perfect size for a small spread, reused a couple of times, very stable for cupcakes and sweet treats
Return
1.7% Return rate 23% Fixable by listing
Cheap and wonky
Look very cheap
Other similar products are mch better
Large
It's a pity they weren't a little bigger
Small wedding cake
Too flimsy
Trays are flimsy
Flimsy
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cardboard Cake Stand questions
Answered from the same tracked data.