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Card Table

Card Table shows low returns (0.7%), but soft demand (-34.6% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 9Growth 8Conversion 29Competition 65Returns 97Price range 69Avg price 95Brand share 83Review moat 80Quality gap 58
This niche Category average

Is Card Table profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Card Table is a £37K/yr Amazon United Kingdom market (44K searches/yr). The top 5 brands hold 52% of demand. Verdict: Worth a look — 51/100.

Card Table: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -34.6% over the last 90 days and 2.3% of searches end in a purchase.

£37K

revenue / yr

Units sold / yr1K
Search volume / yr-34.6%44K
Conversion rate2.3%
Avg price£36.08

Who owns the niche?

The top 5 brands hold 52% of demand, so 48% of the market is open.

48%

open market share

Brands · sellers21 · 26
Top-5 product click share46%
Open market48%
Avg brand age49 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.4★ — the gap to enter on.

0/100

page quality · 32 products

Sponsored placement78%
New entrants (1y)4· 0 succeeded
Avg rating4.4★
Avg reviews398

Top Card Table products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

41%

  • Amazon Basics14%
  • Oypla12%
  • Bonnlo9%
  • JYW8%
  • Engelhart8%
  • EAZYGOODS8%

Card Table demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume44KCVR2.3%Products32Brands21Top 5 Brands52%OOS Rate20.8%Rating4.4★Reviews398Avg BSR#73
2K2KDec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Card Table search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • card table19K/yr
  • square folding table8K/yr
  • card tables with folding legs7K/yr
  • folding card table7K/yr
  • bridge table4K/yr

What reviews say buyers love and hate about Card Table

What buyers mention most, as a share of all reviews.

What buyers love

85% of reviews
Strength21%

It's very sturdy

Quality-Overall15%

Good quality

Value For Money14%

Good value for money

Assembly/Installation7%

Brilliant very easy to put together

Weight Light6%

Light and foldable

What buyers complain about

77% of reviews
Strength24%

Kind of flimsy

Balance/Stability11%

Unstable

Quality-Overall11%

very poor workmanship

Size-Overall7%

Wasn' fit for purpose

Value For Money6%

Expensive

Card Table return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

35%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
29%
2Strength
14%
3Defective Material/Parts
10%
4Quality-Overall
8%
5Weight Heavy
5%

Common Card Table questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Card Table 51/100 on Amazon United Kingdom — Worth a look. The niche generates £37K/yr across 32 tracked products. 0 of 4 products launched in the last 360 days are still selling. Search demand moved -34.6% over the last 90 days.
Card Table buyers on Amazon United Kingdom complain most about Strength, Balance/Stability, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.7%.