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Card Table

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -34.6% this quarter, so Card Table is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£37K/yr44K searches / yr
90-day growth
-34.6%search demand this quarter
Competition
46%top-5 click share · 21 brands · 26 sellers

Flapen Score

Card Table against its category

The dotted line is the Home & Garden average. Past it, Card Table is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Table market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Table 44K times last year and spent an estimated £37K. The top 5 brands take 52% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

2.3% of searches ended in a purchase last week.

Shoppers searched for this 44K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.3% of those searches ended in a purchase. Searches in the last 90 days moved -34.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £37K a year.

Searches, last 12 months
44K
Growth, 90 days vs prior 90
-34.6%
Conversion, latest week
2.3%
Market size, estimated
£37Ka year
Top search term
card table19K searches a year

02 · Price

A sale here is worth £36.08.

Listings sell for £36.08 on average, from £9.66 to £132.15. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At £36.08 that is £0 to £4K a year per listing.

Average price
£36.08inside the $15 to $100 sweet spot
Price range
£9.66–£132.15
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

78% of listings pay for placement with sponsored ads. 31% ship with Prime. On an average day, 20.8% of listings are out of stock. The average listing ranks #73 within Garden Furniture & Accessories. It carries 398 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
31%
Out of stock, average day
20.8%
Average rank
#73in Garden Furniture & Accessories
Average rating
4.40 starsAmazon United Kingdom average 4.36 stars
Average reviews
398per listing
Listings tracked
32

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Card Table products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

21 falling

Sellers

26

Top-5 brand share

52%

Top 20: 99%

Top-5 click share

46%

Top 20: 88%

Open market

41%

  • Amazon Basics14%
  • Oypla12%
  • Bonnlo9%
  • JYW8%
  • Engelhart8%
  • EAZYGOODS8%

Demand

Card Table search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KDecJanFebMarAprMayJunJul

Peak months: Jan, Dec · busiest ÷ quietest = 3.9× · 8 of 12 months tracked

Search terms

Top Card Table search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card table19K/yr
  • square folding table8K/yr
  • card tables with folding legs7K/yr
  • folding card table7K/yr
  • bridge table4K/yr

Reviews and returns

What reviews say buyers love and hate about Card Table

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Strength24%−0.10

Kind of flimsy

Bit flimsy

Not very sturdy

Balance/Stability11%−0.12

Unstable

Not very stable

Table unstable

Quality-Overall11%+0.53

very poor workmanship

By the way the table looked cheap

Poor quality

Size-Overall7%−0.04

Wasn' fit for purpose

Small table

smaller than expected

Value For Money6%+0.36

Expensive

Certainly not worth the money

its disgusting doing that on a day your supposed to bring down prices

Love

Strength21%−0.10

It's very sturdy

Well built

The table is sturdy

Quality-Overall15%+0.53

Good quality

Great quality ideal in my craft room

Good quality and good size table

Value For Money14%+0.36

Good value for money

Good price

Very reasonable price

Assembly/Installation7%+0.54

Brilliant very easy to put together

Easy to assemble

Easy to put up and use

Weight Light6%

Light and foldable

fold also it is very light in weight

Super lightweight

Return

0.7% Return rate 35% Fixable by listing

Size-Overall29%▅▅▇▇█▄

Wasn' fit for purpose

Small table

smaller than expected

Strength14%▆█▅▂▂▅

Kind of flimsy

Bit flimsy

Not very sturdy

Defective Material/Parts10%▆█▆██▄
Quality-Overall8%▅▅█▅▄▆

very poor workmanship

By the way the table looked cheap

Poor quality

Weight Heavy5%▅▃▂▃▃█

FAQ

Common Card Table questions

Answered from the same tracked data.