card making supplies
Worth a lookShows low returns (0.5%), but soft demand (-27.6% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great34%top-5 click share — an open shelf
Brand share
Great57%top-5 brand share — no brand owns this niche
Review moat
Good1,035.69avg incumbent reviews — the moat a new listing must climb
Price range
Good£0.91–£33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£121K£121K/yr · 334K searches
Avg price
Bad£8.60avg listing price — sweet spot $15–$100
Growth
Bad-27.6%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, card making supplies is a £121K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
card making supplies market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £69K–£86K
- units × avg price
- Conversion rate
- 4.2%
- Avg BSR
- #467
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 71%
- Out of stock
- 6.6%
- Avg brand age
- 29 months
- Avg seller age
- 194 days
Competition & brand share
Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.Brands
34 falling
Sellers
62
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
34%
Top 20: 69%
Open market
39%
- Craft UK Limited18%
- Katy Sue14%
- Galt13%
- Generic8%
- Huoberr4%
- FTA&ATF4%
Demand & seasonality
Weekly Amazon search volume, last 53 weeks — -27.6% search growth over the last 90 days.Peak months: Nov · busiest ÷ quietest = 2.2×
Top card making supplies search terms
- card making supplies129K/yr
- card making kit52K/yr
- card making48K/yr
- card making supplies for adults24K/yr
- card making kits19K/yr
- card making kits for adults28K/yr
- card making embellishments10K/yr
- card making accessories12K/yr
- card crafting supplies for adults7K/yr
- card crafting supplies4K/yr
Top card making supplies products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus
Galt£8.964.3★65 rev
Craft UK 2308-6x6 Assorted Pastel Cards & Envelopes Pack of 40
Craft UK Limited£7.364.7★6,499 rev
Complete Card Making Kit for Adults and Kids - 15 Blank Cards Envelopes and Decorations - Supplies for All Occasions Birthdays
Generic£8.254.5★123 rev
160Pcs Natural Flower Stickers for Scrapbooking 10 Sheets Self-Adhesive Transparent Floral Stickers Scrapbook Stickers for Water Bottle Adult Card Making Scrapbook Supplies (160)
Huoberr£4.144.4★112 rev
Crafts UK 50 Cards and Envelopes White 5 x 5-Inch
Craft UK Limited£6.684.7★3,729 rev
Newest
by launch date
Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting
Katy Sue£16.7925 rev
Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies
Katy Sue£16.8124 rev
AHANDMAKER Flower Theme DIY Handmade Greeting Card Making Kits
AHANDMAKER£7.234 rev
Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus
Galt£8.9665 rev
FTA&ATF Blank Note Cards Card Making Kits for Children CardMaking
FTA&ATF£8.389 rev
Trending
90-day click momentum
Pack of 20 A6 Blank Greeting Cards with Envelopes White 350 GSM Blank Cards and Envelopes for Card Making for Gift Greeting Cards Invitation Papa Prints
Papa Prints£5.074.6★
Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting
Katy Sue£16.794.3★
Baker Ross AW188 White Greeting Cards For Children to Design and Personalise Ideal For School Home Party Crafting Collages Craft Groups and More (Pack of 12) 14.8 x 10.5 cm
Baker Ross£3.354.4★
260pcs Vintage Scrapbooking Stickers Vintage Stickers Retro - Flower and Butterfly
FASBET£5.834.6★
Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies
Katy Sue£16.814.8★
What buyers say about card making supplies
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good Value for the Money”
“Easy to use”
“As expected and advertised”
“love the multi colours”
“Good selection”
“these are the perfect size”
“Beautiful design”
“Good card making paper”
“Stick very well”
What buyers complain about
“I am disappointed with the size of this product”
“Not self adhesive”
“this is a little pricey”
“Not as good as I thought they were be”
“Most items are very flimsy and thin”
“Most items are very flimsy and thin”
“Colours don't match photo”
“card also too glossy for printing/stamping successfully”
“A couple of pens were dried out”
“The nibs are thicker than I imagined”
Top return reasons
Common questions
- Is card making supplies profitable to sell on Amazon United Kingdom?
- The niche generates £121K/yr across 55 tracked products. 0 of 10 products launched in the last 360 days are still selling. 90-day search growth is -27.6%. Flapen's verdict: Worth a look (52/100).
- How competitive is the card making supplies niche?
- 34 brands and 62 sellers compete. The top 5 products take 34% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in card making supplies?
- Top complaints mined from reviews: Size-Overall, Adhesion/Stickiness, Value For Money. The return rate is 0.5%.
- When does demand for card making supplies peak?
- Demand peaks in Nov; the busiest month runs 2.2× the quietest.
- What does it cost to enter the card making supplies niche?
- Listings span £0.91–£33.35; the average listing price is £8.60 (sweet spot $15–$100). The average incumbent carries 1,036 reviews — the moat a new listing must climb.