Card Making Supplies
MaybeReturns run at only 0.5% of orders. But demand is soft, at -27.6% this quarter, so Card Making Supplies is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £121K/yr334K searches / yr
- 90-day growth
- -27.6%search demand this quarter
- Competition
- 34%top-5 click share · 34 brands · 62 sellers
Flapen Score
Card Making Supplies against its category
The dotted line is the Home & Garden average. Past it, Card Making Supplies is stronger. Inside it, weaker.
Market
The Card Making Supplies market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Card Making Supplies 334K times last year and spent an estimated £121K. The top 5 brands take 57% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
4.2% of searches ended in a purchase last week.
Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.
- Searches, last 12 months
- 334K
- Growth, 90 days vs prior 90
- -27.6%
- Conversion, latest week
- 4.2%
- Market size, estimated
- £121Ka year
- Peak month
- November2.2× the quietest month
- Top search term
- card making supplies129K searches a year
02 · Price
A sale here is worth £8.60.
Listings sell for £8.60 on average, from £0.91 to £33.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.60 that is £860 to £2K a year per listing.
- Average price
- £8.60under the $15 to $100 sweet spot
- Price range
- £0.91–£33.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 8K–10K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £860–£2K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #467 within Art & Craft Supplies. It carries 1,036 reviews at 4.51 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 71%
- Prime listings
- 98%
- Out of stock, average day
- 6.6%
- Average rank
- #467in Art & Craft Supplies
- Average rating
- 4.51 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 1,036per listing
- Listings tracked
- 55
04 · Newcomers
Amazon counts 0 of last year's 10 launches as successful.
10 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 10
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 29 months
Products
Top Card Making Supplies products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus
- Price
- £8.96
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
Craft UK 2308-6x6 Assorted Pastel Cards & Envelopes Pack of 40
- Price
- £7.36
- Rating
- 4.7/5
- Reviews
- 6,499
- Age
- 7y ago
Complete Card Making Kit for Adults and Kids - 15 Blank Cards Envelopes and Decorations - Supplies for All Occasions Birthdays
- Price
- £8.25
- Rating
- 4.5/5
- Reviews
- 123
- Age
- 5y ago
160Pcs Natural Flower Stickers for Scrapbooking 10 Sheets Self-Adhesive Transparent Floral Stickers Scrapbook Stickers for Water Bottle Adult Card Making Scrapbook Supplies (160)
- Price
- £4.14
- Rating
- 4.4/5
- Reviews
- 112
- Age
- 1y ago
Crafts UK 50 Cards and Envelopes White 5 x 5-Inch
- Price
- £6.68
- Rating
- 4.7/5
- Reviews
- 3,729
- Age
- 15y ago
Trending
90-day click momentum
Pack of 20 A6 Blank Greeting Cards with Envelopes White 350 GSM Blank Cards and Envelopes for Card Making for Gift Greeting Cards Invitation Papa Prints
- Price
- £5.07
- Rating
- 4.6/5
- Reviews
- 398
- Age
- 3y ago
Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 6mo ago
Baker Ross AW188 White Greeting Cards For Children to Design and Personalise Ideal For School Home Party Crafting Collages Craft Groups and More (Pack of 12) 14.8 x 10.5 cm
- Price
- £3.35
- Rating
- 4.4/5
- Reviews
- 133
- Age
- 7y ago
260pcs Vintage Scrapbooking Stickers Vintage Stickers Retro - Flower and Butterfly
- Price
- £5.83
- Rating
- 4.6/5
- Reviews
- 136
- Age
- 3y ago
Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies
- Price
- £16.81
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 6mo ago
Newest
by launch dateKaty Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting
- Price
- £16.79
- Rating
- 4.3/5
- Reviews
- 25
- Age
- 6mo ago
Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies
- Price
- £16.81
- Rating
- 4.8/5
- Reviews
- 24
- Age
- 6mo ago
AHANDMAKER Flower Theme DIY Handmade Greeting Card Making Kits
- Price
- £7.23
- Rating
- 5.0/5
- Reviews
- 4
- Age
- 1y ago
Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus
- Price
- £8.96
- Rating
- 4.3/5
- Reviews
- 65
- Age
- 1y ago
FTA&ATF Blank Note Cards Card Making Kits for Children CardMaking
- Price
- £8.38
- Rating
- 4.2/5
- Reviews
- 9
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take only 34% of clicks. An open shelf where new products get seen.
Brands
34 falling
Sellers
62
Top-5 brand share
57%
Top 20: 91%
Top-5 click share
34%
Top 20: 69%
Open market
39%
- Craft UK Limited18%
- Katy Sue14%
- Galt13%
- Generic8%
- Huoberr4%
- FTA&ATF4%
Demand
Card Making Supplies search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 2.2×
Search terms
Top Card Making Supplies search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- card making supplies129K/yr
- card making kit52K/yr
- card making48K/yr
- card making supplies for adults24K/yr
- card making kits19K/yr
- card making kits for adults28K/yr
- card making embellishments10K/yr
- card making accessories12K/yr
- card crafting supplies for adults7K/yr
- card crafting supplies4K/yr
Reviews and returns
What reviews say buyers love and hate about Card Making Supplies
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
I am disappointed with the size of this product
Size small
The sheets are small
Not self adhesive
these dont stick as well for what I needed
Not very sticky
this is a little pricey
Not very much for the money
Rather expensive
Not as good as I thought they were be
Not good enough
Poor quality
Most items are very flimsy and thin
Not strong enough
Quite flimsy in places so don't press down too hard when stamping
Love
Excellent product
Good quality card
Good quality card
Good Value for the Money
Good value
Great value
Easy to use
Easy to make
easy enough to get separately
As expected and advertised
just what I needed
As described
love the multi colours
Good quality bright colours
Colours are brilliant too
Return
0.5% Return rate 61% Fixable by listing
I am disappointed with the size of this product
Size small
The sheets are small
Not as good as I thought they were be
Not good enough
Poor quality
Colours don't match photo
pastels not vibrant colours
Theyre kind of broken in to ten colour families
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Card Making Supplies questions
Answered from the same tracked data.