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Card Making Supplies

Card Making Supplies shows low returns (0.5%), but soft demand (-27.6% this quarter) keeps it on the watch list.

Flapen Score

52
Worth a look
Market size 28Growth 11Conversion 52Competition 81Returns 97Price range 57Avg price 24Brand share 78Review moat 62Quality gap 40
This niche Category average

Is Card Making Supplies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Card Making Supplies is a £121K/yr Amazon United Kingdom market (334K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Nov. Verdict: Worth a look — 52/100.

Card Making Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -27.6% over the last 90 days and 4.2% of searches end in a purchase.

£121K

revenue / yr

Units sold / yr10K
Search volume / yr-27.6%334K
Conversion rate4.2%
Avg price£8.60

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers34 · 62
Top-5 product click share34%
Open market43%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 55 products

Sponsored placement71%
New entrants (1y)10· 0 succeeded
Avg rating4.5★
Avg reviews1,036

Top Card Making Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (34% combined) — an open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

62

Top-5 brand share

57%

Top 20: 91%

Top-5 click share

34%

Top 20: 69%

Open market

39%

  • Craft UK Limited18%
  • Katy Sue14%
  • Galt13%
  • Generic8%
  • Huoberr4%
  • FTA&ATF4%

Card Making Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume334KCVR4.2%Products55Brands34Top 5 Brands57%OOS Rate6.6%Rating4.5★Reviews1,036Avg BSR#467
10K6KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.2×

Top Card Making Supplies search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • card making supplies129K/yr
  • card making kit52K/yr
  • card making48K/yr
  • card making supplies for adults24K/yr
  • card making kits19K/yr
  • card making kits for adults28K/yr
  • card making embellishments10K/yr
  • card making accessories12K/yr
  • card crafting supplies for adults7K/yr
  • card crafting supplies4K/yr

What reviews say buyers love and hate about Card Making Supplies

What buyers mention most, as a share of all reviews.

What buyers love

84% of reviews
Quality-Overall27%

Excellent product

Value For Money12%

Good Value for the Money

Ease Of Use9%

Easy to use

Advertised Vs Actual Product8%

As expected and advertised

Color8%

love the multi colours

What buyers complain about

67% of reviews
Size-Overall15%

I am disappointed with the size of this product

Adhesion/Stickiness15%

Not self adhesive

Value For Money13%

this is a little pricey

Quality-Overall8%

Not as good as I thought they were be

Strength4%

Most items are very flimsy and thin

Card Making Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
37%
2Quality-Overall
8%
3Advertised Vs Actual Product
6%
4Functionality-Overall
5%
5Color
5%

Common Card Making Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Card Making Supplies 52/100 on Amazon United Kingdom — Worth a look. The niche generates £121K/yr across 55 tracked products. 0 of 10 products launched in the last 360 days are still selling. Search demand moved -27.6% over the last 90 days.
Search demand for Card Making Supplies on Amazon United Kingdom peaks in Nov, where the busiest month runs 2.2× the quietest.