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Card Making Supplies

Maybe

An estimated 0.5% of orders come back. But demand is soft, at -27.6% this quarter, so Card Making Supplies is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£121K/yr334K searches / yr
90-day growth
-27.6%search demand this quarter
Competition
34%top-5 click share · 34 brands · 62 sellers

Flapen Score

Card Making Supplies against its category

The dotted line is the Home & Garden average. Past it, Card Making Supplies is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Making Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Making Supplies 334K times last year and spent an estimated £121K. The top 5 brands take 57% of clicks. Demand peaks in Nov. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 4.2% of those searches ended in a purchase.

Shoppers searched for this 334K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 4.2% of those searches ended in a purchase. Searches in the last 90 days moved -27.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £121K a year.

Searches, last 12 months
334K
Growth, 90 days vs prior 90
-27.6%
Conversion, latest week
4.2%
Market size, estimated
£121Ka year
Peak month
November2.2× the quietest month
Top search term
card making supplies129K searches a year

02 · Price

A sale here is worth £8.60.

Listings sell for £8.60 on average, from £0.91 to £33.35. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £8.60 that is £860 to £2K a year per listing.

Average price
£8.60under the $15 to $100 sweet spot
Price range
£0.91–£33.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£860–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

71% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 6.6% of listings are out of stock. The average listing ranks #467 within Art & Craft Supplies. It carries 1,036 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
71%
Prime listings
98%
Out of stock, average day
6.6%
Average rank
#467in Art & Craft Supplies
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,036per listing
Listings tracked
55

04 · Newcomers

0 of last year's 10 launches cleared the first-year sales bar.

10 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
10
Successful launches
0Amazon's first-year sales bar
Average brand age
29 months

Products

Top Card Making Supplies products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 34% of clicks, no more. An open shelf where new products get seen.

£0£4K£7K£11K£14K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

34 falling

Sellers

62

Est. top-5 brand share

57%

Top 20: 91%

Est. top-5 click share

34%

Top 20: 69%

Open market

39%

  • Craft UK Limited18%
  • Katy Sue14%
  • Galt13%
  • Generic8%
  • Huoberr4%
  • FTA&ATF4%

Demand

Card Making Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Black Friday '25Spike '26AugSepOctNovDecJanFebMarAprMayJunJul

Peak months: Nov · busiest ÷ quietest = 2.2×

Search terms

Top Card Making Supplies search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • card making supplies129K/yr
  • card making kit52K/yr
  • card making48K/yr
  • card making supplies for adults24K/yr
  • card making kits19K/yr
  • card making kits for adults28K/yr
  • card making embellishments10K/yr
  • card making accessories12K/yr
  • card crafting supplies for adults7K/yr
  • card crafting supplies4K/yr

Reviews and returns

What reviews say buyers love and hate about Card Making Supplies

We read the reviews and the return reasons for every product selling here.

27%of positive reviews mention “Quality-Overall”
15%of negative reviews mention “Size-Overall”
0.5%of orders come back
“I am disappointed with the size of this product”
A buyer, on “Size-Overall”15% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Card Making Supplies questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data