card making kit
Worth a lookShows low returns (0.5%), but soft demand (-25.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Brand share
Good64%top-5 brand share — brands hold most of the demand
Review moat
Good1,026.77avg incumbent reviews — the moat a new listing must climb
Price range
Good£2.97–£33.35cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£9.14avg listing price — sweet spot $15–$100
Market size
Bad£97K£97K/yr · 221K searches
Growth
Bad-25.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, card making kit is a £97K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
card making kit market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- £55K–£73K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #532
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 68%
- Out of stock
- 7.1%
- Avg brand age
- 30 months
- Avg seller age
- 192 days
Competition & brand share
Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.Brands
27 falling
Sellers
51
Top-5 brand share
64%
Top 20: 94%
Top-5 click share
37%
Top 20: 74%
Open market
32%
- Craft UK Limited16%
- Galt16%
- Katy Sue16%
- Generic11%
- FTA&ATF5%
- AHANDMAKER5%
Demand
Weekly Amazon search volume, last 31 weeks — -25.4% search growth over the last 90 days.Top card making kit search terms
- card making kit52K/yr
- card making48K/yr
- card making supplies for adults24K/yr
- card making kits19K/yr
- card making kits for adults28K/yr
- card making embellishments10K/yr
- card making accessories12K/yr
- card for card making12K/yr
- card crafting supplies for adults7K/yr
- cards for card making4K/yr
Top card making kit products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus
Galt£8.964.3★65 rev
Craft UK 2308-6x6 Assorted Pastel Cards & Envelopes Pack of 40
Craft UK Limited£7.364.7★6,499 rev
Complete Card Making Kit for Adults and Kids - 15 Blank Cards Envelopes and Decorations - Supplies for All Occasions Birthdays
Generic£8.254.5★123 rev
Amazing Card Making Kit for Adults & Kids - 15 Blank Cards Envelopes & Variety Decorations - Art & Craft Supplies for All Occasions
Generic£8.684.3★82 rev
FTA&ATF Blank Note Cards Card Making Kits for Children CardMaking
FTA&ATF£8.384.2★9 rev
Newest
by launch date
Katy Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting
Katy Sue£16.7925 rev
Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies
Katy Sue£16.8124 rev
AHANDMAKER Flower Theme DIY Handmade Greeting Card Making Kits
AHANDMAKER£7.234 rev
Galt Create a Card Craft Kit for Kids Activity Set for Children Decorate Make & Send 10 Handmade Cards Add Stickers Draw Colour & More - for Sleepovers Birthdays & Christmas - Kids Ages 6 Plus
Galt£8.9665 rev
FTA&ATF Blank Note Cards Card Making Kits for Children CardMaking
FTA&ATF£8.389 rev
Trending
90-day click momentumKaty Sue Arched Floral Windows & Doors Card Making Kit Makes 12 Handmade Cards inc Die Cut Cards Decoupage Envelopes Foam Pads Verse Stickers & Instructions for Card Making & Papercrafting
Katy Sue£16.794.3★
Pack of 20 A6 Blank Greeting Cards with Envelopes White 350 GSM Blank Cards and Envelopes for Card Making for Gift Greeting Cards Invitation Papa Prints
Papa Prints£5.074.6★
Katy Sue Blooming Box Bouquets Pop Up Card Making Kit. Make 8 3D Floral Box Cards. All-in-one Kit: Die-Cut Decoupage Cardstock Adhesive Pads Envelopes & Instructions for Card Making Supplies
Katy Sue£16.814.8★
Baker Ross AW188 White Greeting Cards For Children to Design and Personalise Ideal For School Home Party Crafting Collages Craft Groups and More (Pack of 12) 14.8 x 10.5 cm
Baker Ross£3.354.4★
JAGERGREEN 50 Pack 5x7 White Cardstock Paper Blank Card Stock Multipack Thick Folded Heavy Cardstock for Thank You Cards Greeting Cards Wedding Invitation Envelopes DIY Craft Card (Cards Only)
JagerGreen£9.554.4★
What buyers say about card making kit
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Good value”
“Lovely colours”
“Very easy to use”
“As expected and advertised”
“Good selection”
“Beautiful design”
“Great thick card”
“these are the perfect size”
“Stick very well”
What buyers complain about
“These are expensive”
“I am disappointed with the size of this product”
“Not as good as I thought they were be”
“Only criticism is the the small sticky pads have poor adhesive so just used my own”
“These cards are too thick”
“Most items are very flimsy and thin”
“would have preferred a slightly deeper pale colours as I have had in the past”
“card also too glossy for printing/stamping successfully”
“This pack doesnt stimulate any creativity, its very limited on use, essentially overpriced card and stickers”
“Colours don't match photo”
Top return reasons
Common questions
- Is card making kit profitable to sell on Amazon United Kingdom?
- The niche generates £97K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is -25.4%. Flapen's verdict: Worth a look (51/100).
- How competitive is the card making kit niche?
- 27 brands and 51 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 64% of demand.
- What do buyers complain about in card making kit?
- Top complaints mined from reviews: Value For Money, Size-Overall, Quality-Overall. The return rate is 0.5%.
- What does it cost to enter the card making kit niche?
- Listings span £2.97–£33.35; the average listing price is £9.14 (sweet spot $15–$100). The average incumbent carries 1,027 reviews — the moat a new listing must climb.