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Card Making Kit

Card Making Kit shows low returns (0.5%), but soft demand (-25.4% this quarter) keeps it on the watch list.

Flapen Score

51
Worth a look
Market size 24Growth 12Conversion 57Competition 78Returns 97Price range 60Avg price 26Brand share 69Review moat 62Quality gap 37
This niche Category average

Is Card Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Card Making Kit is a £97K/yr Amazon United Kingdom market (221K searches/yr). The top 5 brands hold 64% of demand. Verdict: Worth a look — 51/100.

Card Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -25.4% over the last 90 days and 4.8% of searches end in a purchase.

£97K

revenue / yr

Units sold / yr8K
Search volume / yr-25.4%221K
Conversion rate4.8%
Avg price£9.14

Who owns the niche?

The top 5 brands hold 64% of demand, so 36% of the market is open.

36%

open market share

Brands · sellers27 · 51
Top-5 product click share37%
Open market36%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 47 products

Sponsored placement68%
New entrants (1y)6· 0 succeeded
Avg rating4.5★
Avg reviews1,027

Top Card Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

51

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

37%

Top 20: 74%

Open market

32%

  • Craft UK Limited16%
  • Galt16%
  • Katy Sue16%
  • Generic11%
  • FTA&ATF5%
  • AHANDMAKER5%

Card Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume221KCVR4.8%Products47Brands27Top 5 Brands64%OOS Rate7.1%Rating4.5★Reviews1,027Avg BSR#532
5K3KSpike '26Dec '25Jan '26Mar '26Apr '26May '26Jun '26

Top Card Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • card making kit52K/yr
  • card making48K/yr
  • card making supplies for adults24K/yr
  • card making kits19K/yr
  • card making kits for adults28K/yr
  • card making embellishments10K/yr
  • card making accessories12K/yr
  • card for card making12K/yr
  • card crafting supplies for adults7K/yr
  • cards for card making4K/yr

What reviews say buyers love and hate about Card Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall32%

Excellent product

Value For Money11%

Good value

Color9%

Lovely colours

Ease Of Use9%

Very easy to use

Advertised Vs Actual Product8%

As expected and advertised

What buyers complain about

83% of reviews
Value For Money22%

These are expensive

Size-Overall20%

I am disappointed with the size of this product

Quality-Overall9%

Not as good as I thought they were be

Adhesion/Stickiness8%

Only criticism is the the small sticky pads have poor adhesive so just used my own

Thickness7%

These cards are too thick

Card Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

61%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
42%
2Quality-Overall
8%
3Value For Money
6%
4Color
5%
5Functionality-Overall
5%

Common Card Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Card Making Kit 51/100 on Amazon United Kingdom — Worth a look. The niche generates £97K/yr across 47 tracked products. 0 of 6 products launched in the last 360 days are still selling. Search demand moved -25.4% over the last 90 days.
Card Making Kit buyers on Amazon United Kingdom complain most about Value For Money, Size-Overall, Quality-Overall, the themes mined from the niche's reviews. Its return rate is 0.5%.