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Card Making Kit

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -25.4% this quarter, so Card Making Kit is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£97K/yr221K searches / yr
90-day growth
-25.4%search demand this quarter
Competition
37%top-5 click share · 27 brands · 51 sellers

Flapen Score

Card Making Kit against its category

The dotted line is the Home & Garden average. Past it, Card Making Kit is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Making Kit 221K times last year and spent an estimated £97K. The top 5 brands take 64% of clicks. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 221K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -25.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £97K a year.

Searches, last 12 months
221K
Growth, 90 days vs prior 90
-25.4%
Conversion, latest week
4.8%
Market size, estimated
£97Ka year
Top search term
card making kit52K searches a year

02 · Price

A sale here is worth £9.14.

Listings sell for £9.14 on average, from £2.97 to £33.35. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £9.14 that is £0 to £914 a year per listing.

Average price
£9.14under the $15 to $100 sweet spot
Price range
£2.97–£33.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£914
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 7.1% of listings are out of stock. The average listing ranks #532 within Paper & Paper Crafts. It carries 1,027 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
98%
Out of stock, average day
7.1%
Average rank
#532in Paper & Paper Crafts
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,027per listing
Listings tracked
47

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Card Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£4K£8K£12K£16K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

27 falling

Sellers

51

Top-5 brand share

64%

Top 20: 94%

Top-5 click share

37%

Top 20: 74%

Open market

32%

  • Craft UK Limited16%
  • Galt16%
  • Katy Sue16%
  • Generic11%
  • FTA&ATF5%
  • AHANDMAKER5%

Demand

Card Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '26DecJanFebMarAprMayJunJul

Peak months: Jun, Dec · busiest ÷ quietest = 2.2× · 8 of 12 months tracked

Search terms

Top Card Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card making kit52K/yr
  • card making48K/yr
  • card making supplies for adults24K/yr
  • card making kits19K/yr
  • card making kits for adults28K/yr
  • card making embellishments10K/yr
  • card making accessories12K/yr
  • card for card making12K/yr
  • card crafting supplies for adults7K/yr
  • cards for card making4K/yr

Reviews and returns

What reviews say buyers love and hate about Card Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money22%−0.06

These are expensive

Not very much for the money

Rather expensive

Size-Overall20%−0.09

I am disappointed with the size of this product

rather small

A little on thebig side

Quality-Overall9%+2.32

Not as good as I thought they were be

Not good enough

not best quality

Adhesion/Stickiness8%−0.01

Only criticism is the the small sticky pads have poor adhesive so just used my own

Stickers are 90% impossible to peel off and actually use

the usual inferior sticky pads must be cost, I suppose

Thickness7%−0.02

These cards are too thick

Most items are very flimsy and thin

Thinner than expected

Love

Quality-Overall32%+2.32

Excellent product

Good quality card

Good quality card

Value For Money11%−0.06

Good value

Good Value for the Money

Well worth money

Color9%+0.23

Lovely colours

love the colour very bright vibrant

Colours are brilliant too

Ease Of Use9%

Very easy to use

Easy to make

easy enough to get separately

Advertised Vs Actual Product8%+0.94

As expected and advertised

As described

Good worked out as I wanted

Return

0.5% Return rate 61% Fixable by listing

Size-Overall42%▆██▅▅▃

I am disappointed with the size of this product

rather small

A little on thebig side

Quality-Overall8%▆▃▃█▄█

Not as good as I thought they were be

Not good enough

not best quality

Value For Money6%▁▆█▅▁▅

These are expensive

Not very much for the money

Rather expensive

Color5%█▃▂▁▄▄

would have preferred a slightly deeper pale colours as I have had in the past

pastels not vibrant colours

Colours don't match photo

Functionality-Overall5%▇▁▁▅█▁

FAQ

Common Card Making Kit questions

Answered from the same tracked data.