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Card Games for Kids 8-12

Fail

Prices span $2.47–$12.97, mostly outside the sweet spot, so Card Games for Kids 8-12 is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£56K/yr158K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
39%top-5 click share · 26 brands · 181 sellers

Flapen Score

Card Games for Kids 8-12 against its category

The dotted line is the Home & Garden average. Past it, Card Games for Kids 8-12 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Games for Kids 8-12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Games for Kids 8-12 158K times last year and spent an estimated £56K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

5.0% of searches ended in a purchase last week.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
5.0%
Market size, estimated
£56Ka year
Peak month
December4.9× the quietest month
Top search term
card games for kids96K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.47 to £12.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.04 that is £704 to £2K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.47–£12.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£704–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #118 within Party Supplies. It carries 7,501 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#118in Party Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,501per listing
Listings tracked
35

04 · Newcomers

Amazon counts 2 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Card Games for Kids 8-12 products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 39% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

181

Top-5 brand share

46%

Top 20: 96%

Top-5 click share

39%

Top 20: 88%

Open market

48%

  • Juegos Mattel12%
  • Atoz10%
  • blue orange9%
  • Jax8%
  • Big Potato8%
  • House of Marbles6%

Demand

Card Games for Kids 8-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Card Games for Kids 8-12 search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • card games for kids96K/yr
  • kids card games53K/yr
  • card games kids6K/yr
  • ouisi card game585/yr
  • card+games2K/yr

Reviews and returns

What reviews say buyers love and hate about Card Games for Kids 8-12

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall17%−0.06

Low Quality Cards

Bad quality

Bad quality control

Advertised Vs Actual Product16%−0.07

the picture is very misleading

False advertising

The picture is very misleading

Value For Money7%−0.01

A bit cheap

on the pricey side

Cheaper where else

Fun/Entertainment Experience7%+4.05

unfortunately just a boring game

Boring

Not the most enjoyable version of Uno

Size-Overall4%

Box is rather large to store compared to the size of the contents

Small

quite small cards

Love

Fun/Entertainment Experience54%+4.05

Fun game

Fun family game

Endless fun

Ease Of Use9%+0.24

Easy game

easy to use

Easy to learn

Quality-Overall9%−0.06

Excellent quality

Good quality cards

good quality cards

Trivia Games5%+0.19

Fun for all the family and a bit of a laugh and challenge

A great quiz card game that all the family can play

Great game for all the family so much fun

Value For Money5%−0.01

Value for money

Good value for money

Excellent price

Return

0.5% Return rate 26% Fixable by listing

Gifting Purpose22%█▆▆▅▅▅
Quality-Overall14%▅█▅▇█▄

Low Quality Cards

Bad quality

Bad quality control

Size-Overall9%▃▇██▆▆

Box is rather large to store compared to the size of the contents

Small

quite small cards

Product Condition8%█▇█▆▇▃
Advertised Vs Actual Product7%▇▃▅▄▄█

the picture is very misleading

False advertising

The picture is very misleading

FAQ

Common Card Games for Kids 8-12 questions

Answered from the same tracked data.