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Card Games for Kids 8-12

Fail

Prices span $2.47–$12.97, mostly outside the sweet spot, so Card Games for Kids 8-12 is a Fail.

Flapen Score
47
47 / 100
Ranks 3,643 of 5,777 Home & Garden niches · −4 vs the category median of 51
Market size
£56K/yr158K searches / yr
90-day growth
-2.0%search demand this quarter
Competition
39%top-5 click share · 26 brands · 181 sellers

Flapen Score

Card Games for Kids 8-12 against its category

The dotted line is the Home & Garden average. Past it, Card Games for Kids 8-12 is stronger. Inside it, weaker.

47Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Card Games for Kids 8-12 market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Card Games for Kids 8-12 158K times last year and spent an estimated £56K. The top 5 brands take 46% of clicks. Demand peaks in Nov–Dec. Flapen scores it 47 out of 100, a Fail.

01 · Demand

An estimated 5.0% of those searches ended in a purchase.

Shoppers searched for this 158K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.0% of those searches ended in a purchase. Searches in the last 90 days moved -2.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £56K a year.

Searches, last 12 months
158K
Growth, 90 days vs prior 90
-2.0%
Conversion, latest week
5.0%
Market size, estimated
£56Ka year
Peak month
December4.9× the quietest month
Top search term
card games for kids96K searches a year

02 · Price

A sale here is worth £7.04.

Listings sell for £7.04 on average, from £2.47 to £12.97. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At £7.04 that is £704 to £2K a year per listing.

Average price
£7.04under the $15 to $100 sweet spot
Price range
£2.47–£12.97
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
100–250
Revenue per listing a year
£704–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #118 within Party Supplies. It carries 7,501 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings
83%
Prime listings
100%
Out of stock, average day
1.4%
Average rank
#118in Party Supplies
Average rating
4.56 starsAmazon United Kingdom average 4.36 stars
Average reviews
7,501per listing
Listings tracked
35

04 · Newcomers

2 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
2Amazon's first-year sales bar
Average brand age
59 months

Products

Top Card Games for Kids 8-12 products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 39% of clicks, no more. An open shelf where new products get seen.

£0£2K£3K£5K£7K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

26 falling

Sellers

181

Est. top-5 brand share

46%

Top 20: 96%

Est. top-5 click share

39%

Top 20: 88%

Open market

48%

  • Juegos Mattel12%
  • Atoz10%
  • blue orange9%
  • Jax8%
  • Big Potato8%
  • House of Marbles6%

Demand

Card Games for Kids 8-12 search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 4.9×

Search terms

Top Card Games for Kids 8-12 search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • card games for kids96K/yr
  • kids card games53K/yr
  • card games kids6K/yr
  • ouisi card game585/yr
  • card+games2K/yr

Reviews and returns

What reviews say buyers love and hate about Card Games for Kids 8-12

We read the reviews and the return reasons for every product selling here.

54%of positive reviews mention “Fun/Entertainment Experience”
17%of negative reviews mention “Quality-Overall”
0.5%of orders come back
“Low Quality Cards”
A buyer, on “Quality-Overall”17% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Card Games for Kids 8-12 questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data