Card
FailPrices span $2.50–$10.35, mostly outside the sweet spot, so Card is a Fail.
- Flapen Score
- 43 / 100Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 5143
- Market size
- £435K/yr680K searches / yr
- 90-day growth
- -17.8%search demand this quarter
- Competition
- 71%top-5 click share · 11 brands · 38 sellers
Flapen Score
Card against its category
The dotted line is the Home & Garden average. Past it, Card is stronger. Inside it, weaker.
Market
The Card market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Card 680K times last year and spent an estimated £435K. The top 5 brands take 87% of clicks. Demand peaks in Nov. Flapen scores it 43 out of 100, a Fail.
01 · Demand
12.3% of searches ended in a purchase last week.
Shoppers searched for this 680K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 12.3% of those searches ended in a purchase. Searches in the last 90 days moved -17.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £435K a year.
- Searches, last 12 months
- 680K
- Growth, 90 days vs prior 90
- -17.8%
- Conversion, latest week
- 12.3%
- Market size, estimated
- £435Ka year
- Peak month
- November1.6× the quietest month
- Top search term
- card283K searches a year
02 · Price
A sale here is worth £5.21.
Listings sell for £5.21 on average, from £2.50 to £10.35. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 6,000 to 8,000 of them. At £5.21 that is £31K to £42K a year per listing.
- Average price
- £5.21under the $15 to $100 sweet spot
- Price range
- £2.50–£10.35
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 60K–80K
- Units per listing a year
- 6,000–8,000
- Revenue per listing a year
- £31K–£42K
- Returns
- 0.3%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
76% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #19 within Paper & Paper Crafts. It carries 2,014 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 76%
- Prime listings
- 100%
- Out of stock, average day
- 0.6%
- Average rank
- #19in Paper & Paper Crafts
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,014per listing
- Listings tracked
- 17
04 · Newcomers
Amazon counts 4 of last year's 4 launches as successful.
4 products launched here in the last 12 months. Amazon counts 4 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.
- Launched, last 12 months
- 4
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 42 months
Products
Top Card products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago

Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago

House of Card & Paper A4 160 GSM Card - Rainbow Pastel Coloured Card (Pack of 50 Sheets)
- Price
- £3.81
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 5y ago

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
Trending
90-day click momentum
TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago

TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago

House of Card & Paper A4 160 gsm Card - Assorted Pastel Colours (Pack of 25 Sheets)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 11,103
- Age
- 10y ago

Just Stationery 5095 A4 30 Sheet White Card
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 12y ago
Newest
by launch date
TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago

A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago

TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago

Card White Card A4 120 Sheets 230Gsm White
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago

Coloured Card 40 Sheets A4 Card 230gsm Thick Multicoloured Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts - 20 Assorted Colours
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.
Brands
11 rising
Sellers
38
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Hawksbill53%
- Bargain Hound15%
- House of Card & Paper11%
- TIYCNIY4%
- ARK4%
- Baker Ross3%
- Open — no brand owns it (5 brands, 10%)
Demand
Card search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Nov · busiest ÷ quietest = 1.6×
Search terms
Top Card search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- card283K/yr
- a4 card95K/yr
- cardstock44K/yr
- a4 card for printing36K/yr
- card paper37K/yr
- card stock31K/yr
- craft card30K/yr
- cardstock paper17K/yr
- thick paper14K/yr
- card a414K/yr
Reviews and returns
What reviews say buyers love and hate about Card
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor quality
Low quality card
is low quality
The quality of the white colour of paper is not great give me off white vibe/greyish
Its not strong card like paper
card is super thin. more like super thick paper
Not pure white
Not white
off white colour
Thinner than expected
Its just thicker paper that curls
It is barely thicker or studier than bog-standard cheap paper
Not as described
NOT 300gsm. Not 300gsm.
Not as advertised at all
Love
Nice quality card
Good quality card
Excellent product
Nice vibrant colours
Lovely colours
Colour as described
Good price
Fair price
Great value
Good PAPER
Premium paper
Nice thick paper
Great thick card
Quite thick
They are good thickness
Return
0.3% Return rate 22% Fixable by listing
Thinner than expected
Its just thicker paper that curls
It is barely thicker or studier than bog-standard cheap paper
The quality of the white colour of paper is not great give me off white vibe/greyish
Its not strong card like paper
card is super thin. more like super thick paper
Not pure white
Not white
off white colour
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Card questions
Answered from the same tracked data.









