Card
prices mostly outside the sweet spot ($2.50–$10.35) — Card doesn't clear our bar today.
Flapen Score
Is Card profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Card is a £435K/yr Amazon United Kingdom market (680K searches/yr). The top 5 brands hold 87% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Card: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Not really. Search demand moved -17.8% over the last 90 days and 12.3% of searches end in a purchase.
£435K
revenue / yr
Who owns the niche?
The top 5 brands hold 87% of demand, so 13% of the market is open.
13%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.6★ — the gap to enter on.
0/100
page quality · 17 products
Top Card products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Hawksbill A4 White Card 160Gsm-50 Pack A4 White Cardstock for Printing Card
- Price
- £3.02
- Rating
- 4.6/5
- Reviews
- 2,645
- Age
- 4y ago
Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago
White Card A4 90 Sheets 160Gsm Thick Cardstock for Printing Arts and Crafts
- Price
- £4.69
- Rating
- 4.6/5
- Reviews
- 571
- Age
- 2y ago
House of Card & Paper A4 160 GSM Card - Rainbow Pastel Coloured Card (Pack of 50 Sheets)
- Price
- £3.81
- Rating
- 4.6/5
- Reviews
- 745
- Age
- 5y ago
TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
Trending
90-day click momentum
TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago
TIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
Hawksbill A4 Card Paper White 225GSM 100 Pack Premium Cardstock for Arts Craft Home and Office Use
- Price
- £5.86
- Rating
- 4.6/5
- Reviews
- 2,212
- Age
- 4y ago
House of Card & Paper A4 160 gsm Card - Assorted Pastel Colours (Pack of 25 Sheets)
- Price
- £2.50
- Rating
- 4.6/5
- Reviews
- 11,103
- Age
- 10y ago
Just Stationery 5095 A4 30 Sheet White Card
- Price
- £2.83
- Rating
- 4.6/5
- Reviews
- 1,519
- Age
- 12y ago
Newest
by launch dateTIYCNIY Coloured Card A4 60 Sheets 160GSM Thick Rainbow Craft Card for DIY Cards Making Scrapbook Office Printing Birthday Party Decorations and Childrens Arts - 30 Assorted Colours
- Price
- £6.94
- Rating
- 4.5/5
- Reviews
- 35
- Age
- 8mo ago
A4 White Card - 230GSM A4 White Cardstock 100 Pack Art Thick Card Stock Paper for Cards Making Invitations Postcards Business Cards Printing and Arts or Crafts DIY
- Price
- £10.35
- Rating
- 4.5/5
- Reviews
- 28
- Age
- 10mo ago
TrueIsland 300gsm A4 Coloured Card Paper 50 Sheets Coloured Paper in 18 Rainbow Colours Thick Coloured Card Stock for Card Making DIY Crafts
- Price
- £9.80
- Rating
- 4.8/5
- Reviews
- 42
- Age
- 11mo ago
Card White Card A4 120 Sheets 230Gsm White
- Price
- £6.63
- Rating
- 4.6/5
- Reviews
- 103
- Age
- 11mo ago
Coloured Card 40 Sheets A4 Card 230gsm Thick Multicoloured Card Stock for Cards Making Scrapbook Office Printing and Arts or Crafts - 20 Assorted Colours
- Price
- £7.74
- Rating
- 4.7/5
- Reviews
- 566
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
Brands
11 rising
Sellers
38
Top-5 brand share
87%
Top 20: 100%
Top-5 click share
71%
Top 20: 100%
Open market
10%
- Hawksbill53%
- Bargain Hound15%
- House of Card & Paper11%
- TIYCNIY4%
- ARK4%
- Baker Ross3%
- Open — no brand owns it (5 brands, 10%)
Card demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Nov · busiest ÷ quietest = 1.6×
Top Card search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- card283K/yr
- a4 card95K/yr
- cardstock44K/yr
- a4 card for printing36K/yr
- card paper37K/yr
- card stock31K/yr
- craft card30K/yr
- cardstock paper17K/yr
- thick paper14K/yr
- card a414K/yr
What reviews say buyers love and hate about Card
What buyers mention most, as a share of all reviews.
What buyers love
92% of reviews“Nice quality card”
“Nice vibrant colours”
“Good price”
“Good PAPER”
“Great thick card”
What buyers complain about
77% of reviews“Poor quality”
“The quality of the white colour of paper is not great give me off white vibe/greyish”
“Not pure white”
“Thinner than expected”
“Not as described”
Card return rate & reasons
Why buyers send it back, as a share of all return requests.
0.3%
Return rate
22%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Card questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
