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Carbon Paper

Fail

Prices span $2.75–$8.35, mostly outside the sweet spot, so Carbon Paper is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£70K/yr75K searches / yr
90-day growth
-13.1%search demand this quarter
Competition
67%top-5 click share · 17 brands · 37 sellers

Flapen Score

Carbon Paper against its category

The dotted line is the Home & Garden average. Past it, Carbon Paper is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carbon Paper market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carbon Paper 75K times last year and spent an estimated £70K. The top 5 brands take 70% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

18.0% of searches ended in a purchase last week.

Shoppers searched for this 75K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 18.0% of those searches ended in a purchase. Searches in the last 90 days moved -13.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
75K
Growth, 90 days vs prior 90
-13.1%
Conversion, latest week
18.0%
Market size, estimated
£70Ka year
Peak month
February1.4× the quietest month
Top search term
carbon paper49K searches a year

02 · Price

A sale here is worth £5.18.

Listings sell for £5.18 on average, from £2.75 to £8.35. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 500 to 750 of them. At £5.18 that is £3K to £4K a year per listing.

Average price
£5.18under the $15 to $100 sweet spot
Price range
£2.75–£8.35
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
500–750
Revenue per listing a year
£3K–£4K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #52 within Art & Craft Supplies. It carries 1,258 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#52in Art & Craft Supplies
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,258per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
0Amazon's first-year sales bar
Average brand age
42 months

Products

Top Carbon Paper products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£7K£14K£21K£28K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

37

Top-5 brand share

70%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

24%

  • mwellewm26%
  • PSLER17%
  • County12%
  • Raimarket9%
  • ASelected7%
  • angelikashalala6%

Demand

Carbon Paper search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Carbon Paper search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carbon paper49K/yr
  • carbon paper for tracing14K/yr
  • carbon copy paper5K/yr
  • carbon transfer paper3K/yr
  • carbon paper a44K/yr

Reviews and returns

What reviews say buyers love and hate about Carbon Paper

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Color22%−0.09

I found I could only get the main defined outline of colour blocks or opposite contrast colours as a line guide

more gray than real black

I ended up finding white would not trace straight on to

Paper Quality20%

The tracing paper is not great

Not as carbony as I remember carbon paper being

Carbon paper is very thin

Functionality-Overall10%−0.09

doesn't work

Value For Money10%+0.95

the postage cost was quite high

Advertised Vs Actual Product10%−0.02

Inaccurate - this is just carbon paper

Love

Quality-Overall29%+1.01

Good value and quality arrived quickly

Excellent product

Very good quality

Value For Money22%+0.95

significantly improving cost-effectiveness

Good value

Value for money

Paper Quality13%

I am truly pleased with this inexpensive -non-messy carbon paper

good carbon paper

Nice paper

Durability6%+0.66

great durable quality

they will last for me forever

lasts really well

Drawing Experience5%+1.07

Good used to outline my drawing while I learn very happy

Very useful for sketching before painting

Return

0.2% Return rate 26% Fixable by listing

Functionality-Overall22%▁▃▁▁▁█

doesn't work

Quality-Overall16%▁██▁▁▃

Low rating because it didn't work for me

Advertised Vs Actual Product13%▁▆▁█▁▄

Inaccurate - this is just carbon paper

Size-Overall13%▁▁█▆▁▁
Thin6%▁▁█▁▁▁

FAQ

Common Carbon Paper questions

Answered from the same tracked data.