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Carafe

Maybe

The top 5 brands take only 30% of clicks. But demand is soft, at -12.6% this quarter, so Carafe is a Maybe.

Flapen Score
58
58 / 100
Top 23% of 5,777 Home & Garden niches · +7 vs the category median of 51
Market size
£85K/yr238K searches / yr
90-day growth
-12.6%search demand this quarter
Competition
20%top-5 click share · 55 brands · 66 sellers

Flapen Score

Carafe against its category

The dotted line is the Home & Garden average. Past it, Carafe is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Carafe market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Carafe 238K times last year and spent an estimated £85K. The top 5 brands take 30% of clicks. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -12.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £85K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-12.6%
Conversion, latest week
2.7%
Market size, estimated
£85Ka year
Peak month
February1.6× the quietest month
Top search term
carafe48K searches a year

02 · Price

A sale here is worth £13.15.

Listings sell for £13.15 on average, from £5.57 to £52.81. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £13.15 that is £0 to £1K a year per listing.

Average price
£13.15under the $15 to $100 sweet spot
Price range
£5.57–£52.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£1K
Returns
1.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 10.7% of listings are out of stock. The average listing ranks #531 within Dishware & Serving Pieces. It carries 471 reviews at 4.44 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
86%
Out of stock, average day
10.7%
Average rank
#531in Dishware & Serving Pieces
Average rating
4.44 starsAmazon United Kingdom average 4.36 stars
Average reviews
471per listing
Listings tracked
76

04 · Newcomers

Amazon counts 0 of last year's 18 launches as successful.

18 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 45 months on average, so the names here are settling in.

Launched, last 12 months
18
Successful launches
0Amazon's first-year sales bar
Average brand age
45 months

Products

Top Carafe products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 20% of clicks. An open shelf where new products get seen.

£0£2K£3K£5K£7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

55 falling

Sellers

66

Top-5 brand share

30%

Top 20: 68%

Top-5 click share

20%

Top 20: 53%

Open market

66%

  • Xygobla7%
  • Hniuyun7%
  • AOSEE6%
  • Argon Tableware5%
  • HEFTMAN5%
  • volila4%

Demand

Carafe search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KHoliday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.6×

Search terms

Top Carafe search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • carafe48K/yr
  • water carafe36K/yr
  • carafe and glass set26K/yr
  • glass carafe17K/yr
  • bedside water carafe and glass set21K/yr
  • bedside carafe and glass21K/yr
  • water carafe with glass13K/yr
  • carafe with lid9K/yr
  • water jug and glasses set10K/yr
  • glass carafe with lid8K/yr

Reviews and returns

What reviews say buyers love and hate about Carafe

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall18%−0.02

Smaller than anticipated

Lids too small

Bigger than I wanted

Strength12%−0.09

However glass is quite fragile

VERY FRAGILE

It is not sturdy at all

Thickness8%−0.05

The glass looks thick

The glass seemed quite thin too

However it is quite thin

Durability8%−0.07

Easily broken

We broke it within hours of getting it

Got a crack with normal usage within a month

Leak-Proof6%

lids leak

Leaks

Every time you try, it drips

Love

Quality-Overall21%+1.26

Happy with product

Amazing quality

Good quality glass

Size-Overall13%−0.02

Not too small not too big

Good size

Fits so well in the fridge

Value For Money10%+0.64

Decent price

Excellent value for money

Great value for money

Design-Overall9%+0.77

Beautifully made

Beautiful design

Well crafted

Advertised Vs Actual Product7%+0.25

Exactly as described

Just what I needed

Exactly as shown

Return

1.5% Return rate 64% Fixable by listing

Size-Overall53%▇▆▇▆██

Smaller than anticipated

Lids too small

Bigger than I wanted

Quality-Overall9%▃█▆▆▇▃

Cheap and tacky

Incredibly Poor Quality

Size & quality poor

Thin5%▁▁█▆▃▅
Material Quality5%▃▄▄▂█▃
Handle Quality5%▄▆▄▄▄█

FAQ

Common Carafe questions

Answered from the same tracked data.