Capybara

Shoppers searched for this 2.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -10.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £1.1M a year.

Searches, last 12 months

2.2M

Growth, 90 days vs prior 90

-10.3%

Conversion, latest week

3.5%

Market size, estimated

£1.1Ma year

Peak month

December3.3× the quietest month

Top search term

capybara1.1M searches a year

Listings sell for £14.84 on average, from £9.70 to £23.59. Amazon reports units sold in ranges. This niche sold 60K to 80K a year. The average listing sells 2,500 to 3,000 of them. At £14.84 that is £37K to £45K a year per listing.

Average price

£14.84under the $15 to $100 sweet spot

Price range

£9.70–£23.59

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

60K–80K

Units per listing a year

2,500–3,000

Revenue per listing a year

£37K–£45K

Returns

0.4%of orders · Amazon United Kingdom median 0.6%

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #62 within Home Textiles. It carries 3,948 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings

75%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#62in Home Textiles

Average rating

4.63 starsAmazon United Kingdom average 4.36 stars

Average reviews

3,948per listing

Listings tracked

4

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 13 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

13 months