Capillary Matting
MaybeReturns run at only 0.1% of orders. But shoppers spend only $40K a year here, so Capillary Matting is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £40K/yr53K searches / yr
- 90-day growth
- -8.2%search demand this quarter
- Competition
- 56%top-5 click share · 14 brands · 33 sellers
Flapen Score
Capillary Matting against its category
The dotted line is the Home & Garden average. Past it, Capillary Matting is stronger. Inside it, weaker.
Market
The Capillary Matting market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Capillary Matting 53K times last year and spent an estimated £40K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
5.6% of searches ended in a purchase last week.
Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.
- Searches, last 12 months
- 53K
- Growth, 90 days vs prior 90
- -8.2%
- Conversion, latest week
- 5.6%
- Market size, estimated
- £40Ka year
- Peak month
- April12.4× the quietest month
- Top search term
- capillary matting29K searches a year
02 · Price
A sale here is worth £13.23.
Listings sell for £13.23 on average, from £4.10 to £31.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.23 that is £1K to £3K a year per listing.
- Average price
- £13.23under the $15 to $100 sweet spot
- Price range
- £4.10–£31.59
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 4K–5K
- Units per listing a year
- 100–250
- Revenue per listing a year
- £1K–£3K
- Returns
- 0.1%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
52% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #200 within Greenhouses & Plant Germination Equipment. It carries 153 reviews at 4.34 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 52%
- Prime listings
- 38%
- Out of stock, average day
- 5.9%
- Average rank
- #200in Greenhouses & Plant Germination Equipment
- Average rating
- 4.34 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 153per listing
- Listings tracked
- 21
04 · Newcomers
Amazon counts 0 of last year's 2 launches as successful.
2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 49 months on average, so the names here are settling in.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 49 months
Products
Top Capillary Matting products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Gardman 76000 Water Retaining Matting 5 x 5 x 50 cm
- Price
- £8.89
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 22y ago
Selections Water Absorbent Capillary Matting Roll for Plant Pot Watering (5m x 0.53m)
- Price
- £18.29
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 12y ago
![HOZELOCK - Replacement Capillary Mat Set : Compatible with Growbag Waterer (2810) and Easy Plant 3in1 (2811) Vegetable Garden Contains 8 Pieces Water-saving Stress-free Cultivation [2813 0000]](https://m.media-amazon.com/images/I/41IdhkyMzRL.jpg)
HOZELOCK - Replacement Capillary Mat Set : Compatible with Growbag Waterer (2810) and Easy Plant 3in1 (2811) Vegetable Garden Contains 8 Pieces Water-saving Stress-free Cultivation [2813 0000]
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 737
- Age
- 10y ago
Gardening Naturally Holiday and Greenhouse Watering Professional Grade Capillary Matting 60cm wide various size options (Buy Per Metre)
- Price
- £11.92
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 6y ago
Elixir Gardens Capillary Matting Greenhouse Watering Fabric 80 100 120cm Widths Various Lengths 2-50m | 100cm x 1m
- Price
- £9.73
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 9y ago
Trending
90-day click momentum
Junrvivy Garden Capillary Matting for Plants - 100*300cm Automatic Plant Watering Mat Accessories for Greenhouse Seed Trays Pot Felt Fabric Self Watering Garden Matting for Indoor Outdoor
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
40x200cm/16x80Inch Felt Planter Liner Roll Non Woven Fabric Plant Liner Sheets Black Hanging Basket Liner Roll Coco Liners Roll Alternative Easy to Cut for Garden Flower Pot Window Box Animal Pet Mat
- Price
- £9.45
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
Gardening Naturally Holiday and Greenhouse Watering Professional Grade Capillary Matting 60cm wide various size options (60cm x 1.5m)
- Price
- £15.83
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 6y ago
Gardening Naturally Self-Watering Capillary Mat Plant Growing Material 60 cm Wide (3m)
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Replacement Plants Capillary Mats 8X Growing Water Mats Gardeners Supply Capillary Matting Gardening Lawn Care For Hydroponics Potted Greenhouse Seeding Starting
- Price
- £4.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch dateJunrvivy Garden Capillary Matting for Plants - 100*300cm Automatic Plant Watering Mat Accessories for Greenhouse Seed Trays Pot Felt Fabric Self Watering Garden Matting for Indoor Outdoor
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
9.2Ft x 25In/2.8Mx64CM Capillary Matting-3mm Thick Automatic Plant Watering Mat-Felt Self Watering Plant Retaining Matting for Greenhouses House Pot Plants Seed Trays
- Price
- £18.51
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 6mo ago
40x200cm/16x80Inch Felt Planter Liner Roll Non Woven Fabric Plant Liner Sheets Black Hanging Basket Liner Roll Coco Liners Roll Alternative Easy to Cut for Garden Flower Pot Window Box Animal Pet Mat
- Price
- £9.45
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
Replacement Plants Capillary Mats 8X Growing Water Mats Gardeners Supply Capillary Matting Gardening Lawn Care For Hydroponics Potted Greenhouse Seeding Starting
- Price
- £4.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Gardening Naturally Self-Watering Capillary Mat Plant Growing Material 60 cm Wide (3m)
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.
Brands
14 flat
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
25%
- Gardman23%
- Gardening Naturally17%
- Selections12%
- Hozelock10%
- Yuzet9%
- Elixir Gardens6%
Demand
Capillary Matting search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr, May · busiest ÷ quietest = 12.4×
Search terms
Top Capillary Matting search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- capillary matting29K/yr
- capillary matting for plants15K/yr
- capillary matting for greenhouse8K/yr
Reviews and returns
What reviews say buyers love and hate about Capillary Matting
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
The description for this product is incorrect it gives measurements that indicate it is 5 metres in length when it is in fact only 2 metres in length so is not good value for money will not be buying again
Not what I thought it was
it comes not in the roll as shown in pictures would not buy again
Doesnt work
expensive each year I have three units thats 12 strips
Absolutely useless, doesn't have any capillary properties, one part of the mat is soaked in water and another part 6 inches away is bone dry
I would not say this is good quality has the matting comes apart when it gets wet
It is very poor quality for the price
Love
Good quality
Great product
Quality and large roll
Just what I needed
as described
Does what it says
Great value
Cost effective
It is reasonably priced too
My plants seem happier watered this way
They work extremely well I have Hoselock water Growbag resvior
Great advantage to my young plants
Perfect fit
Easy to cut and fit
They are easy to fit
Return
0.1% Return rate 27% Fixable by listing
Not fit for purpose
This material fell apart when cut
Poor quality material
Doesnt work
The description for this product is incorrect it gives measurements that indicate it is 5 metres in length when it is in fact only 2 metres in length so is not good value for money will not be buying again
Not what I thought it was
it comes not in the roll as shown in pictures would not buy again
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Capillary Matting questions
Answered from the same tracked data.