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Capillary Matting

Maybe

An estimated 0.1% of orders come back. But shoppers spend an estimated $40K a year here, so Capillary Matting is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£40K/yr53K searches / yr
90-day growth
-8.2%search demand this quarter
Competition
56%top-5 click share · 14 brands · 33 sellers

Flapen Score

Capillary Matting against its category

The dotted line is the Home & Garden average. Past it, Capillary Matting is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Capillary Matting market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Capillary Matting 53K times last year and spent an estimated £40K. The top 5 brands take 69% of clicks. Demand peaks in Mar–Apr–May. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

An estimated 5.6% of those searches ended in a purchase.

Shoppers searched for this 53K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.6% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £40K a year.

Searches, last 12 months
53K
Growth, 90 days vs prior 90
-8.2%
Conversion, latest week
5.6%
Market size, estimated
£40Ka year
Peak month
April12.4× the quietest month
Top search term
capillary matting29K searches a year

02 · Price

A sale here is worth £13.23.

Listings sell for £13.23 on average, from £4.10 to £31.59. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 100 to 250 of them. At £13.23 that is £1K to £3K a year per listing.

Average price
£13.23under the $15 to $100 sweet spot
Price range
£4.10–£31.59
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

52% of listings pay for placement with sponsored ads. 38% ship with Prime. On an average day, 5.9% of listings are out of stock. The average listing ranks #200 within Greenhouses & Plant Germination Equipment. It carries 153 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
52%
Prime listings
38%
Out of stock, average day
5.9%
Average rank
#200in Greenhouses & Plant Germination Equipment
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
153per listing
Listings tracked
21

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 49 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
49 months

Products

Top Capillary Matting products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 26, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£4K£8K£12K£16K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 flat

Sellers

33

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 99%

Open market

25%

  • Gardman23%
  • Gardening Naturally17%
  • Selections12%
  • Hozelock10%
  • Yuzet9%
  • Elixir Gardens6%

Demand

Capillary Matting search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Mar, Apr, May · busiest ÷ quietest = 12.4×

Search terms

Top Capillary Matting search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • capillary matting29K/yr
  • capillary matting for plants15K/yr
  • capillary matting for greenhouse8K/yr

Reviews and returns

What reviews say buyers love and hate about Capillary Matting

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
29%of negative reviews mention “Advertised Vs Actual Product”
0.1%of orders come back
“The description for this product is incorrect it gives measurements that indicate it is 5 metres in length when it is in fact only 2 metres in length so is not good value for money will not be buying again”
A buyer, on “Advertised Vs Actual Product”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Capillary Matting questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data