capillary matting
Worth a lookShows low returns (0.1%), but a small market ($40K/yr) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Review moat
Great153.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Good£13.23avg listing price — sweet spot $15–$100
Price range
Good£4.10–£31.59cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Market size
Bad£40K£40K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, capillary matting is a £40K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
capillary matting market data
- Units sold / yr
- 4K–5K
- avg 100–250/product
- Revenue / yr
- £53K–£66K
- units × avg price
- Conversion rate
- 5.6%
- Avg BSR
- #200
- Page quality
- 0%
- Prime
- 38%
- Sponsored
- 52%
- Out of stock
- 5.9%
- Avg brand age
- 49 months
- Avg seller age
- 190 days
Competition & brand share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.Brands
14 flat
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
25%
- Gardman23%
- Gardening Naturally17%
- Selections12%
- Hozelock10%
- Yuzet9%
- Elixir Gardens6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -8.2% search growth over the last 90 days.Peak months: Mar, Apr, May · busiest ÷ quietest = 12.4×
Top capillary matting search terms
- capillary matting29K/yr
- capillary matting for plants15K/yr
- capillary matting for greenhouse8K/yr
Top capillary matting products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 21 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Gardman 76000 Water Retaining Matting 5 x 5 x 50 cm
Gardman£8.894.4★299 rev
Selections Water Absorbent Capillary Matting Roll for Plant Pot Watering (5m x 0.53m)
Selections£18.294.6★335 rev
![HOZELOCK - Replacement Capillary Mat Set : Compatible with Growbag Waterer (2810) and Easy Plant 3in1 (2811) Vegetable Garden Contains 8 Pieces Water-saving Stress-free Cultivation [2813 0000]](https://m.media-amazon.com/images/I/41IdhkyMzRL.jpg)
HOZELOCK - Replacement Capillary Mat Set : Compatible with Growbag Waterer (2810) and Easy Plant 3in1 (2811) Vegetable Garden Contains 8 Pieces Water-saving Stress-free Cultivation [2813 0000]
Hozelock£6.644.6★737 rev
Gardening Naturally Holiday and Greenhouse Watering Professional Grade Capillary Matting 60cm wide various size options (Buy Per Metre)
Gardening Naturally£11.923.7★4 rev
Elixir Gardens Capillary Matting Greenhouse Watering Fabric 80 100 120cm Widths Various Lengths 2-50m | 100cm x 1m
Elixir Gardens£9.734.3★160 rev
Newest
by launch date
Junrvivy Garden Capillary Matting for Plants - 100*300cm Automatic Plant Watering Mat Accessories for Greenhouse Seed Trays Pot Felt Fabric Self Watering Garden Matting for Indoor Outdoor
Junrvivy£15.112 rev
9.2Ft x 25In/2.8Mx64CM Capillary Matting-3mm Thick Automatic Plant Watering Mat-Felt Self Watering Plant Retaining Matting for Greenhouses House Pot Plants Seed Trays
GIONAR£18.5128 rev
40x200cm/16x80Inch Felt Planter Liner Roll Non Woven Fabric Plant Liner Sheets Black Hanging Basket Liner Roll Coco Liners Roll Alternative Easy to Cut for Garden Flower Pot Window Box Animal Pet Mat
Udewo£9.4573 rev
Replacement Plants Capillary Mats 8X Growing Water Mats Gardeners Supply Capillary Matting Gardening Lawn Care For Hydroponics Potted Greenhouse Seeding Starting
Duqulle£4.103 rev
Gardening Naturally Self-Watering Capillary Mat Plant Growing Material 60 cm Wide (3m)
Gardening Naturally£18.9313 rev
Trending
90-day click momentumJunrvivy Garden Capillary Matting for Plants - 100*300cm Automatic Plant Watering Mat Accessories for Greenhouse Seed Trays Pot Felt Fabric Self Watering Garden Matting for Indoor Outdoor
Junrvivy£15.113.0★
40x200cm/16x80Inch Felt Planter Liner Roll Non Woven Fabric Plant Liner Sheets Black Hanging Basket Liner Roll Coco Liners Roll Alternative Easy to Cut for Garden Flower Pot Window Box Animal Pet Mat
Udewo£9.454.3★
Gardening Naturally Holiday and Greenhouse Watering Professional Grade Capillary Matting 60cm wide various size options (60cm x 1.5m)
Gardening Naturally£15.834.2★
Gardening Naturally Self-Watering Capillary Mat Plant Growing Material 60 cm Wide (3m)
Gardening Naturally£18.934.5★
Replacement Plants Capillary Mats 8X Growing Water Mats Gardeners Supply Capillary Matting Gardening Lawn Care For Hydroponics Potted Greenhouse Seeding Starting
Duqulle£4.105.0★
What buyers say about capillary matting
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality”
“Just what I needed”
“Great value”
“My plants seem happier watered this way”
“Perfect fit”
“Keepes them nice & damp”
“Good water retention”
“Good material for wicking”
“Easy to cut”
“This will retain heat”
What buyers complain about
“The description for this product is incorrect it gives measurements that indicate it is 5 metres in length when it is in fact only 2 metres in length so is not good value for money will not be buying again”
“Doesnt work”
“expensive each year I have three units thats 12 strips”
“Absolutely useless, doesn't have any capillary properties, one part of the mat is soaked in water and another part 6 inches away is bone dry”
“I would not say this is good quality has the matting comes apart when it gets wet”
“This material fell apart when cut”
“Not fit for purpose”
“shrink when it becomes dry which is no good for my greenhouse where I put my plants”
Top return reasons
Common questions
- Is capillary matting profitable to sell on Amazon United Kingdom?
- The niche generates £40K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -8.2%. Flapen's verdict: Worth a look (52/100).
- How competitive is the capillary matting niche?
- 14 brands and 33 sellers compete. The top 5 products take 56% of clicks and top 5 brands hold 69% of demand.
- What do buyers complain about in capillary matting?
- Top complaints mined from reviews: Advertised Vs Actual Product, Functionality-Overall, Value For Money. The return rate is 0.1%.
- When does demand for capillary matting peak?
- Demand peaks in Mar–Apr–May; the busiest month runs 12.4× the quietest.
- What does it cost to enter the capillary matting niche?
- Listings span £4.10–£31.59; the average listing price is £13.23 (sweet spot $15–$100). The average incumbent carries 153 reviews — the moat a new listing must climb.