Capillary Matting
Capillary Matting shows low returns (0.1%), but a small market ($40K/yr) keeps it on the watch list.
Flapen Score
Is Capillary Matting profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Capillary Matting is a £40K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Mar–Apr–May. Verdict: Worth a look — 52/100.
Capillary Matting: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -8.2% over the last 90 days and 5.6% of searches end in a purchase.
£40K
revenue / yr
Who owns the niche?
The top 5 brands hold 69% of demand, so 31% of the market is open.
31%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.
0/100
page quality · 21 products
Top Capillary Matting products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Gardman 76000 Water Retaining Matting 5 x 5 x 50 cm
- Price
- £8.89
- Rating
- 4.4/5
- Reviews
- 299
- Age
- 22y ago
Selections Water Absorbent Capillary Matting Roll for Plant Pot Watering (5m x 0.53m)
- Price
- £18.29
- Rating
- 4.6/5
- Reviews
- 335
- Age
- 12y ago
![HOZELOCK - Replacement Capillary Mat Set : Compatible with Growbag Waterer (2810) and Easy Plant 3in1 (2811) Vegetable Garden Contains 8 Pieces Water-saving Stress-free Cultivation [2813 0000]](https://m.media-amazon.com/images/I/41IdhkyMzRL.jpg)
HOZELOCK - Replacement Capillary Mat Set : Compatible with Growbag Waterer (2810) and Easy Plant 3in1 (2811) Vegetable Garden Contains 8 Pieces Water-saving Stress-free Cultivation [2813 0000]
- Price
- £6.64
- Rating
- 4.6/5
- Reviews
- 737
- Age
- 10y ago
Gardening Naturally Holiday and Greenhouse Watering Professional Grade Capillary Matting 60cm wide various size options (Buy Per Metre)
- Price
- £11.92
- Rating
- 3.7/5
- Reviews
- 4
- Age
- 6y ago
Elixir Gardens Capillary Matting Greenhouse Watering Fabric 80 100 120cm Widths Various Lengths 2-50m | 100cm x 1m
- Price
- £9.73
- Rating
- 4.3/5
- Reviews
- 160
- Age
- 9y ago
Trending
90-day click momentum
Junrvivy Garden Capillary Matting for Plants - 100*300cm Automatic Plant Watering Mat Accessories for Greenhouse Seed Trays Pot Felt Fabric Self Watering Garden Matting for Indoor Outdoor
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
40x200cm/16x80Inch Felt Planter Liner Roll Non Woven Fabric Plant Liner Sheets Black Hanging Basket Liner Roll Coco Liners Roll Alternative Easy to Cut for Garden Flower Pot Window Box Animal Pet Mat
- Price
- £9.45
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
Gardening Naturally Holiday and Greenhouse Watering Professional Grade Capillary Matting 60cm wide various size options (60cm x 1.5m)
- Price
- £15.83
- Rating
- 4.2/5
- Reviews
- 59
- Age
- 6y ago
Gardening Naturally Self-Watering Capillary Mat Plant Growing Material 60 cm Wide (3m)
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Replacement Plants Capillary Mats 8X Growing Water Mats Gardeners Supply Capillary Matting Gardening Lawn Care For Hydroponics Potted Greenhouse Seeding Starting
- Price
- £4.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Newest
by launch dateJunrvivy Garden Capillary Matting for Plants - 100*300cm Automatic Plant Watering Mat Accessories for Greenhouse Seed Trays Pot Felt Fabric Self Watering Garden Matting for Indoor Outdoor
- Price
- £15.11
- Rating
- 3.0/5
- Reviews
- 2
- Age
- 4mo ago
9.2Ft x 25In/2.8Mx64CM Capillary Matting-3mm Thick Automatic Plant Watering Mat-Felt Self Watering Plant Retaining Matting for Greenhouses House Pot Plants Seed Trays
- Price
- £18.51
- Rating
- 4.0/5
- Reviews
- 28
- Age
- 6mo ago
40x200cm/16x80Inch Felt Planter Liner Roll Non Woven Fabric Plant Liner Sheets Black Hanging Basket Liner Roll Coco Liners Roll Alternative Easy to Cut for Garden Flower Pot Window Box Animal Pet Mat
- Price
- £9.45
- Rating
- 4.3/5
- Reviews
- 73
- Age
- 1y ago
Replacement Plants Capillary Mats 8X Growing Water Mats Gardeners Supply Capillary Matting Gardening Lawn Care For Hydroponics Potted Greenhouse Seeding Starting
- Price
- £4.10
- Rating
- 5.0/5
- Reviews
- 3
- Age
- 1y ago
Gardening Naturally Self-Watering Capillary Mat Plant Growing Material 60 cm Wide (3m)
- Price
- £18.93
- Rating
- 4.5/5
- Reviews
- 13
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.
Brands
14 flat
Sellers
33
Top-5 brand share
69%
Top 20: 100%
Top-5 click share
56%
Top 20: 99%
Open market
25%
- Gardman23%
- Gardening Naturally17%
- Selections12%
- Hozelock10%
- Yuzet9%
- Elixir Gardens6%
Capillary Matting demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Mar, Apr, May · busiest ÷ quietest = 12.4×
Top Capillary Matting search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- capillary matting29K/yr
- capillary matting for plants15K/yr
- capillary matting for greenhouse8K/yr
What reviews say buyers love and hate about Capillary Matting
What buyers mention most, as a share of all reviews.
What buyers love
94% of reviews“Good quality”
“Just what I needed”
“Great value”
“My plants seem happier watered this way”
“Perfect fit”
What buyers complain about
94% of reviews“The description for this product is incorrect it gives measurements that indicate it is 5 metres in length when it is in fact only 2 metres in length so is not good value for money will not be buying again”
“Doesnt work”
“expensive each year I have three units thats 12 strips”
“Absolutely useless, doesn't have any capillary properties, one part of the mat is soaked in water and another part 6 inches away is bone dry”
“I would not say this is good quality has the matting comes apart when it gets wet”
Capillary Matting return rate & reasons
Why buyers send it back, as a share of all return requests.
0.1%
Return rate
27%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Capillary Matting questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
