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Cap Gun

Fail

Shoppers spend only $91K a year here, so Cap Gun is a Fail.

Flapen Score
49
49 / 100
Ranks 3,207 of 5,777 Home & Garden niches · −2 vs the category median of 51
Market size
£91K/yr260K searches / yr
90-day growth
+4.1%search demand this quarter
Competition
67%top-5 click share · 10 brands · 23 sellers

Flapen Score

Cap Gun against its category

The dotted line is the Home & Garden average. Past it, Cap Gun is stronger. Inside it, weaker.

49Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cap Gun market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cap Gun 260K times last year and spent an estimated £91K. The top 5 brands take 86% of clicks. Demand peaks in Dec. Flapen scores it 49 out of 100, a Fail.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 260K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved +4.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £91K a year.

Searches, last 12 months
260K
Growth, 90 days vs prior 90
+4.1%
Conversion, latest week
2.1%
Market size, estimated
£91Ka year
Peak month
December2.1× the quietest month
Top search term
cap gun191K searches a year

02 · Price

A sale here is worth £16.71.

Listings sell for £16.71 on average, from £4.99 to £58.64. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £16.71 that is £4K to £8K a year per listing.

Average price
£16.71inside the $15 to $100 sweet spot
Price range
£4.99–£58.64
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

47% of listings pay for placement with sponsored ads. 41% ship with Prime. On an average day, 1.5% of listings are out of stock. The average listing ranks #640 within Barware. It carries 669 reviews at 3.85 stars, so a new listing needs social proof before a better product.

Sponsored listings
47%
Prime listings
41%
Out of stock, average day
1.5%
Average rank
#640in Barware
Average rating
3.85 starsAmazon United Kingdom average 4.36 stars
Average reviews
669per listing
Listings tracked
17

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Cap Gun products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 67% of clicks. Leaders hold, but buyers still shop past them.

£0£9K£18K£27K£37K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

23

Top-5 brand share

86%

Top 20: 100%

Top-5 click share

67%

Top 20: 100%

Open market

10%

  • Gonher41%
  • Toyland21%
  • VastCart17%
  • Wicke4%
  • SGM4%
  • UNKJIN4%
  • Open — no brand owns it (4 brands, 10%)

Demand

Cap Gun search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cap Gun search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cap gun191K/yr
  • cap guns19K/yr
  • cap gun rifle9K/yr
  • die cast metal cap gun5K/yr
  • metal cap gun8K/yr
  • cap guns for kids6K/yr
  • cap guns for adults7K/yr
  • gonher6K/yr
  • cap gun revolver5K/yr
  • toy cap gun4K/yr

Reviews and returns

What reviews say buyers love and hate about Cap Gun

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Value For Money17%−0.18

Quite expensive for what they are though

seems overpriced to me

Expected more for the cost as was not Cheap

Noise Level16%−0.02

It's loud

Really loud bang

Not very loud

Quality-Overall14%+0.99

Extremely poor quality

cheap quality

Cheap rubbish

Durability14%−0.19

not durable at all

Immediately fell apart

Broken

Functionality-Overall7%−0.12

None of these caps work

Didnt work

Doesnt work

Love

Quality-Overall28%+0.99

Good value and quality arrived quickly

the build quality is on point

Excellent Quality

Noise Level11%−0.02

the caps for it are a bit quiet

A loud bang works well

Works well, loud bangs,

Shooting9%+0.45

Great gun very strong

The gun is excellent

All guns functioning very well

Fun/Entertainment Experience8%+0.92

Awesome little toy

Great fun

Fun toy

Value For Money5%−0.18

it is fairly cheap

Good price

Excellent value

Return

0.8% Return rate 20% Fixable by listing

Functionality-Overall20%█▄▄▄▄▃

None of these caps work

Didnt work

Doesnt work

Size-Overall19%▁▄█▄▆▇

Small

Too small really for an adult

Too small for adults

Durability13%▆▇▂▆█▄

not durable at all

Immediately fell apart

Broken

Defective Material/Parts13%▅▃█▅▁▄
Mechanism Issues11%█▄▂▄▃▄

FAQ

Common Cap Gun questions

Answered from the same tracked data.