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Canvas Personalised Photo

Fail

The top 5 brands take 94% of clicks, so Canvas Personalised Photo is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£160K/yr433K searches / yr
90-day growth
-16.7%search demand this quarter
Competition
71%top-5 click share · 9 brands · 9 sellers

Flapen Score

Canvas Personalised Photo against its category

The dotted line is the Home & Garden average. Past it, Canvas Personalised Photo is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Personalised Photo market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canvas Personalised Photo 433K times last year and spent an estimated £160K. The top 5 brands take 94% of clicks. Demand peaks in Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 433K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -16.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £160K a year.

Searches, last 12 months
433K
Growth, 90 days vs prior 90
-16.7%
Conversion, latest week
2.7%
Market size, estimated
£160Ka year
Peak month
December3.6× the quietest month
Top search term
personalised canvas85K searches a year

02 · Price

A sale here is worth £13.87.

Listings sell for £13.87 on average, from £4.59 to £28.72. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £13.87 that is £1K to £3K a year per listing.

Average price
£13.87under the $15 to $100 sweet spot
Price range
£4.59–£28.72
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

95% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #154 within Artwork. It carries 1,211 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
0%
Out of stock, average day
10.9%
Average rank
#154in Artwork
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,211per listing
Listings tracked
19

04 · Newcomers

Amazon counts 1 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
32 months

Products

Top Canvas Personalised Photo products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 71% of clicks. A locked shelf that new listings rarely crack.

£0£16K£32K£48K£64K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

9 falling

Sellers

9

Top-5 brand share

94%

Top 20: 100%

Top-5 click share

71%

Top 20: 100%

Open market

4%

  • StickersWall40%
  • Print Maniacs21%
  • Star Online14%
  • Panther Print12%
  • SwiftprintUK7%
  • YVTMDZOT2%
  • Open — no brand owns it (3 brands, 4%)

Demand

Canvas Personalised Photo search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 3.6×

Search terms

Top Canvas Personalised Photo search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • personalised canvas85K/yr
  • canvas prints42K/yr
  • canvas personalised photo115K/yr
  • personalised canvas prints43K/yr
  • photo canvas32K/yr
  • canvas print15K/yr
  • canvas photo prints12K/yr
  • photo canvas personalised14K/yr
  • custom canvas15K/yr
  • canvas prints from photos10K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Personalised Photo

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+2.60

Rubbish quality

It is not the best quality as a photo

Bad quality

Frame Quality11%−0.08

the wrapping of the canvas photo around the frame wasn't crisp

Poor size and not framed properly

not centred in frame plus frame is just stapled to wood which looks very tacky

Print Quality9%−0.02

Really poor quality, the images are printed on a textured canvas, making it look really cheap & textured

very poor quality print

It looks like no adjustment was made for canvas printing

Size-Overall9%−0.04

Smaller than what I wanted

But I must say the writing on the canvas is very small

Small canvas print

Advertised Vs Actual Product8%−0.05

Not as expected

Misleading image

Very mislead

Love

Quality-Overall41%+2.60

Good quality reproduction

Excellent quality 👌 we like the easy process

Amazing quality

Value For Money14%+0.92

half the price

Great value for money

Excellent value

Image/Picture Clarity13%+0.83

Lovely picture

The picture quality is brilliant

Amazing picture

Print Quality12%−0.02

Absolutely beautiful print

Really happy with our print

BEAUTIFUL PRINT

Gifting Purpose5%+0.17

Lovely gift idea

Gift

Beautiful gift

FAQ

Common Canvas Personalised Photo questions

Answered from the same tracked data.