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Canvas Board

Fail

Shoppers spend only $42K a year here, so Canvas Board is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£42K/yr61K searches / yr
90-day growth
-12.5%search demand this quarter
Competition
55%top-5 click share · 14 brands · 18 sellers

Flapen Score

Canvas Board against its category

The dotted line is the Home & Garden average. Past it, Canvas Board is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas Board market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canvas Board 61K times last year and spent an estimated £42K. The top 5 brands take 77% of clicks. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.3% of searches ended in a purchase last week.

Shoppers searched for this 61K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.3% of those searches ended in a purchase. Searches in the last 90 days moved -12.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £42K a year.

Searches, last 12 months
61K
Growth, 90 days vs prior 90
-12.5%
Conversion, latest week
6.3%
Market size, estimated
£42Ka year
Peak month
December1.4× the quietest month
Top search term
canvas boards for painting20K searches a year

02 · Price

A sale here is worth £10.82.

Listings sell for £10.82 on average, from £5.17 to £23.49. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £10.82 that is £1K to £3K a year per listing.

Average price
£10.82under the $15 to $100 sweet spot
Price range
£5.17–£23.49
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

96% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.3% of listings are out of stock. The average listing ranks #16 within Art & Craft Supplies. It carries 1,361 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
96%
Prime listings
100%
Out of stock, average day
0.3%
Average rank
#16in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,361per listing
Listings tracked
23

04 · Newcomers

Amazon counts 2 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
2Amazon's first-year sales bar
Average brand age
40 months

Products

Top Canvas Board products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 55% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

14 falling

Sellers

18

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

55%

Top 20: 97%

Open market

18%

  • Koncci34%
  • EXERZ21%
  • MOKANI11%
  • RITOLLO7%
  • Artme5%
  • Creativepeak4%

Demand

Canvas Board search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '24Holiday '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Canvas Board search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas boards for painting20K/yr
  • canvas board17K/yr
  • canvas boards12K/yr
  • canvas panels8K/yr
  • canvas boards for acrylic painting5K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas Board

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product20%−0.08

Nothing like I expected

Not the size it says

Not clear teally what one is buuing

Thin15%−0.08

Returned as too thin for my use

Too thin

A bit too thin

Thickness11%+0.18

Thin

They are only 3mm thick - not 3.5mm as stated - so expect some warping

Great size not very thick

Size-Overall10%+0.49

Sizing not accurate

Small

Much smaller than I originally thought

Paint Quality10%−0.06

no, it was the terrible quality of the canvas

Wasted a tonne of paint trying to get it smooth

Not suitable for pouring art

Love

Value For Money26%+1.43

Good value

Excellent value

Value for money

Quality-Overall24%+1.37

Great variety

Good quality

Great product

Size-Overall15%+0.49

Good size for me

Good variety of sizes

like the size of this set

Advertised Vs Actual Product9%−0.08

As described

Just the right thing

Just right for what I wanted

Strength3%+0.28

Strong

the canvas are sturdy enough

The boards themselves feel sturdy enough

Return

0.7% Return rate 55% Fixable by listing

Size-Overall44%▄▇█▇▆▆

Sizing not accurate

Small

Much smaller than I originally thought

Thin16%█▅▅▃▄▆

Returned as too thin for my use

Too thin

A bit too thin

Thickness9%█▅▇██▃

Thin

They are only 3mm thick - not 3.5mm as stated - so expect some warping

Great size not very thick

Material Quality5%▅▃▂█▂▃

just cardboard covered in some kind of plastic

Not a canvas

Advertised Vs Actual Product4%▁▅▆█▁▂

Nothing like I expected

Not the size it says

Not clear teally what one is buuing

FAQ

Common Canvas Board questions

Answered from the same tracked data.