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Canvas and Paint Set

Fail

Shoppers spend only $24K a year here, so Canvas and Paint Set is a Fail.

Flapen Score
39
39 / 100
Ranks 4,947 of 5,777 Home & Garden niches · −12 vs the category median of 51
Market size
£24K/yr50K searches / yr
90-day growth
-32.5%search demand this quarter
Competition
54%top-5 click share · 13 brands · 16 sellers

Flapen Score

Canvas and Paint Set against its category

The dotted line is the Home & Garden average. Past it, Canvas and Paint Set is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas and Paint Set market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canvas and Paint Set 50K times last year and spent an estimated £24K. The top 5 brands take 82% of clicks. Flapen scores it 39 out of 100, a Fail.

01 · Demand

2.7% of searches ended in a purchase last week.

Shoppers searched for this 50K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £24K a year.

Searches, last 12 months
50K
Growth, 90 days vs prior 90
-32.5%
Conversion, latest week
2.7%
Market size, estimated
£24Ka year
Top search term
canvas and paint set13K searches a year

02 · Price

A sale here is worth £17.43.

Listings sell for £17.43 on average, from £7.96 to £32.92. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At £17.43 that is £0 to £2K a year per listing.

Average price
£17.43inside the $15 to $100 sweet spot
Price range
£7.96–£32.92
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 8.6% of listings are out of stock. The average listing ranks #132 within Furniture & Accessories. It carries 1,958 reviews at 4.60 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
100%
Out of stock, average day
8.6%
Average rank
#132in Furniture & Accessories
Average rating
4.60 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,958per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 28 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
28 months

Products

Top Canvas and Paint Set products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 54% of clicks. Leaders hold, but buyers still shop past them.

£0£1K£2K£4K£5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

14%

  • Nicpro25%
  • ARTKUNST19%
  • RVLZKCPG17%
  • Shuttle Art16%
  • Inburit5%
  • Chalkola4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Canvas and Paint Set search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K2KSpike '26JanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 2.4× · 7 of 12 months tracked

Search terms

Top Canvas and Paint Set search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas and paint set13K/yr
  • painting kits for adults12K/yr
  • painting canvas set9K/yr
  • paint canvas set5K/yr
  • paint and canvas set4K/yr
  • painting for adults5K/yr
  • kids canvas painting set4K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas and Paint Set

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall22%−0.05

tot its big

So small

as containers quite small

Paint Quality16%−0.11

On Some of the paint tubes the colour was faded or smudged

the paint palette personally is not of best quality

the tubes of paint are cheap rubbish

Advertised Vs Actual Product9%−0.04

Not as advertised

Nothing like I expected

Not clear teally what one is buuing

Color8%−0.01

yellows not great

Just wish there was more white

too hard to even open so I didnt get to use some of the colours which is unfortunate

Material Quality4%−0.03

just cardboard covered in some kind of plastic

Not a canvas

Love

Value For Money22%+2.13

Good Value

Excellent value

Well worth the money

Quality-Overall19%+0.47

Good quality

Great variety

Great quality set

Paint Quality13%−0.11

Beautiful paints

The paints themselves have good colour

Great paint

Color12%−0.01

Love all the colors

colours look nice

Good variety of colors

Advertised Vs Actual Product4%−0.04

Exactly what I wanted

exceeded my expectations

Just like the picture

Return

0.8% Return rate 71% Fixable by listing

Size-Overall55%▅▇▅█▆▅

tot its big

So small

as containers quite small

Paint Quality10%▃▂▆▂▆█

On Some of the paint tubes the colour was faded or smudged

the paint palette personally is not of best quality

the tubes of paint are cheap rubbish

Quality-Overall6%▅▃▅▅▆█

brushes are low quality

Advertised Vs Actual Product5%▁██▄▃▅

Not as advertised

Nothing like I expected

Not clear teally what one is buuing

Color3%█▂▂▃▁▃

yellows not great

Just wish there was more white

too hard to even open so I didnt get to use some of the colours which is unfortunate

FAQ

Common Canvas and Paint Set questions

Answered from the same tracked data.