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39

canvas and paint set

Skip it

A small market ($24K/yr) — this niche doesn't clear our bar today.

Market size 6Growth 9Conversion 34Competition 52Returns 96Price range 72Avg price 81Brand share 39Review moat 45Quality gap 25

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Avg price

Great£17.43

avg listing price — sweet spot $15–$100

Price range

Good£7.96–£32.92

cheapest to priciest tracked listing — scored on the share inside $15–$100

Competition

Good54%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay1,957.86

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay82%

top-5 brand share — brands hold most of the demand

Conversion

Okay2.7%

search→purchase rate — share of searches ending in a sale

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Growth

Bad-32.5%

90-day search growth — must beat 0% to launch

Market size

Bad£24K

£24K/yr · 50K searches

According to Flapen's Amazon United Kingdom niche tracking, canvas and paint set is a £24K/yr Amazon United Kingdom market (50K searches/yr). The top 5 brands hold 82% of demand. Verdict: Skip it — 39/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

canvas and paint set market data

Units sold / yr
2K–2K
avg 0–100/product
Revenue / yr
£26K–£35K
units × avg price
Conversion rate
2.7%
Avg BSR
#132
Page quality
0%
Prime
100%
Sponsored
90%
Out of stock
8.6%
Avg brand age
28 months
Avg seller age
204 days

Competition & brand share

The top 5 products take 54% of clicks — established leaders, but buyers still shop beyond them.

Brands

13 falling

Sellers

16

Top-5 brand share

82%

Top 20: 100%

Top-5 click share

54%

Top 20: 99%

Open market

14%

  • Nicpro25%
  • ARTKUNST19%
  • RVLZKCPG17%
  • Shuttle Art16%
  • Inburit5%
  • Chalkola4%
  • Open — no brand owns it (7 brands, 14%)

Demand

Weekly Amazon search volume, last 29 weeks — -32.5% search growth over the last 90 days.
2K2KSpike '26Jan '26Feb '26Mar '26Mar '26Apr '26May '26Jun '26

Top canvas and paint set search terms

  • canvas and paint set13K/yr
  • painting kits for adults12K/yr
  • painting canvas set9K/yr
  • paint canvas set5K/yr
  • paint and canvas set4K/yr
  • painting for adults5K/yr
  • kids canvas painting set4K/yr
All search terms

Top canvas and paint set products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%5%£1K10%£2K15%£4K20%£5K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 21 tracked products in this niche — three views at once, no toggling.

What buyers say about canvas and paint set

What buyers praise and complain about, mined from review topics.

What buyers love

Value For Money22%

“Good Value”

Quality-Overall19%

“Good quality”

Paint Quality13%

“Beautiful paints”

Color12%

“Love all the colors”

Advertised Vs Actual Product4%

“Exactly what I wanted”

Gifting Purpose4%

“Great for a present”

Ease Of Use3%

“easy to work with”

Durability2%

“A great variety and very durable”

Size-Overall2%

“Good selection of sizes”

Engraving/Paint/Sublimation2%

“were able to easily paint on my pottery clay”

What buyers complain about

Size-Overall22%

“tot its big”

Paint Quality16%

“On Some of the paint tubes the colour was faded or smudged”

Advertised Vs Actual Product9%

“Not as advertised”

Color8%

“yellows not great”

Material Quality4%

“just cardboard covered in some kind of plastic”

Thickness3%

“I would imagine that its 150 gsm as its about twice as thick as printed pater”

Smell2%

“some reviews say theres a smell coming from them”

Quality-Overall1%

“brushes are low quality”

Ease Of Use1%

“too hard to even open so I didnt get to use some of the colours which is unfortunate”

Ease Of Cleaning1%

“Cleaning can be a tad messy”

Top return reasons

Size-Overall55%
Paint Quality10%
Quality-Overall6%
Advertised Vs Actual Product5%
Color3%
Thin3%
Value For Money2%
Compatibility-Overall2%
Ease Of Use2%
Assembly/Installation1%

Common questions

Is canvas and paint set profitable to sell on Amazon United Kingdom?
The niche generates £24K/yr across 21 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is -32.5%. Flapen's verdict: Skip it (39/100).
How competitive is the canvas and paint set niche?
13 brands and 16 sellers compete. The top 5 products take 54% of clicks and top 5 brands hold 82% of demand.
What do buyers complain about in canvas and paint set?
Top complaints mined from reviews: Size-Overall, Paint Quality, Advertised Vs Actual Product. The return rate is 0.8%.
What does it cost to enter the canvas and paint set niche?
Listings span £7.96–£32.92; the average listing price is £17.43 (sweet spot $15–$100). The average incumbent carries 1,958 reviews — the moat a new listing must climb.