Skip to content

Canvas

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -11.0% this quarter, so Canvas is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£553K/yr1.1M searches / yr
90-day growth
-11.0%search demand this quarter
Competition
42%top-5 click share · 18 brands · 25 sellers

Flapen Score

Canvas against its category

The dotted line is the Home & Garden average. Past it, Canvas is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canvas market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canvas 1.1M times last year and spent an estimated £553K. The top 5 brands take 79% of clicks. Demand peaks in Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

4.9% of searches ended in a purchase last week.

Shoppers searched for this 1.1M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.9% of those searches ended in a purchase. Searches in the last 90 days moved -11.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £553K a year.

Searches, last 12 months
1.1M
Growth, 90 days vs prior 90
-11.0%
Conversion, latest week
4.9%
Market size, estimated
£553Ka year
Peak month
December1.6× the quietest month
Top search term
canvas for painting368K searches a year

02 · Price

A sale here is worth £10.40.

Listings sell for £10.40 on average, from £3.99 to £23.38. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,000 to 2,500 of them. At £10.40 that is £21K to £26K a year per listing.

Average price
£10.40under the $15 to $100 sweet spot
Price range
£3.99–£23.38
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,000–2,500
Revenue per listing a year
£21K–£26K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #15 within Art & Craft Supplies. It carries 1,777 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
91%
Out of stock, average day
0.0%
Average rank
#15in Art & Craft Supplies
Average rating
4.54 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,777per listing
Listings tracked
33

04 · Newcomers

Amazon counts 3 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 3 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
7
Successful launches
3Amazon's first-year sales bar
Average brand age
40 months

Products

Top Canvas products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 42% of clicks. Leaders hold, but buyers still shop past them.

£0£22K£44K£66K£89K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 flat

Sellers

25

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

42%

Top 20: 88%

Open market

18%

  • Koncci41%
  • EXERZ14%
  • MOKANI14%
  • RITOLLO6%
  • StickersWall4%
  • H&S3%
  • Open — no brand owns it (12 brands, 18%)

Demand

Canvas search demand

Weekly searches over the year, seasonality beneath. Pick a range.

30K20KHoliday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 1.6×

Search terms

Top Canvas search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canvas for painting368K/yr
  • canvas390K/yr
  • large canvas47K/yr
  • canvases31K/yr
  • blank canvas32K/yr
  • painting canvas29K/yr
  • canvas boards for painting20K/yr
  • art canvas18K/yr
  • canvas board17K/yr
  • canvases for painting17K/yr

Reviews and returns

What reviews say buyers love and hate about Canvas

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall21%+1.78

Not the best quality canvass

Cheap looking

Not great quality

Size-Overall10%+0.25

Sizing not accurate

Small

Much smaller than I originally thought

Advertised Vs Actual Product8%−0.03

Not the size it says

Nothing like I expected

Picture looks absolutely horrendous

Print Quality6%−0.07

It looks like no adjustment was made for canvas printing

very poor quality print

the writing was bent

Thickness6%

The boards I received were a little over 3mm thick

thin

as they are thinner

Love

Quality-Overall36%+1.78

Good variety

Amazing quality

Excellent quality 👌 we like the easy process

Value For Money22%+1.65

Good price

Excellent value

Value for money

Size-Overall10%+0.25

a variety of sizes

Good selection of sizes

Good variety of sizes

Print Quality6%−0.07

The print looks clear

This was great choice of print place

Great print quality

Advertised Vs Actual Product4%−0.03

Exactly what I wanted

Better than expected

As described

Return

0.5% Return rate 66% Fixable by listing

Size-Overall53%▆███▇▆

Sizing not accurate

Small

Much smaller than I originally thought

Thin11%█▄█▂▅▆

Too thin

A little thinner than I imagined

Advertised Vs Actual Product5%▁▂▄█▄▃

Not the size it says

Nothing like I expected

Picture looks absolutely horrendous

Quality-Overall5%▃▂▂▂█▆

Not the best quality canvass

Cheap looking

Not great quality

Thickness4%██▇▇▅▃

The boards I received were a little over 3mm thick

thin

as they are thinner

FAQ

Common Canvas questions

Answered from the same tracked data.