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Canning Equipment

Fail

Shoppers spend only $61K a year here, so Canning Equipment is a Fail.

Flapen Score
41
41 / 100
Ranks 4,712 of 5,777 Home & Garden niches · −10 vs the category median of 51
Market size
£61K/yr52K searches / yr
90-day growth
-21.0%search demand this quarter
Competition
72%top-5 click share · 11 brands · 15 sellers

Flapen Score

Canning Equipment against its category

The dotted line is the Home & Garden average. Past it, Canning Equipment is stronger. Inside it, weaker.

41Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Canning Equipment market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Canning Equipment 52K times last year and spent an estimated £61K. The top 5 brands take 78% of clicks. Flapen scores it 41 out of 100, a Fail.

01 · Demand

2.8% of searches ended in a purchase last week.

Shoppers searched for this 52K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.8% of those searches ended in a purchase. Searches in the last 90 days moved -21.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £61K a year.

Searches, last 12 months
52K
Growth, 90 days vs prior 90
-21.0%
Conversion, latest week
2.8%
Market size, estimated
£61Ka year
Top search term
canning equipment29K searches a year

02 · Price

A sale here is worth £41.49.

Listings sell for £41.49 on average, from £11.76 to £146.81. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At £41.49 that is £0 to £4K a year per listing.

Average price
£41.49inside the $15 to $100 sweet spot
Price range
£11.76–£146.81
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–1K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 18.1% of listings are out of stock. The average listing ranks #363 within Preserving. It carries 136 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
100%
Prime listings
100%
Out of stock, average day
18.1%
Average rank
#363in Preserving
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
136per listing
Listings tracked
13

04 · Newcomers

Amazon counts 0 of last year's 7 launches as successful.

7 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
0Amazon's first-year sales bar
Average brand age
31 months

Products

Top Canning Equipment products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 72% of clicks. A locked shelf that new listings rarely crack.

£0£6K£12K£18K£24K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

11 falling

Sellers

15

Top-5 brand share

78%

Top 20: 100%

Top-5 click share

72%

Top 20: 100%

Open market

16%

  • HOMKULA39%
  • LINMAGCO19%
  • Cedilis7%
  • Yeqqzq7%
  • BriSunshine6%
  • Eummy6%
  • Open — no brand owns it (5 brands, 16%)

Demand

Canning Equipment search demand

Weekly searches over the year, seasonality beneath. Pick a range.

2K1KSpike '26OctNovDecJanFebMarAprMayJunJul

Peak months: Apr, Oct · busiest ÷ quietest = 2.8× · 10 of 12 months tracked

Search terms

Top Canning Equipment search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • canning equipment29K/yr
  • canning9K/yr
  • water bath canner8K/yr
  • canning kit6K/yr

Reviews and returns

What reviews say buyers love and hate about Canning Equipment

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting33%−0.15

Great beginner's kit - instructions lacking a bit

Love

Quality-Overall45%+1.88

Comprehensive and good quality kit for beginners

Great Product

Excellent piece of kit for me

Value For Money11%−0.07

Incredible value, I am thrilled with this

At £55.99 currently its decent value if you work out how much youd pay to buy it all separately

Ease Of Use10%+1.01

As a beginner, I feel that this set has made my first attempt at making preserves, a jam and a chili sauce quite effortless, as the set has everything I need which made the process very easy

Perfect for beginners

Gifting Purpose8%+0.83

Great birthday gift

Size-Overall6%−0.12

Its size is a good thing

the lid fits well

But the size means you can fit lots of jars inside when in use

Return

1.2% Return rate 63% Fixable by listing

Size-Overall54%█▁█▅▂█
Quality-Overall11%▁▁▁▅█▁
Maintenance And Repair9%
Advertised Vs Actual Product7%▁▁▁█▁▁
Mechanism Issues4%▁▁▁▁█▁

FAQ

Common Canning Equipment questions

Answered from the same tracked data.