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Candle Wicks

soft demand (-50.6% this quarter) — Candle Wicks doesn't clear our bar today.

Flapen Score

36
Skip it
Market size 37Growth 0Conversion 62Competition 16Returns 99Price range 0Avg price 12Brand share 40Review moat 48Quality gap 50
This niche Category average

Is Candle Wicks profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Candle Wicks is a £181K/yr Amazon United Kingdom market (797K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.

Candle Wicks: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -50.6% over the last 90 days and 5.5% of searches end in a purchase.

£181K

revenue / yr

Units sold / yr60K
Search volume / yr-50.6%797K
Conversion rate5.5%
Avg price£4.17

Who owns the niche?

The top 5 brands hold 81% of demand, so 19% of the market is open.

19%

open market share

Brands · sellers11 · 16
Top-5 product click share81%
Open market19%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 11 products

Sponsored placement91%
New entrants (1y)1· 0 succeeded
Avg rating4.5★
Avg reviews1,730

Top Candle Wicks products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • TheAmbrella37%
  • Keratobleem16%
  • WENGX14%
  • VARHHUXHA8%
  • ALAMANIA6%
  • VEVOQIM6%
  • Open — no brand owns it (5 brands, 14%)

Candle Wicks demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume797KCVR5.5%Products11Brands11Top 5 Brands81%OOS Rate15.8%Rating4.5★Reviews1,730Avg BSR#11
18K13KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Top Candle Wicks search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • wick403K/yr
  • candle wicks230K/yr
  • candle wicks for making candles73K/yr
  • candle wick36K/yr
  • wicks17K/yr
  • wickes11K/yr
  • wicks for candles5K/yr
  • cotton wicks for candles4K/yr
  • candle wicks 20cm5K/yr
  • long candle wicks4K/yr

What reviews say buyers love and hate about Candle Wicks

What buyers mention most, as a share of all reviews.

What buyers love

93% of reviews
Advertised Vs Actual Product25%

As advertised

Quality-Overall25%

Excellent quality

Value For Money20%

Good deal

Ease Of Use14%

Very handy kit to have

Size-Overall3%

totally fit for purpose

What buyers complain about

86% of reviews
Flammable18%

it burnt out with in 10 mins

Durability16%

I broke the first one

Functionality-Overall12%

They dont work

Value For Money9%

Not worth the money

Adhesion/Stickiness7%

These dont come with sticky pads so you have to hold the wick onto the bottom of the jar as the holder its supplied with doesnt keep it steady

Candle Wicks return rate & reasons

Why buyers send it back, as a share of all return requests.

0.2%

Return rate

28%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Quality-Overall
25%
2Size-Overall
25%
3Soft Feel
5%
4Functionality-Overall
5%
5Durability
5%

Common Candle Wicks questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candle Wicks 36/100 on Amazon United Kingdom — Skip it. The niche generates £181K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. Search demand moved -50.6% over the last 90 days.
Search demand for Candle Wicks on Amazon United Kingdom peaks in Jan–Feb–Nov–Dec, where the busiest month runs 3.1× the quietest.