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Candle Wicks

Fail

Demand is soft, at -50.6% this quarter, so Candle Wicks is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£181K/yr797K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
81%top-5 click share · 11 brands · 16 sellers

Flapen Score

Candle Wicks against its category

The dotted line is the Home & Garden average. Past it, Candle Wicks is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Wicks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Wicks 797K times last year and spent an estimated £181K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

An estimated 5.5% of those searches ended in a purchase.

Shoppers searched for this 797K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
797K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
5.5%
Market size, estimated
£181Ka year
Peak month
December3.1× the quietest month
Top search term
wick403K searches a year

02 · Price

A sale here is worth £4.17.

Listings sell for £4.17 on average, from £2.72 to £6.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £4.17 that is £10K to £13K a year per listing.

Average price
£4.17under the $15 to $100 sweet spot
Price range
£2.72–£6.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #11 within Candle Making. It carries 1,730 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
15.8%
Average rank
#11in Candle Making
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,730per listing
Listings tracked
11

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Candle Wicks products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 81% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Est. top-5 brand share

81%

Top 20: 100%

Est. top-5 click share

81%

Top 20: 100%

Open market

14%

  • TheAmbrella37%
  • Keratobleem16%
  • WENGX14%
  • VARHHUXHA8%
  • ALAMANIA6%
  • VEVOQIM6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Candle Wicks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Candle Wicks search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • wick403K/yr
  • candle wicks230K/yr
  • candle wicks for making candles73K/yr
  • candle wick36K/yr
  • wicks17K/yr
  • wickes11K/yr
  • wicks for candles5K/yr
  • cotton wicks for candles4K/yr
  • candle wicks 20cm5K/yr
  • long candle wicks4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Wicks

We read the reviews and the return reasons for every product selling here.

25%of positive reviews mention “Advertised Vs Actual Product”
18%of negative reviews mention “Flammable”
0.2%of orders come back
“it burnt out with in 10 mins”
A buyer, on “Flammable”18% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Candle Wicks questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data