Is candle wicks profitable to sell on Amazon United Kingdom?

The niche generates £181K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (36/100).

How competitive is the candle wicks niche?

11 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.

What do buyers complain about in candle wicks?

Top complaints mined from reviews: Flammable, Durability, Functionality-Overall. The return rate is 0.2%.

When does demand for candle wicks peak?

Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.1× the quietest.

What does it cost to enter the candle wicks niche?

Listings span £2.72–£6.32; the average listing price is £4.17 (sweet spot $15–$100). The average incumbent carries 1,730 reviews — the moat a new listing must climb.

candle wicks

Skip it

Soft demand (-50.6% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.2%

return rate — above 5% kills the launch gate

Conversion

Good5.5%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.5★

avg incumbent rating — lower means beatable quality

Review moat

Okay1,730.09

avg incumbent reviews — the moat a new listing must climb

Brand share

Okay81%

top-5 brand share — brands hold most of the demand

Market size

Okay£181K

£181K/yr · 797K searches

Competition

Bad81%

top-5 click share — a locked-up shelf

Avg price

Bad£4.17

avg listing price — sweet spot $15–$100

Growth

Bad-50.6%

90-day search growth — must beat 0% to launch

Price range

Bad£2.72–£6.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

According to Flapen's Amazon United Kingdom niche tracking, candle wicks is a £181K/yr Amazon United Kingdom market (797K searches/yr). The top 5 brands hold 81% of demand. Demand peaks in Jan–Feb–Nov–Dec. Verdict: Skip it — 36/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

candle wicks market data

Units sold / yr: 50K–60K; avg 2,500–3,000/product
Revenue / yr: £209K–£250K; units × avg price
Conversion rate: 5.5%
Avg BSR: #11
Page quality: 0%
Prime: 100%
Sponsored: 91%
Out of stock: 15.8%
Avg brand age: 30 months
Avg seller age: 183 days

Competition & brand share

The top 5 products capture 81% of clicks — a locked-up shelf that new listings rarely crack.

Brands

11 falling

Sellers

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

TheAmbrella37%
Keratobleem16%
WENGX14%
VARHHUXHA8%
ALAMANIA6%
VEVOQIM6%
Open — no brand owns it (5 brands, 14%)

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -50.6% search growth over the last 90 days.

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Open Trend

Top candle wicks search terms

wick403K/yr -42.2%0.1% conv.
candle wicks230K/yr -57.8%11.6% conv.
candle wicks for making candles73K/yr -60.2%12.7% conv.
candle wick36K/yr -51.1%8.0% conv.
wicks17K/yr -37.7%3.0% conv.
wickes11K/yr -5.6%0.1% conv.
wicks for candles5K/yr -75.2%9.0% conv.
cotton wicks for candles4K/yr -47.0%5.5% conv.
candle wicks 20cm5K/yr -72.2%6.1% conv.
long candle wicks4K/yr -64.2%12.7% conv.

All search terms

Top candle wicks products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 11 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

TheAmbrella Candle Wicks for Making Candles 50Pcs- 10cm Long Pre-Waxed Wicks with Metal Tabs & 3-Hole Wick Holder - Low Smoke & Longer Burning Time - Perfect for DIY Candles

TheAmbrella£3.914.5★4,507 rev

Candle Wicks for Making Candles 50 Pcs 10cm/20cm Cotton Pre Waxed Candle Wicks with 4 Pcs Candle Wick Holders & 60 pcs Dot Stickers for candle making Candle DIY

Keratobleem£3.844.5★1,383 rev

Candle Wicks Candle Wick for Making Candles 50 Pcs 10cm Long Pre-Waxed with Metal Tabs Includes Stainless 3 Hole Wick Holder Low Smoke and Longer Burning Time Perfect for DIY Candles

WENGX£3.534.5★109 rev

Candle Wicks for Making Candles 150 Pcs 10cm/15cm/20cm Cotton Pre Waxed Candle Wicks with 5 Pcs Candle Wick Holders & 3 Sheets Dot Stickers for Candle Making DIY Candle Crafts

VARHHUXHA£4.904.6★558 rev

ALAMANIA Candle Wicks for Making Candles 20 Pcs 10cm Long Pre-Waxed with Metal Tabs Includes Stainless 3 Hole Wick Holder Long Burn Time Perfect for Home and DIY Candles

ALAMANIA£3.284.5★3,086 rev

Newest

by launch date

Wanheart 50 Pcs Candle Wicks for Making Candles 10cm Long Pre-Waxed with Metal Tabs Includes 3pcs Wick Holders & 60pcs Glue Dots Long Lasting No Black Smoke for Home and DIY Candles White

Wanheart£3.4052 rev

9mo ago

Candle Wicks for Making Candles 50 Pcs 10cm/20cm Cotton Pre Waxed Candle Wicks with 4 Pcs Candle Wick Holders & 60 pcs Dot Stickers for candle making Candle DIY

Keratobleem£3.841,383 rev

1y ago

TheAmbrella Candle Wicks for Making Candles 50Pcs- 10cm Long Pre-Waxed Wicks with Metal Tabs & 3-Hole Wick Holder - Low Smoke & Longer Burning Time - Perfect for DIY Candles

TheAmbrella£3.914,507 rev

1y ago

Candle Wicks Candle Wick for Making Candles 50 Pcs 10cm Long Pre-Waxed with Metal Tabs Includes Stainless 3 Hole Wick Holder Low Smoke and Longer Burning Time Perfect for DIY Candles

WENGX£3.53109 rev

2y ago

Candle Wicks 50 Pcs 10cm Cotton Pre Waxed Candle Wicks for Making Candles with 20 Tag Labels and 20 Jute Strings Long Lasting with No Black Smoke for DIY Crafts

Bolosa£2.7229 rev

2y ago

What buyers say about candle wicks

What buyers praise and complain about, mined from review topics.

What buyers love

Advertised Vs Actual Product25%

“As advertised”

Quality-Overall25%

“Excellent quality”

Value For Money20%

“Good deal”

Ease Of Use14%

“Very handy kit to have”

Size-Overall3%

“totally fit for purpose”

Fire Resistance3%

“They burn very cleanly with a steady flame”

Efficiency1%

“Burn clean”

Recycle/Reuse1%

“Great way to reuse those expensive. eg mosquito or scented”

Storage Capacity1%

“And plenty left for some more candle making”

Durability1%

“in very durable great purchase”

What buyers complain about

Flammable18%

“it burnt out with in 10 mins”

Durability16%

“I broke the first one”

Functionality-Overall12%

“They dont work”

Value For Money9%

“Not worth the money”

Adhesion/Stickiness7%

“These dont come with sticky pads so you have to hold the wick onto the bottom of the jar as the holder its supplied with doesnt keep it steady”

Instructions/User Manual/Troubleshooting7%

“No instructions”

Size-Overall6%

“Not fit for purpose”

Strength6%

“Wicks were severely bent at the base”

Heating3%

“They dont stay alight”

Quality-Overall3%

“The wicks are poor quality”

Top return reasons

Quality-Overall25%

Size-Overall25%

Soft Feel5%

Functionality-Overall5%

Durability5%

Comfort-Overall5%

Add-Ons/Attachments5%

Flammable5%

Value For Money5%

Compatibility-Overall5%

Common questions

Is candle wicks profitable to sell on Amazon United Kingdom?: The niche generates £181K/yr across 11 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -50.6%. Flapen's verdict: Skip it (36/100).
How competitive is the candle wicks niche?: 11 brands and 16 sellers compete. The top 5 products take 81% of clicks and top 5 brands hold 81% of demand.
What do buyers complain about in candle wicks?: Top complaints mined from reviews: Flammable, Durability, Functionality-Overall. The return rate is 0.2%.
When does demand for candle wicks peak?: Demand peaks in Jan–Feb–Nov–Dec; the busiest month runs 3.1× the quietest.
What does it cost to enter the candle wicks niche?: Listings span £2.72–£6.32; the average listing price is £4.17 (sweet spot $15–$100). The average incumbent carries 1,730 reviews — the moat a new listing must climb.