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Candle Wicks

Fail

Demand is soft, at -50.6% this quarter, so Candle Wicks is a Fail.

Flapen Score
36
36 / 100
Ranks 5,242 of 5,777 Home & Garden niches · −15 vs the category median of 51
Market size
£181K/yr797K searches / yr
90-day growth
-50.6%search demand this quarter
Competition
81%top-5 click share · 11 brands · 16 sellers

Flapen Score

Candle Wicks against its category

The dotted line is the Home & Garden average. Past it, Candle Wicks is stronger. Inside it, weaker.

36Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Wicks market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Wicks 797K times last year and spent an estimated £181K. The top 5 brands take 81% of clicks. Demand peaks in Jan–Feb–Nov–Dec. Flapen scores it 36 out of 100, a Fail.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 797K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved -50.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £181K a year.

Searches, last 12 months
797K
Growth, 90 days vs prior 90
-50.6%
Conversion, latest week
5.5%
Market size, estimated
£181Ka year
Peak month
December3.1× the quietest month
Top search term
wick403K searches a year

02 · Price

A sale here is worth £4.17.

Listings sell for £4.17 on average, from £2.72 to £6.32. Amazon reports units sold in ranges. This niche sold 50K to 60K a year. The average listing sells 2,500 to 3,000 of them. At £4.17 that is £10K to £13K a year per listing.

Average price
£4.17under the $15 to $100 sweet spot
Price range
£2.72–£6.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
50K–60K
Units per listing a year
2,500–3,000
Revenue per listing a year
£10K–£13K
Returns
0.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads and reviews.

91% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.8% of listings are out of stock. The average listing ranks #11 within Candle Making. It carries 1,730 reviews at 4.45 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
100%
Out of stock, average day
15.8%
Average rank
#11in Candle Making
Average rating
4.45 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,730per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
30 months

Products

Top Candle Wicks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 81% of clicks. A locked shelf that new listings rarely crack.

£0£18K£36K£54K£72K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

11 falling

Sellers

16

Top-5 brand share

81%

Top 20: 100%

Top-5 click share

81%

Top 20: 100%

Open market

14%

  • TheAmbrella37%
  • Keratobleem16%
  • WENGX14%
  • VARHHUXHA8%
  • ALAMANIA6%
  • VEVOQIM6%
  • Open — no brand owns it (5 brands, 14%)

Demand

Candle Wicks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jan, Feb, Nov, Dec · busiest ÷ quietest = 3.1×

Search terms

Top Candle Wicks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • wick403K/yr
  • candle wicks230K/yr
  • candle wicks for making candles73K/yr
  • candle wick36K/yr
  • wicks17K/yr
  • wickes11K/yr
  • wicks for candles5K/yr
  • cotton wicks for candles4K/yr
  • candle wicks 20cm5K/yr
  • long candle wicks4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Wicks

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Flammable18%−0.09

it burnt out with in 10 mins

They just burn to the wax and go out

otherwise it affects successful burning

Durability16%−0.05

I broke the first one

some came apart

Dont last

Functionality-Overall12%−0.07

They dont work

Don't work very well at all

Not fit for purpose. Pointless: light it and the wick burns to the start of wax and goes straight out. Was obviously longer to start.

Value For Money9%+0.79

Not worth the money

Waste of money

Adhesion/Stickiness7%−0.03

These dont come with sticky pads so you have to hold the wick onto the bottom of the jar as the holder its supplied with doesnt keep it steady

No sticky pads

No sticky tabs to stick the wicks down with

Love

Advertised Vs Actual Product25%+1.94

As advertised

Exactly what I needed

As described

Quality-Overall25%+0.73

Excellent quality

Good quality wicks

Very good as had all products needed

Value For Money20%+0.79

Good deal

Worth it

Great value

Ease Of Use14%+0.77

Very handy kit to have

Easy to use

Great for the intended use

Size-Overall3%−0.02

totally fit for purpose

Good size wick

which is a great standard size

Return

0.2% Return rate 28% Fixable by listing

Quality-Overall25%▆▁▇█▁▁

The wicks are poor quality

Poor quality

Size-Overall25%▁██▁▁▁

Not fit for purpose

Soft Feel5%▁▁▁▁█▁
Functionality-Overall5%▁▁█▁▁▁

They dont work

Don't work very well at all

Not fit for purpose. Pointless: light it and the wick burns to the start of wax and goes straight out. Was obviously longer to start.

Durability5%█▁▁▁▁▁

I broke the first one

some came apart

Dont last

FAQ

Common Candle Wicks questions

Answered from the same tracked data.