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Candle Wick Trimmer

Fail

Demand is soft, at -57.1% this quarter, so Candle Wick Trimmer is a Fail.

Flapen Score
37
37 / 100
Ranks 5,154 of 5,777 Home & Garden niches · −14 vs the category median of 51
Market size
£44K/yr54K searches / yr
90-day growth
-57.1%search demand this quarter
Competition
76%top-5 click share · 10 brands · 16 sellers

Flapen Score

Candle Wick Trimmer against its category

The dotted line is the Home & Garden average. Past it, Candle Wick Trimmer is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Wick Trimmer market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Wick Trimmer 54K times last year and spent an estimated £44K. The top 5 brands take 79% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 37 out of 100, a Fail.

01 · Demand

13.4% of searches ended in a purchase last week.

Shoppers searched for this 54K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 13.4% of those searches ended in a purchase. Searches in the last 90 days moved -57.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £44K a year.

Searches, last 12 months
54K
Growth, 90 days vs prior 90
-57.1%
Conversion, latest week
13.4%
Market size, estimated
£44Ka year
Peak month
December6.5× the quietest month
Top search term
candle wick trimmer28K searches a year

02 · Price

A sale here is worth £6.05.

Listings sell for £6.05 on average, from £3.98 to £10.86. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 250 to 500 of them. At £6.05 that is £2K to £3K a year per listing.

Average price
£6.05under the $15 to $100 sweet spot
Price range
£3.98–£10.86
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
250–500
Revenue per listing a year
£2K–£3K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

45% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.8% of listings are out of stock. The average listing ranks #17 within Candles & Holders. It carries 1,411 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
100%
Out of stock, average day
11.8%
Average rank
#17in Candles & Holders
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,411per listing
Listings tracked
11

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
38 months

Products

Top Candle Wick Trimmer products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 76% of clicks. A locked shelf that new listings rarely crack.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 falling

Sellers

16

Top-5 brand share

79%

Top 20: 100%

Top-5 click share

76%

Top 20: 100%

Open market

14%

  • Ninoclar39%
  • Fangsu13%
  • RONXS11%
  • Xiciki8%
  • Winhuey7%
  • EVERMARKET7%
  • Open — no brand owns it (4 brands, 14%)

Demand

Candle Wick Trimmer search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '24Holiday '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.5×

Search terms

Top Candle Wick Trimmer search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle wick trimmer28K/yr
  • wick trimmer15K/yr
  • wick cutter4K/yr
  • candle wick cutter4K/yr
  • candle trimmer3K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Wick Trimmer

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability33%−0.17

Not last

Assembly/Installation33%−0.17

The flame putter outer was not assembled I had to take it to a very handy friend to assemble it for me even he was surprised how difficult it was

Missing and not assembled

Quality-Overall33%−0.05

Pure rubbish

Love

Ease Of Use25%+1.89

Easy to use

Makes life easy

They have made my life so much easier

Quality-Overall25%−0.05

well-made rather than flimsy

Excellent quality

made well

Gifting Purpose9%+0.56

Quality gift easy to use

I bought as a present

Nice gift

Value For Money7%+0.42

Worth the money easy to use

I also think its good value for money for something you can use over and over again

Very reasonably priced product

Advertised Vs Actual Product6%+0.36

Works exactly as expected

They work as they are supposed to

Return

0.5% Return rate 0% Fixable by listing

Functionality-Overall27%▃█▁█▁▁
Quality-Overall18%▃▁▁█▁▁

Pure rubbish

Ease Of Use14%█▁▁▁▁▁
Weight Heavy9%█▁▁▁▁▁
Stain Resistance9%▁▁█▁▁▁

FAQ

Common Candle Wick Trimmer questions

Answered from the same tracked data.