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Candle Wax

Maybe

Returns run at only 0.5% of orders. But demand is soft, at -48.4% this quarter, so Candle Wax is a Maybe.

Flapen Score
52
52 / 100
Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 51
Market size
£399K/yr457K searches / yr
90-day growth
-48.4%search demand this quarter
Competition
46%top-5 click share · 12 brands · 17 sellers

Flapen Score

Candle Wax against its category

The dotted line is the Home & Garden average. Past it, Candle Wax is stronger. Inside it, weaker.

52Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Wax market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Wax 457K times last year and spent an estimated £399K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.

01 · Demand

6.0% of searches ended in a purchase last week.

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months
457K
Growth, 90 days vs prior 90
-48.4%
Conversion, latest week
6.0%
Market size, estimated
£399Ka year
Peak month
December5.1× the quietest month
Top search term
candle wax132K searches a year

02 · Price

A sale here is worth £14.55.

Listings sell for £14.55 on average, from £1.68 to £36.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £14.55 that is £11K to £15K a year per listing.

Average price
£14.55under the $15 to $100 sweet spot
Price range
£1.68–£36.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
750–1,000
Revenue per listing a year
£11K–£15K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #32 within Candle Making. It carries 996 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
68%
Prime listings
88%
Out of stock, average day
9.1%
Average rank
#32in Candle Making
Average rating
4.47 starsAmazon United Kingdom average 4.36 stars
Average reviews
996per listing
Listings tracked
34

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Candle Wax products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

12 falling

Sellers

17

Top-5 brand share

84%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

12%

  • Mouldmaster37%
  • BOYUJK28%
  • MaxSell11%
  • Auroh5%
  • TIFFORA4%
  • None4%
  • Open — no brand owns it (6 brands, 12%)

Demand

Candle Wax search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KSpike '24Holiday '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×

Search terms

Top Candle Wax search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle wax132K/yr
  • soy wax73K/yr
  • soy wax for candle making76K/yr
  • candle wax for making candles54K/yr
  • wax for candle making36K/yr
  • soya wax for candle making21K/yr
  • candle making wax11K/yr
  • soy candle wax10K/yr
  • soya wax8K/yr
  • wax pellets5K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Wax

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Advertised Vs Actual Product32%−0.24

Falsely advertised

Product pictures are misleading

Not at all as advertised

Quality-Overall21%+2.15

Really poor

The end result is cheap looking

this wax is definitely not good quality compared to the last brand I used so I wont be getting it again

Smell12%0.00

No particular smell

smell like petrol

Instructions/User Manual/Troubleshooting6%−0.02

Product does not come with instructions

Functionality-Overall6%−0.05

even with workarounds it doesn't work

Love

Quality-Overall42%+2.15

Great quality wax

Good quality

Made great tealights

Value For Money23%+1.54

Good price

Value for money

Good value for money

Advertised Vs Actual Product11%−0.24

looks like what I needed

does the job

As described

Ease Of Use11%+0.51

Easy to use

Perfect for beginners

Its easy to work with

Smell4%0.00

The wax holds fragrance well

holds the fragrance brilliantly

held scent very well

Return

0.5% Return rate 33% Fixable by listing

Quality-Overall20%█▄▄▁▄▆

Really poor

The end result is cheap looking

this wax is definitely not good quality compared to the last brand I used so I wont be getting it again

Size-Overall20%▃▃█▆▁▅

The wax balls are too big so it looks more like hailstones

Functionality-Overall12%▃▃▃▁█▅

even with workarounds it doesn't work

Advertised Vs Actual Product11%▄▄▄▅█▁

Falsely advertised

Product pictures are misleading

Not at all as advertised

Smell8%▁█▁▁▄▃

No particular smell

smell like petrol

FAQ

Common Candle Wax questions

Answered from the same tracked data.