Candle Wax
Candle Wax shows low returns (0.5%), but soft demand (-48.4% this quarter) keeps it on the watch list.
Flapen Score
Is Candle Wax profitable on Amazon?
According to Flapen's Amazon United Kingdom niche tracking, Candle Wax is a £399K/yr Amazon United Kingdom market (457K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Candle Wax: the Amazon niche in one read
Everything a seller checks before entering, in three answers.
Is the demand real?
Worth a look. Search demand moved -48.4% over the last 90 days and 6.0% of searches end in a purchase.
£399K
revenue / yr
Who owns the niche?
The top 5 brands hold 84% of demand, so 16% of the market is open.
16%
open market share
Is there a way in?
Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.
0/100
page quality · 34 products
Top Candle Wax products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.
Top sellers
by 90-day click share
Moldmaster Candle Wax 1kg
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 12y ago
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Mouldmaster Premium Container Soy Wax Flaked 1 KG 1Kg
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 5y ago
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago
Moldmaster 1.2 kg Superior Soy Wax White
- Price
- £8.85
- Rating
- 4.6/5
- Reviews
- 10,566
- Age
- 12y ago
Trending
90-day click momentum
Soy Wax Flakes 5KG BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure
- Price
- £26.43
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago
Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago
Mouldmaster Soy Pillar Candle Wax Pellets 100g Cream/Off White 329 01
- Price
- £1.68
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 9y ago
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (5KG)
- Price
- £26.68
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago
Newest
by launch date
Soy Wax 5KG for Candle Making - SOYA Candle Wax for Wax Melts & Tarts
- Price
- £24.05
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 50kg Melting Point 48-50C for Candles DIY Soaps & Melts (5 Kilograms)
- Price
- £27.64
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (10 Kilograms)
- Price
- £26.50
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 1y ago
VALLYDOM 906g Soy Wax for Candle Making: Pure Soy Wax Pellets Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles & More
- Price
- £6.39
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago
Soy Wax Waxcanpy Natural Candle Wax Premium Soy Wax for Candle Making 1KG Organic Soy Wax - No additives Harmless and Pure Various Sizes
- Price
- £9.02
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago
Competition: brands, sellers & click share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.
Brands
12 falling
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
12%
- Mouldmaster37%
- BOYUJK28%
- MaxSell11%
- Auroh5%
- TIFFORA4%
- None4%
- Open — no brand owns it (6 brands, 12%)
Candle Wax demand & seasonality
Weekly search volume, with the niche's key stats alongside.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top Candle Wax search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.
- candle wax132K/yr
- soy wax73K/yr
- soy wax for candle making76K/yr
- candle wax for making candles54K/yr
- wax for candle making36K/yr
- soya wax for candle making21K/yr
- candle making wax11K/yr
- soy candle wax10K/yr
- soya wax8K/yr
- wax pellets5K/yr
What reviews say buyers love and hate about Candle Wax
What buyers mention most, as a share of all reviews.
What buyers love
98% of reviews“Great quality wax”
“Good price”
“looks like what I needed”
“Easy to use”
“The wax holds fragrance well”
What buyers complain about
94% of reviews“Falsely advertised”
“Really poor”
“No particular smell”
“Product does not come with instructions”
“even with workarounds it doesn't work”
Candle Wax return rate & reasons
Why buyers send it back, as a share of all return requests.
0.5%
Return rate
33%
Fixable by listing
The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.
Common Candle Wax questions
The questions sellers ask about this niche, answered from the tracked metrics.
Related niches
Same-category niches scoring near this one — the next ones worth researching.
Best Flapen score
The highest-scoring niches we track right now, across every category.
