Candle Wax
MaybeReturns run at only 0.5% of orders. But demand is soft, at -48.4% this quarter, so Candle Wax is a Maybe.
- Flapen Score
- 52 / 100Top 44% of 5,777 Home & Garden niches · +1 vs the category median of 5152
- Market size
- £399K/yr457K searches / yr
- 90-day growth
- -48.4%search demand this quarter
- Competition
- 46%top-5 click share · 12 brands · 17 sellers
Flapen Score
Candle Wax against its category
The dotted line is the Home & Garden average. Past it, Candle Wax is stronger. Inside it, weaker.
Market
The Candle Wax market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Candle Wax 457K times last year and spent an estimated £399K. The top 5 brands take 84% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 52 out of 100, a Maybe.
01 · Demand
6.0% of searches ended in a purchase last week.
Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.
- Searches, last 12 months
- 457K
- Growth, 90 days vs prior 90
- -48.4%
- Conversion, latest week
- 6.0%
- Market size, estimated
- £399Ka year
- Peak month
- December5.1× the quietest month
- Top search term
- candle wax132K searches a year
02 · Price
A sale here is worth £14.55.
Listings sell for £14.55 on average, from £1.68 to £36.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £14.55 that is £11K to £15K a year per listing.
- Average price
- £14.55under the $15 to $100 sweet spot
- Price range
- £1.68–£36.27
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 30K–40K
- Units per listing a year
- 750–1,000
- Revenue per listing a year
- £11K–£15K
- Returns
- 0.5%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #32 within Candle Making. It carries 996 reviews at 4.47 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 68%
- Prime listings
- 88%
- Out of stock, average day
- 9.1%
- Average rank
- #32in Candle Making
- Average rating
- 4.47 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 996per listing
- Listings tracked
- 34
04 · Newcomers
Amazon counts 0 of last year's 1 launches as successful.
1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 36 months
Products
Top Candle Wax products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Moldmaster Candle Wax 1kg
- Price
- £5.57
- Rating
- 4.5/5
- Reviews
- 955
- Age
- 12y ago

Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

Mouldmaster Premium Container Soy Wax Flaked 1 KG 1Kg
- Price
- £7.51
- Rating
- 4.6/5
- Reviews
- 516
- Age
- 5y ago

Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £10.31
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago

Moldmaster 1.2 kg Superior Soy Wax White
- Price
- £8.85
- Rating
- 4.6/5
- Reviews
- 10,566
- Age
- 12y ago
Trending
90-day click momentum
Soy Wax Flakes 5KG BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure
- Price
- £26.43
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago

Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
- Price
- £7.40
- Rating
- 4.4/5
- Reviews
- 94
- Age
- 1y ago

Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
- Price
- £9.85
- Rating
- 4.4/5
- Reviews
- 876
- Age
- 3y ago

Mouldmaster Soy Pillar Candle Wax Pellets 100g Cream/Off White 329 01
- Price
- £1.68
- Rating
- 4.4/5
- Reviews
- 115
- Age
- 9y ago

Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (5KG)
- Price
- £26.68
- Rating
- 4.5/5
- Reviews
- 1,537
- Age
- 3y ago
Newest
by launch date
Soy Wax 5KG for Candle Making - SOYA Candle Wax for Wax Melts & Tarts
- Price
- £24.05
- Rating
- 4.4/5
- Reviews
- 42
- Age
- 1y ago

Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 50kg Melting Point 48-50C for Candles DIY Soaps & Melts (5 Kilograms)
- Price
- £27.64
- Rating
- 4.4/5
- Reviews
- 26
- Age
- 1y ago

Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (10 Kilograms)
- Price
- £26.50
- Rating
- 4.8/5
- Reviews
- 25
- Age
- 1y ago

VALLYDOM 906g Soy Wax for Candle Making: Pure Soy Wax Pellets Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles & More
- Price
- £6.39
- Rating
- 4.1/5
- Reviews
- 81
- Age
- 1y ago

Soy Wax Waxcanpy Natural Candle Wax Premium Soy Wax for Candle Making 1KG Organic Soy Wax - No additives Harmless and Pure Various Sizes
- Price
- £9.02
- Rating
- 4.8/5
- Reviews
- 88
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
12 falling
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
12%
- Mouldmaster37%
- BOYUJK28%
- MaxSell11%
- Auroh5%
- TIFFORA4%
- None4%
- Open — no brand owns it (6 brands, 12%)
Demand
Candle Wax search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Search terms
Top Candle Wax search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- candle wax132K/yr
- soy wax73K/yr
- soy wax for candle making76K/yr
- candle wax for making candles54K/yr
- wax for candle making36K/yr
- soya wax for candle making21K/yr
- candle making wax11K/yr
- soy candle wax10K/yr
- soya wax8K/yr
- wax pellets5K/yr
Reviews and returns
What reviews say buyers love and hate about Candle Wax
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Falsely advertised
Product pictures are misleading
Not at all as advertised
Really poor
The end result is cheap looking
this wax is definitely not good quality compared to the last brand I used so I wont be getting it again
No particular smell
smell like petrol
Product does not come with instructions
even with workarounds it doesn't work
Love
Great quality wax
Good quality
Made great tealights
Good price
Value for money
Good value for money
looks like what I needed
does the job
As described
Easy to use
Perfect for beginners
Its easy to work with
The wax holds fragrance well
holds the fragrance brilliantly
held scent very well
Return
0.5% Return rate 33% Fixable by listing
Really poor
The end result is cheap looking
this wax is definitely not good quality compared to the last brand I used so I wont be getting it again
The wax balls are too big so it looks more like hailstones
even with workarounds it doesn't work
Falsely advertised
Product pictures are misleading
Not at all as advertised
No particular smell
smell like petrol
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Candle Wax questions
Answered from the same tracked data.









