Candle Wax

Shoppers searched for this 457K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 6.0% of those searches ended in a purchase. Searches in the last 90 days moved -48.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated £399K a year.

Searches, last 12 months

457K

Growth, 90 days vs prior 90

-48.4%

Conversion, latest week

6.0%

Market size, estimated

£399Ka year

Peak month

December5.1× the quietest month

Top search term

candle wax132K searches a year

Listings sell for £14.55 on average, from £1.68 to £36.27. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 750 to 1,000 of them. At £14.55 that is £11K to £15K a year per listing.

Average price

£14.55under the $15 to $100 sweet spot

Price range

£1.68–£36.27

Amazon United Kingdom median price

£12.12across 27,606 niches

Units sold a year

30K–40K

Units per listing a year

750–1,000

Revenue per listing a year

£11K–£15K

Returns

0.5%of orders · Amazon United Kingdom median 0.6%

68% of listings pay for placement with sponsored ads. 88% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #32 within Candle Making. It carries 996 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

68%

Prime listings

88%

Out of stock, average day

9.1%

Average rank

#32in Candle Making

Average rating

4.47 starsAmazon United Kingdom average 4.36 stars

Average reviews

996per listing

Listings tracked

34

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

0Amazon's first-year sales bar

Average brand age

36 months