candle wax
Worth a lookShows low returns (0.5%), but soft demand (-48.4% this quarter) keeps it on the watch list.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Good£14.55avg listing price — sweet spot $15–$100
Conversion
Good6.0%search→purchase rate — share of searches ending in a sale
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Review moat
Good995.82avg incumbent reviews — the moat a new listing must climb
Price range
Good£1.68–£36.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£399K£399K/yr · 457K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Growth
Bad-48.4%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, candle wax is a £399K/yr Amazon United Kingdom market (457K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Worth a look — 52/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
candle wax market data
- Units sold / yr
- 30K–40K
- avg 750–1,000/product
- Revenue / yr
- £437K–£582K
- units × avg price
- Conversion rate
- 6.0%
- Avg BSR
- #32
- Page quality
- 0%
- Prime
- 88%
- Sponsored
- 68%
- Out of stock
- 9.1%
- Avg brand age
- 36 months
- Avg seller age
- 182 days
Competition & brand share
The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.Brands
12 falling
Sellers
17
Top-5 brand share
84%
Top 20: 100%
Top-5 click share
46%
Top 20: 88%
Open market
12%
- Mouldmaster37%
- BOYUJK28%
- MaxSell11%
- Auroh5%
- TIFFORA4%
- None4%
- Open — no brand owns it (6 brands, 12%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -48.4% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 5.1×
Top candle wax search terms
- candle wax132K/yr
- soy wax73K/yr
- soy wax for candle making76K/yr
- candle wax for making candles54K/yr
- wax for candle making36K/yr
- soya wax for candle making21K/yr
- candle making wax11K/yr
- soy candle wax10K/yr
- soya wax8K/yr
- wax pellets5K/yr
Top candle wax products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Moldmaster Candle Wax 1kg
Mouldmaster£5.574.5★955 rev
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
MaxSell£7.404.4★94 rev
Mouldmaster Premium Container Soy Wax Flaked 1 KG 1Kg
Mouldmaster£7.514.6★516 rev
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
BOYUJK£10.314.5★1,537 rev
Moldmaster 1.2 kg Superior Soy Wax White
Mouldmaster£8.854.6★10,566 rev
Newest
by launch date
Soy Wax 5KG for Candle Making - SOYA Candle Wax for Wax Melts & Tarts
Auroh£24.0542 rev
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 50kg Melting Point 48-50C for Candles DIY Soaps & Melts (5 Kilograms)
TIFFORA£27.6426 rev
Tiffora Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (10 Kilograms)
TIFFORA£26.5025 rev
VALLYDOM 906g Soy Wax for Candle Making: Pure Soy Wax Pellets Organic No Additives Long Burn Time Perfect for Scented Candles Tealights Craft Candles & More
VALLYDOM£6.3981 rev
Soy Wax Waxcanpy Natural Candle Wax Premium Soy Wax for Candle Making 1KG Organic Soy Wax - No additives Harmless and Pure Various Sizes
Waxcanpy£9.0288 rev
Trending
90-day click momentum
Soy Wax Flakes 5KG BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure
BOYUJK£26.434.4★
Pure Soy Wax Flakes 100% Natural 1kg to 20kg Melting Point 48-50C for Candles DIY Soaps & Melts (1 Kilograms)
MaxSell£7.404.4★
Soy Wax Flakes BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (1KG)
BOYUJK£9.854.4★
Mouldmaster Soy Pillar Candle Wax Pellets 100g Cream/Off White 329 01
Mouldmaster£1.684.4★
Soy Wax BOYUJK Premium Natural Candle Wax 100% Soy Wax for Candle Making from Organic Farm No additives Harmless and Pure (5KG)
BOYUJK£26.684.5★
What buyers say about candle wax
What buyers praise and complain about, mined from review topics.What buyers love
“Great quality wax”
“Good price”
“looks like what I needed”
“Easy to use”
“The wax holds fragrance well”
“The colour is beautiful and excellent quality”
“Burns cleanly”
“Good wax”
“works very well”
“Sister loved her birthday present”
What buyers complain about
“Falsely advertised”
“Really poor”
“No particular smell”
“Product does not come with instructions”
“even with workarounds it doesn't work”
“the melts were all frosted”
“Cost”
“didnt last long”
“The wax balls are too big so it looks more like hailstones”
Top return reasons
Common questions
- Is candle wax profitable to sell on Amazon United Kingdom?
- The niche generates £399K/yr across 34 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -48.4%. Flapen's verdict: Worth a look (52/100).
- How competitive is the candle wax niche?
- 12 brands and 17 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in candle wax?
- Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Smell. The return rate is 0.5%.
- When does demand for candle wax peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 5.1× the quietest.
- What does it cost to enter the candle wax niche?
- Listings span £1.68–£36.27; the average listing price is £14.55 (sweet spot $15–$100). The average incumbent carries 996 reviews — the moat a new listing must climb.