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Candle Plate

Fail

Demand is soft, at -52.7% this quarter, so Candle Plate is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£29K/yr126K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
32%top-5 click share · 44 brands · 52 sellers

Flapen Score

Candle Plate against its category

The dotted line is the Home & Garden average. Past it, Candle Plate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Plate 126K times last year and spent an estimated £29K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
3.1%
Market size, estimated
£29Ka year
Peak month
December6.0× the quietest month
Top search term
candle plate49K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £2.12 to £16.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.46 that is £0 to £746 a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£2.12–£16.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£746
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #147 within Candles & Holders. It carries 288 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
17.4%
Average rank
#147in Candles & Holders
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
54

04 · Newcomers

0 of last year's 23 launches cleared the first-year sales bar.

23 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Candle Plate products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 32% of clicks, no more. An open shelf where new products get seen.

£0£877£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

52

Est. top-5 brand share

48%

Top 20: 79%

Est. top-5 click share

32%

Top 20: 68%

Open market

48%

  • Hanobe17%
  • YoHyien13%
  • Thindolex7%
  • YEFENGRHUI6%
  • CREATCABIN5%
  • Ajcotahm4%

Demand

Candle Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Candle Plate search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candle plate49K/yr
  • candle plates and trays34K/yr
  • candle dish11K/yr
  • candle plates11K/yr
  • glass candle plate7K/yr
  • candle mat4K/yr
  • large candle plate6K/yr
  • candle tray plate4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Plate

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
32%of negative reviews mention “Size-Overall”
2.0%of orders come back
“a bit too big for what I wanted”
A buyer, on “Size-Overall”32% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common Candle Plate questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data