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Candle Plate

soft demand (-52.7% this quarter) — Candle Plate doesn't clear our bar today.

Flapen Score

46
Skip it
Market size 7Growth 0Conversion 39Competition 83Returns 74Price range 11Avg price 21Brand share 87Review moat 86Quality gap 68
This niche Category average

Is Candle Plate profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Candle Plate is a £29K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.

Candle Plate: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -52.7% over the last 90 days and 3.1% of searches end in a purchase.

£29K

revenue / yr

Units sold / yr3K
Search volume / yr-52.7%126K
Conversion rate3.1%
Avg price£7.46

Who owns the niche?

The top 5 brands hold 48% of demand, so 52% of the market is open.

52%

open market share

Brands · sellers44 · 52
Top-5 product click share32%
Open market52%
Avg brand age27 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.3★ — the gap to enter on.

0/100

page quality · 54 products

Sponsored placement89%
New entrants (1y)23· 0 succeeded
Avg rating4.3★
Avg reviews288

Top Candle Plate products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.

£0£877£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

52

Top-5 brand share

48%

Top 20: 79%

Top-5 click share

32%

Top 20: 68%

Open market

48%

  • Hanobe17%
  • YoHyien13%
  • Thindolex7%
  • YEFENGRHUI6%
  • CREATCABIN5%
  • Ajcotahm4%

Candle Plate demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume126KCVR3.1%Products54Brands44Top 5 Brands48%OOS Rate17.4%Rating4.3★Reviews288Avg BSR#147
6K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Top Candle Plate search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • candle plate49K/yr
  • candle plates and trays34K/yr
  • candle dish11K/yr
  • candle plates11K/yr
  • glass candle plate7K/yr
  • candle mat4K/yr
  • large candle plate6K/yr
  • candle tray plate4K/yr

What reviews say buyers love and hate about Candle Plate

What buyers mention most, as a share of all reviews.

What buyers love

86% of reviews
Quality-Overall19%

they are good quality trays

Advertised Vs Actual Product17%

Just what I wanted

Value For Money14%

Good price

Size-Overall14%

Just the right size for camping pots and kettles and simply gives you somewhere to put a hot pot

Design-Overall6%

Solid decorative piece

What buyers complain about

68% of reviews
Size-Overall32%

a bit too big for what I wanted

Value For Money15%

expensive for what it is

Quality-Overall7%

Looks cheaply made

Weight Light5%

I was disappointed its very light

Wood Quality5%

not as heavy or robust as I was expecting for a solid wood tray

Candle Plate return rate & reasons

Why buyers send it back, as a share of all return requests.

2.0%

Return rate

80%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
54%
2Color
13%
3Quality-Overall
7%
4Wood Quality
3%
5Advertised Vs Actual Product
3%

Common Candle Plate questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candle Plate 46/100 on Amazon United Kingdom — Skip it. The niche generates £29K/yr across 54 tracked products. 0 of 23 products launched in the last 360 days are still selling. Search demand moved -52.7% over the last 90 days.
Search demand for Candle Plate on Amazon United Kingdom peaks in Jan–Nov–Dec, where the busiest month runs 6.0× the quietest.