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Candle Plate

Fail

Demand is soft, at -52.7% this quarter, so Candle Plate is a Fail.

Flapen Score
46
46 / 100
Ranks 3,831 of 5,777 Home & Garden niches · −5 vs the category median of 51
Market size
£29K/yr126K searches / yr
90-day growth
-52.7%search demand this quarter
Competition
32%top-5 click share · 44 brands · 52 sellers

Flapen Score

Candle Plate against its category

The dotted line is the Home & Garden average. Past it, Candle Plate is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Plate market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Plate 126K times last year and spent an estimated £29K. The top 5 brands take 48% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 46 out of 100, a Fail.

01 · Demand

3.1% of searches ended in a purchase last week.

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -52.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £29K a year.

Searches, last 12 months
126K
Growth, 90 days vs prior 90
-52.7%
Conversion, latest week
3.1%
Market size, estimated
£29Ka year
Peak month
December6.0× the quietest month
Top search term
candle plate49K searches a year

02 · Price

A sale here is worth £7.46.

Listings sell for £7.46 on average, from £2.12 to £16.63. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At £7.46 that is £0 to £746 a year per listing.

Average price
£7.46under the $15 to $100 sweet spot
Price range
£2.12–£16.63
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£746
Returns
2.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 17.4% of listings are out of stock. The average listing ranks #147 within Candles & Holders. It carries 288 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
98%
Out of stock, average day
17.4%
Average rank
#147in Candles & Holders
Average rating
4.34 starsAmazon United Kingdom average 4.36 stars
Average reviews
288per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 23 launches as successful.

23 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
23
Successful launches
0Amazon's first-year sales bar
Average brand age
27 months

Products

Top Candle Plate products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 32% of clicks. An open shelf where new products get seen.

£0£877£2K£3K£4K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

44 falling

Sellers

52

Top-5 brand share

48%

Top 20: 79%

Top-5 click share

32%

Top 20: 68%

Open market

48%

  • Hanobe17%
  • YoHyien13%
  • Thindolex7%
  • YEFENGRHUI6%
  • CREATCABIN5%
  • Ajcotahm4%

Demand

Candle Plate search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Candle Plate search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle plate49K/yr
  • candle plates and trays34K/yr
  • candle dish11K/yr
  • candle plates11K/yr
  • glass candle plate7K/yr
  • candle mat4K/yr
  • large candle plate6K/yr
  • candle tray plate4K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Plate

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall32%−0.19

a bit too big for what I wanted

very tiny

The trays are small

Value For Money15%+1.03

expensive for what it is

On the expensive side

rather expensive

Quality-Overall7%−0.08

Looks cheaply made

Poor quality

Weight Light5%−0.05

I was disappointed its very light

Wood Quality5%−0.07

not as heavy or robust as I was expecting for a solid wood tray

Love

Quality-Overall19%−0.08

they are good quality trays

Good quality

Looked strong and really lovely quality gift

Advertised Vs Actual Product17%+2.15

Just what I wanted

Exactly as shown, really nice

As described

Value For Money14%+1.03

Good price

Good value for money

Worth it

Size-Overall14%−0.19

Just the right size for camping pots and kettles and simply gives you somewhere to put a hot pot

The size is also worth noting

Fits perfectly

Design-Overall6%+0.38

Solid decorative piece

Very stylish

Very pretty and well made

Return

2.0% Return rate 80% Fixable by listing

Size-Overall54%▇▇▆███

a bit too big for what I wanted

very tiny

The trays are small

Color13%▆▄█▄▄▅

Wrong colour

Quality-Overall7%█▅▃▄▇▁

Looks cheaply made

Poor quality

Wood Quality3%▁▃▃▄█▁

not as heavy or robust as I was expecting for a solid wood tray

Advertised Vs Actual Product3%▄▃█▆▁▁

FAQ

Common Candle Plate questions

Answered from the same tracked data.