candle plate
Skip itSoft demand (-52.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Review moat
Great287.74avg incumbent reviews — the moat a new listing must climb
Competition
Great32%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Bad£7.46avg listing price — sweet spot $15–$100
Price range
Bad£2.12–£16.63cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£29K£29K/yr · 126K searches
Growth
Bad-52.7%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, candle plate is a £29K/yr Amazon United Kingdom market (126K searches/yr). The top 5 brands hold 48% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Skip it — 46/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
candle plate market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- £19K–£22K
- units × avg price
- Conversion rate
- 3.1%
- Avg BSR
- #147
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 89%
- Out of stock
- 17.4%
- Avg brand age
- 27 months
- Avg seller age
- 197 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
44 falling
Sellers
52
Top-5 brand share
48%
Top 20: 79%
Top-5 click share
32%
Top 20: 68%
Open market
48%
- Hanobe17%
- YoHyien13%
- Thindolex7%
- YEFENGRHUI6%
- CREATCABIN5%
- Ajcotahm4%
Demand & seasonality
Weekly Amazon search volume, last 82 weeks — -52.7% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 6.0×
Top candle plate search terms
- candle plate49K/yr
- candle plates and trays34K/yr
- candle dish11K/yr
- candle plates11K/yr
- glass candle plate7K/yr
- candle mat4K/yr
- large candle plate6K/yr
- candle tray plate4K/yr
Top candle plate products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
YoHyien 4 Pcs 3.5 in Glass Candle Plates for Pillar Candles Round Pillar Candle Holders Transparent Candle Dish for Party Decoration Wedding Christmas Spa Table Centrepieces & Gifts (Clear)
YoHyien£7.364.4★138 rev
Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
Hanobe£10.324.4★3,039 rev
CREATCABIN Tree of Life Offering Bowl Stainless Steel Silvery 5.55Inch
CREATCABIN£4.184.5★38 rev
Thindolex Black/Gold Iron Candle Plate Set of 2 Metal Saucer Style Candle Holder for Pillar/Scented/Flameless/Ball Candles Decorative Candle Stand for Table Centerpiece - Black/Gold
Thindolex£8.144.6★603 rev
Hanobe Wooden Candle Holder Tray: Round Decorative Candle Plate Farmhouse Table Centerpiece Rustic Wood Tealight Pillar Trays for Christmas Wedding Halloween Home Decor
Hanobe£10.574.4★3,039 rev
Newest
by launch date
2PCS Retro Metal Candle Holder Plates (3.5 Inch) - Pillar Candle Stand & Tray Set Premium Round Metal Plates & Trays for Christmas Wedding Party & Home Dinner Table Decor (Gold)
InteDesign£4.226 rev
2 PCS Round Candle Plate Candlestick Holders Candle Plates and Trays Candle Dish Glass Candle Holders for Pillar Candles for Weddings Parties Home Decor Table Centrepieces
shweehon£4.091 rev
Black Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Sturdy Candle Holder Base Plates Candle Drip Trays for Table Home Décor Candle Display
YEFENGRHUI£2.902 rev
Black Candle Plate for Pillar Candles Decorative Candle Tray Centrepiece Sturdy Candle Holder Base Plate Candle Drip Tray for Table Home Décor Candle Display Trays
YEFENGRHUI£2.122 rev
Gold Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Candle Holder Base Plates Candle Drip Trays for Table Elegant Home Décor Candle Display
YEFENGRHUI£2.643 rev
Trending
90-day click momentumGold Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Candle Holder Base Plates Candle Drip Trays for Table Elegant Home Décor Candle Display
YEFENGRHUI£2.643.3★
2 PCS Round Candle Plate Candlestick Holders Candle Plates and Trays Candle Dish Glass Candle Holders for Pillar Candles for Weddings Parties Home Decor Table Centrepieces
shweehon£4.095.0★
Black Candle Plates for Pillar Candles 2 Pack Decorative Candle Trays Centrepiece Set Sturdy Candle Holder Base Plates Candle Drip Trays for Table Home Décor Candle Display
YEFENGRHUI£2.904.0★
Black Candle Plate for Pillar Candles Decorative Candle Tray Centrepiece Sturdy Candle Holder Base Plate Candle Drip Tray for Table Home Décor Candle Display Trays
YEFENGRHUI£2.123.5★
2PCS Retro Metal Candle Holder Plates (3.5 Inch) - Pillar Candle Stand & Tray Set Premium Round Metal Plates & Trays for Christmas Wedding Party & Home Dinner Table Decor (Gold)
InteDesign£4.223.3★
What buyers say about candle plate
What buyers praise and complain about, mined from review topics.What buyers love
“they are good quality trays”
“Just what I wanted”
“Good price”
“Just the right size for camping pots and kettles and simply gives you somewhere to put a hot pot”
“Solid decorative piece”
“Colour was exactly as I wanted its very sturdy”
“Great light weight mats”
“Easy to clean”
“Simple and functional”
“do not catch against dry skin or delicate materials”
What buyers complain about
“a bit too big for what I wanted”
“expensive for what it is”
“Looks cheaply made”
“I was disappointed its very light”
“not as heavy or robust as I was expecting for a solid wood tray”
“Wrong colour”
“heavy as marble should be”
Top return reasons
Common questions
- Is candle plate profitable to sell on Amazon United Kingdom?
- The niche generates £29K/yr across 54 tracked products. 0 of 23 products launched in the last 360 days are still selling. 90-day search growth is -52.7%. Flapen's verdict: Skip it (46/100).
- How competitive is the candle plate niche?
- 44 brands and 52 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 48% of demand.
- What do buyers complain about in candle plate?
- Top complaints mined from reviews: Size-Overall, Value For Money, Quality-Overall. The return rate is 2.0%.
- When does demand for candle plate peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 6.0× the quietest.
- What does it cost to enter the candle plate niche?
- Listings span £2.12–£16.63; the average listing price is £7.46 (sweet spot $15–$100). The average incumbent carries 288 reviews — the moat a new listing must climb.