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Candle Moulds

Maybe

The top 5 brands take only 36% of clicks. But demand is soft, at -51.2% this quarter, so Candle Moulds is a Maybe.

Flapen Score
57
57 / 100
Top 26% of 5,777 Home & Garden niches · +6 vs the category median of 51
Market size
£101K/yr339K searches / yr
90-day growth
-51.2%search demand this quarter
Competition
23%top-5 click share · 68 brands · 80 sellers

Flapen Score

Candle Moulds against its category

The dotted line is the Home & Garden average. Past it, Candle Moulds is stronger. Inside it, weaker.

57Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Moulds market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Moulds 339K times last year and spent an estimated £101K. The top 5 brands take 36% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 57 out of 100, a Maybe.

01 · Demand

3.5% of searches ended in a purchase last week.

Shoppers searched for this 339K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -51.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated £101K a year.

Searches, last 12 months
339K
Growth, 90 days vs prior 90
-51.2%
Conversion, latest week
3.5%
Market size, estimated
£101Ka year
Peak month
December3.2× the quietest month
Top search term
candle moulds138K searches a year

02 · Price

A sale here is worth £8.67.

Listings sell for £8.67 on average, from £3.03 to £40.69. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At £8.67 that is £0 to £867 a year per listing.

Average price
£8.67under the $15 to $100 sweet spot
Price range
£3.03–£40.69
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
6K–8K
Units per listing a year
0–100
Revenue per listing a year
£0–£867
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

87% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 17.5% of listings are out of stock. The average listing ranks #211 within Candle Making. It carries 152 reviews at 4.36 stars, so a new listing needs social proof before a better product.

Sponsored listings
87%
Prime listings
99%
Out of stock, average day
17.5%
Average rank
#211in Candle Making
Average rating
4.36 starsAmazon United Kingdom average 4.36 stars
Average reviews
152per listing
Listings tracked
89

04 · Newcomers

Amazon counts 0 of last year's 33 launches as successful.

33 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 23 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
33
Successful launches
0Amazon's first-year sales bar
Average brand age
23 months

Products

Top Candle Moulds products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 23% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

68 rising

Sellers

80

Top-5 brand share

36%

Top 20: 70%

Top-5 click share

23%

Top 20: 56%

Open market

60%

  • JVHLOV12%
  • Bekecidi10%
  • Thinp5%
  • LSLYHTC5%
  • WYAHYQ4%
  • CBRPVT4%

Demand

Candle Moulds search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.2×

Search terms

Top Candle Moulds search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle moulds138K/yr
  • candle molds30K/yr
  • candle moulds for candle making43K/yr
  • silicone candle moulds22K/yr
  • candle mould26K/yr
  • candle making moulds22K/yr
  • candle moulds silicone13K/yr
  • pillar candle mould11K/yr
  • candle mold10K/yr
  • candle molds for making candles8K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Moulds

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall13%−0.06

Fairly small bottles

larger than you think they will be

small

Leak-Proof8%

Leaks every where very dissapointed

Leaky

They leaked

Adhesion/Stickiness8%−0.10

Stickers are no good

Difficult to get the wicked to stick

after accidentally getting some of the spray on the outside of my mould I could not get the tape to adhere

Ease Of Use7%+1.25

extraction is tricky

pointy to hand when you try to take it off

are very hard to remove

Quality-Overall5%+0.87

Cheap

Very bad quality

Not that happy, about quality

Love

Ease Of Use18%+1.25

Easy to use

Easy to apply

The kit is easy to use

Quality-Overall17%+0.87

I have made such a wonderful set

Overall it was a smooth purchase

Excellent Product

Value For Money12%+0.81

Excellent price

very reasonable price

Excellent value for money

Advertised Vs Actual Product4%+0.33

As per description

Good as the picture

everything worked as expected

Spray/Flow4%+0.32

Easy spray to use

It sprays well

It sprays easily

Return

0.7% Return rate 60% Fixable by listing

Size-Overall46%▅█▇▆▇▅

Fairly small bottles

larger than you think they will be

small

Quality-Overall8%▄▃▄█▁▁

Cheap

Very bad quality

Not that happy, about quality

Leak-Proof7%█▂▂▁▁▁

Leaks every where very dissapointed

Leaky

They leaked

Advertised Vs Actual Product5%▁▇▆▁█▇
Functionality-Overall5%▁▁▇▁▇█

Dont do the job

which while not always 100% effective

Wax casserole did not work

FAQ

Common Candle Moulds questions

Answered from the same tracked data.