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Candle Making Supplies

soft demand (-48.3% this quarter) — Candle Making Supplies doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 11Growth 1Conversion 20Competition 71Returns 97Price range 78Avg price 84Brand share 78Review moat 72Quality gap 45
This niche Category average

Is Candle Making Supplies profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Candle Making Supplies is a £43K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Candle Making Supplies: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -48.3% over the last 90 days and 1.6% of searches end in a purchase.

£43K

revenue / yr

Units sold / yr4K
Search volume / yr-48.3%150K
Conversion rate1.6%
Avg price£18.42

Who owns the niche?

The top 5 brands hold 57% of demand, so 43% of the market is open.

43%

open market share

Brands · sellers28 · 38
Top-5 product click share43%
Open market43%
Avg brand age29 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 37 products

Sponsored placement81%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews635

Top Candle Making Supplies products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

38

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

43%

Top 20: 81%

Open market

39%

  • ETUOLIFE27%
  • VARHHUXHA10%
  • ZEROMX9%
  • venpow6%
  • Mouldmaster5%
  • LFENYIGI4%

Candle Making Supplies demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume150KCVR1.6%Products37Brands28Top 5 Brands57%OOS Rate16.9%Rating4.5★Reviews635Avg BSR#46
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

What reviews say buyers love and hate about Candle Making Supplies

What buyers mention most, as a share of all reviews.

What buyers love

81% of reviews
Quality-Overall19%

Excellent quality

Value For Money18%

Good price

Ease Of Use17%

Very handy kit to have

Advertised Vs Actual Product11%

As advertised

Smell4%

Lovely smells very refreshing

What buyers complain about

66% of reviews
Quality-Overall11%

Bad quality

Heating11%

Very slow to heat up wax

Durability11%

Broken straight away

Functionality-Overall7%

Its already malfunctioning, when i turn it on it flickers back and forth between c and f and doesn't stop, doesn't give a reading at all

Value For Money6%

Waste of money

Candle Making Supplies return rate & reasons

Why buyers send it back, as a share of all return requests.

0.5%

Return rate

18%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Heating
19%
2Size-Overall
14%
3Functionality-Overall
13%
4Defective Material/Parts
11%
5Quality-Overall
8%

Common Candle Making Supplies questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candle Making Supplies 48/100 on Amazon United Kingdom — Skip it. The niche generates £43K/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -48.3% over the last 90 days.
Search demand for Candle Making Supplies on Amazon United Kingdom peaks in Jan–Oct–Nov–Dec, where the busiest month runs 4.2× the quietest.