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Candle Making Supplies

Fail

Demand is soft, at -48.3% this quarter, so Candle Making Supplies is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£43K/yr150K searches / yr
90-day growth
-48.3%search demand this quarter
Competition
43%top-5 click share · 28 brands · 38 sellers

Flapen Score

Candle Making Supplies against its category

The dotted line is the Home & Garden average. Past it, Candle Making Supplies is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Making Supplies market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Making Supplies 150K times last year and spent an estimated £43K. The top 5 brands take 57% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 150K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -48.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £43K a year.

Searches, last 12 months
150K
Growth, 90 days vs prior 90
-48.3%
Conversion, latest week
1.6%
Market size, estimated
£43Ka year
Peak month
November4.2× the quietest month
Top search term
candle making74K searches a year

02 · Price

A sale here is worth £18.42.

Listings sell for £18.42 on average, from £4.46 to £54.11. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At £18.42 that is £0 to £2K a year per listing.

Average price
£18.42inside the $15 to $100 sweet spot
Price range
£4.46–£54.11
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
0.5%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 16.9% of listings are out of stock. The average listing ranks #46 within Candle Making. It carries 635 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
16.9%
Average rank
#46in Candle Making
Average rating
4.48 starsAmazon United Kingdom average 4.36 stars
Average reviews
635per listing
Listings tracked
37

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
29 months

Products

Top Candle Making Supplies products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£2K£3K£5K£7K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

28 falling

Sellers

38

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

43%

Top 20: 81%

Open market

39%

  • ETUOLIFE27%
  • VARHHUXHA10%
  • ZEROMX9%
  • venpow6%
  • Mouldmaster5%
  • LFENYIGI4%

Demand

Candle Making Supplies search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Reviews and returns

What reviews say buyers love and hate about Candle Making Supplies

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+0.32

Bad quality

Quality control lacking

Pure rubbish

Heating11%−0.05

Very slow to heat up wax

There was no way to regulate the heat

Not heating wax enough

Durability11%−0.12

Broken straight away

Dont last

Broken

Functionality-Overall7%−0.05

Its already malfunctioning, when i turn it on it flickers back and forth between c and f and doesn't stop, doesn't give a reading at all

Didn't work

Try a different product - this doesn't work well

Value For Money6%+1.22

Waste of money

Too expensive

Not worth the money

Love

Quality-Overall19%+0.32

Excellent quality

Excellent product, easy to us

Simple, straight-forward quality product

Value For Money18%+1.22

Good price

good value for money

Excellent value for money

Ease Of Use17%+1.45

Very handy kit to have

Easy to use

the kit is super easy to use

Advertised Vs Actual Product11%+0.88

As advertised

It's exactly what I needed

As described

Smell4%−0.02

Lovely smells very refreshing

Lovely smelling fragrances

really nice scents

Return

0.5% Return rate 18% Fixable by listing

Heating19%▇█▄▅▃▄

Very slow to heat up wax

There was no way to regulate the heat

Not heating wax enough

Size-Overall14%▄▇█▇▄▅

I was surprised at how large this was as my wife loves recycling the bottom of her large candles

Very small

a bit on the small side

Functionality-Overall13%▄▃▂█▅▅

Its already malfunctioning, when i turn it on it flickers back and forth between c and f and doesn't stop, doesn't give a reading at all

Didn't work

Try a different product - this doesn't work well

Defective Material/Parts11%▂▃▅▃▅█
Quality-Overall8%██▅▁▅▇

Bad quality

Quality control lacking

Pure rubbish

FAQ

Common Candle Making Supplies questions

Answered from the same tracked data.