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candle making supplies

Skip it

Soft demand (-48.3% this quarter) — this niche doesn't clear our bar today.

Market size 11Growth 1Conversion 20Competition 71Returns 97Price range 78Avg price 84Brand share 78Review moat 72Quality gap 45

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Avg price

Great£18.42

avg listing price — sweet spot $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Price range

Great£4.46–£54.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Good635.24

avg incumbent reviews — the moat a new listing must climb

Competition

Good43%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Market size

Bad£43K

£43K/yr · 150K searches

Growth

Bad-48.3%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, candle making supplies is a £43K/yr Amazon United Kingdom market (150K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

candle making supplies market data

Units sold / yr
3K–4K
avg 0–100/product
Revenue / yr
£55K–£74K
units × avg price
Conversion rate
1.6%
Avg BSR
#46
Page quality
0%
Prime
100%
Sponsored
81%
Out of stock
16.9%
Avg brand age
29 months
Avg seller age
213 days

Competition & brand share

The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.

Brands

28 falling

Sellers

38

Top-5 brand share

57%

Top 20: 92%

Top-5 click share

43%

Top 20: 81%

Open market

39%

  • ETUOLIFE27%
  • VARHHUXHA10%
  • ZEROMX9%
  • venpow6%
  • Mouldmaster5%
  • LFENYIGI4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -48.3% search growth over the last 90 days.
6K4KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Top candle making supplies products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%4%£2K8%£3K12%£5K16%£7K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about candle making supplies

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Excellent quality”

Value For Money18%

“Good price”

Ease Of Use17%

“Very handy kit to have”

Advertised Vs Actual Product11%

“As advertised”

Smell4%

“Lovely smells very refreshing”

Instructions/User Manual/Troubleshooting3%

“Came with clear instructions”

Gifting Purpose2%

“A lovely gift for creative people”

Ease Of Cleaning2%

“Easy to clean”

Efficiency2%

“Works super well”

Size-Overall2%

“Perfect size”

What buyers complain about

Quality-Overall11%

“Bad quality”

Heating11%

“Very slow to heat up wax”

Durability11%

“Broken straight away”

Functionality-Overall7%

“Its already malfunctioning, when i turn it on it flickers back and forth between c and f and doesn't stop, doesn't give a reading at all”

Value For Money6%

“Waste of money”

Smell6%

“cant smell it still”

Instructions/User Manual/Troubleshooting4%

“It could do with some more in depth instructions as I think a total beginner may struggle a bit”

Leak-Proof3%

“it had all come out so I lost a quarter of liquid”

Size-Overall3%

“I was surprised at how large this was as my wife loves recycling the bottom of her large candles”

Color3%

“Im not very impressed with the colour pigments”

Top return reasons

Heating19%
Size-Overall14%
Functionality-Overall13%
Defective Material/Parts11%
Quality-Overall8%
Durability4%
Ease Of Use3%
Leak-Proof3%
Smell2%
Compatibility-Overall2%

Common questions

Is candle making supplies profitable to sell on Amazon United Kingdom?
The niche generates £43K/yr across 37 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -48.3%. Flapen's verdict: Skip it (48/100).
How competitive is the candle making supplies niche?
28 brands and 38 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in candle making supplies?
Top complaints mined from reviews: Quality-Overall, Heating, Durability. The return rate is 0.5%.
When does demand for candle making supplies peak?
Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the candle making supplies niche?
Listings span £4.46–£54.11; the average listing price is £18.42 (sweet spot $15–$100). The average incumbent carries 635 reviews — the moat a new listing must climb.