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Candle Making Kit

Maybe

Returns run at only 0.7% of orders. But demand is soft, at -52.8% this quarter, so Candle Making Kit is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£367K/yr757K searches / yr
90-day growth
-52.8%search demand this quarter
Competition
56%top-5 click share · 15 brands · 20 sellers

Flapen Score

Candle Making Kit against its category

The dotted line is the Home & Garden average. Past it, Candle Making Kit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Making Kit 757K times last year and spent an estimated £367K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

2.0% of searches ended in a purchase last week.

Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
757K
Growth, 90 days vs prior 90
-52.8%
Conversion, latest week
2.0%
Market size, estimated
£367Ka year
Peak month
December5.6× the quietest month
Top search term
candle making kit362K searches a year

02 · Price

A sale here is worth £24.02.

Listings sell for £24.02 on average, from £4.90 to £43.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.02 that is £12K to £18K a year per listing.

Average price
£24.02inside the $15 to $100 sweet spot
Price range
£4.90–£43.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #32 within Candle Making. It carries 674 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
15.6%
Average rank
#32in Candle Making
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
21

04 · Newcomers

Amazon counts 1 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Candle Making Kit products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£73K£110K£147K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

26%

  • ETUOLIFE35%
  • ZEROMX14%
  • SUPERSUN8%
  • LFENYIGI8%
  • Ksedcon5%
  • Nex-Gen5%

Demand

Candle Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Candle Making Kit search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle making kit362K/yr
  • candle making kits for adults104K/yr
  • candle making74K/yr
  • candle making supplies76K/yr
  • candle making kits22K/yr
  • wax melt kit15K/yr
  • wax melt making kit17K/yr
  • candle kit14K/yr
  • candle-making kit13K/yr
  • candle maker7K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Making Kit

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Instructions/User Manual/Troubleshooting10%+0.54

instructions very poor

No instructions

Not much instruction

Heating10%−0.05

the candle isnt melting effectively

There was no way to regulate the heat

Very slow to heat up wax

Quality-Overall10%

Poor quity

Bad quality

very poor quality

Smell10%−0.05

The fragrance oils are also a disappointment

scents are weak

Scents are pretty weak

Durability10%−0.08

Broke after 3 minutes

Broken

After about 3mins it stopped working

Love

Quality-Overall19%

Very good as had all products needed

Good quality

Good quality full set

Value For Money19%+1.60

Definitely worth getting

Good value

Excellent value for money

Ease Of Use16%+1.11

Easy to use

the kit is super easy to use

Easy to make

Gifting Purpose9%+0.79

Got as a present it was very well received

Great gift

Good gift idea

Fun/Entertainment Experience6%−0.02

Great fun

Fun family therapy

great fun for beginners

Return

0.7% Return rate 17% Fixable by listing

Heating19%▆█▅▅▁▄

the candle isnt melting effectively

There was no way to regulate the heat

Very slow to heat up wax

Defective Material/Parts18%▃▃▇▇▁█
Size-Overall12%▂▅▂▄█▂

Very small

a bit on the small side

though could have been bigger

Functionality-Overall11%▅▄▃▅▁█
Quality-Overall8%▅▅█▁▄▂

Poor quity

Bad quality

very poor quality

FAQ

Common Candle Making Kit questions

Answered from the same tracked data.