Skip to content

Candle Making Kit

Candle Making Kit shows low returns (0.7%), but soft demand (-52.8% this quarter) keeps it on the watch list.

Flapen Score

50
Worth a look
Market size 54Growth 0Conversion 25Competition 48Returns 96Price range 74Avg price 95Brand share 60Review moat 71Quality gap 43
This niche Category average

Is Candle Making Kit profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Candle Making Kit is a £367K/yr Amazon United Kingdom market (757K searches/yr). The top 5 brands hold 69% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 50/100.

Candle Making Kit: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Worth a look. Search demand moved -52.8% over the last 90 days and 2.0% of searches end in a purchase.

£367K

revenue / yr

Units sold / yr25K
Search volume / yr-52.8%757K
Conversion rate2.0%
Avg price£24.02

Who owns the niche?

The top 5 brands hold 69% of demand, so 31% of the market is open.

31%

open market share

Brands · sellers15 · 20
Top-5 product click share56%
Open market31%
Avg brand age30 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 21 products

Sponsored placement81%
New entrants (1y)2· 1 succeeded
Avg rating4.5★
Avg reviews674

Top Candle Making Kit products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 56% of clicks — established leaders, but buyers still shop beyond them.

£0£37K£73K£110K£147K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Top-5 brand share

69%

Top 20: 100%

Top-5 click share

56%

Top 20: 99%

Open market

26%

  • ETUOLIFE35%
  • ZEROMX14%
  • SUPERSUN8%
  • LFENYIGI8%
  • Ksedcon5%
  • Nex-Gen5%

Candle Making Kit demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume757KCVR2.0%Products21Brands15Top 5 Brands69%OOS Rate15.6%Rating4.5★Reviews674Avg BSR#32
40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Top Candle Making Kit search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • candle making kit362K/yr
  • candle making kits for adults104K/yr
  • candle making74K/yr
  • candle making supplies76K/yr
  • candle making kits22K/yr
  • wax melt kit15K/yr
  • wax melt making kit17K/yr
  • candle kit14K/yr
  • candle-making kit13K/yr
  • candle maker7K/yr

What reviews say buyers love and hate about Candle Making Kit

What buyers mention most, as a share of all reviews.

What buyers love

88% of reviews
Quality-Overall19%

Very good as had all products needed

Value For Money19%

Definitely worth getting

Ease Of Use16%

Easy to use

Gifting Purpose9%

Got as a present it was very well received

Fun/Entertainment Experience6%

Great fun

What buyers complain about

73% of reviews
Instructions/User Manual/Troubleshooting10%

instructions very poor

Heating10%

the candle isnt melting effectively

Quality-Overall10%

Poor quity

Smell10%

The fragrance oils are also a disappointment

Durability10%

Broke after 3 minutes

Candle Making Kit return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

17%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Heating
19%
2Defective Material/Parts
18%
3Size-Overall
12%
4Functionality-Overall
11%
5Quality-Overall
8%

Common Candle Making Kit questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candle Making Kit 50/100 on Amazon United Kingdom — Worth a look. The niche generates £367K/yr across 21 tracked products. 1 of 2 products launched in the last 360 days are still selling. Search demand moved -52.8% over the last 90 days.
Search demand for Candle Making Kit on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 5.6× the quietest.