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Candle Making Kit

Maybe

An estimated 0.7% of orders come back. But demand is soft, at -52.8% this quarter, so Candle Making Kit is a Maybe.

Flapen Score
50
50 / 100
Ranks 2,970 of 5,777 Home & Garden niches · −1 vs the category median of 51
Market size
£367K/yr757K searches / yr
90-day growth
-52.8%search demand this quarter
Competition
56%top-5 click share · 15 brands · 20 sellers

Flapen Score

Candle Making Kit against its category

The dotted line is the Home & Garden average. Past it, Candle Making Kit is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Making Kit market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Making Kit 757K times last year and spent an estimated £367K. The top 5 brands take 69% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 2.0% of those searches ended in a purchase.

Shoppers searched for this 757K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved -52.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated £367K a year.

Searches, last 12 months
757K
Growth, 90 days vs prior 90
-52.8%
Conversion, latest week
2.0%
Market size, estimated
£367Ka year
Peak month
December5.6× the quietest month
Top search term
candle making kit362K searches a year

02 · Price

A sale here is worth £24.02.

Listings sell for £24.02 on average, from £4.90 to £43.93. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At £24.02 that is £12K to £18K a year per listing.

Average price
£24.02inside the $15 to $100 sweet spot
Price range
£4.90–£43.93
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
£12K–£18K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 15.6% of listings are out of stock. The average listing ranks #32 within Candle Making. It carries 674 reviews at 4.49 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
15.6%
Average rank
#32in Candle Making
Average rating
4.49 starsAmazon United Kingdom average 4.36 stars
Average reviews
674per listing
Listings tracked
21

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
30 months

Products

Top Candle Making Kit products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 56% of clicks. Leaders hold, but buyers still shop past them.

£0£37K£73K£110K£147K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

20

Est. top-5 brand share

69%

Top 20: 100%

Est. top-5 click share

56%

Top 20: 99%

Open market

26%

  • ETUOLIFE35%
  • ZEROMX14%
  • SUPERSUN8%
  • LFENYIGI8%
  • Ksedcon5%
  • Nex-Gen5%

Demand

Candle Making Kit search demand

Weekly searches over the year, seasonality beneath. Pick a range.

40K30KSpike '24Holiday '24Prime Day '25Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 5.6×

Search terms

Top Candle Making Kit search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • candle making kit362K/yr
  • candle making kits for adults104K/yr
  • candle making74K/yr
  • candle making supplies76K/yr
  • candle making kits22K/yr
  • wax melt kit15K/yr
  • wax melt making kit17K/yr
  • candle kit14K/yr
  • candle-making kit13K/yr
  • candle maker7K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Making Kit

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Quality-Overall”
10%of negative reviews mention “Instructions/User Manual/Troubleshooting”
0.7%of orders come back
“instructions very poor”
A buyer, on “Instructions/User Manual/Troubleshooting”10% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Candle Making Kit questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data