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Candle Jars

soft demand (-54.5% this quarter) — Candle Jars doesn't clear our bar today.

Flapen Score

48
Skip it
Market size 19Growth 0Conversion 24Competition 78Returns 84Price range 61Avg price 76Brand share 79Review moat 90Quality gap 37
This niche Category average

Is Candle Jars profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Candle Jars is a £77K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Candle Jars: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -54.5% over the last 90 days and 1.9% of searches end in a purchase.

£77K

revenue / yr

Units sold / yr5K
Search volume / yr-54.5%262K
Conversion rate1.9%
Avg price£15.50

Who owns the niche?

The top 5 brands hold 56% of demand, so 44% of the market is open.

44%

open market share

Brands · sellers38 · 45
Top-5 product click share37%
Open market44%
Avg brand age32 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 53 products

Sponsored placement92%
New entrants (1y)8· 0 succeeded
Avg rating4.5★
Avg reviews199

Top Candle Jars products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

45

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

37%

Top 20: 73%

Open market

40%

  • CONNOO20%
  • ZhouZGlass17%
  • LHNNDM7%
  • MILIVIXAY7%
  • GOWTX6%
  • LOPYXBR4%

Candle Jars demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume262KCVR1.9%Products53Brands38Top 5 Brands56%OOS Rate10.9%Rating4.5★Reviews199Avg BSR#332
9K7KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Top Candle Jars search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • candle jars62K/yr
  • candle jars for candle making32K/yr
  • glass candle jars23K/yr
  • candle jar18K/yr
  • candle tins17K/yr
  • empty candle jars14K/yr
  • candle glass10K/yr
  • jars for candle making5K/yr
  • candle making jars10K/yr
  • candle tins for candle making9K/yr

What reviews say buyers love and hate about Candle Jars

What buyers mention most, as a share of all reviews.

What buyers love

90% of reviews
Quality-Overall34%

they look good quality and nice lids

Size-Overall13%

Cute size

Value For Money13%

Good value for money

Advertised Vs Actual Product9%

Just as described

Gifting Purpose8%

Perfect gift

What buyers complain about

71% of reviews
Size-Overall29%

As up to yet unused as they were bigger than I thought they would be

Quality-Overall17%

Poor quality

Color13%

Different coloured lids

Thickness4%

The only downside is that the glass feels thinner than I expected

Advertised Vs Actual Product4%

Misleading tags,

Candle Jars return rate & reasons

Why buyers send it back, as a share of all return requests.

1.6%

Return rate

79%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
70%
2Quality-Overall
8%
3Defective Material/Parts
7%
4Ease Of Use
3%
5Color
1%

Common Candle Jars questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Candle Jars 48/100 on Amazon United Kingdom — Skip it. The niche generates £77K/yr across 53 tracked products. 0 of 8 products launched in the last 360 days are still selling. Search demand moved -54.5% over the last 90 days.
Search demand for Candle Jars on Amazon United Kingdom peaks in Oct–Nov–Dec, where the busiest month runs 3.5× the quietest.