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candle jars

Skip it

Soft demand (-54.5% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 24Competition 78Returns 84Price range 61Avg price 76Brand share 79Review moat 90Quality gap 37

Review moat

Great199.25

avg incumbent reviews — the moat a new listing must climb

Returns

Great1.6%

return rate — above 5% kills the launch gate

Brand share

Great56%

top-5 brand share — no brand owns this niche

Competition

Great37%

top-5 click share — an open shelf

Avg price

Great£15.50

avg listing price — sweet spot $15–$100

Price range

Good£4.46–£31.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad£77K

£77K/yr · 262K searches

Growth

Bad-54.5%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, candle jars is a £77K/yr Amazon United Kingdom market (262K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 48/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

candle jars market data

Units sold / yr
4K–5K
avg 0–100/product
Revenue / yr
£62K–£78K
units × avg price
Conversion rate
1.9%
Avg BSR
#332
Page quality
0%
Prime
100%
Sponsored
92%
Out of stock
10.9%
Avg brand age
32 months
Avg seller age
179 days

Competition & brand share

Clicks spread well past the top 5 (37% combined) — an open shelf where new products get seen.

Brands

38 falling

Sellers

45

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

37%

Top 20: 73%

Open market

40%

  • CONNOO20%
  • ZhouZGlass17%
  • LHNNDM7%
  • MILIVIXAY7%
  • GOWTX6%
  • LOPYXBR4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -54.5% search growth over the last 90 days.
9K7KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Top candle jars search terms

  • candle jars62K/yr
  • candle jars for candle making32K/yr
  • glass candle jars23K/yr
  • candle jar18K/yr
  • candle tins17K/yr
  • empty candle jars14K/yr
  • candle glass10K/yr
  • jars for candle making5K/yr
  • candle making jars10K/yr
  • candle tins for candle making9K/yr
All search terms

Top candle jars products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

0%3%£2K6%£5K9%£7K12%£9K1101001K10K Reviews — right = deep review moat Market share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

What buyers say about candle jars

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall34%

“they look good quality and nice lids”

Size-Overall13%

“Cute size”

Value For Money13%

“Good value for money”

Advertised Vs Actual Product9%

“Just as described”

Gifting Purpose8%

“Perfect gift”

Ease Of Use8%

“They are really nice and practical”

Color2%

“Lovely colours great”

Heating2%

“They hold the heat they do not melt at all”

Wood Quality1%

“These are gorgeous to look at with nice wooden lids”

Storage Capacity1%

“Excellent, used them to store milk and baby food”

What buyers complain about

Size-Overall29%

“As up to yet unused as they were bigger than I thought they would be”

Quality-Overall17%

“Poor quality”

Color13%

“Different coloured lids”

Thickness4%

“The only downside is that the glass feels thinner than I expected”

Advertised Vs Actual Product4%

“Misleading tags,”

Value For Money4%

“I think they're a bit expensive for what you get”

Top return reasons

Size-Overall70%
Quality-Overall8%
Defective Material/Parts7%
Ease Of Use3%
Color1%
Shape/Style1%
Advertised Vs Actual Product1%
Durability1%
Thickness1%
Strength1%

Common questions

Is candle jars profitable to sell on Amazon United Kingdom?
The niche generates £77K/yr across 53 tracked products. 0 of 8 products launched in the last 360 days are still selling. 90-day search growth is -54.5%. Flapen's verdict: Skip it (48/100).
How competitive is the candle jars niche?
38 brands and 45 sellers compete. The top 5 products take 37% of clicks and top 5 brands hold 56% of demand.
What do buyers complain about in candle jars?
Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 1.6%.
When does demand for candle jars peak?
Demand peaks in Oct–Nov–Dec; the busiest month runs 3.5× the quietest.
What does it cost to enter the candle jars niche?
Listings span £4.46–£31.68; the average listing price is £15.50 (sweet spot $15–$100). The average incumbent carries 199 reviews — the moat a new listing must climb.