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Candle Jars

Fail

Demand is soft, at -54.5% this quarter, so Candle Jars is a Fail.

Flapen Score
48
48 / 100
Ranks 3,444 of 5,777 Home & Garden niches · −3 vs the category median of 51
Market size
£77K/yr262K searches / yr
90-day growth
-54.5%search demand this quarter
Competition
37%top-5 click share · 38 brands · 45 sellers

Flapen Score

Candle Jars against its category

The dotted line is the Home & Garden average. Past it, Candle Jars is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Jars market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Jars 262K times last year and spent an estimated £77K. The top 5 brands take 56% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 48 out of 100, a Fail.

01 · Demand

1.9% of searches ended in a purchase last week.

Shoppers searched for this 262K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.9% of those searches ended in a purchase. Searches in the last 90 days moved -54.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £77K a year.

Searches, last 12 months
262K
Growth, 90 days vs prior 90
-54.5%
Conversion, latest week
1.9%
Market size, estimated
£77Ka year
Peak month
November3.5× the quietest month
Top search term
candle jars62K searches a year

02 · Price

A sale here is worth £15.50.

Listings sell for £15.50 on average, from £4.46 to £31.68. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At £15.50 that is £0 to £2K a year per listing.

Average price
£15.50inside the $15 to $100 sweet spot
Price range
£4.46–£31.68
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
1.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.9% of listings are out of stock. The average listing ranks #332 within Candle Making. It carries 199 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
92%
Prime listings
100%
Out of stock, average day
10.9%
Average rank
#332in Candle Making
Average rating
4.53 starsAmazon United Kingdom average 4.36 stars
Average reviews
199per listing
Listings tracked
53

04 · Newcomers

Amazon counts 0 of last year's 8 launches as successful.

8 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
8
Successful launches
0Amazon's first-year sales bar
Average brand age
32 months

Products

Top Candle Jars products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 37% of clicks. An open shelf where new products get seen.

£0£2K£5K£7K£9K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

38 falling

Sellers

45

Top-5 brand share

56%

Top 20: 88%

Top-5 click share

37%

Top 20: 73%

Open market

40%

  • CONNOO20%
  • ZhouZGlass17%
  • LHNNDM7%
  • MILIVIXAY7%
  • GOWTX6%
  • LOPYXBR4%

Demand

Candle Jars search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '24Spike '25Black Friday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 3.5×

Search terms

Top Candle Jars search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle jars62K/yr
  • candle jars for candle making32K/yr
  • glass candle jars23K/yr
  • candle jar18K/yr
  • candle tins17K/yr
  • empty candle jars14K/yr
  • candle glass10K/yr
  • jars for candle making5K/yr
  • candle making jars10K/yr
  • candle tins for candle making9K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Jars

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%−0.17

As up to yet unused as they were bigger than I thought they would be

They are extremely small

small,

Quality-Overall17%+3.25

Poor quality

I was sceptical because of the bad reviews

Color13%−0.03

Different coloured lids

Thickness4%−0.01

The only downside is that the glass feels thinner than I expected

Advertised Vs Actual Product4%−0.10

Misleading tags,

not like the ones shown in the pictures

Love

Quality-Overall34%+3.25

they look good quality and nice lids

good quality jars well packed

Good Quality

Size-Overall13%−0.17

Cute size

Perfect size

Good size, take about 250ml

Value For Money13%+0.48

Good value for money

Good value

Value for money

Advertised Vs Actual Product9%−0.10

Just as described

Exactly what I wanted

Okay if everything arrived as stated

Gifting Purpose8%+0.60

Perfect gift

smart looking gift

are great for gifting

Return

1.6% Return rate 79% Fixable by listing

Size-Overall70%▇█▇▅█▇

As up to yet unused as they were bigger than I thought they would be

They are extremely small

small,

Quality-Overall8%▂▂▂█▂▁

Poor quality

I was sceptical because of the bad reviews

Defective Material/Parts7%█▁█▁▅▇
Ease Of Use3%▁▁▁▄▁█
Color1%█▁▅▁▁▁

Different coloured lids

FAQ

Common Candle Jars questions

Answered from the same tracked data.