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Candle Holders

Maybe

The top 5 brands take only 26% of clicks. But demand is soft, at -41.5% this quarter, so Candle Holders is a Maybe.

Flapen Score
61
61 / 100
Top 17% of 5,777 Home & Garden niches · +10 vs the category median of 51
Market size
£433K/yr1.9M searches / yr
90-day growth
-41.5%search demand this quarter
Competition
16%top-5 click share · 97 brands · 256 sellers

Flapen Score

Candle Holders against its category

The dotted line is the Home & Garden average. Past it, Candle Holders is stronger. Inside it, weaker.

61Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candle Holders market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candle Holders 1.9M times last year and spent an estimated £433K. The top 5 brands take 26% of clicks. Demand peaks in Jan–Nov–Dec. Flapen scores it 61 out of 100, a Maybe.

01 · Demand

2.1% of searches ended in a purchase last week.

Shoppers searched for this 1.9M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.1% of those searches ended in a purchase. Searches in the last 90 days moved -41.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £433K a year.

Searches, last 12 months
1.9M
Growth, 90 days vs prior 90
-41.5%
Conversion, latest week
2.1%
Market size, estimated
£433Ka year
Peak month
December5.2× the quietest month
Top search term
candle holders532K searches a year

02 · Price

A sale here is worth £11.30.

Listings sell for £11.30 on average, from £3.17 to £62.91. Amazon reports units sold in ranges. This niche sold 30K to 40K a year. The average listing sells 100 to 250 of them. At £11.30 that is £1K to £3K a year per listing.

Average price
£11.30under the $15 to $100 sweet spot
Price range
£3.17–£62.91
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
30K–40K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
1.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 8.4% of listings are out of stock. The average listing ranks #127 within Candles & Holders. It carries 313 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
98%
Out of stock, average day
8.4%
Average rank
#127in Candles & Holders
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
313per listing
Listings tracked
169

04 · Newcomers

Amazon counts 2 of last year's 49 launches as successful.

49 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
49
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Candle Holders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 16% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

97 falling

Sellers

256

Top-5 brand share

26%

Top 20: 60%

Top-5 click share

16%

Top 20: 37%

Open market

70%

  • Azuritek6%
  • Aongray6%
  • LETINE5%
  • MIVITOOM5%
  • Vohocandle4%
  • ZHYOCOGY4%

Demand

Candle Holders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

100K60KSpike '24Holiday '24Holiday '25SepDecMarJunAugNovMarMay

Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×

Search terms

Top Candle Holders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candle holders532K/yr
  • candle holder206K/yr
  • tealight holders112K/yr
  • tea light candle holders116K/yr
  • candles & holders72K/yr
  • glass candle holder82K/yr
  • tea light holders88K/yr
  • candlestick holders95K/yr
  • candle sticks holder79K/yr
  • tea light holder58K/yr

Reviews and returns

What reviews say buyers love and hate about Candle Holders

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall15%−0.04

Too small

quite wide

Very disappointed with the size

Quality-Overall9%+0.20

Poor quality control

Poor quality

The quality is low

Charging8%−0.08

it couldnt charge

Doesnt recharge

Won't charge

Durability6%−0.07

Stopped working after a handful of use

Broke within a month

Broke a week in

Value For Money6%+0.86

Maybe a bit over priced for what they are

bit pricey

much more expensive than it is

Love

Quality-Overall17%+0.20

fair in quality

They feel like good quality glass

Excellent product

Value For Money13%+0.86

Excellent value for money

Great deal

Great value

Gifting Purpose9%+0.78

Unique gift

Birthday gift

Fantastic gift

Brightness/Shine/Glow9%+0.68

Gave a lovely glow

Gives a nice glow

Gives a nice light

Advertised Vs Actual Product6%−0.01

AS described

Just what I needed

exactly as the photo shows it as

Return

1.0% Return rate 62% Fixable by listing

Size-Overall36%▆█▆▆▇▅

Too small

quite wide

Very disappointed with the size

Color9%█▃█▅▆▅
Quality-Overall8%▅▅▇▅█▅

Poor quality control

Poor quality

The quality is low

Functionality-Overall7%█▅▅▅▅▅

it wont work

stopped working

still nothing

Defective Material/Parts6%█▅▆▆▅▇

Arrived damaged, base of the holder was split in 2

Item not working

Absolutely rubbish it doesnt work

FAQ

Common Candle Holders questions

Answered from the same tracked data.