candle holders
Worth a lookShows no brand lock-in (top 5 brands take 26% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible26%top-5 brand share — no brand owns this niche
Competition
Incredible16%top-5 click share — an open shelf
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Review moat
Great312.67avg incumbent reviews — the moat a new listing must climb
Price range
Great£3.17–£62.91cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good£433K£433K/yr · 1.9M searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay£11.30avg listing price — sweet spot $15–$100
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Growth
Bad-41.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, candle holders is a £433K/yr Amazon United Kingdom market (1.9M searches/yr). The top 5 brands hold 26% of demand. Demand peaks in Jan–Nov–Dec. Verdict: Worth a look — 61/100.
Data updated Jul 27, 2026 · scored weekly · How we score niches
candle holders market data
- Units sold / yr
- 30K–40K
- avg 100–250/product
- Revenue / yr
- £339K–£452K
- units × avg price
- Conversion rate
- 2.1%
- Avg BSR
- #127
- Page quality
- 0%
- Prime
- 98%
- Sponsored
- 91%
- Out of stock
- 8.4%
- Avg brand age
- 37 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
97 falling
Sellers
256
Top-5 brand share
26%
Top 20: 60%
Top-5 click share
16%
Top 20: 37%
Open market
70%
- Azuritek6%
- Aongray6%
- LETINE5%
- MIVITOOM5%
- Vohocandle4%
- ZHYOCOGY4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.5% search growth over the last 90 days.Peak months: Jan, Nov, Dec · busiest ÷ quietest = 5.2×
Top candle holders search terms
- candle holders532K/yr
- candle holder206K/yr
- tealight holders112K/yr
- tea light candle holders116K/yr
- candles & holders72K/yr
- glass candle holder82K/yr
- tea light holders88K/yr
- candlestick holders95K/yr
- candle sticks holder79K/yr
- tea light holder58K/yr
Top candle holders products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Clear Glass Candle Holder Set of 4- Aongray Taper Hexagonal Candlestick Holders for Wedding Festival Party &Table Decoration
Aongray£7.064.2★392 rev
12Pcs Glass Candle Holder Clear Taper Holders Small Candlestick Stands in Bulk for Wedding Dinner Table Party Festive Decor and Everyday Decoration (Clear)
ZHYOCOGY£11.304.4★202 rev
ZENO Clear Glass Tealight Candle Holders Set - 12 Pack | 5.25cm Diameter and 3.25cm Height | For Home Décor Weddings Parties and Table Settings
ZENO£5.384.7★89 rev
Azuritek 12pcs Clear Taper Candle Holders Glass Candlestick Holders Tea Light Candle Holder for Wedding Centerpieces Table Decorations Votive Candle Holders for Party Supplies and Home Decor
Azuritek£15.204.2★35 rev
Mivitoom Set of 3 Gold Candle Holders Taper Candle Metal Candle Stand Holder - Elegant Candlestick Holders for Home Party Wedding Decoration
MIVITOOM£8.024.6★271 rev
Newest
by launch date
6 Pcs Gold Brass Taper Candle Holders Set Vintage Metal Candlestick Holder for Table Centrepiece & Mantel Décor Rustic Candle Sticks for Standard Taper Candles (Up to 0.8 Diameter)
LIPENS£5.862 rev
Vohocandle Pumpkin-Dot Tea Light Candle Holders Set of 6 (5cm W × 5cm H)
Vohocandle£11.698 rev
Hurricane Candle Holder Pillar Stand with Tempered Glass Panels Silver Crystal Ornaments for Living Room Centrepiece Table Wedding Fireplace Party (Middle Set of 2)
Enjinkail£18.5153 rev
12 of Clear Tea Light Candle Holders 2 x 1.4 Mini Ribbed Tealight Holder
DYUEE£6.056 rev
Mivitoom 3 Pcs Brass Gold Candle Holders Metal Candle Stand Holders Candlestick Vintage Modern Decoration for Table Mantel Wedding Christmas Party Gift
MIVITOOM£8.3847 rev
Trending
90-day click momentum6 Pcs Gold Brass Taper Candle Holders Set Vintage Metal Candlestick Holder for Table Centrepiece & Mantel Décor Rustic Candle Sticks for Standard Taper Candles (Up to 0.8 Diameter)
LIPENS£5.865.0★
Vohocandle Pumpkin-Dot Tea Light Candle Holders Set of 6 (5cm W × 5cm H)
Vohocandle£11.694.4★
12 of Clear Tea Light Candle Holders 2 x 1.4 Mini Ribbed Tealight Holder
DYUEE£6.054.4★
Ewwtrey 3 Pcs Candle Holders for Pillar Candles Pillar Candle Holders Black Candle Stand Metal Round Candle Plates and Trays Pillar Church Candle Dish for Thanksgiving Wedding Party Room
Ewwtrey£5.404.6★
12Pcs Glass Candle Holder Clear Taper Holders Small Candlestick Stands in Bulk for Wedding Dinner Table Party Festive Decor and Everyday Decoration (Clear)
ZHYOCOGY£11.304.4★
What buyers say about candle holders
What buyers praise and complain about, mined from review topics.What buyers love
“fair in quality”
“Excellent value for money”
“Unique gift”
“Gave a lovely glow”
“AS described”
“it smells beautiful”
“have a clear vivid design”
“It fits beautifully in a living room”
“These provide sturdy base”
“Nice gold colour”
What buyers complain about
“Too small”
“Poor quality control”
“it couldnt charge”
“Stopped working after a handful of use”
“Maybe a bit over priced for what they are”
“Not as advertised”
“a bit flimsy”
“it wont work”
“as i was giving this as gift i felt i could not give this”
“Arrived damaged, base of the holder was split in 2”
Top return reasons
Common questions
- Is candle holders profitable to sell on Amazon United Kingdom?
- The niche generates £433K/yr across 169 tracked products. 2 of 49 products launched in the last 360 days are still selling. 90-day search growth is -41.5%. Flapen's verdict: Worth a look (61/100).
- How competitive is the candle holders niche?
- 97 brands and 256 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 26% of demand.
- What do buyers complain about in candle holders?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Charging. The return rate is 1.0%.
- When does demand for candle holders peak?
- Demand peaks in Jan–Nov–Dec; the busiest month runs 5.2× the quietest.
- What does it cost to enter the candle holders niche?
- Listings span £3.17–£62.91; the average listing price is £11.30 (sweet spot $15–$100). The average incumbent carries 313 reviews — the moat a new listing must climb.