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Candelabra

Fail

Demand is soft, at -41.6% this quarter, so Candelabra is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£50K/yr127K searches / yr
90-day growth
-41.6%search demand this quarter
Competition
34%top-5 click share · 22 brands · 28 sellers

Flapen Score

Candelabra against its category

The dotted line is the Home & Garden average. Past it, Candelabra is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Candelabra market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Candelabra 127K times last year and spent an estimated £50K. The top 5 brands take 77% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

1.6% of searches ended in a purchase last week.

Shoppers searched for this 127K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -41.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £50K a year.

Searches, last 12 months
127K
Growth, 90 days vs prior 90
-41.6%
Conversion, latest week
1.6%
Market size, estimated
£50Ka year
Peak month
December6.0× the quietest month
Top search term
candelabra65K searches a year

02 · Price

A sale here is worth £23.77.

Listings sell for £23.77 on average, from £7.45 to £79.71. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At £23.77 that is £0 to £2K a year per listing.

Average price
£23.77inside the $15 to $100 sweet spot
Price range
£7.45–£79.71
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
£0–£2K
Returns
5.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

93% of listings pay for placement with sponsored ads. 93% ship with Prime. On an average day, 17.0% of listings are out of stock. The average listing ranks #235 within Candles & Holders. It carries 295 reviews at 4.22 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
93%
Out of stock, average day
17.0%
Average rank
#235in Candles & Holders
Average rating
4.22 starsAmazon United Kingdom average 4.36 stars
Average reviews
295per listing
Listings tracked
54

04 · Newcomers

Amazon counts 0 of last year's 20 launches as successful.

20 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
20
Successful launches
0Amazon's first-year sales bar
Average brand age
36 months

Products

Top Candelabra products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£1K£3K£4K£6K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

22 falling

Sellers

28

Top-5 brand share

77%

Top 20: 99%

Top-5 click share

34%

Top 20: 71%

Open market

20%

  • Sziqiqi27%
  • VINCIGANT15%
  • SUMNACON14%
  • YOUEON12%
  • QWORK10%
  • MYOYAY3%

Demand

Candelabra search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '25Holiday '25JanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 6.0×

Search terms

Top Candelabra search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • candelabra65K/yr
  • candelabra centrepiece18K/yr
  • candelabras14K/yr
  • gold candelabra8K/yr
  • candelabra candle holder12K/yr
  • black candelabra5K/yr
  • silver candelabra4K/yr

Reviews and returns

What reviews say buyers love and hate about Candelabra

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall18%−0.15

Cheap quality definitely not worth buying

Not great quality

Size-Overall17%+1.32

Not quite as tall as I thought

Its very tall

Beautiful smaller than I thought

Durability14%−0.24

Prone to breaking

2 broke almost immediately

Not certain about long-term durability

Value For Money9%+0.19

waste of money

Gifting Purpose9%+0.96

so spoiling the appearance of a wrapped gift

Love

Quality-Overall23%−0.15

It's well made

Gorgeous and great quality tea light holder

Good quality

Value For Money19%+0.19

Worth the money

Great value for money

Good for the price

Assembly/Installation18%+0.84

Easy to assemble

Its easy to put together

Set up look great

Size-Overall6%+1.32

size

The size is perfect for a coffee table

Gifting Purpose6%+0.96

comes in lovely gift box

Gift for anniversary

Return

5.8% Return rate 43% Fixable by listing

Size-Overall28%▆▃▄███

Not quite as tall as I thought

Its very tall

Beautiful smaller than I thought

Quality-Overall22%▇█▅▄▄▃

Cheap quality definitely not worth buying

Not great quality

Defective Material/Parts8%▃▇▅▁██
Color6%▁▁█▄▂▃
Value For Money5%▄▁█▁▅▃

waste of money

FAQ

Common Candelabra questions

Answered from the same tracked data.