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Camping Toaster

Maybe

Search demand grew +132.7% this quarter. But prices span $5.69–$13.80, mostly outside the sweet spot, so Camping Toaster is a Maybe.

Flapen Score
53
53 / 100
Top 40% of 5,777 Home & Garden niches · +2 vs the category median of 51
Market size
£35K/yr60K searches / yr
90-day growth
+132.7%search demand this quarter
Competition
73%top-5 click share · 15 brands · 43 sellers

Flapen Score

Camping Toaster against its category

The dotted line is the Home & Garden average. Past it, Camping Toaster is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Toaster market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Toaster 60K times last year and spent an estimated £35K. The top 5 brands take 73% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

6.6% of searches ended in a purchase last week.

Shoppers searched for this 60K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.6% of those searches ended in a purchase. Searches in the last 90 days moved +132.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £35K a year.

Searches, last 12 months
60K
Growth, 90 days vs prior 90
+132.7%
Conversion, latest week
6.6%
Market size, estimated
£35Ka year
Peak month
August9.1× the quietest month
Top search term
camping toaster46K searches a year

02 · Price

A sale here is worth £8.70.

Listings sell for £8.70 on average, from £5.69 to £13.80. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 100 to 250 of them. At £8.70 that is £870 to £2K a year per listing.

Average price
£8.70under the $15 to $100 sweet spot
Price range
£5.69–£13.80
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
3K–4K
Units per listing a year
100–250
Revenue per listing a year
£870–£2K
Returns
1.4%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

56% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #86 within Small Kitchen Appliances. It carries 1,243 reviews at 4.17 stars, so a new listing needs social proof before a better product.

Sponsored listings
56%
Prime listings
100%
Out of stock, average day
4.3%
Average rank
#86in Small Kitchen Appliances
Average rating
4.17 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,243per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
40 months

Products

Top Camping Toaster products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 73% of clicks. A locked shelf that new listings rarely crack.

£0£3K£7K£10K£14K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 flat

Sellers

43

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

73%

Top 20: 100%

Open market

21%

  • GoSystem25%
  • IBILI21%
  • Bright Spark13%
  • Primus7%
  • CROSS COUNTRY7%
  • Coghlan's5%

Demand

Camping Toaster search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 9.1×

Reviews and returns

What reviews say buyers love and hate about Camping Toaster

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Toasting26%−0.06

this toaster is really that bad

Took long time to toast on

non toaster

Size-Overall21%−0.35

it doesnt even fit a crumpet

Too small

the size is a joke

Quality-Overall11%+0.43

Absolute rubbish

Poor quality and flimsy

Very poor quality

Durability9%−0.17

Broke after twice using it

This has stopped working after 6 months of very light use

broke within one week

Functionality-Overall6%−0.04

Does not work

i want a machine that works

it has stopped working

Love

Toasting38%−0.06

Toast pretty quickly

Love this toaster at a great value price highly recommend

Good toaster

Value For Money10%+1.14

worth the money

Good price

great value

Quality-Overall9%+0.43

They are well made

Great quality

good item ty

Ease Of Use5%+0.89

Easy to use

Easy operation

Ease to use, very fast,brown performance

Ease Of Cleaning4%+0.63

easy to clean

My husband absolutely loves this he takes it fishing with him so its durability is fantastic very easy to clean its very easy to carry around it fits perfectly

easy to clean it as does come apart quite easily

Return

1.4% Return rate 44% Fixable by listing

Size-Overall38%█▅▆▅▃▅

it doesnt even fit a crumpet

Too small

the size is a joke

Toasting22%▃█▅██▅

this toaster is really that bad

Took long time to toast on

non toaster

Functionality-Overall8%▂▅▆█▂▅

Does not work

i want a machine that works

it has stopped working

Quality-Overall5%▄█▅▂▅▇

Absolute rubbish

Poor quality and flimsy

Very poor quality

Smell3%█▃▂▃▁▁

FAQ

Common Camping Toaster questions

Answered from the same tracked data.