camping stool
Worth a lookShows beatable incumbent ratings (4.1★), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Growth
Great+89.7%90-day search growth — must beat 0% to launch
Brand share
Great54%top-5 brand share — no brand owns this niche
Competition
Great36%top-5 click share — an open shelf
Returns
Good2.0%return rate — above 5% kills the launch gate
Review moat
Good801.93avg incumbent reviews — the moat a new listing must climb
Price range
Good£5.86–£29.60cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£12.00avg listing price — sweet spot $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Bad£98K£98K/yr · 282K searches
According to Flapen's Amazon United Kingdom niche tracking, camping stool is a £98K/yr Amazon United Kingdom market (282K searches/yr). The top 5 brands hold 54% of demand. Demand peaks in Jun–Jul–Aug. Verdict: Worth a look — 65/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
camping stool market data
- Units sold / yr
- 8K–10K
- avg 100–250/product
- Revenue / yr
- £96K–£120K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #39
- Page quality
- 0%
- Prime
- 93%
- Sponsored
- 87%
- Out of stock
- 12.7%
- Avg brand age
- 34 months
- Avg seller age
- 187 days
Competition & brand share
Clicks spread well past the top 5 (36% combined) — an open shelf where new products get seen.Brands
30 falling
Sellers
45
Top-5 brand share
54%
Top 20: 91%
Top-5 click share
36%
Top 20: 75%
Open market
42%
- WedDecor18%
- Milestone Camping11%
- Trimming Shop9%
- HOUSLUX8%
- Harbour Housewares8%
- SHANGFENG4%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +89.7% search growth over the last 90 days.Peak months: Jun, Jul, Aug · busiest ÷ quietest = 3.2×
Top camping stool search terms
- camping stool71K/yr
- portable stool31K/yr
- portable seat23K/yr
- folding camping stool17K/yr
- camping stools15K/yr
- camping stools folding lightweight11K/yr
- folding seat12K/yr
- portable folding stool13K/yr
- outdoor stool10K/yr
- portable seats for adults12K/yr
Top camping stool products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Milestone Camping Folding Tripod Stool Camping Garden Fishing Festivals 80kg Weight Load Comfortable Fabric Seat Compact and Lightweight Carry Strap Included for Easy Travel
Milestone Camping£5.864.3★490 rev
HOUSLUX Folding Stool Foldable Stool Collapsible Stool Camping Stool Folding Stool with Stable Feet and Carry Bag 33 * 33 * 33cm for Picnics Fishing Watching Games (Black)
HOUSLUX£10.894.5★204 rev
WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Blue
WedDecor£10.334.5★562 rev
Trimming Shop Telescopic Folding Stool Portable Seat 440lbs Rainbow
Trimming Shop£9.624.5★240 rev
SHANGFENG Folding Stool Portable Folding Stool Height Adjustable Retractable Telescoping Camping Seat Travel Chair Foldable Footrest 220lbs Max Weight for Adults Outdoor Fishing Hiking Travel BBQ
SHANGFENG£8.363.2★60 rev
Newest
by launch date
1ZIZIFA8 Portable Camping Stool Folding Outdoor Seat Black 33x26.5x32cm 120kg Weight Capacity Chair for Hiking Fishing Picnic Outdoor Camping Supplies
1ZIZIFA8£8.8415 rev
HYEPNED Folding Stool Black 150 kg Load Capacity Folding Stool Reinforced Carbon Steel Frame
HYEPNED£9.9535 rev
nnOuOnn Portable Foldable Backpack Stool for Camping Small Folding Chair for adults Lightweight Mini Pocket Fold Up Telescopic Stools for Fishing Travel Hiking Garden (Green Small)
nnOuOnn£11.2993 rev
SHANGFENG Folding Stool Portable Folding Stool Height Adjustable Retractable Telescoping Camping Seat Travel Chair Foldable Footrest 220lbs Max Weight for Adults Outdoor Fishing Hiking Travel BBQ
SHANGFENG£8.3660 rev
WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Royal Blue
WedDecor£10.21562 rev
Trending
90-day click momentumTrimming Shop Telescopic Folding Stool Portable Seat 440lbs Rainbow
Trimming Shop£9.624.5★
SHANGFENG Folding Stool Portable Folding Stool Height Adjustable Retractable Telescoping Camping Seat Travel Chair Foldable Footrest 220lbs Max Weight for Adults Outdoor Fishing Hiking Travel BBQ
SHANGFENG£8.363.2★
OFFCUP Folding Stool Mini Outdoor Camping Stool Portable Small Foldable Lightweight Garden Seat with Storage Bag Folding Slacker Chairs for Fishing Travelling Picnics (Black)
OFFCUP£6.922.8★
Harbour Housewares Folding Stools - Grey - Pack of 2 - Canvas Camping Stool Adults Small Portable Lightweight Outdoor Foldable Garden Seat for Fishing Travelling Picnics
Harbour Housewares£12.114.2★
WedDecor Telescopic Folding Stool Retractable Seat 440lbs - Blue
WedDecor£10.334.5★
What buyers say about camping stool
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and strong”
“Easy to fold”
“The build quality feels durable”
“Portable stool”
“Lightweight”
“Comfortable and sturdy”
“Good price”
“It just as advertised”
“Compact and simple to set up”
“Good size”
What buyers complain about
“broke easily”
“NOT FIT FOR PURPOSE”
“Tricky to use”
“Seems like its not strong enough”
“Very poor quality and unsafe”
“quite heavy”
“It was extremely uncomfortable even with padding”
“Just takes a minute to work out how to quickly take them apart”
“which was slightly more expensive than the others”
“Rather disappointed it looked so good on the advert”
Top return reasons
Common questions
- Is camping stool profitable to sell on Amazon United Kingdom?
- The niche generates £98K/yr across 46 tracked products. 0 of 6 products launched in the last 360 days are still selling. 90-day search growth is +89.7%. Flapen's verdict: Worth a look (65/100).
- How competitive is the camping stool niche?
- 30 brands and 45 sellers compete. The top 5 products take 36% of clicks and top 5 brands hold 54% of demand.
- What do buyers complain about in camping stool?
- Top complaints mined from reviews: Durability, Size-Overall, Ease Of Use. The return rate is 2.0%.
- When does demand for camping stool peak?
- Demand peaks in Jun–Jul–Aug; the busiest month runs 3.2× the quietest.
- What does it cost to enter the camping stool niche?
- Listings span £5.86–£29.60; the average listing price is £12.00 (sweet spot $15–$100). The average incumbent carries 802 reviews — the moat a new listing must climb.