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Camping Mug

Maybe

Returns run at only 0.9% of orders. But shoppers spend only $83K a year here, so Camping Mug is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£83K/yr231K searches / yr
90-day growth
+95.3%search demand this quarter
Competition
60%top-5 click share · 15 brands · 37 sellers

Flapen Score

Camping Mug against its category

The dotted line is the Home & Garden average. Past it, Camping Mug is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Mug market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Mug 231K times last year and spent an estimated £83K. The top 5 brands take 67% of clicks. Demand peaks in Jul–Aug. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 231K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +95.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £83K a year.

Searches, last 12 months
231K
Growth, 90 days vs prior 90
+95.3%
Conversion, latest week
4.0%
Market size, estimated
£83Ka year
Peak month
August2.8× the quietest month
Top search term
camping mug86K searches a year

02 · Price

A sale here is worth £9.00.

Listings sell for £9.00 on average, from £3.30 to £18.61. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At £9.00 that is £900 to £2K a year per listing.

Average price
£9.00under the $15 to $100 sweet spot
Price range
£3.30–£18.61
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
£900–£2K
Returns
0.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

67% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.0% of listings are out of stock. The average listing ranks #296 within Vacuum Flasks. It carries 1,216 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings
67%
Prime listings
94%
Out of stock, average day
9.0%
Average rank
#296in Vacuum Flasks
Average rating
4.46 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,216per listing
Listings tracked
18

04 · Newcomers

Amazon counts 0 of last year's 2 launches as successful.

2 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
39 months

Products

Top Camping Mug products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 60% of clicks. Leaders hold, but buyers still shop past them.

£0£8K£17K£25K£33K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

15 falling

Sellers

37

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

60%

Top 20: 100%

Open market

27%

  • Milestone Camping26%
  • Lifeventure20%
  • Valiant Fun9%
  • ABENA7%
  • Sumajuc6%
  • Thermos6%

Demand

Camping Mug search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.8×

Search terms

Top Camping Mug search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping mug86K/yr
  • camping mugs49K/yr
  • camping cups31K/yr
  • camping cup28K/yr
  • camping mugs set of 214K/yr
  • camping cups for hot drinks6K/yr
  • camping cups & mugs9K/yr
  • camping mugs for hot drinks4K/yr
  • hiking mug4K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Mug

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall14%

The lid doesn't even fit, it doesn't push all the way and falls off

Quite small

Smaller than they look

Leak-Proof12%

Leaking

not fully spill-proof

Lid falls off and leaks

Water Resistance10%−0.13

after washing once or twice the inside is filled with water you cannot get out

then water got in between the layers

not impressed with this cup made a coffee to take out with me stood it up in my bag by the time i had done my 10 minute trip my bag was soaking not water tight i have to

Handle Quality8%−0.07

handle could be better

handles break off if you drop them

Bent handles

Quality-Overall5%+1.79

Cheap and cheerful

quality was medium

bad quality

Love

Quality-Overall22%+1.79

Good quality cups

Good quality cup

Good Quality

Temperature Retention13%

Very nice, good quality mugs that retain the heat of my flask coffee when Im on the allotment and even warm my hands

They keep you drink hot for hours

Bought as a couples camping set work excellent keep drinks warm

Size-Overall11%

Nice size

Not too big

Just the right size for my coffee

Value For Money8%+0.74

well worth the money

Value for money

Good value

Material Quality7%+0.42

Strong plastic which should last for a long time

Good Plastic mugs

the materials are made out of very worth buying again

Return

0.9% Return rate 68% Fixable by listing

Size-Overall53%▄▄▇▇▇█

The lid doesn't even fit, it doesn't push all the way and falls off

Quite small

Smaller than they look

Leak-Proof14%▄█▆▇▅▅

Leaking

not fully spill-proof

Lid falls off and leaks

Quality-Overall3%▄█▃▁▃▁

Cheap and cheerful

quality was medium

bad quality

Defective Material/Parts2%█▅▂▁▁▁
Color2%▁▁▁▁▁█

FAQ

Common Camping Mug questions

Answered from the same tracked data.