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Camping Mattress Double

Pass

Camping Mattress Double scores 67 out of 100, a Pass. Shoppers spend $70K a year here, search demand grew +238.6% this quarter, and returns run at 2.6% of orders.

Flapen Score
67
67 / 100
Top 6% of 5,777 Home & Garden niches · +16 vs the category median of 51
Market size
£70K/yr71K searches / yr
90-day growth
+238.6%search demand this quarter
Competition
34%top-5 click share · 29 brands · 62 sellers

Flapen Score

Camping Mattress Double against its category

The dotted line is the Home & Garden average. Past it, Camping Mattress Double is stronger. Inside it, weaker.

67Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Mattress Double market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Mattress Double 71K times last year and spent an estimated £70K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 67 out of 100, a Pass.

01 · Demand

2.6% of searches ended in a purchase last week.

Shoppers searched for this 71K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 2.6% of those searches ended in a purchase. Searches in the last 90 days moved +238.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £70K a year.

Searches, last 12 months
71K
Growth, 90 days vs prior 90
+238.6%
Conversion, latest week
2.6%
Market size, estimated
£70Ka year
Peak month
July11.6× the quietest month
Top search term
camping mattress double45K searches a year

02 · Price

A sale here is worth £38.28.

Listings sell for £38.28 on average, from £10.90 to £102.07. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At £38.28 that is £0 to £4K a year per listing.

Average price
£38.28inside the $15 to $100 sweet spot
Price range
£10.90–£102.07
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
1K–2K
Units per listing a year
0–100
Revenue per listing a year
£0–£4K
Returns
2.6%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 84% ship with Prime. On an average day, 10.6% of listings are out of stock. The average listing ranks #47 within Home Textiles. It carries 2,012 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
84%
Out of stock, average day
10.6%
Average rank
#47in Home Textiles
Average rating
4.26 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,012per listing
Listings tracked
45

04 · Newcomers

Amazon counts 11 of last year's 24 launches as successful.

24 products launched here in the last 12 months. Amazon counts 11 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 32 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
24
Successful launches
11Amazon's first-year sales bar
Average brand age
32 months

Products

Top Camping Mattress Double products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 34% of clicks. An open shelf where new products get seen.

£0£2K£4K£6K£8K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

29 rising

Sellers

62

Top-5 brand share

48%

Top 20: 93%

Top-5 click share

34%

Top 20: 78%

Open market

45%

  • FORRINX16%
  • ROPODA11%
  • Origem8%
  • HiiPeak7%
  • Voyager7%
  • Bestway7%

Demand

Camping Mattress Double search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KPrime Day '25Spike '26Prime Day '26JulAugSepOctNovDecJanFebMarAprMayJunJul

Peak months: May, Jun, Jul · busiest ÷ quietest = 11.6×

Reviews and returns

What reviews say buyers love and hate about Camping Mattress Double

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Durability15%−0.25

Broken

Doesnt last

Broke within months

Size-Overall10%−0.08

small

Sizes not accurate

Bigger than expected

Inflation/Deflation8%−0.12

Deflated overnight on second use

Disappointing as it did not stay inflated

Deflated

Quality-Overall8%−0.03

Bad quality

Absolutely rubbish

Rubbish

Value For Money7%+0.30

Not worth the price at all

It maybe a bit pricey compared to others

because was not cheap at all

Love

Comfort-Overall30%+2.29

Great comfy

It was comfortable for what it is

comfortable to use

Quality-Overall11%−0.03

high-quality build of this camping mat are genuinely impressive

Good quality bed

Excellent product

Value For Money10%+0.30

Good value for money

Excellent value for money

Good value

Ease Of Use6%+0.57

Easy to use

easy to inflate

easy to follow

Advertised Vs Actual Product4%

Product as described

Better than expected

exactly as advertised

Return

2.6% Return rate 38% Fixable by listing

Size-Overall29%▆▆▇▇█▆

small

Sizes not accurate

Bigger than expected

Inflation/Deflation12%▆██▇▆▆

Deflated overnight on second use

Disappointing as it did not stay inflated

Deflated

Comfort-Overall10%▄▅▅▇▆█

Not very comfortable

leaving me waking up uncomfortable

While its not as comfortable as my usual mattress

Functionality-Overall8%█▆█▇▇▆
Leak-Proof5%██▄▄▅▅

it sprung a leak

it started leaking again

it leaks constantly

FAQ

Common Camping Mattress Double questions

Answered from the same tracked data.