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Camping Kettle

Pass

Camping Kettle scores 66 out of 100, a Pass. Shoppers spend $317K a year here, search demand grew +72.3% this quarter, and returns run at 1.9% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£317K/yr420K searches / yr
90-day growth
+72.3%search demand this quarter
Competition
43%top-5 click share · 18 brands · 37 sellers

Flapen Score

Camping Kettle against its category

The dotted line is the Home & Garden average. Past it, Camping Kettle is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Kettle market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Kettle 420K times last year and spent an estimated £317K. The top 5 brands take 62% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

5.5% of searches ended in a purchase last week.

Shoppers searched for this 420K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 5.5% of those searches ended in a purchase. Searches in the last 90 days moved +72.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated £317K a year.

Searches, last 12 months
420K
Growth, 90 days vs prior 90
+72.3%
Conversion, latest week
5.5%
Market size, estimated
£317Ka year
Peak month
August4.5× the quietest month
Top search term
camping kettle275K searches a year

02 · Price

A sale here is worth £13.76.

Listings sell for £13.76 on average, from £6.79 to £28.88. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £13.76 that is £3K to £7K a year per listing.

Average price
£13.76under the $15 to $100 sweet spot
Price range
£6.79–£28.88
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£3K–£7K
Returns
1.9%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

72% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #20 within Coffee, Tea & Espresso. It carries 1,418 reviews at 4.38 stars, so a new listing needs social proof before a better product.

Sponsored listings
72%
Prime listings
91%
Out of stock, average day
3.4%
Average rank
#20in Coffee, Tea & Espresso
Average rating
4.38 starsAmazon United Kingdom average 4.36 stars
Average reviews
1,418per listing
Listings tracked
32

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
44 months

Products

Top Camping Kettle products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

£0£10K£19K£29K£38K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

18 falling

Sellers

37

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

43%

Top 20: 90%

Open market

32%

  • Milestone Camping19%
  • CafeTEq16%
  • RAM ONLINE11%
  • Green Haven9%
  • Aandyou8%
  • Fire-Maple6%

Demand

Camping Kettle search demand

Weekly searches over the year, seasonality beneath. Pick a range.

18K13KBlack Friday '24Holiday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 4.5×

Search terms

Top Camping Kettle search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping kettle275K/yr
  • camping kettle for gas stove81K/yr
  • camp kettle16K/yr
  • small camping kettle11K/yr
  • kettle camping5K/yr
  • camping stove kettle6K/yr
  • camping kettles for gas7K/yr
  • whistling camping kettle4K/yr
  • stainless steel camping kettle4K/yr
  • camping kettles4K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Kettle

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall16%−0.05

Poor quality kettle

Bad quality

very cheap quality

Heating11%−0.07

Handle gets hot

am hoping they won't get hot

doesn't turn it self of when up to temp

Size-Overall7%+0.81

Not fit for purpose

Only thing is the bag provided for it is far to small

Very small

Strength7%−0.03

Found it clumsy

I also tried to return this product as it is very flimsy

the case is a little flimsy

Leak-Proof6%

it started leaking

Leaking kettle

Leaks

Love

Quality-Overall16%−0.05

That's one good quality kettle

Very good kettle

Excellent product

Value For Money14%+1.25

Good value

Excellent value

Excellent value

Size-Overall11%+0.81

Decent size

perfect size for travelling

Very handy size

Weight Light7%+0.30

Lightweight

The whole bundle is lightweight

Great Little Lightweight Kettle

Portability6%+0.43

Portable

Perfectly compact able

Easy to carry

Return

1.9% Return rate 57% Fixable by listing

Size-Overall44%▄▆▇█▆▇

Not fit for purpose

Only thing is the bag provided for it is far to small

Very small

Functionality-Overall7%██▅▄▅▃

I have used it perhaps 10 time the spout whistle does not close anymore so the whistle does not work

was only a 2l did well however whistle doesnt work great

Quality-Overall6%▆▄▇▇▆█

Poor quality kettle

Bad quality

very cheap quality

Heating6%█▇▆▃▅▅

Handle gets hot

am hoping they won't get hot

doesn't turn it self of when up to temp

Leak-Proof4%▁▇█▄▆▆

it started leaking

Leaking kettle

Leaks

FAQ

Common Camping Kettle questions

Answered from the same tracked data.