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Camping Cutlery

Pass

Camping Cutlery scores 66 out of 100, a Pass. Shoppers spend $106K a year here, search demand grew +119.5% this quarter, and returns run at 0.8% of orders.

Flapen Score
66
66 / 100
Top 8% of 5,777 Home & Garden niches · +15 vs the category median of 51
Market size
£106K/yr243K searches / yr
90-day growth
+119.5%search demand this quarter
Competition
38%top-5 click share · 39 brands · 66 sellers

Flapen Score

Camping Cutlery against its category

The dotted line is the Home & Garden average. Past it, Camping Cutlery is stronger. Inside it, weaker.

66Pass
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camping Cutlery market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camping Cutlery 243K times last year and spent an estimated £106K. The top 5 brands take 48% of clicks. Demand peaks in May–Jun–Jul–Aug. Flapen scores it 66 out of 100, a Pass.

01 · Demand

4.0% of searches ended in a purchase last week.

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.0% of those searches ended in a purchase. Searches in the last 90 days moved +119.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £106K a year.

Searches, last 12 months
243K
Growth, 90 days vs prior 90
+119.5%
Conversion, latest week
4.0%
Market size, estimated
£106Ka year
Peak month
July3.7× the quietest month
Top search term
camping cutlery97K searches a year

02 · Price

A sale here is worth £10.95.

Listings sell for £10.95 on average, from £3.39 to £31.32. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At £10.95 that is £1K to £3K a year per listing.

Average price
£10.95under the $15 to $100 sweet spot
Price range
£3.39–£31.32
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #73 within Cutlery. It carries 518 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
100%
Out of stock, average day
1.9%
Average rank
#73in Cutlery
Average rating
4.50 starsAmazon United Kingdom average 4.36 stars
Average reviews
518per listing
Listings tracked
47

04 · Newcomers

Amazon counts 1 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Camping Cutlery products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take only 38% of clicks. An open shelf where new products get seen.

£0£4K£9K£13K£17K101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

39 falling

Sellers

66

Top-5 brand share

48%

Top 20: 83%

Top-5 click share

38%

Top 20: 77%

Open market

49%

  • Milestone Camping12%
  • ReaNea12%
  • TININA10%
  • Dacitiery8%
  • CSYY5%
  • Lifeventure4%

Demand

Camping Cutlery search demand

Weekly searches over the year, seasonality beneath. Pick a range.

9K7KSpike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 3.7×

Search terms

Top Camping Cutlery search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camping cutlery97K/yr
  • camping cutlery set68K/yr
  • camping cutlery set for 128K/yr
  • camping cutlery set for 419K/yr
  • camping cutlery set for 214K/yr
  • camping knife fork & spoon set13K/yr
  • camping knife and fork set4K/yr

Reviews and returns

What reviews say buyers love and hate about Camping Cutlery

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall28%−0.13

Cup is smaller than I thought

Quite small

Small spoon

Quality-Overall14%+1.10

Mixed quality

Cheap quality

Poor quality product

Value For Money7%−0.02

Found cheaper elsewhere

Cheaply made overpriced

not worth the money

Rusts/Corrodes5%−0.04

now showing spots of rust

started rusting now

Used twice rusting already

Weight Heavy4%−0.03

Very heavy for its size so not convenient for travel

For hiking it is impractical as its quite heavy

Love

Quality-Overall29%+1.10

Excellent product

Great quality set

Reasonable quality at a reasonable price

Advertised Vs Actual Product10%+1.24

Better than expected

Just what i wanted

As described

Portability9%+1.04

Super handy in the car

Its compact, easy to carry, and fits nicely into a bag without taking up much space

Compact and handy

Value For Money8%−0.02

Good value for money

Good value

Good value for money

Ease Of Use7%

Handy for work

Very handy

Easy to use and pack

Return

0.8% Return rate 54% Fixable by listing

Size-Overall42%█▆▆▆▆▆

Cup is smaller than I thought

Quite small

Small spoon

Quality-Overall19%▄▆█▅▅▆

Mixed quality

Cheap quality

Poor quality product

Weight Heavy8%▄█▆█▆▄

Very heavy for its size so not convenient for travel

For hiking it is impractical as its quite heavy

Strength7%▅█▄▅▅▆

The carrying case also doesn't seem very sturdy

feel a tad flimsy

Advertised Vs Actual Product4%▃▂▅█▅▃

FAQ

Common Camping Cutlery questions

Answered from the same tracked data.