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Camembert Baking Dish

Fail

Demand is soft, at -39.0% this quarter, so Camembert Baking Dish is a Fail.

Flapen Score
43
43 / 100
Ranks 4,377 of 5,777 Home & Garden niches · −8 vs the category median of 51
Market size
£65K/yr59K searches / yr
90-day growth
-39.0%search demand this quarter
Competition
56%top-5 click share · 10 brands · 21 sellers

Flapen Score

Camembert Baking Dish against its category

The dotted line is the Home & Garden average. Past it, Camembert Baking Dish is stronger. Inside it, weaker.

43Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Camembert Baking Dish market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Camembert Baking Dish 59K times last year and spent an estimated £65K. The top 5 brands take 85% of clicks. Demand peaks in Nov–Dec. Flapen scores it 43 out of 100, a Fail.

01 · Demand

6.9% of searches ended in a purchase last week.

Shoppers searched for this 59K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 6.9% of those searches ended in a purchase. Searches in the last 90 days moved -39.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated £65K a year.

Searches, last 12 months
59K
Growth, 90 days vs prior 90
-39.0%
Conversion, latest week
6.9%
Market size, estimated
£65Ka year
Peak month
December13.1× the quietest month
Top search term
camembert baking dish33K searches a year

02 · Price

A sale here is worth £15.98.

Listings sell for £15.98 on average, from £3.57 to £32.27. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 100 to 250 of them. At £15.98 that is £2K to £4K a year per listing.

Average price
£15.98inside the $15 to $100 sweet spot
Price range
£3.57–£32.27
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
2K–3K
Units per listing a year
100–250
Revenue per listing a year
£2K–£4K
Returns
4.3%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

63% of listings pay for placement with sponsored ads. 94% ship with Prime. On an average day, 9.1% of listings are out of stock. The average listing ranks #1,769 within Bakeware. It carries 243 reviews at 4.31 stars, so a new listing needs social proof before a better product.

Sponsored listings
63%
Prime listings
94%
Out of stock, average day
9.1%
Average rank
#1,769in Bakeware
Average rating
4.31 starsAmazon United Kingdom average 4.36 stars
Average reviews
243per listing
Listings tracked
16

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 53 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
53 months

Products

Top Camembert Baking Dish products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 56% of clicks. Leaders hold, but buyers still shop past them.

£0£3K£7K£10K£13K101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

10 falling

Sellers

21

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

56%

Top 20: 100%

Open market

10%

  • Artesa34%
  • Muldale20%
  • Hioph13%
  • Amazing Cookware10%
  • LE CREUSET8%
  • BIA5%
  • Open — no brand owns it (4 brands, 10%)

Demand

Camembert Baking Dish search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSpike '24Holiday '24Prime Day '25Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 13.1×

Search terms

Top Camembert Baking Dish search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • camembert baking dish33K/yr
  • camembert dish6K/yr
  • camembert baker10K/yr
  • cheese baker4K/yr
  • camembert baking dish with lid5K/yr

Reviews and returns

What reviews say buyers love and hate about Camembert Baking Dish

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall60%−0.57

Sizing issue

Quite small

Tiny

Durability8%−0.01

Cracked on first use

Maintenance And Repair8%−0.08

Can I have a replacement

Advertised Vs Actual Product6%−0.01

False representation

Not the size advertised

Ethical Trade/Fair Trade2%−0.02

feels like a scam buy

Love

Quality-Overall30%+1.38

looks like its more expensive than it actually was so good quality for money

Good quality

Decent quality and thankfully on offer when I bought it, so didn't cost much more than many of the cheaper brands

Design-Overall14%+1.20

does the job beautifully

It looks very stylish, sturdy and perfect size for the Camembert cheeses you can get easily from any supermarket

Baking14%+1.20

Muldale Camembert Baking Dish - Nice quality

Perfect for cooking Camanbert

Value For Money7%+0.41

Surprisingly effective for a cheap item

Durability7%−0.01

durable

Return

4.3% Return rate 84% Fixable by listing

Size-Overall77%▃▇█▆▇▆

Sizing issue

Quite small

Tiny

Defective Material/Parts9%█▂▁▃▂▂
Advertised Vs Actual Product5%█▄▁▃▁▄

False representation

Not the size advertised

Print Quality2%▁█▅▁▁▁
Quality-Overall2%▁▁▁█▁▆

FAQ

Common Camembert Baking Dish questions

Answered from the same tracked data.