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Calico Fabric

Fail

The top 5 products take 100% of clicks, so Calico Fabric is a Fail.

Flapen Score
27
27 / 100
Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 51
Market size
£30K/yr82K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
100%top-5 click share · 3 brands · 13 sellers

Flapen Score

Calico Fabric against its category

The dotted line is the Home & Garden average. Past it, Calico Fabric is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calico Fabric market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calico Fabric 82K times last year and spent an estimated £30K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.

01 · Demand

4.8% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
4.8%
Market size, estimated
£30Ka year
Top search term
calico fabric47K searches a year

02 · Price

A sale here is worth £7.62.

Listings sell for £7.62 on average, from £4.09 to £17.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £7.62 that is £4K to £6K a year per listing.

Average price
£7.62under the $15 to $100 sweet spot
Price range
£4.09–£17.24
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
5K–6K
Units per listing a year
500–750
Revenue per listing a year
£4K–£6K
Returns
0.8%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Art & Craft Supplies. It carries 892 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings
75%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#69in Art & Craft Supplies
Average rating
4.58 starsAmazon United Kingdom average 4.36 stars
Average reviews
892per listing
Listings tracked
4

04 · Newcomers

Brands here are settling in.

The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months
0
Successful launches
0Amazon's first-year sales bar
Average brand age
48 months

Products

Top Calico Fabric products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.

£0£5K£9K£14K£18K1001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

3 falling

Sellers

13

Top-5 brand share

100%

Top 20: 100%

Top-5 click share

100%

Top 20: 100%

Open market

0%

  • SAMASIA55%
  • M & J41%
  • A-Express4%

Demand

Calico Fabric search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KSpike '26NovDecJanFebMarAprMayJunJul

Peak months: Feb · busiest ÷ quietest = 1.9× · 9 of 12 months tracked

Search terms

Top Calico Fabric search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calico fabric47K/yr
  • calico27K/yr
  • calico fabric by the metre9K/yr

Reviews and returns

What reviews say buyers love and hate about Calico Fabric

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall33%+0.62

not the quality

Thickness33%−0.14

Much thinner than I was expecting

Love

Quality-Overall35%+0.62

really well made

Excellent quality

Better quality than I had expected

Advertised Vs Actual Product15%+1.36

Just what I was looking for

Exactly what i was looking for

Material Quality10%+0.85

100% Cotton calico, as described

Embellishment/Embroidery Quality10%+0.85

Lovely for my Sashiko embroidery

Stitch/Finish/Polish5%+0.40

Great for stitching both by hand and machine

Return

0.8% Return rate 58% Fixable by listing

Material Quality21%█▁▃▆▃▆
Color19%▁█▃▁▅▁
Size-Overall17%▁▁▁█▆▆
Advertised Vs Actual Product17%▇▁█▁▂▁
Thin4%▁▁▁▁▅█

FAQ

Common Calico Fabric questions

Answered from the same tracked data.