calico fabric
Skip itA concentrated shelf (top 5 take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Good891.75avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.8%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad£7.62avg listing price — sweet spot $15–$100
Price range
Bad£4.09–£17.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-19.6%90-day search growth — must beat 0% to launch
Market size
Bad£30K£30K/yr · 82K searches
Competition
Bad100%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, calico fabric is a £30K/yr Amazon United Kingdom market (82K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 27/100.
Data updated Jul 26, 2026 · scored weekly · How we score niches
calico fabric market data
- Units sold / yr
- 5K–6K
- avg 500–750/product
- Revenue / yr
- £38K–£46K
- units × avg price
- Conversion rate
- 4.8%
- Avg BSR
- #69
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 75%
- Out of stock
- 0.0%
- Avg brand age
- 48 months
- Avg seller age
- 198 days
Competition & brand share
The top 5 products capture 100% of clicks — a locked-up shelf that new listings rarely crack.Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- SAMASIA55%
- M & J41%
- A-Express4%
Demand
Weekly Amazon search volume, last 36 weeks — -19.6% search growth over the last 90 days.Top calico fabric search terms
- calico fabric47K/yr
- calico27K/yr
- calico fabric by the metre9K/yr
Top calico fabric products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 4 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
100% Natural Calico Cotton Unbleached Crafting Fabric - Medium Weight - 160CM Extra Wide - 1 Metre
SAMASIA£4.584.6★312 rev
100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
M & J£4.574.6★1,575 rev
100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (5 Metre)
M & J£17.244.6★1,575 rev
A-Express Calico Fabric by The Metre - Natural 100% Cotton Unbleached Craft Fabric - 150cm 60 Inch Wide - Medium Weight 155 GSM - Ideal for Sewing Quilting Canvas for Painting Totes - Half Metre
A-Express£4.094.5★105 rev
Newest
by launch dateA-Express Calico Fabric by The Metre - Natural 100% Cotton Unbleached Craft Fabric - 150cm 60 Inch Wide - Medium Weight 155 GSM - Ideal for Sewing Quilting Canvas for Painting Totes - Half Metre
A-Express£4.09105 rev
100% Natural Calico Cotton Unbleached Crafting Fabric - Medium Weight - 160CM Extra Wide - 1 Metre
SAMASIA£4.58312 rev
100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
M & J£4.571,575 rev
100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (5 Metre)
M & J£17.241,575 rev
Trending
90-day click momentum100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (5 Metre)
M & J£17.244.6★
100% Natural Calico Cotton Unbleached Crafting Fabric - Medium Weight - 160CM Extra Wide - 1 Metre
SAMASIA£4.584.6★
A-Express Calico Fabric by The Metre - Natural 100% Cotton Unbleached Craft Fabric - 150cm 60 Inch Wide - Medium Weight 155 GSM - Ideal for Sewing Quilting Canvas for Painting Totes - Half Metre
A-Express£4.094.5★
100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
M & J£4.574.6★
What buyers say about calico fabric
What buyers praise and complain about, mined from review topics.What buyers love
“really well made”
“Just what I was looking for”
“100% Cotton calico, as described”
“Lovely for my Sashiko embroidery”
“Great for stitching both by hand and machine”
“An excellent size”
“highly durable Fabric”
“Good size and thickness”
“Colour was what I wanted”
What buyers complain about
“not the quality”
“Much thinner than I was expecting”
Top return reasons
Common questions
- Is calico fabric profitable to sell on Amazon United Kingdom?
- The niche generates £30K/yr across 4 tracked products. 90-day search growth is -19.6%. Flapen's verdict: Skip it (27/100).
- How competitive is the calico fabric niche?
- 3 brands and 13 sellers compete. The top 5 products take 100% of clicks and top 5 brands hold 100% of demand.
- What do buyers complain about in calico fabric?
- Top complaints mined from reviews: Quality-Overall, Thickness. The return rate is 0.8%.
- What does it cost to enter the calico fabric niche?
- Listings span £4.09–£17.24; the average listing price is £7.62 (sweet spot $15–$100). The average incumbent carries 892 reviews — the moat a new listing must climb.