Calico Fabric
FailThe top 5 products take 100% of clicks, so Calico Fabric is a Fail.
- Flapen Score
- 27 / 100Ranks 5,644 of 5,777 Home & Garden niches · −24 vs the category median of 5127
- Market size
- £30K/yr82K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 100%top-5 click share · 3 brands · 13 sellers
Flapen Score
Calico Fabric against its category
The dotted line is the Home & Garden average. Past it, Calico Fabric is stronger. Inside it, weaker.
Market
The Calico Fabric market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calico Fabric 82K times last year and spent an estimated £30K. All 3 brands take every click. Flapen scores it 27 out of 100, a Fail.
01 · Demand
4.8% of searches ended in a purchase last week.
Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 4.8% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £30K a year.
- Searches, last 12 months
- 82K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 4.8%
- Market size, estimated
- £30Ka year
- Top search term
- calico fabric47K searches a year
02 · Price
A sale here is worth £7.62.
Listings sell for £7.62 on average, from £4.09 to £17.24. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 500 to 750 of them. At £7.62 that is £4K to £6K a year per listing.
- Average price
- £7.62under the $15 to $100 sweet spot
- Price range
- £4.09–£17.24
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 5K–6K
- Units per listing a year
- 500–750
- Revenue per listing a year
- £4K–£6K
- Returns
- 0.8%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is low.
75% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #69 within Art & Craft Supplies. It carries 892 reviews at 4.58 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 75%
- Prime listings
- 100%
- Out of stock, average day
- 0.0%
- Average rank
- #69in Art & Craft Supplies
- Average rating
- 4.58 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 892per listing
- Listings tracked
- 4
04 · Newcomers
Brands here are settling in.
The brands on the shelf have sold for 48 months on average, so the names here are settling in.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 48 months
Products
Top Calico Fabric products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
100% Natural Calico Cotton Unbleached Crafting Fabric - Medium Weight - 160CM Extra Wide - 1 Metre
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 5y ago

100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago

100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (5 Metre)
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago

A-Express Calico Fabric by The Metre - Natural 100% Cotton Unbleached Craft Fabric - 150cm 60 Inch Wide - Medium Weight 155 GSM - Ideal for Sewing Quilting Canvas for Painting Totes - Half Metre
- Price
- £4.09
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 2y ago
Trending
90-day click momentum
100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (5 Metre)
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago

100% Natural Calico Cotton Unbleached Crafting Fabric - Medium Weight - 160CM Extra Wide - 1 Metre
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 5y ago

A-Express Calico Fabric by The Metre - Natural 100% Cotton Unbleached Craft Fabric - 150cm 60 Inch Wide - Medium Weight 155 GSM - Ideal for Sewing Quilting Canvas for Painting Totes - Half Metre
- Price
- £4.09
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 2y ago

100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago
Newest
by launch date
A-Express Calico Fabric by The Metre - Natural 100% Cotton Unbleached Craft Fabric - 150cm 60 Inch Wide - Medium Weight 155 GSM - Ideal for Sewing Quilting Canvas for Painting Totes - Half Metre
- Price
- £4.09
- Rating
- 4.5/5
- Reviews
- 105
- Age
- 2y ago

100% Natural Calico Cotton Unbleached Crafting Fabric - Medium Weight - 160CM Extra Wide - 1 Metre
- Price
- £4.58
- Rating
- 4.6/5
- Reviews
- 312
- Age
- 5y ago

100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (1 Metre)
- Price
- £4.57
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago

100% Cotton Natural Calico Unbleached Craft Fabric - Medium Weight - 160CM Extra Wide (5 Metre)
- Price
- £17.24
- Rating
- 4.6/5
- Reviews
- 1,575
- Age
- 5y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 100% of clicks. A locked shelf that new listings rarely crack.
Brands
3 falling
Sellers
13
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
100%
Top 20: 100%
Open market
0%
- SAMASIA55%
- M & J41%
- A-Express4%
Demand
Calico Fabric search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Feb · busiest ÷ quietest = 1.9× · 9 of 12 months tracked
Search terms
Top Calico Fabric search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calico fabric47K/yr
- calico27K/yr
- calico fabric by the metre9K/yr
Reviews and returns
What reviews say buyers love and hate about Calico Fabric
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
not the quality
Much thinner than I was expecting
Love
really well made
Excellent quality
Better quality than I had expected
Just what I was looking for
Exactly what i was looking for
100% Cotton calico, as described
Lovely for my Sashiko embroidery
Great for stitching both by hand and machine
Return
0.8% Return rate 58% Fixable by listing
Keep looking
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Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calico Fabric questions
Answered from the same tracked data.









