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Calci Worms

Maybe

Buyers convert on 21.4% of searches. But the products selling today already average 4.6★, so Calci Worms is a Maybe.

Flapen Score
64
64 / 100
Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 51
Market size
£210K/yr63K searches / yr
90-day growth
+78.5%search demand this quarter
Competition
51%top-5 click share · 10 brands · 15 sellers

Flapen Score

Calci Worms against its category

The dotted line is the Home & Garden average. Past it, Calci Worms is stronger. Inside it, weaker.

64Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Calci Worms market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Calci Worms 63K times last year and spent an estimated £210K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 64 out of 100, a Maybe.

01 · Demand

21.4% of searches ended in a purchase last week.

Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.

Searches, last 12 months
63K
Growth, 90 days vs prior 90
+78.5%
Conversion, latest week
21.4%
Market size, estimated
£210Ka year
Peak month
May3.1× the quietest month
Top search term
calci worms43K searches a year

02 · Price

A sale here is worth £15.68.

Listings sell for £15.68 on average, from £4.03 to £48.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.68 that is £4K to £8K a year per listing.

Average price
£15.68inside the $15 to $100 sweet spot
Price range
£4.03–£48.58
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
0.0%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is ads.

91% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #91 within Bird & Wildlife Care. It carries 613 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
91%
Prime listings
36%
Out of stock, average day
3.3%
Average rank
#91in Bird & Wildlife Care
Average rating
4.59 starsAmazon United Kingdom average 4.36 stars
Average reviews
613per listing
Listings tracked
22

04 · Newcomers

Amazon counts 2 of last year's 3 launches as successful.

3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
2Amazon's first-year sales bar
Average brand age
57 months

Products

Top Calci Worms products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.

£0£21K£42K£63K£84K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

10 rising

Sellers

15

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

51%

Top 20: 97%

Open market

9%

  • MALTBYS' STORES 1904 LTD29%
  • Hungry Wings27%
  • Cutting It Vine13%
  • Superpet Ltd8%
  • Walter Products Wildlife and Aquatics7%
  • Cheap & Chirpy6%
  • Open — no brand owns it (4 brands, 9%)

Demand

Calci Worms search demand

Weekly searches over the year, seasonality beneath. Pick a range.

3K2KHoliday '24Spike '25Black Friday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Jun · busiest ÷ quietest = 3.1×

Search terms

Top Calci Worms search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • calci worms43K/yr
  • calciworms6K/yr
  • calciworms for wild birds6K/yr
  • calci worms 5kg4K/yr
  • calci worms 10kg4K/yr

Reviews and returns

What reviews say buyers love and hate about Calci Worms

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall30%−0.13

Poor Quality

Really poor quality, half the bag was dust and unusable

Poor quality had stones/pebbles

Size-Overall18%−0.07

The two bags are huge

Too big

Was expecting small birds

Smell14%−0.03

They smell and are black and discoloured

Smells a bit rural

the smell was awful

Value For Money7%+2.35

Half the price I usually pay

Hence, the real price is higher

Over priced

Stale/Rotten/Spoiled6%−0.03

Bag full of dust

Must have been very very old

Not fresh

Love

Value For Money37%+2.35

Good Value

Amazing value

Good value for money

Pet Friendly29%

Birds very happy

Great for my birds

Happy Birds Love them

Quality-Overall16%−0.13

very quality, arrived quickly and in good condition

Good quality and bag quality for storage

Excellent product

Advertised Vs Actual Product4%+0.07

Does what it says

As expected

Just what I wanted

Taste-Overall3%+0.28

tasty treat

so they love the taste

Birds absolutely love them

FAQ

Common Calci Worms questions

Answered from the same tracked data.