Calci Worms
MaybeBuyers convert on 21.4% of searches. But the products selling today already average 4.6★, so Calci Worms is a Maybe.
- Flapen Score
- 64 / 100Top 11% of 5,777 Home & Garden niches · +13 vs the category median of 5164
- Market size
- £210K/yr63K searches / yr
- 90-day growth
- +78.5%search demand this quarter
- Competition
- 51%top-5 click share · 10 brands · 15 sellers
Flapen Score
Calci Worms against its category
The dotted line is the Home & Garden average. Past it, Calci Worms is stronger. Inside it, weaker.
Market
The Calci Worms market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Calci Worms 63K times last year and spent an estimated £210K. The top 5 brands take 85% of clicks. Demand peaks in Apr–May–Jun. Flapen scores it 64 out of 100, a Maybe.
01 · Demand
21.4% of searches ended in a purchase last week.
Shoppers searched for this 63K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 21.4% of those searches ended in a purchase. Searches in the last 90 days moved +78.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated £210K a year.
- Searches, last 12 months
- 63K
- Growth, 90 days vs prior 90
- +78.5%
- Conversion, latest week
- 21.4%
- Market size, estimated
- £210Ka year
- Peak month
- May3.1× the quietest month
- Top search term
- calci worms43K searches a year
02 · Price
A sale here is worth £15.68.
Listings sell for £15.68 on average, from £4.03 to £48.58. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At £15.68 that is £4K to £8K a year per listing.
- Average price
- £15.68inside the $15 to $100 sweet spot
- Price range
- £4.03–£48.58
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 0.0%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is ads.
91% of listings pay for placement with sponsored ads. 36% ship with Prime. On an average day, 3.3% of listings are out of stock. The average listing ranks #91 within Bird & Wildlife Care. It carries 613 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 91%
- Prime listings
- 36%
- Out of stock, average day
- 3.3%
- Average rank
- #91in Bird & Wildlife Care
- Average rating
- 4.59 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 613per listing
- Listings tracked
- 22
04 · Newcomers
Amazon counts 2 of last year's 3 launches as successful.
3 products launched here in the last 12 months. Amazon counts 2 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 57 months on average, so the names here are settling in.
- Launched, last 12 months
- 3
- Successful launches
- 2Amazon's first-year sales bar
- Average brand age
- 57 months
Products
Top Calci Worms products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premium Wild Bird Food 5L Refill (5L Bag Calci Worms)
- Price
- £7.19
- Rating
- 4.6/5
- Reviews
- 1,414
- Age
- 2y ago

10 Litre Refill Bag Dried Calciworms Premium Wild Bird & Hedgehog Food (Weight 1.5kg/approx. 10L)
- Price
- £9.32
- Rating
- 4.6/5
- Reviews
- 296
- Age
- 7y ago

Cutting It Vine Premium Dried Calciworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High In Calcium All Life Stages
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 8mo ago

Cheap & Chirpy Calciworms For Wild Birds - 5 Litre Refill Bag - Wild Bird Feed - Swan And Duck Food - Calci Worms for Birds (packaging may vary)
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Dried Calciworms for garden birds Calci worms for wild birds (5L refill bag - 800g) Bird food
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 598
- Age
- 1y ago
Trending
90-day click momentum
Hungry Wings Wild Bird Food 2.5L Refill Bag (Calci Worms)
- Price
- £4.14
- Rating
- 4.6/5
- Reviews
- 1,414
- Age
- 6mo ago

Cheap & Chirpy Calciworms For Wild Birds - 5 Litre Refill Bag - Wild Bird Feed - Swan And Duck Food - Calci Worms for Birds (packaging may vary)
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

1L Tub Calci Worms Wild Bird Food - Premium Bird Feed High Calcium Protein Treat for Garden Wildlife
- Price
- £5.13
- Rating
- 4.4/5
- Reviews
- 10
- Age
- 13y ago

Walter Products Calci Worms 10L Tub - Bird Food for Wild Birds - Packaged in a Reusable Bucket
- Price
- £14.20
- Rating
- 4.6/5
- Reviews
- 80
- Age
- 3y ago

Dried Calciworms 15kg Premium Wild Bird & Hedgehog Food
- Price
- £48.58
- Rating
- 4.6/5
- Reviews
- 29
- Age
- 7y ago
Newest
by launch date
Cheap & Chirpy Calciworms For Wild Birds - 5 Litre Refill Bag - Wild Bird Feed - Swan And Duck Food - Calci Worms for Birds (packaging may vary)
- Price
- £5.57
- Rating
- 4.6/5
- Reviews
- 7
- Age
- 4mo ago

Hungry Wings Wild Bird Food 2.5L Refill Bag (Calci Worms)
- Price
- £4.14
- Rating
- 4.6/5
- Reviews
- 1,414
- Age
- 6mo ago

Cutting It Vine Premium Dried Calciworms for Wild Birds 10L (2 x 5L Bags) Natural Bird Food High In Calcium All Life Stages
- Price
- £12.09
- Rating
- 4.5/5
- Reviews
- 80
- Age
- 8mo ago

Dried Calciworms 5L Bag Wild Bird Food (Approx weight 750g - 5 Litre) MCW
- Price
- £6.58
- Rating
- 4.7/5
- Reviews
- 145
- Age
- 1y ago

Dried Calciworms for garden birds Calci worms for wild birds (5L refill bag - 800g) Bird food
- Price
- £8.00
- Rating
- 4.5/5
- Reviews
- 598
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take 51% of clicks. Leaders hold, but buyers still shop past them.
Brands
10 rising
Sellers
15
Top-5 brand share
85%
Top 20: 100%
Top-5 click share
51%
Top 20: 97%
Open market
9%
- MALTBYS' STORES 1904 LTD29%
- Hungry Wings27%
- Cutting It Vine13%
- Superpet Ltd8%
- Walter Products Wildlife and Aquatics7%
- Cheap & Chirpy6%
- Open — no brand owns it (4 brands, 9%)
Demand
Calci Worms search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Apr, May, Jun · busiest ÷ quietest = 3.1×
Search terms
Top Calci Worms search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- calci worms43K/yr
- calciworms6K/yr
- calciworms for wild birds6K/yr
- calci worms 5kg4K/yr
- calci worms 10kg4K/yr
Reviews and returns
What reviews say buyers love and hate about Calci Worms
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Poor Quality
Really poor quality, half the bag was dust and unusable
Poor quality had stones/pebbles
The two bags are huge
Too big
Was expecting small birds
They smell and are black and discoloured
Smells a bit rural
the smell was awful
Half the price I usually pay
Hence, the real price is higher
Over priced
Bag full of dust
Must have been very very old
Not fresh
Love
Good Value
Amazing value
Good value for money
Birds very happy
Great for my birds
Happy Birds Love them
very quality, arrived quickly and in good condition
Good quality and bag quality for storage
Excellent product
Does what it says
As expected
Just what I wanted
tasty treat
so they love the taste
Birds absolutely love them
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Calci Worms questions
Answered from the same tracked data.









