Cake Turntable
MaybeReturns run at only 1.2% of orders. But demand is soft, at -19.6% this quarter, so Cake Turntable is a Maybe.
- Flapen Score
- 54 / 100Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 5154
- Market size
- £301K/yr238K searches / yr
- 90-day growth
- -19.6%search demand this quarter
- Competition
- 46%top-5 click share · 13 brands · 27 sellers
Flapen Score
Cake Turntable against its category
The dotted line is the Home & Garden average. Past it, Cake Turntable is stronger. Inside it, weaker.
Market
The Cake Turntable market on Amazon at a glance
Shoppers on Amazon United Kingdom searched for Cake Turntable 238K times last year and spent an estimated £301K. The top 5 brands take 77% of clicks. Flapen scores it 54 out of 100, a Maybe.
01 · Demand
7.6% of searches ended in a purchase last week.
Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.
- Searches, last 12 months
- 238K
- Growth, 90 days vs prior 90
- -19.6%
- Conversion, latest week
- 7.6%
- Market size, estimated
- £301Ka year
- Peak month
- November1.4× the quietest month
- Top search term
- cake turntable116K searches a year
02 · Price
A sale here is worth £16.53.
Listings sell for £16.53 on average, from £6.56 to £37.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.53 that is £4K to £8K a year per listing.
- Average price
- £16.53inside the $15 to $100 sweet spot
- Price range
- £6.56–£37.09
- Amazon United Kingdom median price
- £12.12across 27,606 niches
- Units sold a year
- 15K–20K
- Units per listing a year
- 250–500
- Revenue per listing a year
- £4K–£8K
- Returns
- 1.2%of orders · Amazon United Kingdom median 0.6%
03 · Entry bar
The bar here is reviews.
86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #48 within Bakeware. It carries 2,196 reviews at 4.57 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 86%
- Prime listings
- 100%
- Out of stock, average day
- 11.2%
- Average rank
- #48in Bakeware
- Average rating
- 4.57 starsAmazon United Kingdom average 4.36 stars
- Average reviews
- 2,196per listing
- Listings tracked
- 29
04 · Newcomers
Amazon counts 0 of last year's 5 launches as successful.
5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.
- Launched, last 12 months
- 5
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 37 months
Products
Top Cake Turntable products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Top sellers
by 90-day click share
Premier Housewares Rotating Cake Decorating Turntable | White Plastic Spinning Stand For Birthday & Wedding Cakes | Smooth Cake Spinner for Icing Piping & Finishing Touches
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 1,808
- Age
- 13y ago

11 Inch Cake Turntable Stand Rotating Cake Stand Professional Rotating Icing Turntable
- Price
- £7.39
- Rating
- 4.4/5
- Reviews
- 156
- Age
- 3y ago

Cake Decorating Kits Supplies Include 1 Cake Turntable 2 Icing Spatula 4 Icing Smoother Scraper by WJIASI
- Price
- £10.20
- Rating
- 4.6/5
- Reviews
- 620
- Age
- 5y ago

RFAQK 65 PCs Cake Decorating Kit with Cake Turntable-Cake leveler-24 Numbered Piping Tips with Pattern Chart & E Book- Straight & Offset Spatula-30 Icings Bags- 3 Icing Smoother Scraper Set
- Price
- £17.84
- Rating
- 4.5/5
- Reviews
- 9,026
- Age
- 8y ago

Ohuhu Cake Turntable 12 Inch Aluminium Alloy Cake Spinner Turntable Rotating Cake Stand with 2 Icing Spatula and 3 Comb Icing Smoother for Cake Decoration Baking Gifts
- Price
- £23.70
- Rating
- 4.8/5
- Reviews
- 5,335
- Age
- 9y ago
Trending
90-day click momentum
Cake Decorating Kit 71Pcs Complete Baking Set Rotating Cake Turntable with Icing Nozzles Scrapers and TPU Bags All In One Tool Set for Home Baking and Cake Decoration
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 4mo ago

Premier Housewares Rotating Cake Decorating Turntable | White Plastic Spinning Stand For Birthday & Wedding Cakes | Smooth Cake Spinner for Icing Piping & Finishing Touches
- Price
- £7.08
- Rating
- 4.5/5
- Reviews
- 1,808
- Age
- 13y ago

Ohuhu Cake Turntable 12 Inch Aluminium Alloy Cake Spinner Turntable Rotating Cake Stand with 2 Icing Spatula and 3 Comb Icing Smoother for Cake Decoration Baking Gifts
- Price
- £24.23
- Rating
- 4.8/5
- Reviews
- 5,335
- Age
- 1y ago

8 Pcs Cake Decorating Kit with 1 Rotating Cake Stand 3 Palette Knives & 4 Icing Smoothers Professional White Baking Turntable Set for Beginners & Pros
- Price
- £10.31
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 10mo ago

12 Detachable Aluminium Cake Turntable - Smooth Rotation Stable Base Easy to Clean - Alloy Revolving cak Stand Ideal for Decorating Cakes and Pastries
- Price
- £18.26
- Rating
- 4.1/5
- Reviews
- 41
- Age
- 1y ago
Newest
by launch date
Cake Decorating Kit 71Pcs Complete Baking Set Rotating Cake Turntable with Icing Nozzles Scrapers and TPU Bags All In One Tool Set for Home Baking and Cake Decoration
- Price
- £9.52
- Rating
- 4.5/5
- Reviews
- 7
- Age
- 4mo ago

Ohuhu Cake Turntable 11 Inch Cake Decorating Kit with Non-Slip Base and Baking Accessories - 2 Icing Spatulas and 3 Icing Scrapers Cake Turn Tables for Decorating Baking Gifts
- Price
- £10.53
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 9mo ago

Ohuhu Cake Turntable 11 Inch Cake Decorating Kit with Non-Slip Base Professional Cake Turn Tables for Decorating Rotating Cake Stand Baking Tool for Cupcake Baking Gifts
- Price
- £8.52
- Rating
- 4.7/5
- Reviews
- 41
- Age
- 9mo ago

8 Pcs Cake Decorating Kit with 1 Rotating Cake Stand 3 Palette Knives & 4 Icing Smoothers Professional White Baking Turntable Set for Beginners & Pros
- Price
- £10.31
- Rating
- 4.8/5
- Reviews
- 14
- Age
- 10mo ago

Cake Turntable Decorating Kit Enhanced Rotating Cake Stand with 3 Icing Scraper Piping Bag and Tips Set Stainless Steel Icing Spatula for for Baking Pastry Icing Patterns Light Green
- Price
- £12.74
- Rating
- 4.5/5
- Reviews
- 989
- Age
- 12mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.
Brands
13 falling
Sellers
27
Top-5 brand share
77%
Top 20: 100%
Top-5 click share
46%
Top 20: 91%
Open market
16%
- RFAQK27%
- Ohuhu15%
- Premier15%
- Generic12%
- SZJYG8%
- WJIASI7%
- Open — no brand owns it (7 brands, 16%)
Demand
Cake Turntable search demand
Weekly searches over the year, seasonality beneath. Pick a range.
No pronounced peak months · busiest ÷ quietest = 1.4×
Search terms
Top Cake Turntable search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- cake turntable116K/yr
- cake turn tables for decorating22K/yr
- cake spinner14K/yr
- cake decorating turntable15K/yr
- rotating cake stand14K/yr
- turntable cake8K/yr
- cake turn table10K/yr
- cake spinner turntable9K/yr
- spinning cake stand5K/yr
- turn table cakes6K/yr
Reviews and returns
What reviews say buyers love and hate about Cake Turntable
What buyers praise, what they complain about and why they send it back, from the reviews.
Complain
Not the best quality the piping bag poor quality was not happy with this
some of the nozzles dont look the best
Bad Quality
A little small
The icing nozzles were a bit small
Icing nozzles are small
doesnt look very sturdy
cake slicer came VERY flimsy beyond use
Wobbly plastic
The product seems a bit cheap though the plastic doesnt seem too sturdy
It's plastic
Wobbly plastic
Been used before
seems like its been used before I received it
Love
Good Quality
This cake turntable offers fantastic quality for the price
Very good quality turntable
Excellent value for money
Money well spent
Good value for money
Sturdy and smooth
Sturdy
The bags are sturdy
As advertised
Just what I needed
As described
Easy to use
the tools are easy to use
The set is also easy to use
Return
1.2% Return rate 22% Fixable by listing
Not the best quality the piping bag poor quality was not happy with this
some of the nozzles dont look the best
Bad Quality
doesnt look very sturdy
cake slicer came VERY flimsy beyond use
Wobbly plastic
A little small
The icing nozzles were a bit small
Icing nozzles are small
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Cake Turntable questions
Answered from the same tracked data.









