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Cake Turntable

Maybe

Returns run at only 1.2% of orders. But demand is soft, at -19.6% this quarter, so Cake Turntable is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£301K/yr238K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
46%top-5 click share · 13 brands · 27 sellers

Flapen Score

Cake Turntable against its category

The dotted line is the Home & Garden average. Past it, Cake Turntable is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Turntable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Turntable 238K times last year and spent an estimated £301K. The top 5 brands take 77% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

7.6% of searches ended in a purchase last week.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
7.6%
Market size, estimated
£301Ka year
Peak month
November1.4× the quietest month
Top search term
cake turntable116K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £6.56 to £37.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.53 that is £4K to £8K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£6.56–£37.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #48 within Bakeware. It carries 2,196 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#48in Bakeware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,196per listing
Listings tracked
29

04 · Newcomers

Amazon counts 0 of last year's 5 launches as successful.

5 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cake Turntable products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

27

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

46%

Top 20: 91%

Open market

16%

  • RFAQK27%
  • Ohuhu15%
  • Premier15%
  • Generic12%
  • SZJYG8%
  • WJIASI7%
  • Open — no brand owns it (7 brands, 16%)

Demand

Cake Turntable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cake Turntable search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake turntable116K/yr
  • cake turn tables for decorating22K/yr
  • cake spinner14K/yr
  • cake decorating turntable15K/yr
  • rotating cake stand14K/yr
  • turntable cake8K/yr
  • cake turn table10K/yr
  • cake spinner turntable9K/yr
  • spinning cake stand5K/yr
  • turn table cakes6K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Turntable

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall11%+0.34

Not the best quality the piping bag poor quality was not happy with this

some of the nozzles dont look the best

Bad Quality

Size-Overall9%+0.13

A little small

The icing nozzles were a bit small

Icing nozzles are small

Strength6%

doesnt look very sturdy

cake slicer came VERY flimsy beyond use

Wobbly plastic

Material Quality5%−0.02

The product seems a bit cheap though the plastic doesnt seem too sturdy

It's plastic

Wobbly plastic

Product Condition5%−0.04

Been used before

seems like its been used before I received it

Love

Quality-Overall26%+0.34

Good Quality

This cake turntable offers fantastic quality for the price

Very good quality turntable

Value For Money21%+1.48

Excellent value for money

Money well spent

Good value for money

Strength9%

Sturdy and smooth

Sturdy

The bags are sturdy

Advertised Vs Actual Product8%+0.39

As advertised

Just what I needed

As described

Ease Of Use6%+0.82

Easy to use

the tools are easy to use

The set is also easy to use

Return

1.2% Return rate 22% Fixable by listing

Quality-Overall26%█▆▇▇█▆

Not the best quality the piping bag poor quality was not happy with this

some of the nozzles dont look the best

Bad Quality

Strength15%▃▄██▄▆

doesnt look very sturdy

cake slicer came VERY flimsy beyond use

Wobbly plastic

Size-Overall14%▇▅▄▇█▅

A little small

The icing nozzles were a bit small

Icing nozzles are small

Functionality-Overall8%█▅▃▃▄▂
Defective Material/Parts4%▁█▆▂▇▄

FAQ

Common Cake Turntable questions

Answered from the same tracked data.