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Cake Turntable

Maybe

An estimated 1.2% of orders come back. But demand is soft, at -19.6% this quarter, so Cake Turntable is a Maybe.

Flapen Score
54
54 / 100
Top 36% of 5,777 Home & Garden niches · +3 vs the category median of 51
Market size
£301K/yr238K searches / yr
90-day growth
-19.6%search demand this quarter
Competition
46%top-5 click share · 13 brands · 27 sellers

Flapen Score

Cake Turntable against its category

The dotted line is the Home & Garden average. Past it, Cake Turntable is stronger. Inside it, weaker.

54Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Turntable market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Turntable 238K times last year and spent an estimated £301K. The top 5 brands take 77% of clicks. Flapen scores it 54 out of 100, a Maybe.

01 · Demand

An estimated 7.6% of those searches ended in a purchase.

Shoppers searched for this 238K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. An estimated 7.6% of those searches ended in a purchase. Searches in the last 90 days moved -19.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated £301K a year.

Searches, last 12 months
238K
Growth, 90 days vs prior 90
-19.6%
Conversion, latest week
7.6%
Market size, estimated
£301Ka year
Peak month
November1.4× the quietest month
Top search term
cake turntable116K searches a year

02 · Price

A sale here is worth £16.53.

Listings sell for £16.53 on average, from £6.56 to £37.09. Amazon reports units sold in ranges. This niche sold 15K to 20K a year. The average listing sells 250 to 500 of them. At £16.53 that is £4K to £8K a year per listing.

Average price
£16.53inside the $15 to $100 sweet spot
Price range
£6.56–£37.09
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
15K–20K
Units per listing a year
250–500
Revenue per listing a year
£4K–£8K
Returns
1.2%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

86% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 11.2% of listings are out of stock. The average listing ranks #48 within Bakeware. It carries 2,196 reviews at 4.57 stars, so a new listing needs social proof before a better product.

Sponsored listings
86%
Prime listings
100%
Out of stock, average day
11.2%
Average rank
#48in Bakeware
Average rating
4.57 starsAmazon United Kingdom average 4.36 stars
Average reviews
2,196per listing
Listings tracked
29

04 · Newcomers

0 of last year's 5 launches cleared the first-year sales bar.

5 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
5
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Cake Turntable products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 27, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 46% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£24K£36K£48K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

13 falling

Sellers

27

Est. top-5 brand share

77%

Top 20: 100%

Est. top-5 click share

46%

Top 20: 91%

Open market

16%

  • RFAQK27%
  • Ohuhu15%
  • Premier15%
  • Generic12%
  • SZJYG8%
  • WJIASI7%
  • Open — no brand owns it (7 brands, 16%)

Demand

Cake Turntable search demand

Weekly searches over the year, seasonality beneath. Pick a range.

7K5KSpike '24Holiday '24Spike '25SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.4×

Search terms

Top Cake Turntable search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • cake turntable116K/yr
  • cake turn tables for decorating22K/yr
  • cake spinner14K/yr
  • cake decorating turntable15K/yr
  • rotating cake stand14K/yr
  • turntable cake8K/yr
  • cake turn table10K/yr
  • cake spinner turntable9K/yr
  • spinning cake stand5K/yr
  • turn table cakes6K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Turntable

We read the reviews and the return reasons for every product selling here.

26%of positive reviews mention “Quality-Overall”
11%of negative reviews mention “Quality-Overall”
1.2%of orders come back
“Not the best quality the piping bag poor quality was not happy with this”
A buyer, on “Quality-Overall”11% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

20 topics

NegativePositive

FAQ

Common Cake Turntable questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data