Is cake tin storage profitable to sell on Amazon United Kingdom?

The niche generates £249K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (51/100).

How competitive is the cake tin storage niche?

19 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.

What do buyers complain about in cake tin storage?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.

When does demand for cake tin storage peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.

What does it cost to enter the cake tin storage niche?

Listings span £5.60–£32.04; the average listing price is £13.89 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.

cake tin storage

Worth a look

Shows low returns (2.1%), but soft demand (-32.1% this quarter) keeps it on the watch list.

Returns

Good2.1%

return rate — above 5% kills the launch gate

Review moat

Good809.8

avg incumbent reviews — the moat a new listing must climb

Avg price

Good£13.89

avg listing price — sweet spot $15–$100

Competition

Good46%

top-5 click share — leaders hold, buyers still browse

Price range

Good£5.60–£32.04

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Good67%

top-5 brand share — brands hold most of the demand

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Conversion

Okay3.7%

search→purchase rate — share of searches ending in a sale

Market size

Okay£249K

£249K/yr · 480K searches

Growth

Bad-32.1%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cake tin storage is a £249K/yr Amazon United Kingdom market (480K searches/yr). The top 5 brands hold 67% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Worth a look — 51/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cake tin storage market data

Units sold / yr: 13K–15K; avg 100–250/product
Revenue / yr: £174K–£208K; units × avg price
Conversion rate: 3.7%
Avg BSR: #116
Page quality: 0%
Prime: 83%
Sponsored: 60%
Out of stock: 16.2%
Avg brand age: 34 months
Avg seller age: 187 days

Competition & brand share

The top 5 products take 46% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 falling

Sellers

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

27%

Premier25%
Cooksmart20%
Mason Cash9%
SiXsigma Sports8%
SPOTTED DOG GIFT COMPANY6%
lakeland6%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -32.1% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Open Trend

Top cake tin storage search terms

cake tin storage153K/yr -36.3%2.5% conv.
cake storage tin104K/yr -27.1%2.3% conv.
cake tins for storing cakes74K/yr -32.3%2.8% conv.
cake storage tins53K/yr -34.5%1.3% conv.
cake tins with lids13K/yr -7.4%1.0% conv.
large cake tin14K/yr -13.0%0.2% conv.
cake storage tins airtight20K/yr -24.8%2.6% conv.
cake tins storage18K/yr -53.5%2.5% conv.
cake tin with lid10K/yr -41.6%1.4% conv.
cake storage tin metal5K/yr -32.8%2.4% conv.

All search terms

Top cake tin storage products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Premier Housewares Rose Print Cottage Storage Tins Multi color H9 x W20 x D20cm (Pack of 3)

Premier£10.044.3★353 rev

Cooksmart England Set of 3 Cake Storage Tins | Cake Tin/Biscuit Tin Available as Square Storage Tin or as Round Storage Tin (Woodland)

Cooksmart£13.364.6★2,165 rev

Premier Housewares Storage Tins Multi-Colour

Premier£11.154.4★301 rev

Tala Retro Cake Storage Tins Set of 3 Metal Nesting Canisters for Cakes Biscuits & Savouries Vintage Kitchen Storage Containers Round with Lids 25.5cm 22cm & 17cm

Tala£18.114.7★2,602 rev

Mason Cash Innovative Kitchen Set of 3 Cake Tins | Nesting & Stackable Cake Storage Containers with Elevated Base for Serving & Cutting | Tins for Cakes Biscuits & Bakes

Mason Cash£21.264.6★341 rev

Newest

by launch date

Carousel Home Set of 3 Retro Floral Storage Tins with Lids Nesting Kitchen Tin Canisters for Biscuits Baking and Food Storage

Carousel Home£10.043 rev

3mo ago

URBNLIVING 3-Piece Valentine Cookie Storage Tin Set Metal Biscuit Cake & Sweet Container with Nested Space-Saving Design

URBNLIVING£9.547 rev

4mo ago

Besto Cake Tins for Storing Cakes (Set Of 3) | Round Stackable Metal Nesting Cake Storage Tins | A Gift Option for Kitchen & Sweet Lovers | 25.5cm 22cm & 17cm

Besto£16.9715 rev

7mo ago

Buzztrove - Large Size | Cake Carrier with Handle | 15cm Tall Cake Storage Container with Airtight lid | Cake Storage Box with 4X Locking Lid for Cakes Cupcakes Pies & Pastries. (Grey)

Buzztrove£13.36241 rev

1y ago

SPOTTED DOG GIFT COMPANY Cake Tin Storage Set of 3 Round Nesting Cake Tins for Storing Cakes & Biscuits Stackable Airtight Biscuit Containers Cute Dogs Themed Gifts Large Medium Small

SPOTTED DOG GIFT COMPANY£18.3080 rev

2y ago

What buyers say about cake tin storage

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall19%

“Good quality”

Size-Overall16%

“well fitting lids and good sizes”

Value For Money15%

“Excellent value for money”

Storage Capacity11%

“Nice cake storage container”

Design-Overall8%

“Great design”

Advertised Vs Actual Product7%

“Looks exactly as shown”

Color4%

“The colours are really cute”

Strength3%

“Its very sturdy”

Ease Of Use3%

“Ease of use”

Weight Light2%

“Appreciate the light weight”

What buyers complain about

Size-Overall29%

“it doesn't fit my new packs of biscuits”

Quality-Overall11%

“One clip completely missing disappointed had to keep it as it was required for immediate use poor quality control”

Durability8%

“Broke within a few days”

Locking Mechanism7%

“Doesn't close tightly”

Ease Of Cleaning7%

“Item arrived dirty”

Scratch Resistance6%

“spoiled slightly by small scratch marks on lid”

Product Condition4%

“does not look new”

Adhesion/Stickiness4%

“Difficult to remove sticky label on top of tin”

Value For Money4%

“I wouldn't have any confidence using it now because my cake probably cost as much as this did”

Ease Of Use4%

“sadly one of the lids is to tough for me to open”

Top return reasons

Size-Overall54%

Defective Material/Parts10%

Ease Of Cleaning4%

Ease Of Use3%

Functionality-Overall3%

Quality-Overall3%

Product Condition3%

Add-Ons/Attachments2%

Scratch Resistance2%

Strength2%

Common questions

Is cake tin storage profitable to sell on Amazon United Kingdom?: The niche generates £249K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is -32.1%. Flapen's verdict: Worth a look (51/100).
How competitive is the cake tin storage niche?: 19 brands and 49 sellers compete. The top 5 products take 46% of clicks and top 5 brands hold 67% of demand.
What do buyers complain about in cake tin storage?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 2.1%.
When does demand for cake tin storage peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 4.2× the quietest.
What does it cost to enter the cake tin storage niche?: Listings span £5.60–£32.04; the average listing price is £13.89 (sweet spot $15–$100). The average incumbent carries 810 reviews — the moat a new listing must climb.