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Cake Tin Storage

Maybe

Returns run at only 2.1% of orders. But demand is soft, at -32.1% this quarter, so Cake Tin Storage is a Maybe.

Flapen Score
51
51 / 100
Ranks 2,729 of 5,777 Home & Garden niches · on the category median
Market size
£249K/yr480K searches / yr
90-day growth
-32.1%search demand this quarter
Competition
46%top-5 click share · 19 brands · 49 sellers

Flapen Score

Cake Tin Storage against its category

The dotted line is the Home & Garden average. Past it, Cake Tin Storage is stronger. Inside it, weaker.

51Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Tin Storage market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Tin Storage 480K times last year and spent an estimated £249K. The top 5 brands take 67% of clicks. Demand peaks in Oct–Nov–Dec. Flapen scores it 51 out of 100, a Maybe.

01 · Demand

3.7% of searches ended in a purchase last week.

Shoppers searched for this 480K times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.7% of those searches ended in a purchase. Searches in the last 90 days moved -32.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated £249K a year.

Searches, last 12 months
480K
Growth, 90 days vs prior 90
-32.1%
Conversion, latest week
3.7%
Market size, estimated
£249Ka year
Peak month
December4.2× the quietest month
Top search term
cake tin storage153K searches a year

02 · Price

A sale here is worth £13.89.

Listings sell for £13.89 on average, from £5.60 to £32.04. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At £13.89 that is £1K to £3K a year per listing.

Average price
£13.89under the $15 to $100 sweet spot
Price range
£5.60–£32.04
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
13K–15K
Units per listing a year
100–250
Revenue per listing a year
£1K–£3K
Returns
2.1%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 16.2% of listings are out of stock. The average listing ranks #116 within Bakeware. It carries 810 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
83%
Out of stock, average day
16.2%
Average rank
#116in Bakeware
Average rating
4.43 starsAmazon United Kingdom average 4.36 stars
Average reviews
810per listing
Listings tracked
30

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
34 months

Products

Top Cake Tin Storage products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 46% of clicks. Leaders hold, but buyers still shop past them.

£0£12K£25K£37K£50K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

49

Top-5 brand share

67%

Top 20: 100%

Top-5 click share

46%

Top 20: 88%

Open market

27%

  • Premier25%
  • Cooksmart20%
  • Mason Cash9%
  • SiXsigma Sports8%
  • SPOTTED DOG GIFT COMPANY6%
  • lakeland6%

Demand

Cake Tin Storage search demand

Weekly searches over the year, seasonality beneath. Pick a range.

25K15KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 4.2×

Search terms

Top Cake Tin Storage search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake tin storage153K/yr
  • cake storage tin104K/yr
  • cake tins for storing cakes74K/yr
  • cake storage tins53K/yr
  • cake tins with lids13K/yr
  • large cake tin14K/yr
  • cake storage tins airtight20K/yr
  • cake tins storage18K/yr
  • cake tin with lid10K/yr
  • cake storage tin metal5K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Tin Storage

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall29%+0.30

it doesn't fit my new packs of biscuits

Quite small

These tins were a little smaller than I had envisaged

Quality-Overall11%−0.03

One clip completely missing disappointed had to keep it as it was required for immediate use poor quality control

Bad quality

Not great quality

Durability8%−0.07

Broke within a few days

Clip broke

Clip broke on first use

Locking Mechanism7%−0.05

Doesn't close tightly

Difficult locking system

lid now not secure

Ease Of Cleaning7%−0.03

Item arrived dirty

arrived dirty and had to clean it

Dirty and not fit for purpose

Love

Quality-Overall19%−0.03

Good quality

The product was perfect for our needs

Great Quality Very Sturdy

Size-Overall16%+0.30

well fitting lids and good sizes

Good size

the lids fit well

Value For Money15%+1.11

Excellent value for money

Really good value

Worth the money

Storage Capacity11%+1.42

Nice cake storage container

Useful for storing others things

Good cake storage

Design-Overall8%+0.66

Great design

They look great on the kitchen worktop too

Gorgeous design tins

Return

2.1% Return rate 64% Fixable by listing

Size-Overall54%▆▅▆▇█▇

it doesn't fit my new packs of biscuits

Quite small

These tins were a little smaller than I had envisaged

Defective Material/Parts10%▆▇▇▅██
Ease Of Cleaning4%█▂▆▃▃▅

Item arrived dirty

arrived dirty and had to clean it

Dirty and not fit for purpose

Ease Of Use3%▃█▂▂▅▁

sadly one of the lids is to tough for me to open

The lid ease is a bit stiff

Functionality-Overall3%▁█▂▂▁▂

FAQ

Common Cake Tin Storage questions

Answered from the same tracked data.