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Cake Tin

soft demand (-33.7% this quarter) — Cake Tin doesn't clear our bar today.

Flapen Score

45
Skip it
Market size 61Growth 8Conversion 49Competition 36Returns 97Price range 33Avg price 42Brand share 53Review moat 34Quality gap 40
This niche Category average

Is Cake Tin profitable on Amazon?

According to Flapen's Amazon United Kingdom niche tracking, Cake Tin is a £522K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Cake Tin: the Amazon niche in one read

Everything a seller checks before entering, in three answers.

Is the demand real?

Not really. Search demand moved -33.7% over the last 90 days and 3.9% of searches end in a purchase.

£522K

revenue / yr

Units sold / yr50K
Search volume / yr-33.7%1.2M
Conversion rate3.9%
Avg price£11.05

Who owns the niche?

The top 5 brands hold 73% of demand, so 27% of the market is open.

27%

open market share

Brands · sellers17 · 41
Top-5 product click share63%
Open market27%
Avg brand age36 months

Is there a way in?

Listing quality. The average product page scores 0/100 on content standards. Incumbents average 4.5★ — the gap to enter on.

0/100

page quality · 23 products

Sponsored placement78%
New entrants (1y)6· 1 succeeded
Avg rating4.5★
Avg reviews3,064

Top Cake Tin products & what they sell for

Every tracked product — its share of the shelf, its review moat, and what it sells for.

Competition: brands, sellers & click share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

£0£52K£104K£157K£209K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

41

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

22%

  • RFAQK37%
  • huiyonglan14%
  • HZXYchen9%
  • Chef Aid8%
  • isheTao5%
  • Morrisons4%

Cake Tin demand & seasonality

Weekly search volume, with the niche's key stats alongside.

Volume1.2MCVR3.9%Products23Brands17Top 5 Brands73%OOS Rate19.1%Rating4.5★Reviews3,064Avg BSR#84
35K25KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Top Cake Tin search terms shoppers use

The exact queries shoppers type, with yearly volume, growth and conversion.

  • cake tin459K/yr
  • cake tins181K/yr
  • cake tins for baking177K/yr
  • baking tins100K/yr
  • baking tin48K/yr
  • cake tray33K/yr
  • cake pan28K/yr
  • baking pan24K/yr
  • springform cake tins21K/yr
  • round cake tins for baking15K/yr

What reviews say buyers love and hate about Cake Tin

What buyers mention most, as a share of all reviews.

What buyers love

89% of reviews
Quality-Overall24%

Excellent product

Value For Money14%

Excellent value

Size-Overall11%

A good selection of sizes

Baking10%

An excellent product for cake and pie baking

Advertised Vs Actual Product8%

As described

What buyers complain about

75% of reviews
Size-Overall16%

Not 8 inches

Quality-Overall11%

Not good quality

Leak-Proof9%

Leakage Issue

Rusts/Corrodes9%

Do not put in a dishwasher as they will rust

Advertised Vs Actual Product7%

False advertisement

Cake Tin return rate & reasons

Why buyers send it back, as a share of all return requests.

0.7%

Return rate

77%

Fixable by listing

The "fixable" share counts expectation-mismatch reasons — size, look, advertised-vs-actual — that better copy and images address.

1Size-Overall
71%
2Quality-Overall
6%
3Leak-Proof
4%
4Adhesion/Stickiness
3%
5Value For Money
2%

Common Cake Tin questions

The questions sellers ask about this niche, answered from the tracked metrics.

Flapen scores Cake Tin 45/100 on Amazon United Kingdom — Skip it. The niche generates £522K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. Search demand moved -33.7% over the last 90 days.
Search demand for Cake Tin on Amazon United Kingdom peaks in Nov–Dec, where the busiest month runs 2.1× the quietest.