Is cake tin profitable to sell on Amazon United Kingdom?

The niche generates £522K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (45/100).

How competitive is the cake tin niche?

17 brands and 41 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.

What do buyers complain about in cake tin?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.7%.

When does demand for cake tin peak?

Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.

What does it cost to enter the cake tin niche?

Listings span £2.94–£20.82; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 3,064 reviews — the moat a new listing must climb.

cake tin

Skip it

Soft demand (-33.7% this quarter) — this niche doesn't clear our bar today.

Returns

Incredible0.7%

return rate — above 5% kills the launch gate

Market size

Good£522K

£522K/yr · 1.2M searches

Brand share

Good73%

top-5 brand share — brands hold most of the demand

Conversion

Okay3.9%

search→purchase rate — share of searches ending in a sale

Avg price

Okay£11.05

avg listing price — sweet spot $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay3,064

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£2.94–£20.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-33.7%

90-day search growth — must beat 0% to launch

According to Flapen's Amazon United Kingdom niche tracking, cake tin is a £522K/yr Amazon United Kingdom market (1.2M searches/yr). The top 5 brands hold 73% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 45/100.

Data updated Jul 27, 2026 · scored weekly · How we score niches

cake tin market data

Units sold / yr: 40K–50K; avg 1,500–2,000/product
Revenue / yr: £442K–£553K; units × avg price
Conversion rate: 3.9%
Avg BSR: #84
Page quality: 0%
Prime: 96%
Sponsored: 78%
Out of stock: 19.1%
Avg brand age: 36 months
Avg seller age: 180 days

Competition & brand share

The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.

Brands

17 falling

Sellers

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

22%

RFAQK37%
huiyonglan14%
HZXYchen9%
Chef Aid8%
isheTao5%
Morrisons4%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -33.7% search growth over the last 90 days.

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Open Trend

Top cake tin search terms

cake tin459K/yr -31.1%1.1% conv.
cake tins181K/yr -31.9%1.1% conv.
cake tins for baking177K/yr -40.1%1.5% conv.
baking tins100K/yr -36.5%0.9% conv.
baking tin48K/yr -38.9%1.9% conv.
cake tray33K/yr -31.5%0.4% conv.
cake pan28K/yr -22.5%0.6% conv.
baking pan24K/yr -41.2%1.3% conv.
springform cake tins21K/yr -23.6%0.2% conv.
round cake tins for baking15K/yr -27.3%1.2% conv.

All search terms

Top cake tin products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 23 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RFAQK Cake Tins for Baking 100 Pcs Springform Cake Tins Kit Includes 3 Round Non-Stick Cake Pan (4 7 9 inches Baking Tins)-Piping Bags and Nozzles-LevelerLeak Proof Cheesecake Tin-Bakeware & EBook

RFAQK£18.594.6★6,672 rev

6 & 8 Inch Cake Tin Set 7cm Deep Springform Cake Tins for Baking Layered Wedding Birthday Bonus Precut Parchment Papers Non-Stick & Leak-Proof Baking Tins Perfect for Cakes and Cheesecake

huiyonglan£8.014.5★41 rev

RFAQK 133PCs Round Cake Tins for Baking | Baking Tins Non Stick - 8 inch Cake Tin (x3) with Baking Accessories Piping Nozzles Cake Leveler Icing Spatula 35 Parchment Papers & eBook

RFAQK£17.814.6★1,110 rev

Springform Cake Tin Set of 3 Non-Stick Loose Bottom | 8 Heart 9 Round 9.5 Square (20/22/24 cm) for Cheesecake Traybakes | Carbon Steel Leak-Resistant

HZXYchen£9.054.0★31 rev

Chef Aid Non-Stick Loaf Tin Carbon Steel Rectangular Bread Pan for Bread Cakes 25.3 x 13 x 6 cm 900g Capacity Hand Wash Fridge Freezer Safe Grey

Chef Aid£2.944.5★2,039 rev

Newest

by launch date

FERNVALE 3 Pack Non Stick Springform Cake Pan Set Round Baking Tins & Trays Baking Set 22/24/26cm BPA Free Spring Loaded Cake Tins Microwave Safe Bakeware Baking Set for Cheesecake & Baking

FERNVALE£8.303 rev

3mo ago

YDAKGUEY 53 Pcs Cake Tin 2 Pcs Springform Cake Tin for Baking with 50 Parchment Liners & Silicone Spatula Cheesecake Tins with Loose Base for Restaurants Home and Kitchen Baking(18CM)

YDAKGUEY£7.731 rev

4mo ago

Dayacoco 100Pcs Cake Tins for Baking Includes 4/7/9 Inch Non Stick Baking Tins with Baking Accessories Piping Bags Nozzles Scrapers Leveler Perfect for Baking Cheesecakes Pie Quiches (Black)

Dayacoco£12.0222 rev

6mo ago

Springform Cake Tin Set of 3 Non-Stick Loose Bottom | 8 Heart 9 Round 9.5 Square (20/22/24 cm) for Cheesecake Traybakes | Carbon Steel Leak-Resistant

HZXYchen£9.0531 rev

6mo ago

BELICOO Cake Tins Set 3Pcs(4/7/9) Cake Tins for Baking Non-Stick Carbon Steel Baking Tray Set & Flour Sieve with 12 Pcs Piping Nozzles Piping Bags Insulated Gloves

BELICOO£12.9417 rev

10mo ago

What buyers say about cake tin

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall24%

“Excellent product”

Value For Money14%

“Excellent value”

Size-Overall11%

“A good selection of sizes”

Baking10%

“An excellent product for cake and pie baking”

Advertised Vs Actual Product8%

“As described”

Ease Of Cleaning7%

“It also cleans up easily afterwards”

Strength5%

“it feels very sturdy”

Ease Of Use4%

“Easy to use”

Weight Light2%

“it is lightweight”

Durability2%

“Very durable”

What buyers complain about

Size-Overall16%

“Not 8 inches”

Quality-Overall11%

“Not good quality”

Leak-Proof9%

“Leakage Issue”

Rusts/Corrodes9%

“Do not put in a dishwasher as they will rust”

Advertised Vs Actual Product7%

“False advertisement”

Thickness7%

“Too thin and too small”

Smell5%

“The smell from these when they get heated up in the oven is absolutely diabolical”

Functionality-Overall5%

“When you open spring it doesn't release”

Value For Money4%

“The cost of buying these seperate would be more costly”

Mixing/Blending2%

“The mixer is a low power mixer”

Top return reasons

Size-Overall71%

Quality-Overall6%

Leak-Proof4%

Adhesion/Stickiness3%

Value For Money2%

Functionality-Overall2%

Advertised Vs Actual Product2%

Strength2%

Rusts/Corrodes2%

Thin1%

Common questions

Is cake tin profitable to sell on Amazon United Kingdom?: The niche generates £522K/yr across 23 tracked products. 1 of 6 products launched in the last 360 days are still selling. 90-day search growth is -33.7%. Flapen's verdict: Skip it (45/100).
How competitive is the cake tin niche?: 17 brands and 41 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 73% of demand.
What do buyers complain about in cake tin?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Leak-Proof. The return rate is 0.7%.
When does demand for cake tin peak?: Demand peaks in Nov–Dec; the busiest month runs 2.1× the quietest.
What does it cost to enter the cake tin niche?: Listings span £2.94–£20.82; the average listing price is £11.05 (sweet spot $15–$100). The average incumbent carries 3,064 reviews — the moat a new listing must climb.