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Cake Tin

Fail

Demand is soft, at -33.7% this quarter, so Cake Tin is a Fail.

Flapen Score
45
45 / 100
Ranks 4,022 of 5,777 Home & Garden niches · −6 vs the category median of 51
Market size
£522K/yr1.2M searches / yr
90-day growth
-33.7%search demand this quarter
Competition
63%top-5 click share · 17 brands · 41 sellers

Flapen Score

Cake Tin against its category

The dotted line is the Home & Garden average. Past it, Cake Tin is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Cake Tin market on Amazon at a glance

Shoppers on Amazon United Kingdom searched for Cake Tin 1.2M times last year and spent an estimated £522K. The top 5 brands take 73% of clicks. Demand peaks in Nov–Dec. Flapen scores it 45 out of 100, a Fail.

01 · Demand

3.9% of searches ended in a purchase last week.

Shoppers searched for this 1.2M times in the last 12 months. That counts every search on Amazon United Kingdom for this niche's terms. In the latest week, 3.9% of those searches ended in a purchase. Searches in the last 90 days moved -33.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated £522K a year.

Searches, last 12 months
1.2M
Growth, 90 days vs prior 90
-33.7%
Conversion, latest week
3.9%
Market size, estimated
£522Ka year
Peak month
December2.1× the quietest month
Top search term
cake tin459K searches a year

02 · Price

A sale here is worth £11.05.

Listings sell for £11.05 on average, from £2.94 to £20.82. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,500 to 2,000 of them. At £11.05 that is £17K to £22K a year per listing.

Average price
£11.05under the $15 to $100 sweet spot
Price range
£2.94–£20.82
Amazon United Kingdom median price
£12.12across 27,606 niches
Units sold a year
40K–50K
Units per listing a year
1,500–2,000
Revenue per listing a year
£17K–£22K
Returns
0.7%of orders · Amazon United Kingdom median 0.6%

03 · Entry bar

The bar here is reviews.

78% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 19.1% of listings are out of stock. The average listing ranks #84 within Bakeware. It carries 3,064 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings
78%
Prime listings
96%
Out of stock, average day
19.1%
Average rank
#84in Bakeware
Average rating
4.51 starsAmazon United Kingdom average 4.36 stars
Average reviews
3,064per listing
Listings tracked
23

04 · Newcomers

Amazon counts 1 of last year's 6 launches as successful.

6 products launched here in the last 12 months. Amazon counts 1 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
36 months

Products

Top Cake Tin products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 63% of clicks. Leaders hold, but buyers still shop past them.

£0£52K£104K£157K£209K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

17 falling

Sellers

41

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

63%

Top 20: 97%

Open market

22%

  • RFAQK37%
  • huiyonglan14%
  • HZXYchen9%
  • Chef Aid8%
  • isheTao5%
  • Morrisons4%

Demand

Cake Tin search demand

Weekly searches over the year, seasonality beneath. Pick a range.

35K25KSpike '24Spike '25Holiday '25SepDecMarJunAugNovMarMay

Peak months: Nov, Dec · busiest ÷ quietest = 2.1×

Search terms

Top Cake Tin search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • cake tin459K/yr
  • cake tins181K/yr
  • cake tins for baking177K/yr
  • baking tins100K/yr
  • baking tin48K/yr
  • cake tray33K/yr
  • cake pan28K/yr
  • baking pan24K/yr
  • springform cake tins21K/yr
  • round cake tins for baking15K/yr

Reviews and returns

What reviews say buyers love and hate about Cake Tin

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall16%−0.02

Not 8 inches

However, the Photoshop images in the listing are very misleading and make them look larger

Too small

Quality-Overall11%+0.65

Not good quality

Very poor quality

had quality

Leak-Proof9%

Leakage Issue

Leakage Issue all three tins

Batter is leaking out from the bottom

Rusts/Corrodes9%−0.05

Do not put in a dishwasher as they will rust

rust if put in a dishwasher

Rust appeared while using with parchment paper and oil

Advertised Vs Actual Product7%0.00

False advertisement

This product is not as it is advertised

The photo showing the measurements is not sufficient because people may use other photos as a reference when buying

Love

Quality-Overall24%+0.65

Excellent product

The quality feels solid

The cake pans look high quality

Value For Money14%+1.38

Excellent value

Excellent value

Good value

Size-Overall11%−0.02

A good selection of sizes

Excellent size

Having different sizes is convenient

Baking10%+0.37

An excellent product for cake and pie baking

This is a decent little baking set

for home baking it does the job well

Advertised Vs Actual Product8%0.00

As described

just what I wanted

Did the job thank u

Return

0.7% Return rate 77% Fixable by listing

Size-Overall71%▇█▇█▇█

Not 8 inches

However, the Photoshop images in the listing are very misleading and make them look larger

Too small

Quality-Overall6%▄▂▇▄█▇

Not good quality

Very poor quality

had quality

Leak-Proof4%▁▆█▁▆▅

Leakage Issue

Leakage Issue all three tins

Batter is leaking out from the bottom

Adhesion/Stickiness3%█▃▃▃▆▁
Value For Money2%█▁▅▅▅▁

The cost of buying these seperate would be more costly

Not worth the price

FAQ

Common Cake Tin questions

Answered from the same tracked data.